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Marketing & Communications Professional
Dhammika Dharmawardhane
,
Pinner, United Kingdom
Experience
Other titles
Skills
I'm offering
Marketing and Communications Professional
• Award-winning marketing communications professional with 20 years experience leading marketing and communications strategy for multimillion-dollar companies across diverse industries.
• Was part of the National Union of Students Management Team to first launch the NUS Students Card through e-commerce marketing in the United Kingdom.
• Worked in different projects as communications specialist developing and outsourcing communications strategy & planning, video shoots, photography shoots and web design services for global companies from Sri Lanka. Was instrumental for coordinating a Global Communications Strategy for Sri Lanka Tourism.
• Unilever Advanced Brand Communication and Communications Channel Planning Specialist.
• 18-month service with the former Minister of Finance and Foreign Affairs as media consultant. Set up social media and new websites for both ministries.
http://*****.**
http://*****.**
• Designed, sourced and collaborated the first Hologram Project to launch in Sri Lanka with Interesting Audio Visual in Milton Keynes UK for former president Mahinda Rajapaksa’s election campaign.
• Respected leader of creative, multimedia and corporate communication teams. Served in brand management from 1991 to 2004 at JWT, Bates, O&M, Lowe and finally McCann as Client Services Director in Sri Lanka until 2005 before migrating to UK.
• Conceptualise and orchestrate marketing campaigns that effectively reinforce and build brand loyalty.
• Expert in the technical, conceptual and content development of sales-driving collateral. Proven ability to drive record-high marketing campaign response rates and execute successful product launches.
• Award-winning marketing communications professional with 20 years experience leading marketing and communications strategy for multimillion-dollar companies across diverse industries.
• Was part of the National Union of Students Management Team to first launch the NUS Students Card through e-commerce marketing in the United Kingdom.
• Worked in different projects as communications specialist developing and outsourcing communications strategy & planning, video shoots, photography shoots and web design services for global companies from Sri Lanka. Was instrumental for coordinating a Global Communications Strategy for Sri Lanka Tourism.
• Unilever Advanced Brand Communication and Communications Channel Planning Specialist.
• 18-month service with the former Minister of Finance and Foreign Affairs as media consultant. Set up social media and new websites for both ministries.
http://*****.**
http://*****.**
• Designed, sourced and collaborated the first Hologram Project to launch in Sri Lanka with Interesting Audio Visual in Milton Keynes UK for former president Mahinda Rajapaksa’s election campaign.
• Respected leader of creative, multimedia and corporate communication teams. Served in brand management from 1991 to 2004 at JWT, Bates, O&M, Lowe and finally McCann as Client Services Director in Sri Lanka until 2005 before migrating to UK.
• Conceptualise and orchestrate marketing campaigns that effectively reinforce and build brand loyalty.
• Expert in the technical, conceptual and content development of sales-driving collateral. Proven ability to drive record-high marketing campaign response rates and execute successful product launches.
Markets
United States
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - 2020
job
Communications Specialist
DFCC Consultants.
Developed and executing a marketing communications strategy for the ADB Rooftop Solar Power Generation Project in South Asia.
Marketing, Power, Asia
2017 - 2018
freelance
Consultant
SPARK MEDIA.
New Business Development and setting an up Social Media Business Unit.
MINSTRY OF FOREIGN AFFAIRS, SRI LANKA - Ministry's interface between the government and external actors in terms of information dissemination and projection of Sri Lanka's image as well as promotion of its interests abroad through Sri Lanka missions and the international media.
MINSTRY OF FOREIGN AFFAIRS, SRI LANKA - Ministry's interface between the government and external actors in terms of information dissemination and projection of Sri Lanka's image as well as promotion of its interests abroad through Sri Lanka missions and the international media.
Social Media, Business development, Development, International, UP, Social
2017 - 2017
freelance
Media Consultant
New website for the Ministry.
Selected Accomplishments:
• Developed process strategy for new media information dissemination.
• Social media, content strategy and management of You Tube, Facebook and Twitter pages for the Minister
and Ministry.
• New website for the Ministry.
• Developed process strategy for new media information dissemination.
• Social media, content strategy and management of You Tube, Facebook and Twitter pages for the Minister
and Ministry.
• New website for the Ministry.
Social Media, Facebook, Management, Content, Website, Twitter, Content strategy, Social
2016 - 2017
freelance
Media Consultant
MINISTRY OF FINANCE.
February 2016 to May 2017
Manage branding and communications functions, providing strategic leadership to a 10-member team. Direct brand
management, PR, media relations, corporate positioning, special events, advertising, sales collateral and relationship
marketing.
Selected Accomplishments:
• Developed and launched integrated, multi-channel print, event, web, social media and direct marketing
campaigns concentrating on the Ministry of Finance development initiatives and their positive contribution
to the safety and security of all Sri Lankans.
• Provide strategic output and supervision for Social Media Marketing on YouTube, Twitter and Facebook for
the Ministry and the institutions under its purview.
• Communication Architect of Budget 2017 campaign 'Together - Lets build our Country'.
Manage branding and communications functions, providing strategic leadership to a 10-member team. Direct brand
management, PR, media relations, corporate positioning, special events, advertising, sales collateral and relationship
marketing.
Selected Accomplishments:
• Developed and launched integrated, multi-channel print, event, web, social media and direct marketing
campaigns concentrating on the Ministry of Finance development initiatives and their positive contribution
to the safety and security of all Sri Lankans.
• Provide strategic output and supervision for Social Media Marketing on YouTube, Twitter and Facebook for
the Ministry and the institutions under its purview.
• Communication Architect of Budget 2017 campaign 'Together - Lets build our Country'.
Finance, Social, Campaign, Web, Safety, Development, Supervision, Twitter, Security, Youtube, Direct marketing, Sales, Social Media, Management, Pr, Leadership, Event, Print, Facebook, Budget, Advertising, Social Media Marketing, Branding, Marketing
2015 - 2016
freelance
Marketing Communications Consultant
SHIFT SOLUTIONS.
January 2015 to January 2016
Strategic management of brands across digital landscapes.
Selected Accomplishments:
• Developed, marketed and launched the Hambantota Conclave in 2015 where Mahathir Mohamed was the Guest Speaker. The event incorporated many new digital initiatives as a live digital feed, touch screen
interactive display for location marketing, audience interaction with a Q & A session via iPads.
• Designed, sourced and collaborated the first Hologram Project to launch in Sri Lanka for then President His
Excellency Mahinda Rajapksa.
• Provided strategic guidance and creation of web portal to transform previously archaic intranet into a
dynamic website improving communication flow and adding an effective sales tool for field reps for Nations
Trust Bank.
• Wrote advertising campaigns, event guides and direct marketing material that enhanced the marketing
teams understanding of product promotion and helped them sell more effectively for Cargills FoodCity a
supermarket with over 500 branches in Sri Lanka.
• Performed ongoing customer/market research and demographic profiling to identify and capitalise on unmet
market needs ahead of the curve for Airtel.
• Produced media kit that demonstrated key marketing analytics and demographics for use in client
presentations. Efforts were credited as instrumental in closing numerous high-level deals that included
winning the Sri Lanka Cricket Marketing and Communications business.
Strategic management of brands across digital landscapes.
Selected Accomplishments:
• Developed, marketed and launched the Hambantota Conclave in 2015 where Mahathir Mohamed was the Guest Speaker. The event incorporated many new digital initiatives as a live digital feed, touch screen
interactive display for location marketing, audience interaction with a Q & A session via iPads.
• Designed, sourced and collaborated the first Hologram Project to launch in Sri Lanka for then President His
Excellency Mahinda Rajapksa.
• Provided strategic guidance and creation of web portal to transform previously archaic intranet into a
dynamic website improving communication flow and adding an effective sales tool for field reps for Nations
Trust Bank.
• Wrote advertising campaigns, event guides and direct marketing material that enhanced the marketing
teams understanding of product promotion and helped them sell more effectively for Cargills FoodCity a
supermarket with over 500 branches in Sri Lanka.
• Performed ongoing customer/market research and demographic profiling to identify and capitalise on unmet
market needs ahead of the curve for Airtel.
• Produced media kit that demonstrated key marketing analytics and demographics for use in client
presentations. Efforts were credited as instrumental in closing numerous high-level deals that included
winning the Sri Lanka Cricket Marketing and Communications business.
Marketing, Advertising, Research, Market research, Event, Management, Analytics, Sales, Direct marketing, Website, Speaker, Web, Strategic Management, Portal, Winning, President
2008 - 2014
freelance
Marketing & Communications Consultant
CMD CONSULTANTS.
Worked in different projects as communications specialist developing and outsourcing communications strategy & planning, video shoots, photography shoots and web design services for global companies from Sri Lanka.
UNIVERSITY OF WESTMINSTER, LONDON, UK - Higher education institution in London offering a wide range of undergraduate, postgraduate as well as world leading research
UNIVERSITY OF WESTMINSTER, LONDON, UK - Higher education institution in London offering a wide range of undergraduate, postgraduate as well as world leading research
Marketing, Design, Video, Research, Web design, Photography, Outsourcing, Web
2007 - 2007
job
Advertising & Sponsorship Manager
Marketed the National Union of Students.
Promoted students' union services to students via internal communication and intranet. Maximized promotion and sponsorship revenue from external partners. Marketed the National Union of Students 'NUS Extra' Discount Card through online sales system.
Selected Accomplishments:
• Conceptualized new WYSIWYG website for the students' union. www.uwsu.com. Monitored, evaluated and introduced new Return on Investment (ROI) systems to track all marketing spend.
• Expanded client base by 100% in three years by consistently delivering goal-surpassing marketing results and ensuring complete client satisfaction.
• Leveraged strengths in cost-effective marketing management and vendor negotiations to end each year an
average of 15% under-budget (without compromising business growth goals).
Selected Accomplishments:
• Conceptualized new WYSIWYG website for the students' union. www.uwsu.com. Monitored, evaluated and introduced new Return on Investment (ROI) systems to track all marketing spend.
• Expanded client base by 100% in three years by consistently delivering goal-surpassing marketing results and ensuring complete client satisfaction.
• Leveraged strengths in cost-effective marketing management and vendor negotiations to end each year an
average of 15% under-budget (without compromising business growth goals).
Marketing, Advertising, Budget, ROI, Management, Sales, Website, Marketing Management, Growth, Sponsorship, Online, Manager
2004 - 2005
job
Communications Analyst
National Council for Economic Development.
Worked closely with the Central Bank Project Management Unit under Lalith De Mel disseminating information on
project progress and the UN Millennium Development Goals. The NCED was a brainchild of Dr. P. B. Jayasundera.
Advertising Career, Colombo, Sri Lanka 1991 - 2004
project progress and the UN Millennium Development Goals. The NCED was a brainchild of Dr. P. B. Jayasundera.
Advertising Career, Colombo, Sri Lanka 1991 - 2004
Project Management, Advertising, Management, Analyst, Development
2004 - 2004
job
Brand Services Director
McCann.
Sri Lanka
Brands Serviced:
Unilever, New Zealand Milk, Guinness, Nokia, Nestle, British Airways, Qantas, Sri Lanka Cricket, Ceylon Tea, Coca Cola,
Phillips, UNICEF, Save the Children, National Savings Bank, Union Assurance
Technology
Software: MS Office, Photoshop, InDesign, Illustrator, Mac audio and visual tools.
Web/Multimedia: WYSIWIG website content management, Meltwater social media listening, Google SEO
Brands Serviced:
Unilever, New Zealand Milk, Guinness, Nokia, Nestle, British Airways, Qantas, Sri Lanka Cricket, Ceylon Tea, Coca Cola,
Phillips, UNICEF, Save the Children, National Savings Bank, Union Assurance
Technology
Software: MS Office, Photoshop, InDesign, Illustrator, Mac audio and visual tools.
Web/Multimedia: WYSIWIG website content management, Meltwater social media listening, Google SEO
Content, Social, Web, Google, Software, Office, Technology, Audio, Website, Social Media, Mac, Management, Content Management, MS office, Indesign, Illustrator, Seo
1997 - 2003
job
Client Service Director
Lowe & Partners.
Service
1994 - 1997
job
Account Manager
JWT Colombo.
Account Manager, Manager
My education
1971
-
1982
Royal College
N/a, N/a
N/a, N/a
?
-
1991
Truman University
Bachelors, Business Administration
Bachelors, Business Administration
?
-
1985
National Institute of Business Management
Unspecified, Business Management
Unspecified, Business Management
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