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Senior London-based marketing consultant specialising in Hubspot
Jonno Price
,
London, United Kingdom
Experience
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I'm offering
Hello, I'm Jonno Price - an experienced B2B marketing consultant and contractor. I am a HubSpot Platinum Solutions Partner helping companies to succeed and grow with HubSpot.
Based in Europe’s startup capital, London, I’ve had the good fortune to work with some really cool B2B SaaS and technology companies, from bootstrapped startups through to Series A funded scale-ups.
Based in Europe’s startup capital, London, I’ve had the good fortune to work with some really cool B2B SaaS and technology companies, from bootstrapped startups through to Series A funded scale-ups.
Markets
United States
(Remote
only)
United Kingdom
Lithuania
(Remote
only)
Denmark
(Remote
only)
Norway
(Remote
only)
Sweden
(Remote
only)
Finland
(Remote
only)
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Industries
Language
English
Available
My experience
2019 - ?
freelance
Marketing Consultant & Contractor
Appsumer - Mobile App Analytics Platform (SaaS).
Powering the smartest UA teams globally, Appsumer is the complete user acquisition engine which allows scaling mobile app publishers to accelerate their performance marketing processes and their growth.
By automatically transforming fragmented media cost, attribution and predictive LTV data into perfectly unified and granular ROI insights, Appsumer allows mobile app marketers to make faster, better-informed decisions.
Global powerhouse consumer mobile app publishers including the likes of Creative Mobile, Genera Games, Huuuge, Busuu, Gett, Runtastic and many more rely on Appsumer daily for UA data management and optimisation.
My work:
It is fairly common to see expensive marketing software being totally under-utilised but thankfully the Appsumer senior management team, who are all keen and highly experienced marketing technologists, have fully embraced Hubspot as their sales CRM and marketing hub of choice.
It has been great fun pushing the boundaries in terms of what the Hubspot platform is really capable of. Particularly in terms of Account Based Marketing which is a core part of Appsumer’s customer acquisition strategy. We use pretty much all that Hubspot has to offer functionality wise in support of ABM and personalisation.
My focus has been on helping the sales team hit monthly SQL targets in support of the company’s quarterly OKRs. This has included Hubspot optimisation, demand generation campaigns, dashboards & reporting, account based prospecting, outbound sales sequences, sales operations, workflows & automation.
PROJECT HIGHLIGHTS:
* implementing MQL & SQL attribution & reporting on an account (company) level
* helping identify Total Addressable Market (TAM) and then ensuring this mapped to named account and contacts in the CRM
* managing a data cleanse and enrichment project (>5k contacts)
implementing target personas in CRM
* multiple automations & workflows to ease sales admin
* documentation of processes, lead flows and best practices in a sales and marketing Wiki (built in Google Sites)
* integrated LinkedIn lead generation ad campaigns and audiences (ABM approach)
* supporting the launch of UA Insider (Appsumer’s community and contribution dedicated to user acquisition practitioners around the world)
* GTM implementation and conversion tracking with goals in Google Analytics
By automatically transforming fragmented media cost, attribution and predictive LTV data into perfectly unified and granular ROI insights, Appsumer allows mobile app marketers to make faster, better-informed decisions.
Global powerhouse consumer mobile app publishers including the likes of Creative Mobile, Genera Games, Huuuge, Busuu, Gett, Runtastic and many more rely on Appsumer daily for UA data management and optimisation.
My work:
It is fairly common to see expensive marketing software being totally under-utilised but thankfully the Appsumer senior management team, who are all keen and highly experienced marketing technologists, have fully embraced Hubspot as their sales CRM and marketing hub of choice.
It has been great fun pushing the boundaries in terms of what the Hubspot platform is really capable of. Particularly in terms of Account Based Marketing which is a core part of Appsumer’s customer acquisition strategy. We use pretty much all that Hubspot has to offer functionality wise in support of ABM and personalisation.
My focus has been on helping the sales team hit monthly SQL targets in support of the company’s quarterly OKRs. This has included Hubspot optimisation, demand generation campaigns, dashboards & reporting, account based prospecting, outbound sales sequences, sales operations, workflows & automation.
PROJECT HIGHLIGHTS:
* implementing MQL & SQL attribution & reporting on an account (company) level
* helping identify Total Addressable Market (TAM) and then ensuring this mapped to named account and contacts in the CRM
* managing a data cleanse and enrichment project (>5k contacts)
implementing target personas in CRM
* multiple automations & workflows to ease sales admin
* documentation of processes, lead flows and best practices in a sales and marketing Wiki (built in Google Sites)
* integrated LinkedIn lead generation ad campaigns and audiences (ABM approach)
* supporting the launch of UA Insider (Appsumer’s community and contribution dedicated to user acquisition practitioners around the world)
* GTM implementation and conversion tracking with goals in Google Analytics
Hubspot, CRM strategy, Marketing Automation, Lead generation, Linkedin, Google analytics, Google tag manager, Google adwords, Website Optimization, Marketing optimisation
2019 - 2019
freelance
Marketing Contractor
WeGift - The Digital Incentives platform.
WeGift had grown rapidly as a startup with mostly word-of-mouth sales and practically no marketing function. Having secured Series A funding, WeGift was now ready to ramp up and put in place the sales and marketing infrastructure that would enable future growth.
It was a real delight working alongside Oren Greenberg (interim CMO), reporting into Aron Alexander (Founder & CEO) & Etai Rosen (CRO) as we set about building the marketing engine for WeGift.
My focus was on automation and integration with CRM, project management for the website relaunch, content strategy and helping to ensure reporting and analytics properly in place:
* Implemented Autopilot (marketing automation) and integrated into Salesforce (CRM) & website
* Setup conversion tracking and analytics (Google Tag Manager, Google Analytics, GA Connector, Gravity Forms)
* Devised and implemented an ABM lead prospecting & outbound sales methodology, utilising personalised video and email sequencing
* Ran initial tests on a plethora of acquisition channels to help guide future strategy including LinkedIn, Search, Capterra & Quora
* Delivered 4 outstanding customer case studies and 2 video testimonials
* Implemented an initial content marketing strategy
* Embarked on a complete website redesign and relaunch project to make it more solution and persona focused with updated messaging, PPC landing pages, gated case study landing pages, improved forms, more customer showcases and an improved careers section.
It was a real delight working alongside Oren Greenberg (interim CMO), reporting into Aron Alexander (Founder & CEO) & Etai Rosen (CRO) as we set about building the marketing engine for WeGift.
My focus was on automation and integration with CRM, project management for the website relaunch, content strategy and helping to ensure reporting and analytics properly in place:
* Implemented Autopilot (marketing automation) and integrated into Salesforce (CRM) & website
* Setup conversion tracking and analytics (Google Tag Manager, Google Analytics, GA Connector, Gravity Forms)
* Devised and implemented an ABM lead prospecting & outbound sales methodology, utilising personalised video and email sequencing
* Ran initial tests on a plethora of acquisition channels to help guide future strategy including LinkedIn, Search, Capterra & Quora
* Delivered 4 outstanding customer case studies and 2 video testimonials
* Implemented an initial content marketing strategy
* Embarked on a complete website redesign and relaunch project to make it more solution and persona focused with updated messaging, PPC landing pages, gated case study landing pages, improved forms, more customer showcases and an improved careers section.
Content Strategy, Content marketing, Marketing Automation, CRM implementation, Salesforce, Website Optimization, Project Management, B2B Marketing, Digital Marketing Strategy, Reporting
2017 - 2019
freelance
Marketing Contractor
Kite.ly (Canon) - Print-on-demand technology platform.
KITE is London-based technology company with a vision to delight customers with personalised print-on-demand experiences and products all over the world and to be the global leader for print-on-demand technologies.
Kite, founded in 2014, was acquired by Canon Europe in 2017 as part of a strategy to expand its digital services portfolio. Subsequently in September 2019, Prodigi Group, the leading print API platform, acquired Kite from Canon Europe.
The combined Group employs over 100 staff, processes over 1,000,000+ printed items per month and has grown revenues x10 over the last 36 months.
It was a real privilege to work alongside Oren Greenberg (interim CMO), reporting into Charlie Carpenter (Founder & CEO) as we set about building the marketing engine for Kite.ly.
We joined shortly after the acquisition by Canon Europe and so the requirement was to build a marketing infrastructure primed for rapid growth.
My focus was on content marketing strategy, automation setup (Autopilot) and integration with CRM (Salesforce), project management for the website relaunch, growth marketing framework and helping to ensure reporting and analytics properly in place.
I delivered the following during my time at Kite:
* Helped define personas to target in marketing campaigns and sales outreach
* Conducted SEO & competitive analysis and implemented an inbound link building program resulting in significant uplift in referral traffic
* Built out a content strategy, managing an external content agency with a c.£10k pm content budget – resulting in a 17% goal conversion rate from organic search (with organic ending up as 2nd highest source of traffic to website)
* Delivered >80 pieces of content including sub-persona focused lead magnets & video (resulting in >2.3k lead magnet form fills)
* Implemented Autopilot (marketing automation) and integrated into Segment.com, Salesforce (CRM) & website
* Collaborated with the Customer Support and Success to set up a user onboarding sequence in Intercom tied to in-app actions
* Setup conversion tracking and analytics (Google Tag Manager, Google Analytics, Gravity Forms)
* Embarked on a complete website redesign and relaunch project to make the Kite.ly site more solution and persona focused with updated messaging, gated content landing pages, improved forms & contextual pop up messages. Website design and development was provided by 93Digital (whom I highly recommend)
* Project management of growth marketing experiments (mostly on paid channels including Facebook and display) where our goal was to drive installs of the Kite.ly Shopify plugin. >15k Shopify app installs in a 12 month period achieved.
"Jonno was a key part of the marketing team for nearly 2 years at Kite where he managed a number of marketing projects, including re-launching the website, developing and delivering the content marketing strategy, setting up marketing automation and much more. I found Jonathan to be friendly, straightforward, reliable and results-driven and I'm happy to recommend his work as a B2B marketing contractor." - Charlie Carpenter, CEO & Co-Founder, Kite.ly
Kite, founded in 2014, was acquired by Canon Europe in 2017 as part of a strategy to expand its digital services portfolio. Subsequently in September 2019, Prodigi Group, the leading print API platform, acquired Kite from Canon Europe.
The combined Group employs over 100 staff, processes over 1,000,000+ printed items per month and has grown revenues x10 over the last 36 months.
It was a real privilege to work alongside Oren Greenberg (interim CMO), reporting into Charlie Carpenter (Founder & CEO) as we set about building the marketing engine for Kite.ly.
We joined shortly after the acquisition by Canon Europe and so the requirement was to build a marketing infrastructure primed for rapid growth.
My focus was on content marketing strategy, automation setup (Autopilot) and integration with CRM (Salesforce), project management for the website relaunch, growth marketing framework and helping to ensure reporting and analytics properly in place.
I delivered the following during my time at Kite:
* Helped define personas to target in marketing campaigns and sales outreach
* Conducted SEO & competitive analysis and implemented an inbound link building program resulting in significant uplift in referral traffic
* Built out a content strategy, managing an external content agency with a c.£10k pm content budget – resulting in a 17% goal conversion rate from organic search (with organic ending up as 2nd highest source of traffic to website)
* Delivered >80 pieces of content including sub-persona focused lead magnets & video (resulting in >2.3k lead magnet form fills)
* Implemented Autopilot (marketing automation) and integrated into Segment.com, Salesforce (CRM) & website
* Collaborated with the Customer Support and Success to set up a user onboarding sequence in Intercom tied to in-app actions
* Setup conversion tracking and analytics (Google Tag Manager, Google Analytics, Gravity Forms)
* Embarked on a complete website redesign and relaunch project to make the Kite.ly site more solution and persona focused with updated messaging, gated content landing pages, improved forms & contextual pop up messages. Website design and development was provided by 93Digital (whom I highly recommend)
* Project management of growth marketing experiments (mostly on paid channels including Facebook and display) where our goal was to drive installs of the Kite.ly Shopify plugin. >15k Shopify app installs in a 12 month period achieved.
"Jonno was a key part of the marketing team for nearly 2 years at Kite where he managed a number of marketing projects, including re-launching the website, developing and delivering the content marketing strategy, setting up marketing automation and much more. I found Jonathan to be friendly, straightforward, reliable and results-driven and I'm happy to recommend his work as a B2B marketing contractor." - Charlie Carpenter, CEO & Co-Founder, Kite.ly
Marketing Automation, Growth strategy, Google analytics, Digital Marketing, Content Strategy, Salesforce, CRM support, CRM implementation
2018 - 2018
freelance
B2B Marketing Contractor
GOA Marketing (Marketing Analytics B2B SaaS).
GOA Marketing is an automation platform which speeds up teams and helps them improve performance. GOA (which stands for Governance, Optimisation and Automation) automates the analysis of Google Ad accounts at scale allowing marketing teams to make better decisions, faster.
So far, the ROI on the cost of GOA has been between 1800% to tens of thousands of percent. Effectively saving and making their clients a huge return for every pound invested in GOA.
The platform is completely customisable. Every business is unique and GOA can be tailored to help each business achieve their unique performance marketing objectives.
Working directly with Dan Chorlton, Co-Founder & CEO, my remit was to help devise and implement a scaleable b2b sales funnel and lead generation strategy.
Persona analysis was conducted to help identify and clarify the typical key stakeholders involved in purchasing the GOA solution. A persona and benefit hook grid was then produced to hone in on the relevant messaging and product positioning for each persona. We then looked at acquisition channels opting for LinkedIn as the ideal best starting point. A targeted lead prospecting process tied with automation of persona based outreach and communications was implemented with great results and first meetings booked within days of going live.
All in all it was a great opportunity to have worked on this with Dan and the GOA Marketing team. This b2b lead generation strategy implemented at GOA has since become a core part of my B2B playbook.
So far, the ROI on the cost of GOA has been between 1800% to tens of thousands of percent. Effectively saving and making their clients a huge return for every pound invested in GOA.
The platform is completely customisable. Every business is unique and GOA can be tailored to help each business achieve their unique performance marketing objectives.
Working directly with Dan Chorlton, Co-Founder & CEO, my remit was to help devise and implement a scaleable b2b sales funnel and lead generation strategy.
Persona analysis was conducted to help identify and clarify the typical key stakeholders involved in purchasing the GOA solution. A persona and benefit hook grid was then produced to hone in on the relevant messaging and product positioning for each persona. We then looked at acquisition channels opting for LinkedIn as the ideal best starting point. A targeted lead prospecting process tied with automation of persona based outreach and communications was implemented with great results and first meetings booked within days of going live.
All in all it was a great opportunity to have worked on this with Dan and the GOA Marketing team. This b2b lead generation strategy implemented at GOA has since become a core part of my B2B playbook.
Linkedin, Lead generation, Marketing Automation, Development of personas, B2B communication
2017 - 2017
freelance
Marketing Consultant
Hatch Group - Advanced Marketing Training.
London-based Hatch Group was founded by digital marketing veterans from Google and Facebook who believe in the power of the in-house marketer. They have 3 distinct arms to the business: NEST (performance marketing agency), FLY (digital marketing recruitment) and HATCH (digital marketing training).
My work was in the training arm of the business. Hatch trains marketers either through bespoke programmes or in a range of annual operational workshops designed to advance the skills of today’s digital marketers.
Working directly with Will Ashton, MD & Co-Founder, my remit was to deliver a marketing plan designed to help optimise demand generation for the training events.
A thorough review of the historical sales and marketing activity along with in depth competitor analysis was undertaken to identify potential areas for improvement. A persona and benefit hook grid was produced along with a series of recommendations that ranged from paid channels, through to SEO, content, list building and outbound email. In addition work was carried out to ensure analytics reporting was setup correctly.
All findings were presented in a marketing plan along with a growth marketing framework for delivery of ICE-scored marketing experiments.
My work was in the training arm of the business. Hatch trains marketers either through bespoke programmes or in a range of annual operational workshops designed to advance the skills of today’s digital marketers.
Working directly with Will Ashton, MD & Co-Founder, my remit was to deliver a marketing plan designed to help optimise demand generation for the training events.
A thorough review of the historical sales and marketing activity along with in depth competitor analysis was undertaken to identify potential areas for improvement. A persona and benefit hook grid was produced along with a series of recommendations that ranged from paid channels, through to SEO, content, list building and outbound email. In addition work was carried out to ensure analytics reporting was setup correctly.
All findings were presented in a marketing plan along with a growth marketing framework for delivery of ICE-scored marketing experiments.
Competitive analyzes, Digital Marketing, Lead generation, Development of personas, On-page SEO, Google analytics, Marketing Planning, B2B Marketing
2015 - 2017
job
Head of Sales and Marketing
StorIQ - Retail Operations Software (SaaS).
StorIQ is a London based software-as-a-service (SaaS) vendor providing an innovative retail operations and store communications platform into the brick-and-mortar retail sector.
With many big name international retailers as clients, including Hugo Boss & Dune, and with continued expansion and revenue growth, StorIQ is already a major player in the bricks and mortar retail tech scene.
I assisted in setting up the sales and marketing strategy that helped take the company from initial MVP into growth phase. Highlights include building out the marketing infrastructure and sales processes that played a significant part in delivering a 10x increase in ARR in just over a year. This included building an inbound lead-generation funnel (content and paid) alongside outbound sales process from a standing start.
This was by far one of the most challenging yet rewarding projects of my career and it was a real privilege to work closely with Peter Wake, a seasoned veteran in the UK startup scene.
With many big name international retailers as clients, including Hugo Boss & Dune, and with continued expansion and revenue growth, StorIQ is already a major player in the bricks and mortar retail tech scene.
I assisted in setting up the sales and marketing strategy that helped take the company from initial MVP into growth phase. Highlights include building out the marketing infrastructure and sales processes that played a significant part in delivering a 10x increase in ARR in just over a year. This included building an inbound lead-generation funnel (content and paid) alongside outbound sales process from a standing start.
This was by far one of the most challenging yet rewarding projects of my career and it was a real privilege to work closely with Peter Wake, a seasoned veteran in the UK startup scene.
MArketing Strategy, Digital Marketing Strategy, Content marketing, Lead generation, B2B Marketing
My education
2019
-
2020
Hubspot Academy
Multiple certifications, Hubspot CRM and Marketing Automation
Multiple certifications, Hubspot CRM and Marketing Automation
• Contextual Marketing Certified - Hubspot Academy (2019)
• Growth Driven Design Certified - Hubspot Academy (2019)
• Hubspot Sales Software Certified - Hubspot Academy (2019)
• Sales Enablement Certified - Hubspot Academy (2019)
2015
University of Southampton
Digital Marketing Challenges & Insights, Marketing
Digital Marketing Challenges & Insights, Marketing
2015
Henley Business School
Managing People: Engaging Your Workforce, Management and motivation
Managing People: Engaging Your Workforce, Management and motivation
1994
-
1996
Nelson Mandela Metropolitan University
IMM National Diploma Marketing, Marketing Communications
IMM National Diploma Marketing, Marketing Communications
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