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Expert
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International Marketing Expert
Thomas Greiderer
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I bring over 15 years of International Marketing experience and offer a holistic range of services that fit different stages of your business.
With a broad skill set as well as agency- & client-side experience, I can support you with your strategic direction, manage individual projects or come in as a ‘fixer’ addressing immediate challenges.
I specialise in performance/ROI focused marketing for Start- and Scale-Ups.
I have extensive experience in international market-entry and localisation campaigns, especially in the DACH & UK markets. Having built the UK subsidiary for a German media agency, I can also build your local team and operations, in-market if required.
With a broad skill set as well as agency- & client-side experience, I can support you with your strategic direction, manage individual projects or come in as a ‘fixer’ addressing immediate challenges.
I specialise in performance/ROI focused marketing for Start- and Scale-Ups.
I have extensive experience in international market-entry and localisation campaigns, especially in the DACH & UK markets. Having built the UK subsidiary for a German media agency, I can also build your local team and operations, in-market if required.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
German
Fluently
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - ?
job
Director International Marketing & Operations
DCMN Marketing Solutions.
I launched, grew and managed the UK subsidiary of DCMN, positioning it as a challenger brand in performance marketing, contributing to the international success of the DCMN brand. I consulted some of the fastest growing tech Start-ups on their marketing & international expansion efforts.
Marketing, International marketing, Team Leadership, Coaching, Localization, Business strategy, Business development
2016 - 2018
job
Director Account Management
DCMN Marketing Solutions.
I built an international marketing business function that has elevated DCMN’s service to best in class and prepared the business for rapid, sustainable growth whilst maximising revenue. As a member of the global leadership team, I have been a driving force in the international business expansion. I acted as strategic marketing lead for all digital clients of the agency.
Account management, MArketing Strategy, TV, Digital Marketing, Online marketing, Offline marketing, Leadership, Localization, Project coordination, Business strategy
2012 - 2016
job
Head of Marketing
Busuu, the language learning app.
I took the brand from small Start-up to international challenger brand within 3 years, establishing and rapidly growing global brand awareness, delivering yearly 100%+ revenue growth. I was responsible for building and running Marketing & Customer Services in 200+ countries/14 languages. I also built a B2B partnership division for the business, creating a brand new revenue stream and pushing the product to millions across the globe.
Marketing, B2B, Growth, International, UP
2010 - 2012
job
Head of CRM & Social Media
Kgb Deals.
I built the UK CRM strategy, increasing retention and interaction rates across online & mobile by up to 50%. I have also taken the brand on to Social Media, shaping it into one of most important brand engagement and customer service channels.
Social Media Marketing, CRM strategy, Marketing, Content marketing
2004 - 2010
freelance
Account Manager
Various London marketing agencies: EHS 4D, Dialogue141, Amaze, Ogilvy One, RPM, TMW;.
I worked on some of the world's most loved brands, consulting on and executing campaigns across brand, ATL/BTL, shopper marketing, experiential and events.
Account management, Marketing, Project Management
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