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Senior
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Senior Marketing Consultant - Designing bespoke strategies to grow your business and elevate your brand.
Thaïs Montjean
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Freelance Digital Consultant with 10 years experience in e-commerce and online marketing strategy. I have been working both client side and agency side for prestigious brands such as Cartier, Hennessy, L'Oreal, Coty, Rimmel, Sally Hansen, Jo Malone or Ralph Lauren. My role is generally to audit key stakeholders in order to identify the main blockers or areas of improvements and come up with innovative strategic recommendations. I will then work in collaboration with your teams to implement new tools and processes to optimise the omni-channel customer journey and ultimately drive sales & engagement.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
French
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - 2019
freelance
Freelance Creative Strategist (Workshops)
THE SOURCE / FACEBOOK.
Punctual Missions
DECKERS - Freelance Consultant - Digital Marketing & Trading (FTC) June to September 2019
Main Responsibilities: - Digital transformation & Innovation Strategy: development of the technical and innovation
strategy for ecommerce, marketing and retailer.com activities online.
- MFRA Migrations
- Trading and merchandising optimisation
DECKERS - Freelance Consultant - Digital Marketing & Trading (FTC) June to September 2019
Main Responsibilities: - Digital transformation & Innovation Strategy: development of the technical and innovation
strategy for ecommerce, marketing and retailer.com activities online.
- MFRA Migrations
- Trading and merchandising optimisation
Digital Marketing, Marketing, Ecommerce, Innovation, Digital transformation, Optimization, Workshops, Transformation, Development, Online
2018 - 2019
freelance
Freelance Consultant - Digital Marketing
RALPH LAUREN.
Main Responsibilities: - Digital transformation & Innovation Strategy: development of the technical and innovation
strategy for ecommerce, marketing, content / UGC / social and retailer.com activities online.
- Launch of 3 new locales (Spain, Switzerland, Ireland)
- Implementation of new e-commerce tools: Bazaar voice, Borderfree, Narvar, Klarna
strategy for ecommerce, marketing, content / UGC / social and retailer.com activities online.
- Launch of 3 new locales (Spain, Switzerland, Ireland)
- Implementation of new e-commerce tools: Bazaar voice, Borderfree, Narvar, Klarna
Digital Marketing, Marketing, Ecommerce, Innovation, Digital transformation, E-commerce, Content, Implementation, Transformation, Development, Online, Payment, Social
2016 - 2018
job
Global Site Experience Manager
JO MALONE LONDON.
Main Responsibilities: - Innovation Strategy: development of the technical and innovation strategy for ecommerce,
marketing and retailer.com activities online. Formulation of 'big ideas' strategy for short, medium
and long term wins - with ROI engagement indications.
- Global Development Roadmap: Control and support the growing online enhancement roadmap
(including new online brand sites, new retailer.com doors, new features on the brand sites, enhancements). Management of the development budget and strategic investment plan.
- Performance monitoring: Looks into site performance and recommend improvements for
website KPIs. Delivery of a quarterly UX report studying how consumers are using the site, how
they are interacting with features and delivery of a list of recommendations for improvements.
- Coordinates the design and development teams based in NY and London and in all regions.
marketing and retailer.com activities online. Formulation of 'big ideas' strategy for short, medium
and long term wins - with ROI engagement indications.
- Global Development Roadmap: Control and support the growing online enhancement roadmap
(including new online brand sites, new retailer.com doors, new features on the brand sites, enhancements). Management of the development budget and strategic investment plan.
- Performance monitoring: Looks into site performance and recommend improvements for
website KPIs. Delivery of a quarterly UX report studying how consumers are using the site, how
they are interacting with features and delivery of a list of recommendations for improvements.
- Coordinates the design and development teams based in NY and London and in all regions.
Marketing, Design, Ecommerce, UX, Innovation, Budget, ROI, Management, Website, Support, Monitoring, Development, Online, Manager, Formulation
2016 - 2016
job
Senior PM/Producer
Main Achievement.
After the launch of the "Pick and Spritz" digital activation in June 2017, we exceeded all targets for this campaign and had the largest US online sales day ever.
CULT LDN - Senior PM/Producer January 2016 to September 2016
Main Responsibilities: - Creative production for Cult's two main clients (Rimmel and Sally Hansen). Production of extremely varied types of contents, mainly aimed at Facebook/Instagram/Twitter: illustrations,
pictures, films, animations, 3D Modeling, cinemagraphs, Facebook Canvas, mobile apps, web
pages, web banners, emailers, beauty boxes etc.
- Strategy and execution of innovative social media and CRM campaigns.
- Studio management (resource planning and trafficking).
- Production Processes definition and implementation.
CULT LDN - Senior PM/Producer January 2016 to September 2016
Main Responsibilities: - Creative production for Cult's two main clients (Rimmel and Sally Hansen). Production of extremely varied types of contents, mainly aimed at Facebook/Instagram/Twitter: illustrations,
pictures, films, animations, 3D Modeling, cinemagraphs, Facebook Canvas, mobile apps, web
pages, web banners, emailers, beauty boxes etc.
- Strategy and execution of innovative social media and CRM campaigns.
- Studio management (resource planning and trafficking).
- Production Processes definition and implementation.
Apps, Social, Processes, Online, Production, Campaign, Canvas, Web, Implementation, Social Media, Twitter, 3D, Producer, Sales, Management, Facebook, Instagram, CRM
2015 - 2015
job
Demandware Migration Project Manager (FTC)
L'OREAL LUXE UK.
Main Responsibilities: - Responsible for managing the development of the l'Oreal Luxe eCommerce sites (front-end experience and back-end functionality), with key focus on relaunching on Demandware platform.
- Partnered with all key stakeholders (IT, UK & Global Digital teams, Brand teams, Legal, etc.) to
monitor and manage timelines, risks, deliverables, progress meetings, and IT strategies to achieve successfully and timely site launches.
- Responsible for developing and managing strategic partnerships including Demandware, SAP,
CyberSource, PayPal, Bazaarvoice, Gigya, Olapic, Sailthru and more.
Main Achievement: - Within six months, relaunched the Kiehl's UK, Urban Decay UK and Clarisonic UK websites.
- Partnered with all key stakeholders (IT, UK & Global Digital teams, Brand teams, Legal, etc.) to
monitor and manage timelines, risks, deliverables, progress meetings, and IT strategies to achieve successfully and timely site launches.
- Responsible for developing and managing strategic partnerships including Demandware, SAP,
CyberSource, PayPal, Bazaarvoice, Gigya, Olapic, Sailthru and more.
Main Achievement: - Within six months, relaunched the Kiehl's UK, Urban Decay UK and Clarisonic UK websites.
Ecommerce, Project Manager, Websites, SAP, It, Development, Manager
2014 - 2015
job
HOGARTH, Senior Digital Project Manager
MEDIACOM CREATE.
Main Responsibilities: - Managed a digital studio team of 10 (designers, developers and project managers)
- Coordinated the efforts of team members and third-party contractors in order to deliver digital,
TV, print, radio and transcreation projects according to strict deadlines and within budget.
- Managed and optimised internal workflow, tools and techniques to ensure/increase productivity.
- Project execution including scope, budget, schedule, QA, client servicing.
- Responsible for the weekly and monthly revenue reports and financial dashboard updates.
Main clients: EA Games, DFS, Joe Public, Universal, Nikon, Dulux, Selfridges.
Main Achievement: In six months, the team worked with 20 different clients and delivered more than 60 projects with very quick turnaround.
- Coordinated the efforts of team members and third-party contractors in order to deliver digital,
TV, print, radio and transcreation projects according to strict deadlines and within budget.
- Managed and optimised internal workflow, tools and techniques to ensure/increase productivity.
- Project execution including scope, budget, schedule, QA, client servicing.
- Responsible for the weekly and monthly revenue reports and financial dashboard updates.
Main clients: EA Games, DFS, Joe Public, Universal, Nikon, Dulux, Selfridges.
Main Achievement: In six months, the team worked with 20 different clients and delivered more than 60 projects with very quick turnaround.
Project Manager, Budget, Print, Radio, QA, TV, Workflow, Turnaround, Transcreation, Manager
2012 - 2014
job
Digital Marketing Manager
LVMH.
Main Responsibilities: - Strategy and Strategic planning: Supervised the redefinition of Hennessy's global digital
'ecosystem' based on user experience, to bring better coherence across all digital platforms.
- Content Production: In charge of the monthly content updates and of the production of tablets
and mobile apps, articles, video clips, direct emailing, e-press kits.
- Market management: Coordinated the translation of the Hennessy.com website in 12 different
versions and in 7 different languages.
- Development of visual and editorial guidelines for the appropriate utilisation and development of digital contents by local market teams. Ensured that all localised work was within guidelines.
Main Achievement: Number of visits doubled within a year.
'ecosystem' based on user experience, to bring better coherence across all digital platforms.
- Content Production: In charge of the monthly content updates and of the production of tablets
and mobile apps, articles, video clips, direct emailing, e-press kits.
- Market management: Coordinated the translation of the Hennessy.com website in 12 different
versions and in 7 different languages.
- Development of visual and editorial guidelines for the appropriate utilisation and development of digital contents by local market teams. Ensured that all localised work was within guidelines.
Main Achievement: Number of visits doubled within a year.
Digital Marketing, Marketing, User Experience, Video, Content Production, Strategic Planning, Management, Content, Website, Apps, Development, Production, Manager
2009 - 2012
job
Digital Project Manager
CARTIER.
Main Responsibilities: - Content production: Responsible for ensuring the team efficiently delivered inspiring, original
and culturally relevant contents that would meet the exacting standards of Cartier.
- Supervised the production of all types of brand contents (stills & video shoots, 3D modelling, illustrations, sound design) from conception for both offline & online use.
- Responsible for the content localisation of all editorial content in 12 different languages.
Main Achievement: - Managed the production of the "Rouge Cartier" monthly e-magazine, (published online and in iPad version) sent to a subscriber base of 500,000 internet users worldwide.
- Oversaw the launch and creation of the "Bridal", "Watchmaking", "Winter Tale" and "Odyssée de Cartie" websites.
- Film production / Main projects: "True love has a color and a name" short movies directed by
Luca Guadagnino, "Painted Love" video with a music by French band Air, "History and stories"
videos about Cartier heritage, several watchmaking 3D modelling available on Cartier Youtube
channel.
and culturally relevant contents that would meet the exacting standards of Cartier.
- Supervised the production of all types of brand contents (stills & video shoots, 3D modelling, illustrations, sound design) from conception for both offline & online use.
- Responsible for the content localisation of all editorial content in 12 different languages.
Main Achievement: - Managed the production of the "Rouge Cartier" monthly e-magazine, (published online and in iPad version) sent to a subscriber base of 500,000 internet users worldwide.
- Oversaw the launch and creation of the "Bridal", "Watchmaking", "Winter Tale" and "Odyssée de Cartie" websites.
- Film production / Main projects: "True love has a color and a name" short movies directed by
Luca Guadagnino, "Painted Love" video with a music by French band Air, "History and stories"
videos about Cartier heritage, several watchmaking 3D modelling available on Cartier Youtube
channel.
Design, 3D modelling, Project Manager, Video, Websites, Content Production, Movie, Content, Youtube, 3D, Music, Internet, Production, Online, Manager
2008 - 2008
job
Digital Project Manager
BETC EURO RSCG.
Main Responsibilities: - Managed the creative development, production and deployment of digital advertising campaigns
and promotional websites.
- Briefed the internal team / ensured project were completed on time and within budget.
and promotional websites.
- Briefed the internal team / ensured project were completed on time and within budget.
Advertising, Project Manager, Websites, Budget, Deployment, Development, Production, Manager
2007 - 2007
internship
Account Executive Assistant
M&C SAATCHI GAD.
2006 - 2006
internship
Account Executive Assistant
OGILVY.
My education
2006
-
2009
Sorbonne
Masters, Advertising
Masters, Advertising
2004
-
2006
n/a
Unspecified, English
Unspecified, English
?
-
2004
n/a
Secondary, NATIONALITY
Secondary, NATIONALITY
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