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jobs
Experienced marketing professional with a creative edge
Sarah Threapleton
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
A CIM qualified marketer with a wide-ranging skills base, I demonstrate a high level of creativity in my approach to marketing initiatives.
Able to see the big picture yet with a keen eye for detail, I am adept at managing on and offline campaigns, brand and reputation management, events, and creating content for digital and offline channels. Having trained as a graphic designer, I can easily bridge the gap between the creative and strategic elements needed to develop impactful marketing.
Able to see the big picture yet with a keen eye for detail, I am adept at managing on and offline campaigns, brand and reputation management, events, and creating content for digital and offline channels. Having trained as a graphic designer, I can easily bridge the gap between the creative and strategic elements needed to develop impactful marketing.
Markets
United States
(Remote
only)
United Kingdom
France
(Remote
only)
Germany
(Remote
only)
Denmark
(Remote
only)
Norway
(Remote
only)
Sweden
(Remote
only)
Finland
(Remote
only)
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2018 - ?
freelance
Freelance Marketing Consultant
self employed.
I’m a freelance marketing professional and a highly creative communicator with wide-ranging marketing management experience. Armed with a Post Graduate Diploma from the Chartered Institute of Marketing and over 25 years of experience in the field, I’m now dedicated to offering my marketing and consulting services to small and medium-sized businesses.
Marketing, Digital Marketing, Strategic communication, Email marketing, Branding, Content marketing, MArketing Strategy, Online marketing, Social Media, Wordpress, Web development
2006 - 2017
job
MARKETING MANAGER
National Audit Office London.
One of the main aims of the NAO's work is to use the knowledge and insight gained through their studies to influence better use of public money by government. My role as marketing manager was pivotal to this, helping the organisation to identify common themes, engage with the right stakeholders and use relevant channels to communicate messages and thought leadership.
Key responsibilities
• Working with audit teams across the organisation to gain maximum influence from their reports through re-purposing content and using targeted communications
• Mapping stakeholders and planning engagement strategies to create opportunities around events, sponsorships and thought leadership
• Managing all events activity, including liaison and negotiation with stakeholders, partner organisations and suppliers
• Regularly reporting business information to the Leadership Team, eg: analysis and evaluation of comms activity and campaigns, recommendations for future projects and budget projections
• Producing and managing email campaigns and newsletters to targeted audiences
• Planning and creating content for social media and other digital channels
• Presenting complex information in digital formats, eg: infographics, interactive PDFs
• Managing the events section of the NAO website using the CMS (Word Press)
• Working with IT colleagues in improving the content and functionality of both the intranet and external website
• Advising senior leaders on brand/reputation management, leading on brand awareness and market research projects
• Key player in the development of the employer brand and graduate recruitment campaigns, working with in-house teams and external agencies
Achievements
• Developed an email newsletter which consistently achieved an open rate of over 25%
• Project managed the development of the NAO employer brand and graduate recruitment comms campaign, successfully selling in creative concepts to senior internal stakeholders
• Persuaded risk-averse senior managers of the value of producing a client email newsletter. This achieved a consistently high open rate and positive feedback, with many requests to be added to the distribution list
• Increased positive client feedback ratings for communications year-on-year
• Made cost savings of over £10k per year by introducing a digital-only approach to a programme
• Key player in the development and delivery of a very successful staff conference for 850 people
"Sarah was a key member of the project team and worked tirelessly to deliver an excellent staff event"
Hannah McNicholl, Director of External Communications and Marketing
Key responsibilities
• Working with audit teams across the organisation to gain maximum influence from their reports through re-purposing content and using targeted communications
• Mapping stakeholders and planning engagement strategies to create opportunities around events, sponsorships and thought leadership
• Managing all events activity, including liaison and negotiation with stakeholders, partner organisations and suppliers
• Regularly reporting business information to the Leadership Team, eg: analysis and evaluation of comms activity and campaigns, recommendations for future projects and budget projections
• Producing and managing email campaigns and newsletters to targeted audiences
• Planning and creating content for social media and other digital channels
• Presenting complex information in digital formats, eg: infographics, interactive PDFs
• Managing the events section of the NAO website using the CMS (Word Press)
• Working with IT colleagues in improving the content and functionality of both the intranet and external website
• Advising senior leaders on brand/reputation management, leading on brand awareness and market research projects
• Key player in the development of the employer brand and graduate recruitment campaigns, working with in-house teams and external agencies
Achievements
• Developed an email newsletter which consistently achieved an open rate of over 25%
• Project managed the development of the NAO employer brand and graduate recruitment comms campaign, successfully selling in creative concepts to senior internal stakeholders
• Persuaded risk-averse senior managers of the value of producing a client email newsletter. This achieved a consistently high open rate and positive feedback, with many requests to be added to the distribution list
• Increased positive client feedback ratings for communications year-on-year
• Made cost savings of over £10k per year by introducing a digital-only approach to a programme
• Key player in the development and delivery of a very successful staff conference for 850 people
"Sarah was a key member of the project team and worked tirelessly to deliver an excellent staff event"
Hannah McNicholl, Director of External Communications and Marketing
Content, Social, Campaign, Presenting, Recruitment, Website, Management, Word, Event, Budget, Market research, Research, CMS, Marketing, Project Management, Digital communication, Social Media, Email marketing
2005 - 2006
job
COMMUNICATIONS MANAGER
Legal Services Commission.
for the Public Defender Service (specialist criminal defence solicitors) Temporary contract
The Public Defender Service (PDS) was a pilot project set up by the Legal Services Commission to provide a publicly-funded service for dealing with criminal cases. The PDS created offices in eight locations, fully staffed by solicitors and support staff.
Responsibilities
• Developing and implementing an effective marketing & communications strategy for the individual offices and the PDS as a whole.
• Working closely with the senior partners in each location to create brand awareness and client attraction
• Acting as marketing advisor to all eight offices
• Ensuring effective internal communications and external media relations - writing press releases and intranet articles, managing the production of marketing collateral and events, and advising key managers within the Legal Services Commission on dealing with the media.
Achievements
• Led the team organising a successful 2-day staff conference
• Winner of a Staff Award for Improving Efficiency as part of the Public Defender Service Central Business Team
The Public Defender Service (PDS) was a pilot project set up by the Legal Services Commission to provide a publicly-funded service for dealing with criminal cases. The PDS created offices in eight locations, fully staffed by solicitors and support staff.
Responsibilities
• Developing and implementing an effective marketing & communications strategy for the individual offices and the PDS as a whole.
• Working closely with the senior partners in each location to create brand awareness and client attraction
• Acting as marketing advisor to all eight offices
• Ensuring effective internal communications and external media relations - writing press releases and intranet articles, managing the production of marketing collateral and events, and advising key managers within the Legal Services Commission on dealing with the media.
Achievements
• Led the team organising a successful 2-day staff conference
• Winner of a Staff Award for Improving Efficiency as part of the Public Defender Service Central Business Team
Marketing, Writing, Service, Support, Production, Manager, LED, UP
2001 - 2005
job
MARKETING MANAGER
InStaffs (UK) Ltd, Development Agency for Staffordshire.
direct report to the Chief Executive, member of the Executive Management Team
Responsibilities
• Devising & implementing marketing strategies to both promote Staffordshire as a business location, and InStaffs as an organization.
• Developing strong relationships with public and private sector stakeholders
• Selecting and managing PR and creative agencies and other 3rd party suppliers
• Project managing numerous trade shows and promotional events (UK and Europe)
• Managing the development and delivery of all marketing collateral including a substantial web site
Achievements
• Created a marketing campaign to promote North Staffordshire as a business location which increased enquiries by 20% and was featured on the BBC regional news programme Midlands Today
• Managed a successful re-branding project, liaising with a creative agency and ensuring the refreshed brand was properly embedded and communicated
• Successfully bid for public funding amounting to almost £1m, then managed this budget, reporting quarterly on performance and expenditure
Responsibilities
• Devising & implementing marketing strategies to both promote Staffordshire as a business location, and InStaffs as an organization.
• Developing strong relationships with public and private sector stakeholders
• Selecting and managing PR and creative agencies and other 3rd party suppliers
• Project managing numerous trade shows and promotional events (UK and Europe)
• Managing the development and delivery of all marketing collateral including a substantial web site
Achievements
• Created a marketing campaign to promote North Staffordshire as a business location which increased enquiries by 20% and was featured on the BBC regional news programme Midlands Today
• Managed a successful re-branding project, liaising with a creative agency and ensuring the refreshed brand was properly embedded and communicated
• Successfully bid for public funding amounting to almost £1m, then managed this budget, reporting quarterly on performance and expenditure
Marketing, Branding, Budget, Pr, Management, Embedded, Development, Web, Campaign, Manager
1997 - 2001
job
PR & MARKETING OFFICER
North East Lincolnshire Council Department of Economic Development.
Responsibilities
• Devising & implementing advertising, direct mail & PR campaigns
• Managing presentation events, exhibitions and direct contact visits for the promotion of a new business park.
• Managing the production of the Economic Development Department's promotional material including adverts, multi-lingual brochures, videos and web sites
Achievements
• Developed and implemented a marketing strategy for a new business park, taking it from green field to 70% built out in 3 years
• Devising & implementing advertising, direct mail & PR campaigns
• Managing presentation events, exhibitions and direct contact visits for the promotion of a new business park.
• Managing the production of the Economic Development Department's promotional material including adverts, multi-lingual brochures, videos and web sites
Achievements
• Developed and implemented a marketing strategy for a new business park, taking it from green field to 70% built out in 3 years
Marketing, MArketing Strategy, Advertising, Pr, It, Development, Web, Production
My education
2004
-
2007
Cambridge Marketing College
CIM Postgraduate Diploma, Marketing
CIM Postgraduate Diploma, Marketing
n/a
Certification, Graphic Design
Certification, Graphic Design
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