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Freelance Strategist
Scott Blease
,
Harrogate, United Kingdom
Experience
Other titles
Skills
I'm offering
I am an extremely driven and results orientated individual, priding myself on performance, an open approach, trust and strong relationship management. I am a confident communicator at all levels and have a sharp eye for detail. I effectively manage and inspire my clients, business partners and teams, driving them to achieve their business and development targets through first class support. I am motivated by challenges and with an appetite to succeed, with a proven track record of growing businesses of varying shapes and sizes through a mix of strategic planning and the development of trusted relationships.
Markets
United States
(Remote
only)
United Kingdom
France
(Remote
only)
Germany
(Remote
only)
Denmark
(Remote
only)
Norway
(Remote
only)
Sweden
(Remote
only)
Finland
(Remote
only)
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2017 - ?
job
CEO - Micralite
the Silver Cross Group.
• Global P&L responsibility across direct markets (UK, USA & China) and distributors markets
• Year 1 results of over 1m in sales, managing a direct team of sales managers across markets
• Managing team of fabric and product developers ensuring NPD is launched and a timely and commercial manner, managing factory relationships to ensure maximum output in quality & price
• Managing a marketing team working on first class brand development, impactful marketing and product launch campaigns across multiple channels
• As a member Silver Cross Group board, reporting on all aspects of the business and securing funding as
required in line with business needs.
• Year 1 results of over 1m in sales, managing a direct team of sales managers across markets
• Managing team of fabric and product developers ensuring NPD is launched and a timely and commercial manner, managing factory relationships to ensure maximum output in quality & price
• Managing a marketing team working on first class brand development, impactful marketing and product launch campaigns across multiple channels
• As a member Silver Cross Group board, reporting on all aspects of the business and securing funding as
required in line with business needs.
Marketing, Sales, Npd, Development, Ceo, China, USA
2016 - 2017
job
Vice President UK and Ireland
BEABA and Red Castle.
Full P&L responsibility - 2016 budgeted EBITDA targets exceeded with turnover of £1.6m, and 2017 YTD
performance 5% ahead of budgeted EBITDA target.
• Development of brand guidelines and implementation, launch and management of brand catalogues,
brand website, in store guidelines, PR and Social Media strategies.
• Research, engagement and management of new strategic brand partners including Annabel Karmel,
Jimmy Doherty (Jimmy's Farm) and Purple Carrot Nutrition.
• Identified new business channels included D2C via www.beaba.com, Boots/Walgreen, and distribution
channels for independent business across territories.
performance 5% ahead of budgeted EBITDA target.
• Development of brand guidelines and implementation, launch and management of brand catalogues,
brand website, in store guidelines, PR and Social Media strategies.
• Research, engagement and management of new strategic brand partners including Annabel Karmel,
Jimmy Doherty (Jimmy's Farm) and Purple Carrot Nutrition.
• Identified new business channels included D2C via www.beaba.com, Boots/Walgreen, and distribution
channels for independent business across territories.
Social Media, Research, Social media strategies, Pr, Management, Website, Implementation, Development, Social, President
2014 - 2016
job
Senior Customer Development Controller
Arstana UK Limited.
Responsible for the profitable management of Mothercare, Boots, BRU/TRU, John Lewis and Mamas & Papas accounts through direct and team management. Contributed to majority of total business sales
volume in 2015 which resulted in a YOY increase of 17% to £14.4M (ahead of stretch target) in a
market where growth on Juvenile was +3.2% and growth on Toys was +4.4%.
● Had lead role within UK business as Juvenile Product Expert, choosing designs and colours for UK
market whilst influencing marketing department to continuously strive for Gold Standard execution of in store displays, point of sale and retailer digital branded landing pages.
● Strategically planned launch to market of new categories, overseeing project implementation and
liaising with European Key Stakeholders on product specification, packaging detail and in store and multi-channel representation.
● Management of account trade investment spend across promotional and marketing activities. Tracking
budgets to ensure spend in line with forecasted account investment, in line with projected turnover and profitability.
volume in 2015 which resulted in a YOY increase of 17% to £14.4M (ahead of stretch target) in a
market where growth on Juvenile was +3.2% and growth on Toys was +4.4%.
● Had lead role within UK business as Juvenile Product Expert, choosing designs and colours for UK
market whilst influencing marketing department to continuously strive for Gold Standard execution of in store displays, point of sale and retailer digital branded landing pages.
● Strategically planned launch to market of new categories, overseeing project implementation and
liaising with European Key Stakeholders on product specification, packaging detail and in store and multi-channel representation.
● Management of account trade investment spend across promotional and marketing activities. Tracking
budgets to ensure spend in line with forecasted account investment, in line with projected turnover and profitability.
Marketing, Packaging, Management, Sales, Landing pages, Growth, Implementation, Team management, Development, Detail
2013 - 2014
job
International Trade Manager (Fixed Term)
JoJo Maman Bebe Limited (Baby & Children's Clothing).
● Projected turnover for 2014 of £3m accelerating the account base growth from zero 2 years ago.
● Account management of key US and Canada retailers including Amazon, Diapers and Best Buy.
● Managed distribution channels across Europe, Far East, USA and Canada.
● Led the International Department on a day to day basis, reporting directly to Managing Director.
● Managed a team of Sales Reps across the USA and Canada providing support to ensure targets are met.
● Responsible for delivering multi million pound budget and achieving turnover and profit targets.
● Planning for and attending international trade fairs across Europe, Far East and USA & Canada.
● Responsible for introducing new business channels to the mix in line with company strategy for growth.
● Account management of key US and Canada retailers including Amazon, Diapers and Best Buy.
● Managed distribution channels across Europe, Far East, USA and Canada.
● Led the International Department on a day to day basis, reporting directly to Managing Director.
● Managed a team of Sales Reps across the USA and Canada providing support to ensure targets are met.
● Responsible for delivering multi million pound budget and achieving turnover and profit targets.
● Planning for and attending international trade fairs across Europe, Far East and USA & Canada.
● Responsible for introducing new business channels to the mix in line with company strategy for growth.
Account management, Budget, Management, Sales, Growth, Support, Amazon, International, USA, Manager, LED
2011 - 2013
job
Head of UK Sales (promotion)
Silver Cross UK.
Managed national accounts including Mothercare, John Lewis and Babies R Us achieving double digit
YOY growth of for the two consecutive years in the role with sector turnover of more than £13m.
● Managed a team of Area Sales Managers increasing independent UK business in both years during a
period of recession to a value of more than £7m.
● Responsible for achieving multi-million-pound turnover budget and +3% GM increase.
● Strategically planned the successful launch of new product collections (Furniture) with design team and CEO to ensure new category targets were met.
YOY growth of for the two consecutive years in the role with sector turnover of more than £13m.
● Managed a team of Area Sales Managers increasing independent UK business in both years during a
period of recession to a value of more than £7m.
● Responsible for achieving multi-million-pound turnover budget and +3% GM increase.
● Strategically planned the successful launch of new product collections (Furniture) with design team and CEO to ensure new category targets were met.
Design, Budget, R, Sales, Growth, Ceo
2009 - 2010
job
National Account Manager
Silver Cross UK.
● Managed national accounts including Mothercare, John Lewis and Babies R Us.
● Increased national sales turnover in 2009 and 2010, delivering budgeted turnover and margin.
● Enhanced customer relations by focused approach to customer needs, identifying selection
opportunities, and opportunities for strong brand presence in store and online.
● Identified and secured new business channels within a restricted distribution policy.
Early career included over two years as Sales Manager at Double G (Games Company), National Account
Manager at Kuster Limited (Nursery Furniture Brand), SteadyCo Ltd (Nursery - Feeding) & The First Years Inc
(Nursery and pre-school toys).
● Increased national sales turnover in 2009 and 2010, delivering budgeted turnover and margin.
● Enhanced customer relations by focused approach to customer needs, identifying selection
opportunities, and opportunities for strong brand presence in store and online.
● Identified and secured new business channels within a restricted distribution policy.
Early career included over two years as Sales Manager at Double G (Games Company), National Account
Manager at Kuster Limited (Nursery Furniture Brand), SteadyCo Ltd (Nursery - Feeding) & The First Years Inc
(Nursery and pre-school toys).
Account Manager, R, Sales, Online, Manager
My education
1995
-
1997
Cirencester College
Certificate, CIM
Certificate, CIM
1993
-
1995
Cirencester College
BTEC, Business & Finance
BTEC, Business & Finance
1991
-
1993
Sir William Romney
GCSE, 9 including Maths and English
GCSE, 9 including Maths and English
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