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Organised, strategic thinker with an eye for engaging stories and a proven track record meeting tight deadlines to produce high-quality content for varied audiences
Lucy Palmer
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
An eye for engaging stories and a proven track record of meeting tight deadlines to produce high-quality content for varied audiences.
5+ years industry experience working within cultural, educational and travel verticals; previous employers include Google's Content Studio, the Guardian, The BBC and The Economist.
5+ years industry experience working within cultural, educational and travel verticals; previous employers include Google's Content Studio, the Guardian, The BBC and The Economist.
Markets
United Kingdom
Language
English
Fluently
French
Good
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2018 - 2019
job
Content Editor for Voyager in Google Earth
Adecco.
Produced and QA'd 44 Google Content Studio stories and quizzes, plus over 140 travel itineraries. The 28 CS lists I
created in 2018 received 1,600,000 views
● Trained three TVCs and two Googlers who joined the Voyager writing pool in 2018
● Created and updated editorial guidelines and managed the GCS content tracker from December 2018
● Led the creation of multi-chapter travel stories on Poland, Bulgaria, Romania and Thessaloniki, working
cross-functionally with international partners to support internal and external events
● Optimised content to time with key events on an international calendar, writing notifications copy and blog posts for
Local Guides Connect bit.ly/LGConnectHajj to highlight publication
● Contributed to editorial meetings, using user insights data to inform editorial decisions and successfully pitch stories
to Voyager Editorial Leads
● Identified opportunities to create original content, engage new audiences and celebrate the Google LG network
Content examples
○ The Underground Railroad bit.ly/VoyagerURR
○ This is School bit.ly/ThisIsSchool
○ Explore Palembang bit.ly/ExplorePalembang
○ Pilgrimage to Mecca bit.ly/PilgrimagetoMecca
○ Quiz: Spooky Spots bit.ly/QuizSpooky
○ Following Paul Cézanne bit.ly/FollowingCezanne
Other Google projects
Local Guides Editorial QA for 2019 perks strategy, plus a new feature launch, Putting Perks in Google Maps
LCX Supported GCS localisation strategy, creating and presenting a one-page summary which identified opportunities for British English localisation
Earth Edu Built a strategy doc identifying opportunities for scaling up Earth EDU content on Voyager
xTeam Updated and streamlined an on-boarding doc, shared with all new-starting GCS TVCs
created in 2018 received 1,600,000 views
● Trained three TVCs and two Googlers who joined the Voyager writing pool in 2018
● Created and updated editorial guidelines and managed the GCS content tracker from December 2018
● Led the creation of multi-chapter travel stories on Poland, Bulgaria, Romania and Thessaloniki, working
cross-functionally with international partners to support internal and external events
● Optimised content to time with key events on an international calendar, writing notifications copy and blog posts for
Local Guides Connect bit.ly/LGConnectHajj to highlight publication
● Contributed to editorial meetings, using user insights data to inform editorial decisions and successfully pitch stories
to Voyager Editorial Leads
● Identified opportunities to create original content, engage new audiences and celebrate the Google LG network
Content examples
○ The Underground Railroad bit.ly/VoyagerURR
○ This is School bit.ly/ThisIsSchool
○ Explore Palembang bit.ly/ExplorePalembang
○ Pilgrimage to Mecca bit.ly/PilgrimagetoMecca
○ Quiz: Spooky Spots bit.ly/QuizSpooky
○ Following Paul Cézanne bit.ly/FollowingCezanne
Other Google projects
Local Guides Editorial QA for 2019 perks strategy, plus a new feature launch, Putting Perks in Google Maps
LCX Supported GCS localisation strategy, creating and presenting a one-page summary which identified opportunities for British English localisation
Earth Edu Built a strategy doc identifying opportunities for scaling up Earth EDU content on Voyager
xTeam Updated and streamlined an on-boarding doc, shared with all new-starting GCS TVCs
Writing, Content, QA, Network, Blog, Support, Presenting, Google maps, International, Feature, Google, UP, Quiz, LED
2017 - 2017
job
Editor and Customer Champion
The Day.
for The Day Explorer
● In charge of launching The Day Explorer bit.ly/TheDayExplorer, an online educational resource facilitating
discussions on complex news issues with 6-to-14-year-olds, and saw the product reach 400+ schools by December
● Produced 14+ pieces of quality, educational news content for students and their teachers on a weekly basis
● Built a content schedule, increasing overall productivity of the team
● Drove reactive school recruitment campaigns, creating additional resources responding to current education trends,
or distressing news stories such as the London terrorist attacks. Utilised social channels, the weekly newsletter and teacher networks to share these
● Engaged more than 100 teachers using the service over a three-month period, identified key users, then organised
and led focus groups to gather meaningful feedback
● Directed a redesign of the website, working closely with The Day's engineer and designer
● Led in-school teacher training, and shared learning strategies for differentiating content to support students with varied learning needs
● Created a "How to use" page bit.ly/HowToTDE, which included a series of educational films and resources for
teachers
● In charge of launching The Day Explorer bit.ly/TheDayExplorer, an online educational resource facilitating
discussions on complex news issues with 6-to-14-year-olds, and saw the product reach 400+ schools by December
● Produced 14+ pieces of quality, educational news content for students and their teachers on a weekly basis
● Built a content schedule, increasing overall productivity of the team
● Drove reactive school recruitment campaigns, creating additional resources responding to current education trends,
or distressing news stories such as the London terrorist attacks. Utilised social channels, the weekly newsletter and teacher networks to share these
● Engaged more than 100 teachers using the service over a three-month period, identified key users, then organised
and led focus groups to gather meaningful feedback
● Directed a redesign of the website, working closely with The Day's engineer and designer
● Led in-school teacher training, and shared learning strategies for differentiating content to support students with varied learning needs
● Created a "How to use" page bit.ly/HowToTDE, which included a series of educational films and resources for
teachers
Training, Content, Service, Website, Recruitment, Support, Redesign, Online, LED, Social
2015 - 2017
job
Content Editor
The Burnet News Club.
Led editorial meetings to identify an appropriate current affairs topic, to be discussed by primary and secondary
school students enrolled in the Burnet News Club bit.ly/BurnetNews
● Worked closely with senior editors at The Economist to create eight, six-week session guides on news topics such as
the Syrian conflict, the housing crisis and Brexit
● Carried out interviews over an 18-month period, with students and teachers, which informed the charity impact report
● Built a network of 29 influencers and experts, such as Syrian artist Tammam Azzam, architect Richard Rogers and
writer Claire Fox, who then responded to children discussing relevant news issues
● Ran internal and classroom-based training for teachers, and current affairs workshops for students
● Moderated online discussions on challenging news issues between hundreds of children
● Co-produced 'Justice', an immersive prison experience for 8-to-16 year-olds
● Sought-out opportunities to reach wider audiences, while leading a wider school recruitment campaign, and wrote a
piece for the Guardian Teacher Network bit.ly/GuardianTEE
school students enrolled in the Burnet News Club bit.ly/BurnetNews
● Worked closely with senior editors at The Economist to create eight, six-week session guides on news topics such as
the Syrian conflict, the housing crisis and Brexit
● Carried out interviews over an 18-month period, with students and teachers, which informed the charity impact report
● Built a network of 29 influencers and experts, such as Syrian artist Tammam Azzam, architect Richard Rogers and
writer Claire Fox, who then responded to children discussing relevant news issues
● Ran internal and classroom-based training for teachers, and current affairs workshops for students
● Moderated online discussions on challenging news issues between hundreds of children
● Co-produced 'Justice', an immersive prison experience for 8-to-16 year-olds
● Sought-out opportunities to reach wider audiences, while leading a wider school recruitment campaign, and wrote a
piece for the Guardian Teacher Network bit.ly/GuardianTEE
Training, Content, Network, Recruitment, Workshops, Campaign, Online, LED
2013 - 2015
freelance
Volunteer Workshop Leader and Event Speaker
The Economist Educational Foundation.
Event, Speaker, Workshop
2015 - 2015
job
Time Out Guide, Writer
BBC Newsroom, Electoral Monitor.
April 2015
Guide
2014 - 2014
job
Writer
The Guardian.
My education
2012
-
2015
City University
Bachelors, Journalism BA
Bachelors, Journalism BA
2010
-
2011
Winchester University
Bachelors, N/a
Bachelors, N/a
?
-
2018
n/a
Secondary, Art, English Literature and Language, Sociology
Secondary, Art, English Literature and Language, Sociology
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