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Brand Strategist
Tamara Sharghi
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Since the age of 16, I have geared my studies and career path towards the study of consumer behaviours, brand and strategy management. Today, as a psychologist and a creative strategist, I’m at my best when investigating insights and translating them into compelling strategies. I’m passionate, curious about the world, culturally-addicted, I love to immerse myself into a project, understand the clients and its customers to try to see the world the way they would and create the red line between them - that’s what great strategy is about!
Markets
United Kingdom
Links for more
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Language
English
Fluently
French
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - 2019
job
Strategist
Pollitt & Partners.
Discover insights and opportunities through various researches, as well as a total immersion into the clients (B2B and B2C) and the market, and translate these into strategies and creative work, while ensuring a collaborative approach with the creative team, clients and customers.
Key Project
° Re-branded Split Banana (a schools sex education provider) with new brand guidelines (within 2 weeks)around the idea of crafting and self- expression about relationships focused shapes - “Re-shaping sex-ed” -and a new logo made of abstract and un-embarrassing body forms.
° Re-defined Mölnlycke B2B brand and product propositions: (1)definition of their ‘wound care’narrative based on the brand’s heritage and values, and nurses as the main actors when it comes to taking care of patients; leading to a new strapline and photographic identity around the concept of ‘focus’-a focus on Mölnlycke real additional values and willingness to champion the real heroes (2) product launch and update of their post-op dressings product line; where we moved the focus from the end-results of an operation for a patient to the real meaning of a post-op recovery as a ‘journey’ where the dressing support the nurse’s work through the different department and stages of recovery.
° Facilitated a naming workshop with Netleadztouncover their core values to help them define who there are, what they do and how they want to be seen, which uncover the need to be seen as bold and a partner, as well as their ‘secret sauce’ and ‘N element’ when it comes to manage their clients’ SEO.
Other clients: Landsec, Elysian, Ecclesiastical, Dephna, BT Sport, etc.
Key Project
° Re-branded Split Banana (a schools sex education provider) with new brand guidelines (within 2 weeks)around the idea of crafting and self- expression about relationships focused shapes - “Re-shaping sex-ed” -and a new logo made of abstract and un-embarrassing body forms.
° Re-defined Mölnlycke B2B brand and product propositions: (1)definition of their ‘wound care’narrative based on the brand’s heritage and values, and nurses as the main actors when it comes to taking care of patients; leading to a new strapline and photographic identity around the concept of ‘focus’-a focus on Mölnlycke real additional values and willingness to champion the real heroes (2) product launch and update of their post-op dressings product line; where we moved the focus from the end-results of an operation for a patient to the real meaning of a post-op recovery as a ‘journey’ where the dressing support the nurse’s work through the different department and stages of recovery.
° Facilitated a naming workshop with Netleadztouncover their core values to help them define who there are, what they do and how they want to be seen, which uncover the need to be seen as bold and a partner, as well as their ‘secret sauce’ and ‘N element’ when it comes to manage their clients’ SEO.
Other clients: Landsec, Elysian, Ecclesiastical, Dephna, BT Sport, etc.
Creative Strategy, Business strategy, Brand identity, Brand Building
2017 - 2018
job
Strategic Planner
Amplifi.
Build, plan, coordinate, support and report strong media strategies through creative and smart understandings of the audiences, market and clients (TV, VoD, cinema, social media and radio).
Key Projects
° Built several VoD campaigns for Warner Bros, such for the movie “Justice League”, which included special superheroes targetings on Sky, ITV and Channel 4 -the campaign delivered by 130% impressions vs. the plan.
° Helped build The Telegraph’s first audio-visual campaign(TV, Radio and VoD) in partnership with Fetch and Saatchi & Saatchi, which aimed to refresh the brand and connect with the younger generation.
° Participated in the development of Vauxhall’sCrossland X “Pyjama Mama” cross-media campaign which targeted ‘Modern Mums’ and a partnership with Channel 4.
Other clients: Mondelez, Jaguar Landrover, Vice, Microsoft, Jacobs Douwe Egberts, etc.
Key Projects
° Built several VoD campaigns for Warner Bros, such for the movie “Justice League”, which included special superheroes targetings on Sky, ITV and Channel 4 -the campaign delivered by 130% impressions vs. the plan.
° Helped build The Telegraph’s first audio-visual campaign(TV, Radio and VoD) in partnership with Fetch and Saatchi & Saatchi, which aimed to refresh the brand and connect with the younger generation.
° Participated in the development of Vauxhall’sCrossland X “Pyjama Mama” cross-media campaign which targeted ‘Modern Mums’ and a partnership with Channel 4.
Other clients: Mondelez, Jaguar Landrover, Vice, Microsoft, Jacobs Douwe Egberts, etc.
Campaign development, TV, Radio, Integrated multi-channel campaigns, Project Management, Online communication
2013 - 2013
job
Strategist Intern
Publicis Belgium.
Develop creative strategies through the study of consumers, trends and markets, including the audit of brands, competitors as well as consumer profiling.
Key Projects
° Built a brand new strategy for Fructis GarnierL’Oréal when the brand needed a crucial refresh -inc. a market analysis, consumer profiling and brand positioning.
° Helped to conduct a consumer workshop for the Oasis “Election 2013” campaign in Belgium, to understand how teens feel about the elections and test the initials campaign ideas.-Participated in the shooting and production of the Hello Bank BNP Fortis 2013 campaign.
Key Projects
° Built a brand new strategy for Fructis GarnierL’Oréal when the brand needed a crucial refresh -inc. a market analysis, consumer profiling and brand positioning.
° Helped to conduct a consumer workshop for the Oasis “Election 2013” campaign in Belgium, to understand how teens feel about the elections and test the initials campaign ideas.-Participated in the shooting and production of the Hello Bank BNP Fortis 2013 campaign.
Market research, Consumer behaviour, Strategic Planning, Campaign development
2013 - 2013
job
Market Research Intern
Design Board.
Support the development of product packaging design through various type of researches, including consumers, trends and market analyses online and in-store.
Key Projects
° Conducted brand analysis (in-store and online)and consumer research for Galler.
° Briefed the design team on chocolate consumption in Belgium.
Key Projects
° Conducted brand analysis (in-store and online)and consumer research for Galler.
° Briefed the design team on chocolate consumption in Belgium.
Market Analysis, Market research, Consumer behaviour, Packaging
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