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Digital experience & Management Consultant
Sami Rahman
,
Dubai, United Arab Emirates
Experience
Other titles
Skills
I'm offering
Why me?
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Contact me if you need your team to understand how to connect digital opportunity to business reality.
Ideas and strategy are easy. Anyone can have an idea or build a strategy. Its execution and delivery are where it counts.
What do I bring?
-----------
An "ROI, data & CX-centric" approach to delivering digital experiences with a "Don't compromise on quality" ethos. Extensive know-how to ensure experience design & marketing technology connects the digital & physical customer touchpoints (& where possible) deliver a seamless omnichannel customer experience that drives engagement & accelerates digital maturity.
Over 15 years of experience with over 40 digital success stories in enterprise B2C/B2B & eCom websites, mobile apps, digital loyalty programmes, ERP integrated platforms. customer portals, intranets, extranets, career portals, microsites and more.
-----------
Contact me if you need your team to understand how to connect digital opportunity to business reality.
Ideas and strategy are easy. Anyone can have an idea or build a strategy. Its execution and delivery are where it counts.
What do I bring?
-----------
An "ROI, data & CX-centric" approach to delivering digital experiences with a "Don't compromise on quality" ethos. Extensive know-how to ensure experience design & marketing technology connects the digital & physical customer touchpoints (& where possible) deliver a seamless omnichannel customer experience that drives engagement & accelerates digital maturity.
Over 15 years of experience with over 40 digital success stories in enterprise B2C/B2B & eCom websites, mobile apps, digital loyalty programmes, ERP integrated platforms. customer portals, intranets, extranets, career portals, microsites and more.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
Arabic
Fluently
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2017 - 2019
job
Head - Digital
Meraas Leisure & Entertainment.
Have delivered over 30 enterprise Leadership role in defining and overseeing the digital maturity roadmap for the CX-centric digital platforms and division across SEVEN brands including regional favourites Laguna Waterpark, The
solutions across flagship brands in Green Planet, Roxy Cinemas.
the UK, UAE, KSA and wider GCC. Lead the marketing, operations, finance and sales teams in defining the eCommerce product development, pricing and distribution strategies.
eCommerce, web, apps & digital
Ownership and responsibility for all digital and eCommerce touchpoints as well as platforms for Meraas:
in-store POS systems and business systems, including integrations with Oracle,
Roxy Cinemas e-com, iOS and multiple operational systems, payment gateways, inventory and CRM platform.
Android apps, Digital Loyalty Ownership of digital opex/capex budgets, business case development, and sign off
programme by C-suite, establishing stakeholder alignment and team buy-in/training.
Management of Performance Marketing strategies, budgets and KPIs across each
Laguna Waterpark, Green Planet business to amplify and support traditional marketing channels and activations.
Dubai, Play! town Dubai, Hubzero Build/mentor/develop a digital team with critical skills to support business units
Dubai, Rotunda Dubai & DXB venues across the required functions.
e-com on Sitecore CXM
Key achievements:
Digital Transformation - Applied a lean-agile approach, successfully implemented
Other enterprise initiatives: the required projects against KPIs for "digital-first" roadmap across SEVEN different
L&E businesses - contribution for L&E went from USD 4M (FY17) to exceed USD 15M
SABIC: 15 websites, 2 x customer in FY19, outpacing all other channels YOY.
portals
Loyalty Programme 'Roxy +'- Concept, development and launch of a digital loyalty
Expo2020: Participant portal
programme for Roxy Cinemas, with integrated CRM, automated marketing platform,
RTA: Salk e-com web & portal
as well as free bookings/rewards engine through web & mobile apps. -
EGA/DUBAL: Website, B2B
Successfully migrated 40K existing users within three months of launch, and total
customer portal & careers portal
signups of 60K with critical KPI to deliver integrated profile enrichment.
twofour54: B2B/B2C web, Creative
DXB Venues - Launch of innovative concept www.dxbvenues.com - a multi-venue
lab community portal and mobile
direct booking platform for birthdays, events, team building, summer camps and apps, careers portal
more. I managed the full lifecycle of the brand, product development, customer
Yas Marina: B2C web, e-com web,
journey, tech/solution definition, Generated USD 3M in Y1.
microsites, YASHUB apps
Ecommerce on Sitecore CXM - Delivered six fully eCommerce websites on Sitecore
Dubai Golf: e-com web
CXM, integrated with different backend ticketing, fulfilment and payment systems,
UNB Bank: B2C web
data tracking across BI and CRM data platforms, ready for personalisation.
ADCB: multiple web migration
CX/ Data Mindset - Educating, mentoring and empowering colleagues across the ADF: B2C web & integrated online
business on a CX and data-led approach ensures the ongoing digital transformation
application of L&E division as a legacy.
Oman Insurance: Customer portal
Flydubai: e-com web & Loyalty
solutions across flagship brands in Green Planet, Roxy Cinemas.
the UK, UAE, KSA and wider GCC. Lead the marketing, operations, finance and sales teams in defining the eCommerce product development, pricing and distribution strategies.
eCommerce, web, apps & digital
Ownership and responsibility for all digital and eCommerce touchpoints as well as platforms for Meraas:
in-store POS systems and business systems, including integrations with Oracle,
Roxy Cinemas e-com, iOS and multiple operational systems, payment gateways, inventory and CRM platform.
Android apps, Digital Loyalty Ownership of digital opex/capex budgets, business case development, and sign off
programme by C-suite, establishing stakeholder alignment and team buy-in/training.
Management of Performance Marketing strategies, budgets and KPIs across each
Laguna Waterpark, Green Planet business to amplify and support traditional marketing channels and activations.
Dubai, Play! town Dubai, Hubzero Build/mentor/develop a digital team with critical skills to support business units
Dubai, Rotunda Dubai & DXB venues across the required functions.
e-com on Sitecore CXM
Key achievements:
Digital Transformation - Applied a lean-agile approach, successfully implemented
Other enterprise initiatives: the required projects against KPIs for "digital-first" roadmap across SEVEN different
L&E businesses - contribution for L&E went from USD 4M (FY17) to exceed USD 15M
SABIC: 15 websites, 2 x customer in FY19, outpacing all other channels YOY.
portals
Loyalty Programme 'Roxy +'- Concept, development and launch of a digital loyalty
Expo2020: Participant portal
programme for Roxy Cinemas, with integrated CRM, automated marketing platform,
RTA: Salk e-com web & portal
as well as free bookings/rewards engine through web & mobile apps. -
EGA/DUBAL: Website, B2B
Successfully migrated 40K existing users within three months of launch, and total
customer portal & careers portal
signups of 60K with critical KPI to deliver integrated profile enrichment.
twofour54: B2B/B2C web, Creative
DXB Venues - Launch of innovative concept www.dxbvenues.com - a multi-venue
lab community portal and mobile
direct booking platform for birthdays, events, team building, summer camps and apps, careers portal
more. I managed the full lifecycle of the brand, product development, customer
Yas Marina: B2C web, e-com web,
journey, tech/solution definition, Generated USD 3M in Y1.
microsites, YASHUB apps
Ecommerce on Sitecore CXM - Delivered six fully eCommerce websites on Sitecore
Dubai Golf: e-com web
CXM, integrated with different backend ticketing, fulfilment and payment systems,
UNB Bank: B2C web
data tracking across BI and CRM data platforms, ready for personalisation.
ADCB: multiple web migration
CX/ Data Mindset - Educating, mentoring and empowering colleagues across the ADF: B2C web & integrated online
business on a CX and data-led approach ensures the ongoing digital transformation
application of L&E division as a legacy.
Oman Insurance: Customer portal
Flydubai: e-com web & Loyalty
BEE, Sitecore, Website, Business Case, Apps, Support, Transformation, Pos, Community, KPI, Development, Sales, Insurance, Web, Booking, Enterprise, Online, CX, Backend, Portal, GCC, LED, Digital transformation, Backend, IOS, Android, Ecommerce, Product development, CRM, Websites, Oracle, B2B, Operations, Marketing, Training, B2C, Agile, C, Lean, Mentoring, Mentor, Leadership, Management, Finance
My education
2019
-
2020
Digital Marketing Institute
Postgraduate, Digital Marketing
Postgraduate, Digital Marketing
Kings College London
BSc, Biochemistry & Pharmacology
BSc, Biochemistry & Pharmacology
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