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Senior
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0
jobs
Paid Marketing Expert
Furqan
,
london, United Kingdom
Experience
Other titles
Skills
I'm offering
A solid background in managing high profile Clients, (Barclays, NEXT, New look, Charlotte Tilbury Vauxhall, Post Office, Purple Bricks, Heathrow, Cunard, Nissan, Wickes, Morrison, FA, Odeon, Square Enix, Hilton, Mont calm) with 5 years of experience managing large brands Web analytics implementation & Digital marketing mix with up to18 million yearly spend distributed among Paid Search, Shopping, Display & Paid Social. Developing and implementing marketing strategies, measuring success of online marketing efforts to ensure high ROI.
Markets
United States
(Remote
only)
United Kingdom
France
(Remote
only)
Germany
(Remote
only)
Lithuania
(Remote
only)
Denmark
(Remote
only)
Norway
(Remote
only)
Sweden
(Remote
only)
Finland
(Remote
only)
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - ?
temp
Biddable Account Manager
Vodafone, VOXI, PurpleBricks, Heathrow, Charlotte Tilbury.
Vodafone, VOXI, PurpleBricks, Heathrow, Charlotte Tilbury.
Development, management, and coordination of PPC Search, Shopping Social strategies. Optimizing Google Shopping and working with feed provider to run multivariant tests Improving CPA, revenue and ROI Reporting and forecasting
University of Wales Institute Cardiff
Forecasting, PPC, Account Manager, ROI, Management, Google shopping, Development, Search, Google, Manager, Social
2018 - 2018
temp
NEXT (Contract role)
NEXT.
Account Manager (NEXT Client side)
Restructuring of shopping accounts for next for UK & Creating and implementing Paid search & shopping Marketing strategies for international accounts and managing the agency for UK account.
Restructuring of shopping accounts for next for UK & Creating and implementing Paid search & shopping Marketing strategies for international accounts and managing the agency for UK account.
Marketing, Account Manager, International, Search, Manager
2018 - 2018
temp
Contract role
Query Click.
Account Manager (New Look)
Created and implementing Re- marketing strategy for a retail client, alongside with restructure of Rest of the world shopping account. Delivered monthly performance reports to client, account audit to find out GAP where retail client can expand to get more revenue, optimization of COS. Budget management and reporting.
Created and implementing Re- marketing strategy for a retail client, alongside with restructure of Rest of the world shopping account. Delivered monthly performance reports to client, account audit to find out GAP where retail client can expand to get more revenue, optimization of COS. Budget management and reporting.
Marketing, MArketing Strategy, Retail, Budget, Account Manager, Audit, REST, Management, Audit, Manager
2017 - 2018
temp
Contract role
iProspect (Densu).
Day to account management, reporting, forecasting and budget management; oversee PPC team and search campaign management providing support and guidance to search planners/assistants on weekly/monthly calls and any additional client facing meetings, Planning and execution of product strategy.
Account management, Budget, Forecasting, PPC, Management, Support, Search, Campaign
2016 - 2017
job
Account Manager
Manning Gotleib (Omnicom Media).
• Managing executive workflow and day to day management of the account,
• daily reporting and daily budget checking.
• Synchronizing Social, Display and SEA strategy
• Playing an active role in preparing and leading client presentations, in-person
• meetings and conference calls.
• Assisting account director in formulating paid search strategies and the
• roadmaps for delivery and testing.
• Oversee the management of search activity and ensure it is delivered to a
• consistently high standard and is cost effective and in line with clients'
• business targets.
• Produce, oversee and implement optimization strategy for ensuring clients
• goals are met.
• Providing frequent progress/ contact reports regarding search marketing
• efforts and performance metrics to clients.
• Review work load and project management capabilities of team and offer
• suggestions on how to improve processes and or manage the reallocation/
• prioritization of work where necessary to ensure high standards are
• maintained - will begin by auditing daily reporting and daily budget checker
• tools.
• Add additional value to all search projects by innovative thought and
• suggestion on client future projects.
• Ensure search is integrated with the wider commas and digital strategy.
BARCLAYS (Contract role) May 2016 to November 2106 Digital communication Manager
Role Overview
• Establishing the web analytics and other data as an insight tool
• Positioning the web analytics as an insight tool and supply insights to CB Marketing team implementation of the website analytics
• introducing CX map as a tool to the wider CB Marketing Team
• Driving the paid search activities to generate leads
• Managing external media agency to ensure report and campaign delivered in timely manner.
• Managing the PPC activities to optimize their effectiveness in generating leads and income & achieving quarterly target.
• Delivering an optimized user journey from search engines to our website
• Building a long-term relationship with the PPC agency to leverage their expertise
• Improving website accessibility and user experience
• Working together with Digital Communication Manager to complete the Accessibility audit to ensure the websites fully meet the WCAG AA standard
• supplying analytic and insights for the Test & Target program
• setup and running of the Test & Target program i.e. A/B & MVT
Achievement:
I was hired to manage and complete and some pending analytical project and to introduce new approach to understand and interpret the data for strategic decision making.
• daily reporting and daily budget checking.
• Synchronizing Social, Display and SEA strategy
• Playing an active role in preparing and leading client presentations, in-person
• meetings and conference calls.
• Assisting account director in formulating paid search strategies and the
• roadmaps for delivery and testing.
• Oversee the management of search activity and ensure it is delivered to a
• consistently high standard and is cost effective and in line with clients'
• business targets.
• Produce, oversee and implement optimization strategy for ensuring clients
• goals are met.
• Providing frequent progress/ contact reports regarding search marketing
• efforts and performance metrics to clients.
• Review work load and project management capabilities of team and offer
• suggestions on how to improve processes and or manage the reallocation/
• prioritization of work where necessary to ensure high standards are
• maintained - will begin by auditing daily reporting and daily budget checker
• tools.
• Add additional value to all search projects by innovative thought and
• suggestion on client future projects.
• Ensure search is integrated with the wider commas and digital strategy.
BARCLAYS (Contract role) May 2016 to November 2106 Digital communication Manager
Role Overview
• Establishing the web analytics and other data as an insight tool
• Positioning the web analytics as an insight tool and supply insights to CB Marketing team implementation of the website analytics
• introducing CX map as a tool to the wider CB Marketing Team
• Driving the paid search activities to generate leads
• Managing external media agency to ensure report and campaign delivered in timely manner.
• Managing the PPC activities to optimize their effectiveness in generating leads and income & achieving quarterly target.
• Delivering an optimized user journey from search engines to our website
• Building a long-term relationship with the PPC agency to leverage their expertise
• Improving website accessibility and user experience
• Working together with Digital Communication Manager to complete the Accessibility audit to ensure the websites fully meet the WCAG AA standard
• supplying analytic and insights for the Test & Target program
• setup and running of the Test & Target program i.e. A/B & MVT
Achievement:
I was hired to manage and complete and some pending analytical project and to introduce new approach to understand and interpret the data for strategic decision making.
Website, Social, Processes, Manager, CX, Audit, Campaign, Search, Web, Testing, Search marketing, Implementation, Workflow, It, Marketing, Analytics, User journey, Test, Management, SoMe, Audit, Account Manager, PPC, Budget, Websites, User Experience, Project Management, Digital Strategy
2015 - 2016
job
Account Manager
Neoteric.
Role Overview
• Developing, implementing and Evaluation of marketing strategies
• Interpreting Analytical information & data for strategic development
• Audit, Tests, Build & Optimize brilliant PPC & Remarketing Campaigns
• Dealing with clients, understanding and interpreting their needs for their Marketing strategy
• Optimizing campaigns to ensure the best performance ROI
• Analyzing trends and making data-driven decisions
• Analyze competitors to evaluate the effectiveness of marketing strategies
• Development & management of a Team
As an Account Manager I am responsible for Day-to-day management of various cross -channel & cross regional campaigns, with a focus on creation, optimization, analyzing and reporting, as well as planning, strategy and budget management. Being Account Manager for Five Star Hotels I am responsible for development and management of team of 10 people. I have Hands on Paid Search & Display plus overlooking in to SEO, Social Media& Affiliate Marketing for which I Writes reports and analyses ROI, Web traffic plus finding a new channel of online advertising.
Achievement:
I have introduced a daily analysis reporting and daily revenue achieved report which helps us tracking performance of accounts on daily basis plus giving us overview of RIO. In the first two months, I have managed to increase the revenue by .4 million and reduce the cost to 15% by blocking the leakage points in the account
• Developing, implementing and Evaluation of marketing strategies
• Interpreting Analytical information & data for strategic development
• Audit, Tests, Build & Optimize brilliant PPC & Remarketing Campaigns
• Dealing with clients, understanding and interpreting their needs for their Marketing strategy
• Optimizing campaigns to ensure the best performance ROI
• Analyzing trends and making data-driven decisions
• Analyze competitors to evaluate the effectiveness of marketing strategies
• Development & management of a Team
As an Account Manager I am responsible for Day-to-day management of various cross -channel & cross regional campaigns, with a focus on creation, optimization, analyzing and reporting, as well as planning, strategy and budget management. Being Account Manager for Five Star Hotels I am responsible for development and management of team of 10 people. I have Hands on Paid Search & Display plus overlooking in to SEO, Social Media& Affiliate Marketing for which I Writes reports and analyses ROI, Web traffic plus finding a new channel of online advertising.
Achievement:
I have introduced a daily analysis reporting and daily revenue achieved report which helps us tracking performance of accounts on daily basis plus giving us overview of RIO. In the first two months, I have managed to increase the revenue by .4 million and reduce the cost to 15% by blocking the leakage points in the account
Management, Social, Manager, Affiliate marketing, Online, Audit, Search, Web, Development, Affiliate, Social Media, ROI, Audit, Account Manager, PPC, Budget, Advertising, MArketing Strategy, Seo, Marketing
2012 - 2015
job
Senior Executive
Digital Agency.
Role Overview (For Hilton Hotel)
• PPC Account Management (Search and Display)
• Project Management (Specializing in Multi Regional Accounts)
• Digital Strategy and Consultation
• Team Management and Training
• Managing Large Multi-Regional Budgets
• Data Analysis, Problem Solving and Diagnosis
• Copywriting
• Creating monthly quarterly and yearly plans for the PPC for different market with PPC Team
• Developed and implemented tablets and smart phone strategy
• Providing ongoing reporting of search program performance metrics
Achievement:
I was hired to stop the bleeding of the PPC accounts and improve the CPA's. I have Managed and optimized two multi-million Pound PPC accounts for Hilton Hotel. Successfully brought average CPA of main PPC account for Hotel from £70 CPA to £32 CPA while increasing number of average conversions and reducing overall spend. Complete restructuring of the top 15 campaigns for the Hilton Hotel in UK.
• PPC Account Management (Search and Display)
• Project Management (Specializing in Multi Regional Accounts)
• Digital Strategy and Consultation
• Team Management and Training
• Managing Large Multi-Regional Budgets
• Data Analysis, Problem Solving and Diagnosis
• Copywriting
• Creating monthly quarterly and yearly plans for the PPC for different market with PPC Team
• Developed and implemented tablets and smart phone strategy
• Providing ongoing reporting of search program performance metrics
Achievement:
I was hired to stop the bleeding of the PPC accounts and improve the CPA's. I have Managed and optimized two multi-million Pound PPC accounts for Hilton Hotel. Successfully brought average CPA of main PPC account for Hotel from £70 CPA to £32 CPA while increasing number of average conversions and reducing overall spend. Complete restructuring of the top 15 campaigns for the Hilton Hotel in UK.
Copywriting, Digital Strategy, Data Analysis, Project Management, Account management, Training, PPC, Management, Team management, Search
My education
2008
-
2010
University of Wales Institute Cardiff
MBA, Business Management & Finance
MBA, Business Management & Finance
2007
-
2008
London Reading college
Postgraduate Diploma, Business Management
Postgraduate Diploma, Business Management
2005
-
2007
University of the Punjab
Bachelors, Accountancy & Business Management
Bachelors, Accountancy & Business Management
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