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Chris Cathcart
,
Experience
Other titles
Skills
I'm offering
Markets
United Kingdom
Language
English
Fluently
Ready for
My experience
2017 - ?
job
Senior Industry Manager, Insurance
unknown.
Responsible for $hundreds-millions p/a of x-product revenue from Google's largest clients, a sales
leadership role focussed on delivering clients digital transformation and driving business profit.
Responsibilities:
- Design, own and deliver clients transformational marketing strategies using Google products.
- Build and lead matrix teams across Google's business to develop new routes to market across products.
- Define each individual client strategy, and work with Account Management teams to ensure flawless
delivery.
- Maintain revenue growth target of 15% across all clients.
- Build and maintain relationships with 'C' suite clients as a 'trusted advisor' on their growth strategies.
- Lead the teams integration with Google Cloud teams across sales, client implementation and building
client use cases.
- Speak at Fintech / Insurtech conferences, being the face of Google at industry events.
- Coach and mentor junior IMs and AMs on delivering client focussed strategies geared for driving
growth against clients key business metrics.
- Work with global product teams to share client product feedback and continually enhance Google Ads
products.
- Active Google hardware 'dogfooder' testing all new hardware before release working with global
hardware engineers, sharing feedback to product build and development.
Achievements:
- Delivered an average of 20% YoY growth across the clients i managed.
- Designed and delivered a new route to audience based display advertising where Google will guarantee
achieving a CPA target, proving the value of audience based advertising alongside traditional
marketing. This was launched in the UK first, then Japan, US, Germany and Italy.
- Assisted clients in the delivery of their marketing transformation, moving teams out of siloed
marketing channels to a cross channel structure focussed on business profit metrics.
- Proved the value of Google's branding products to heavy performance advertisers, winning an average
of 10% of TV budget to be used for digital branding (primarily on YouTube).
Industry Manager, Finance Oct 2011 - Feb 2017
Responsible for $tens-of-millions p/a of x-product revenue for Google's largest clients, a client sales
focused role working to bring the best of Google to each client.
Responsibilities:
- Manage between 20-30 medium/large Google advertising clients ensuring the right fit of Google
products.
- Targeted to grow client review by 10% QoQ.
- Build and deliver digital training and workshop programmes for clients to show the business benefit of a 'digital first' marketing approach.
- Consult and assist in the delivery of digital first reporting to allow clients to make faster data-led
decisions on business direction and marketing mix.
Achievements:
- Doubled Google's total revenue across my portfolio of clients over the first 2 years.
- Grew revenue at an average of 13% YoY across all Google products.
- Developed a unique digital marketing strategy for all clients which, once agreed, was delivered by my
account management team.
- Brought a 'Fail Fast' approach to client marketing reporting, becoming known for putting the numbers
first and focusing on clients required business metrics.
- Delivered a team first YouTube sponsorship deal between LV.com and Jamie Oliver, with Jamie's LV
videos remaining in his most popular top 10 videos of all time.
leadership role focussed on delivering clients digital transformation and driving business profit.
Responsibilities:
- Design, own and deliver clients transformational marketing strategies using Google products.
- Build and lead matrix teams across Google's business to develop new routes to market across products.
- Define each individual client strategy, and work with Account Management teams to ensure flawless
delivery.
- Maintain revenue growth target of 15% across all clients.
- Build and maintain relationships with 'C' suite clients as a 'trusted advisor' on their growth strategies.
- Lead the teams integration with Google Cloud teams across sales, client implementation and building
client use cases.
- Speak at Fintech / Insurtech conferences, being the face of Google at industry events.
- Coach and mentor junior IMs and AMs on delivering client focussed strategies geared for driving
growth against clients key business metrics.
- Work with global product teams to share client product feedback and continually enhance Google Ads
products.
- Active Google hardware 'dogfooder' testing all new hardware before release working with global
hardware engineers, sharing feedback to product build and development.
Achievements:
- Delivered an average of 20% YoY growth across the clients i managed.
- Designed and delivered a new route to audience based display advertising where Google will guarantee
achieving a CPA target, proving the value of audience based advertising alongside traditional
marketing. This was launched in the UK first, then Japan, US, Germany and Italy.
- Assisted clients in the delivery of their marketing transformation, moving teams out of siloed
marketing channels to a cross channel structure focussed on business profit metrics.
- Proved the value of Google's branding products to heavy performance advertisers, winning an average
of 10% of TV budget to be used for digital branding (primarily on YouTube).
Industry Manager, Finance Oct 2011 - Feb 2017
Responsible for $tens-of-millions p/a of x-product revenue for Google's largest clients, a client sales
focused role working to bring the best of Google to each client.
Responsibilities:
- Manage between 20-30 medium/large Google advertising clients ensuring the right fit of Google
products.
- Targeted to grow client review by 10% QoQ.
- Build and deliver digital training and workshop programmes for clients to show the business benefit of a 'digital first' marketing approach.
- Consult and assist in the delivery of digital first reporting to allow clients to make faster data-led
decisions on business direction and marketing mix.
Achievements:
- Doubled Google's total revenue across my portfolio of clients over the first 2 years.
- Grew revenue at an average of 13% YoY across all Google products.
- Developed a unique digital marketing strategy for all clients which, once agreed, was delivered by my
account management team.
- Brought a 'Fail Fast' approach to client marketing reporting, becoming known for putting the numbers
first and focusing on clients required business metrics.
- Delivered a team first YouTube sponsorship deal between LV.com and Jamie Oliver, with Jamie's LV
videos remaining in his most popular top 10 videos of all time.
Sponsorship, Fintech, Growth, Transformation, Implementation, Digital Marketing Strategy, Hardware, Testing, Development, Coach, Insurance, TV, Google, Trusted Advisor, Direction, Workshop, IMS, Winning, Manager, LED, Social media ads, C, Marketing, Design, Branding, MArketing Strategy, Advertising, Account management, Digital transformation, Budget, Training, Cloud, Digital Marketing, Mentor, Leadership, Google cloud, Management, Integration, Finance, Sales, Youtube, ADS
2011 - 2011
job
Group Account Director - Finance
Gambling, Travel.
Responsible for ~£3M p/a of x-product revenue for LBi's premier finance, gambling and travel clients. A
client management focused role working to bring the best digital strategies to each client.
Responsibilities:
- Full operational control of teams across all three verticals.
- Ownership of the P&L across each client vertical.
- Responsible for recruiting and leading a team of 12-20 Digital Directors giving guidance on strategy
development, delivery and mentoring each of them for personal growth.
- Lead the relationship with key suppliers (Google, Facebook etc) to bring the best of each to the portfolio.
- Develop the route to success in key vertical client pitches through up-to-date and vertical relevant
expertise.
Achievements:
- Added 5 new clients to my portfolio following successful pitches, growing incremental revenue by
£750K in the first 6 months
- Won 3 awards for best in practice search advertising with Barclays, Prudential and British Airways.
- Awarded 'Best Manager' by my account teams for my collaborative man management approach.
- Approached by Google to apply for the Industry Manager role.
client management focused role working to bring the best digital strategies to each client.
Responsibilities:
- Full operational control of teams across all three verticals.
- Ownership of the P&L across each client vertical.
- Responsible for recruiting and leading a team of 12-20 Digital Directors giving guidance on strategy
development, delivery and mentoring each of them for personal growth.
- Lead the relationship with key suppliers (Google, Facebook etc) to bring the best of each to the portfolio.
- Develop the route to success in key vertical client pitches through up-to-date and vertical relevant
expertise.
Achievements:
- Added 5 new clients to my portfolio following successful pitches, growing incremental revenue by
£750K in the first 6 months
- Won 3 awards for best in practice search advertising with Barclays, Prudential and British Airways.
- Awarded 'Best Manager' by my account teams for my collaborative man management approach.
- Approached by Google to apply for the Industry Manager role.
Advertising, Facebook, Mentoring, Management, Finance, Growth, Development, Google, Search, Manager, UP
2006 - 2011
job
Senior Strategist
Finance Vertical.
Responsible for ~£1.5M p/a of search revenue for BMMs finance clients. Owner of the vertical, this was a
client management focused role working to bring the best digital strategies to each client, whilst growing the agencies portfolio of clients.
Responsibilities:
- Full accountability of the finance vertical's performance and P&L,
- Full man-management of all account directors & managers, including strategy delivery, appraisals and personal development.
- Bring best in class tracking and conversion analysis to ensure clients had the relevant data to feed
upwards internally.
- Act as final escalation point for all clients, should it be required.
Achievements:
- Grew the vertical size from 6 clients to over 20, resulting in tripling the vertical's revenue to £1.5M.
- Developed a digital reporting concept specifically for finance clients, subsequently built and launched
in 2008 by BMMs technical team.
- Launched a Finance focussed blog for clients and prospects and achieved 1000's of subscribers in 2
years.
client management focused role working to bring the best digital strategies to each client, whilst growing the agencies portfolio of clients.
Responsibilities:
- Full accountability of the finance vertical's performance and P&L,
- Full man-management of all account directors & managers, including strategy delivery, appraisals and personal development.
- Bring best in class tracking and conversion analysis to ensure clients had the relevant data to feed
upwards internally.
- Act as final escalation point for all clients, should it be required.
Achievements:
- Grew the vertical size from 6 clients to over 20, resulting in tripling the vertical's revenue to £1.5M.
- Developed a digital reporting concept specifically for finance clients, subsequently built and launched
in 2008 by BMMs technical team.
- Launched a Finance focussed blog for clients and prospects and achieved 1000's of subscribers in 2
years.
Management, Finance, Blog, It, Development, Search
2003 - 2006
job
Internet Marketing Manager
unknown.
Responsible for developing and managing TPFs affiliate and search engine (SEO + PPC) programmes,
totalling £9M p/a spend, to drive large volumes of quotes and sales.
Responsibilities:
- Develop search activity to be "best of breed" across RBS Group and Tesco.com. Increasing traffic
whilst maintaining cost effective acquisition.
- Develop and manage a £2M+ cross product affiliate program, focussed on driving a high volume of sales at a cost effective CPA.
- Management of high-end London agencies: marketing, creative and technica.
Achievements:
- Delivered an increase of 26% (avg) in affiliate sales YoY.
- Delivered an increase of 19% (avg) in cumulative LTV for online marketing activity YoY.
- Contributed towards an increased online sales volume to 49% of total sales, 13% (avg) increase YoY.
totalling £9M p/a spend, to drive large volumes of quotes and sales.
Responsibilities:
- Develop search activity to be "best of breed" across RBS Group and Tesco.com. Increasing traffic
whilst maintaining cost effective acquisition.
- Develop and manage a £2M+ cross product affiliate program, focussed on driving a high volume of sales at a cost effective CPA.
- Management of high-end London agencies: marketing, creative and technica.
Achievements:
- Delivered an increase of 26% (avg) in affiliate sales YoY.
- Delivered an increase of 19% (avg) in cumulative LTV for online marketing activity YoY.
- Contributed towards an increased online sales volume to 49% of total sales, 13% (avg) increase YoY.
Marketing, Seo, Online Marketing, PPC, Management, Sales, Affiliate, Internet, Search, Online, Manager
2002 - 2003
job
Website Manager
unknown.
Develop and maintain a multi-million pound profit making e-commerce website. Working as a key
member of Tesco Personal Finance (TPF) Internet Marketing and Operations team.
Responsibilities:
- Manage a team of 3 web developers and designers.
- Manage all in-house web development. Managing and prioritising workloads.
- Develop a content management process to meet the growing business needs.
- Propose and develop website strategy and developments to keep the TPF website at the cutting edge.
Achievements:
- Streamlined web development procedures to allow for site additions, updates and fixes to be addressed
and launched in an average of 24 hour window.
- Launched a revised content management tool allowing marketing teams to update content as necessary.
- Launched bespoke tracking approach, allowing marketing teams to understand the source of each sale
across all 3rd party application processes.
member of Tesco Personal Finance (TPF) Internet Marketing and Operations team.
Responsibilities:
- Manage a team of 3 web developers and designers.
- Manage all in-house web development. Managing and prioritising workloads.
- Develop a content management process to meet the growing business needs.
- Propose and develop website strategy and developments to keep the TPF website at the cutting edge.
Achievements:
- Streamlined web development procedures to allow for site additions, updates and fixes to be addressed
and launched in an average of 24 hour window.
- Launched a revised content management tool allowing marketing teams to update content as necessary.
- Launched bespoke tracking approach, allowing marketing teams to understand the source of each sale
across all 3rd party application processes.
Marketing, Operations, E-commerce, Content Management, Management, Finance, Content, Website, Development, Internet, Web, Processes, Manager
1999 - 2002
job
Asst. Internet Manager
unknown.
Working within the Ecommerce team, this role was primarily to ensure that the TPF website was kept fully up-to-date and legally compliant.
Responsibilities:
- Own and manage the end-to-end content management process for TPF.com.
- Act as an internal consultant for all project teams focused on enhancing the TPF.com. Sharing
extensive online and IT knowledge for the benefit of business.
Achievements:
- Moved the content management from a 3rd party to internal saving TPF £100K p/a
- Assisted in the development of TPF's Single Customer View allowing customers to see all their
policies in one place - a first of its kind in the UK.
Responsibilities:
- Own and manage the end-to-end content management process for TPF.com.
- Act as an internal consultant for all project teams focused on enhancing the TPF.com. Sharing
extensive online and IT knowledge for the benefit of business.
Achievements:
- Moved the content management from a 3rd party to internal saving TPF £100K p/a
- Assisted in the development of TPF's Single Customer View allowing customers to see all their
policies in one place - a first of its kind in the UK.
Ecommerce, Content Management, Management, Content, Website, It, Development, Internet, Online, Manager, UP
My education
1994
-
1995
Blairgowrie High School
BSc, Psychology
BSc, Psychology
1990
-
1994
Mackie Academy
N/a, N/a
N/a, N/a
University of Abertay
Bachelors, N/a
Bachelors, N/a
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