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jobs
Brand and content marketing specialist with strong experience in the retail and tech sectors.
Daniel Copley
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
A brand and content specialist with 9 years experience at some on the UK’s best-known brands.
Happy working on anything from functional UX content to editorial to brand campaigns, I’m a versatile marketer that can hit the ground running on most projects.
Happy working on anything from functional UX content to editorial to brand campaigns, I’m a versatile marketer that can hit the ground running on most projects.
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - ?
job
Brand & Communications Editor (Snr Marketing Manager)
Uber UK.
As part of the brand team, I'm accountable for how Uber UK creates content and communicates across all
owned channels. With a view to enhancing brand reputation and supporting key commercial goals, I 'hold the
pen' for this unique business - ensuring all digital communications reach benchmarks of quality and align with
business objectives. In my position as editor, I'm responsible for positioning new launches and products to riders, drivers and the general public, managing social media channels and influencer agencies, and owning
CRM, in-app and SEO content.
owned channels. With a view to enhancing brand reputation and supporting key commercial goals, I 'hold the
pen' for this unique business - ensuring all digital communications reach benchmarks of quality and align with
business objectives. In my position as editor, I'm responsible for positioning new launches and products to riders, drivers and the general public, managing social media channels and influencer agencies, and owning
CRM, in-app and SEO content.
Social Media, Marketing, Seo, CRM, Content, App, Manager, Social
2016 - 2018
job
Brand Editor & Content Lead, Topman
Arcadia Group LTD.
In my previous role as the brand guardian for the UK's largest standalone menswear retailer, I led all content
marketing efforts, including key communication points: social media, video content, digital features, print
magazine and flagship store window messaging. Reporting into the Marketing Director and with a dotted line into the Digital Director, I oversaw a reinvention of the brand's tone of voice and contributed to a new global
campaign and communications strategy. During 2017, editorial content accounted for 10% of Topman's
global visits - and over-indexed for bringing new customers to the brand. Managing a team of 6, I was
accountable for a budget of £800k, split primarily across UK and US social, global editorial content and video.
marketing efforts, including key communication points: social media, video content, digital features, print
magazine and flagship store window messaging. Reporting into the Marketing Director and with a dotted line into the Digital Director, I oversaw a reinvention of the brand's tone of voice and contributed to a new global
campaign and communications strategy. During 2017, editorial content accounted for 10% of Topman's
global visits - and over-indexed for bringing new customers to the brand. Managing a team of 6, I was
accountable for a budget of £800k, split primarily across UK and US social, global editorial content and video.
Social Media, Marketing, Video content, Video, Budget, Print, Content, Campaign, LED, Social
2013 - 2014
job
Senior Content Manager
Marks & Spencer PLC.
As part of Marks & Spencer's ambition to become a credible lifestyle publisher, I formed a key part of the senior content team, taking control of all menswear editorial content across M&S.com, and whilst a new team
was recruited, I also took temporary responsibility for editorial content across food and kidswear. Whilst co-
managing three editorial juniors, I implemented the digital editorial calendar, heavily influenced the content
strategy - specialising in the role content plays within the user journey - and acted as an editorial champion within the business, educating and engaging stakeholders on the shift in digital publishing values.
was recruited, I also took temporary responsibility for editorial content across food and kidswear. Whilst co-
managing three editorial juniors, I implemented the digital editorial calendar, heavily influenced the content
strategy - specialising in the role content plays within the user journey - and acted as an editorial champion within the business, educating and engaging stakeholders on the shift in digital publishing values.
User journey, Content, Manager
2010 - 2011
job
Social Media Marketing Executive
T.M.Lewin Ltd.
At T.M.Lewin, I managed the online community - Off the Cuff - combining day-to-day community
management and social media strategy with online and offline copywriting, blogging and ad hoc content
production. I integrated social media into the wider organisation, including writing the social media policy,
defining the conversational guidelines and controlling all of the company's social media platforms. Running
alongside this was a strong online and offline content production thread that involved copywriting for web,
email, catalogue and internal magazine.
management and social media strategy with online and offline copywriting, blogging and ad hoc content
production. I integrated social media into the wider organisation, including writing the social media policy,
defining the conversational guidelines and controlling all of the company's social media platforms. Running
alongside this was a strong online and offline content production thread that involved copywriting for web,
email, catalogue and internal magazine.
Social Media, Marketing, Copywriting, Social Media Marketing, Writing, Blogging, Content Production, Controlling, Management, Content, Community, Organization, Web, Production, Online, Social
2009 - 2010
job
Junior Social Media Planner, Dare Digital
unknown.
Named 'Digital Agency of the Decade' by Campaign, at Dare Digital I planned online campaign strategies with an emphasis on practical and innovative social media integration. My two primary accounts were Barclaycard and New Look, which involved regular client presentations as well as full utilisation of the agency's resources.
Social Media, Integration, Campaign, Online, Media planner, Social
2009 - 2009
job
Online Content Assistant
Liberty PLC.
Starting in March as an intern exclusively concerned with product copywriting, I was quickly elevated to permanent employee status. My job role later expanded, allowing me to quickly develop Liberty's social
media presence - alongside taking ownership of the corporate blog - as well as input into the creative
development of the website, master the CMS and learn web analytical skills.
media presence - alongside taking ownership of the corporate blog - as well as input into the creative
development of the website, master the CMS and learn web analytical skills.
Copywriting, CMS, Content, Website, Blog, Development, Web, Online, Internal, Social, ME
My education
2005
-
2008
Manchester Metropolitan University
Bachelors, English Literature
Bachelors, English Literature
1993
-
2003
Leeds Grammar School
Secondary, English, Philosophy and History
Secondary, English, Philosophy and History
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