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Brand strategist with graphic design background
Tessa
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Tessa is a brand designer who instinctively incorporates aesthetics into her daily work. She has intimate understanding of printing processes, UX UI web/app design flow and has extensive experience coordinating across different industry professions, providing clear direction and coherency. A natural problem solver, Tessa uses her creativity and innovative thinking to help businesses build their brand image and strategy. She sees brand as a key part of the business’s vision and the need for it to be tailored for that purpose. Tessa is a business minded designer who overcomes obstacles by being creative and flexible to find workable solutions.
Markets
United States
(Remote
only)
United Kingdom
France
(Remote
only)
Germany
(Remote
only)
Lithuania
(Remote
only)
Denmark
(Remote
only)
Norway
(Remote
only)
Sweden
(Remote
only)
Finland
(Remote
only)
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Chinese (Mandarin)
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2016 - 2018
job
Director of Branding and Marketing
SNOWL post.
Brand strategy: Helped a new logistic startup reposition the brand for its growth phase in order to expand customer base in summer 2017, resulting in an increase in 70% annual turnover by Q1 2018.
Social media marketing: Led designers and editors to manage the company blog and Facebook page. Achieved organic growth of 28% in 2 months without paying advertising fees. Helped the company become a leading social media platform for Asians coming to the UK
Website: Restructured and refreshed user interface and the function flow to improve user experience. Managed front-end and back-end software engineers to deliver 100% positive test feedback from users
Artwork: Refined logo, font and design brand guidelines. Improved form utilization and carton information flow, uniform and other branding collateral.
Social media marketing: Led designers and editors to manage the company blog and Facebook page. Achieved organic growth of 28% in 2 months without paying advertising fees. Helped the company become a leading social media platform for Asians coming to the UK
Website: Restructured and refreshed user interface and the function flow to improve user experience. Managed front-end and back-end software engineers to deliver 100% positive test feedback from users
Artwork: Refined logo, font and design brand guidelines. Improved form utilization and carton information flow, uniform and other branding collateral.
Social Media Marketing, Websites, Creative artworking, Brand identity
2015 - 2016
job
Brand Strategist
Cold Brew Tea Ltd.
- Constructed the brand image and led product design. Provided design direction to maintain brand coherency. Developed packaging, marketing material and other branding collateral. Tailored product lines to target Harvey Nichols Food Market and Selfridges Market Hall.
- Worked with PR team and business directors to develop launch plan and marketing strategy.
- Worked with PR team and business directors to develop launch plan and marketing strategy.
Branding, Brand Building, Core Values and Branding, Packaging design, Brand identity
2011 - 2011
job
UX/UI Designer
Atomax.
Worked with the creative team responsible for developing the product, led product visual style, including UX/UI. Key achievements: Youtube radio was the top one download in App store when first launched, and ComiQ reader was voted the favourite comic reader in Android Marketplace )
User Experience, User Interface Design, App and web development
2010 - 2011
job
Graphic Designer
95 inhouse Design studio.
- Coordinated web front-end and back-end programmers for Shisedo Cosmetics and designed ASUS limited edition laptop. Designed and coordinated high quality printing for PEGA design annual brochure.
Adobe Illustrator, Adobe Photoshop, Website design, Graphics / layouts, Product Design, Graphic design
My education
2008
-
2012
NTUT
Master of Design, Innovation Design
Master of Design, Innovation Design
2004
-
2008
Ming Chuang University
Bachelor of Design, Commercial Design
Bachelor of Design, Commercial Design
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