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Experienced digital marketing manager specialising in all things online
Adam Pawson
,
UK, United Kingdom
Experience
Other titles
Skills
I'm offering
Experienced digital marketing professional specialising in both client side and agency roles.
Markets
United Kingdom
Language
English
Fluently
French
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - ?
job
Manager
Virtual College.
development of c ontent & a ssets a longside the efficient
management of PPC, SEO, display, affiliates & paid social campaigns
L
-- ead a team of 5 to deliver the team's 12--m onth objectives,
including the delivery of a new website, produced on time and on
budget
-- Increased active users of Virtual College's LMS by 20% year on
year
G
-- rew online revenue by 15% year on year through the introduction of new digital marketing c hannels
I
-- ntroduced Microsoft Dynamics & Click Dimensions to help
develop a holistic CRM plan f or targeted email campaigns
C
-- onsulted f or Sky TV, i ncluding Sky Sports, on how best to utilise
Digital Marketing social i nsight to i nform their digital marketing strategy
Consultant L
-- iaised with m ultiple a gencies to develop digital marketing
Chatter Insight (self campaigns that e ngaged both e xisting c ustomers a nd new employed) audiences to help retain a nd grow Sky's subscriber base
August 2018 - January 2019 D
-- eveloped ongoing social i nsight & reporting platforms that
provided rich & granular i nsight i nto the behavior of Sky's target
audiences
G
-- rew 'Whisper', the startup's social i ntelligence product, from a
Client Partner team of 1 to 7 over the c ourse of 2 years
G
-- rew revenue for the team by over 400% over 2 years
Jaywing Intelligence
B
-- rought on large scale clients such as Sky, Missguided a nd ITV on a
October--2014 -- August--2018
retained basis a nd developed successful strategies resulting i n
numerous a wards whilst e xceeding client objectives
W
-- orked within clients' i nternal marketing teams to e nsure social
insight was c ombined with other data sources so that holistic digital
marketing strategies c ould be developed
I
-- dentified & developed brand partnerships f or ITV's flagship shows
M
-- anaged the digital marketing budgets f or numerous c lients,
Account Director such as Autodesk, French Connection, Coca--Cola & V odafone
management of PPC, SEO, display, affiliates & paid social campaigns
L
-- ead a team of 5 to deliver the team's 12--m onth objectives,
including the delivery of a new website, produced on time and on
budget
-- Increased active users of Virtual College's LMS by 20% year on
year
G
-- rew online revenue by 15% year on year through the introduction of new digital marketing c hannels
I
-- ntroduced Microsoft Dynamics & Click Dimensions to help
develop a holistic CRM plan f or targeted email campaigns
C
-- onsulted f or Sky TV, i ncluding Sky Sports, on how best to utilise
Digital Marketing social i nsight to i nform their digital marketing strategy
Consultant L
-- iaised with m ultiple a gencies to develop digital marketing
Chatter Insight (self campaigns that e ngaged both e xisting c ustomers a nd new employed) audiences to help retain a nd grow Sky's subscriber base
August 2018 - January 2019 D
-- eveloped ongoing social i nsight & reporting platforms that
provided rich & granular i nsight i nto the behavior of Sky's target
audiences
G
-- rew 'Whisper', the startup's social i ntelligence product, from a
Client Partner team of 1 to 7 over the c ourse of 2 years
G
-- rew revenue for the team by over 400% over 2 years
Jaywing Intelligence
B
-- rought on large scale clients such as Sky, Missguided a nd ITV on a
October--2014 -- August--2018
retained basis a nd developed successful strategies resulting i n
numerous a wards whilst e xceeding client objectives
W
-- orked within clients' i nternal marketing teams to e nsure social
insight was c ombined with other data sources so that holistic digital
marketing strategies c ould be developed
I
-- dentified & developed brand partnerships f or ITV's flagship shows
M
-- anaged the digital marketing budgets f or numerous c lients,
Account Director such as Autodesk, French Connection, Coca--Cola & V odafone
Digital Marketing, Marketing, Seo, MArketing Strategy, CRM, Budget, PPC, C, Management, Website, TV, Digital Marketing Strategy, Development, Online, Manager, Social
My education
2002
-
2005
UNIVERSITY of LANCASTER
Bachelors, N/a
Bachelors, N/a
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