Diana Chiang , Nanterre, France

I have worked as a marketing analysis consultant for 4 years. Throughout my professional career, I gained experiences through working with clients such as L’Oréal Luxe, Clarins, Richemont Group, Moet Hennessy, Pernod Ricard and Coty. From the study of market trends, consumer insight, omnichannel analysis, product launch simulations, and influencer collaborations, I have gained a proven ability in both report production and the execution of operational strategies.

COMPETENCE
• COORDINATION: Work as a coordinator with marketing partners in China, Chinese KOL recruiting agencies, Chinese online travel agencies. Negotiate the prices for the clients.
• DIGITAL STRATEGY PLANNING: Follow KPIs and conduct comparative analysis between Chinese and international social media; provide recommendations for furthering presence through WeChat/ Weibo/ Little Red Book/ Q&A forums/ OTA, focusing on Key Consumption Period.
• PROJECT LEADER: Communicate clear objectives and all steps of digital marketing campaigns to team members (graphic designer, developers, content writers, external service providers) and maintain the project to be on schedule and within budget.
• MARKET INTELLIGENCE & CONSUMER INSIGHT: In charge of a worldwide scope of consumer trend analysis based on reports provided by partners (Kantar, Ipsos, June Marketing, Linkfluence, Proxem).