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Business Director - 20+ years CRM, Integrated and Data Driven Marketing
Cassy Waugh (She.Her. Ms)
,
Sawbridgeworth, United Kingdom
Experience
Other titles
Skills
I'm offering
• Over 20 years’ experience – Kitcatt Nohr/ Digitas (3 years), LIDA (18 months), Proximity (4.5 years), Havas Helia (18 months), Wunderman (5 years), Draft (2.5 years), Joshua (15 months), Bloomberg (2.5 years), Interquad Services (18 months)
• BA (Hons) Political Philosophy and Economics, York University 2:1
• From Sheffield
Channel Experience
• Data-driven CRM, DM, email, DRTV, ATL - press, pre-roll, cinema
• Digital – platform, martech, social
• Experiential
Working Style
• Focused, assertive and passionate
• Optimistic, action orientated
• Articulate and intelligent, clear thinking
• Visionary and inspiring
• Commercial and outcome focused
• Behavioural economics enthusiast
• Inspiring leader of clients and team alike
Thrives in
• Achievement of challenging stretch targets
• Dynamic and inclusive working environments
• Open, collaborative cultures with integrity
Industry Sectors
• Financial services, retail and telecoms, automotive, travel, government, FMCG
Availability
Available from 6 Jan 2020 for contracts or temp to perm roles
• BA (Hons) Political Philosophy and Economics, York University 2:1
• From Sheffield
Channel Experience
• Data-driven CRM, DM, email, DRTV, ATL - press, pre-roll, cinema
• Digital – platform, martech, social
• Experiential
Working Style
• Focused, assertive and passionate
• Optimistic, action orientated
• Articulate and intelligent, clear thinking
• Visionary and inspiring
• Commercial and outcome focused
• Behavioural economics enthusiast
• Inspiring leader of clients and team alike
Thrives in
• Achievement of challenging stretch targets
• Dynamic and inclusive working environments
• Open, collaborative cultures with integrity
Industry Sectors
• Financial services, retail and telecoms, automotive, travel, government, FMCG
Availability
Available from 6 Jan 2020 for contracts or temp to perm roles
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2016 - 2019
job
Business Director
Kitcatt Nohr/Digitas London.
Clients: Nissan, Visa, AXA, Delta and Butlins
• Worked across different accounts with CRM and data driven marketing as specialisms Butlins
• In partnership with Planning Director developed a phased CRM strategy
• Resulting programme gave a phased and prioritised roadmap to enable them to reward value and more effectively and reduce the volume of revenue cannibalising offers
Nissan
• Development of a metrics and reporting systems and process to give clients foresight and enable improved planning of activity, and manage internal stakeholders
• Led agency team to manage improvements in proprietary platform across website, apps, tracking, personalisation and consumer tools
• Worked with clients in data, martech and digital and CRM campaign teams
Visa
• Part of the team that created a group wide, cross-agency European team around Visa to realise their ambition to be creatively data-driven
• Created and managed the European team, including, commericals, operations and culture.
• Worked across different accounts with CRM and data driven marketing as specialisms Butlins
• In partnership with Planning Director developed a phased CRM strategy
• Resulting programme gave a phased and prioritised roadmap to enable them to reward value and more effectively and reduce the volume of revenue cannibalising offers
Nissan
• Development of a metrics and reporting systems and process to give clients foresight and enable improved planning of activity, and manage internal stakeholders
• Led agency team to manage improvements in proprietary platform across website, apps, tracking, personalisation and consumer tools
• Worked with clients in data, martech and digital and CRM campaign teams
Visa
• Part of the team that created a group wide, cross-agency European team around Visa to realise their ambition to be creatively data-driven
• Created and managed the European team, including, commericals, operations and culture.
Marketing, CRM, Operations, Website, Apps, Development, Campaign, LED
2014 - 2016
job
Business Director
IKEA.
Lead the CRM output for IKEA
• Operationally and strategically responsible for second largest account in the agency, billing revenue of £3.5mn
• Managing a direct team of nine and a cross functional team of 20
• Delivered strategy, comms planning, data strategy, operational change, delivery improvements and KPIs
• Achieved business success for client and agency alike with over £50m of incremental revenue and active growth rate of 9%
• Operationally and strategically responsible for second largest account in the agency, billing revenue of £3.5mn
• Managing a direct team of nine and a cross functional team of 20
• Delivered strategy, comms planning, data strategy, operational change, delivery improvements and KPIs
• Achieved business success for client and agency alike with over £50m of incremental revenue and active growth rate of 9%
CRM, Growth, Planning
2010 - 2014
job
Group Account Director
Proximity.
Clients: Capital One, Blackberry, The DMA, Aviva
• Responsible for group outputs from strategy, process, financial targets and delivery of direct and digital campaigns
• Supervised and developed account management teams, implement operational initiatives
• Responsible for group outputs from strategy, process, financial targets and delivery of direct and digital campaigns
• Supervised and developed account management teams, implement operational initiatives
Account management, Management
2008 - 2010
job
Account Director
Havas Helia.
Clients: Department of Health/COI, Change4Life, CESG
• Responsible for the development of 'How are the Kids?' - the best performing direct response campaign for any government campaign
• Responsible for the development of 'How are the Kids?' - the best performing direct response campaign for any government campaign
Health, Development, Campaign, Performing
2003 - 2008
job
Account Director
Wunderman.
Clients: IBM, Vodafone, Citi, Orange
• Developed marketing and communication plans and the establishment of long and short-term marketing objectives and goals - including RTM plans for a prospect and customer contact strategy to be deployed on and off line
• Managed teams of up to 7 people: responsible for career development and mentoring
• Built strong relationship with senior clients and other agencies, including client mentoring helped lead winning pitches - including Orange initiated processes to improve agency ways of working, including running client and agency training sessions
• Developed marketing and communication plans and the establishment of long and short-term marketing objectives and goals - including RTM plans for a prospect and customer contact strategy to be deployed on and off line
• Managed teams of up to 7 people: responsible for career development and mentoring
• Built strong relationship with senior clients and other agencies, including client mentoring helped lead winning pitches - including Orange initiated processes to improve agency ways of working, including running client and agency training sessions
Marketing, Training, Mentoring, Development, Processes, Winning, UP
2000 - 2003
job
Senior Account Manager
Draft FCB.
Senior Account Manager
Clients: Orange, Merrill Lynch HSBC, RBS Advanta, and Unilever
• Worked on a wide range of projects utilising a variety of media, including online, press, print and DRTV across consumer and b2b projects, which included acquisition, product launches and the redesign of their fulfilment pack, working closely with the ATL Agency to ensure brand synergy
• Strong involvement in a behavioural and value modelling and segmentation project for use in both acquisition and CRM strategy.
• Involved in creating European templates for DM and CRM
Clients: Orange, Merrill Lynch HSBC, RBS Advanta, and Unilever
• Worked on a wide range of projects utilising a variety of media, including online, press, print and DRTV across consumer and b2b projects, which included acquisition, product launches and the redesign of their fulfilment pack, working closely with the ATL Agency to ensure brand synergy
• Strong involvement in a behavioural and value modelling and segmentation project for use in both acquisition and CRM strategy.
• Involved in creating European templates for DM and CRM
CRM, B2B, Account Manager, Print, Redesign, Online, Manager, That you
1999 - 2000
job
Account Manager
Joshua Agency.
Clients: FTSE, Barclay Stockbrokers and Novartis (FMCG)
• Responsible for the executional aspect of two financial services accounts
• Responsible for the executional aspect of two financial services accounts
Account Manager, FMCG, Manager
1997 - 1997
job
Events Coordinator and Marketing Executive
Bloomberg Lp.
• European contact for all marketing requirements for all regions.
• Self-starting and innovative approach which changed the way the business worked
• Self-starting and innovative approach which changed the way the business worked
Marketing, Coordinator
1995 - 1997
job
Account Manager
Interquad Services.
• Training and consultancy organisation
• Day-to-day maintenance of existing accounts, prospecting for new business and writing reports, proposals and presentations
• Day-to-day maintenance of existing accounts, prospecting for new business and writing reports, proposals and presentations
Writing, Training, Account Manager, Organization, Manager
My education
1992
-
1995
York University
Bachelors, Politics
Bachelors, Politics
1990
-
1992
Parsons Cross College
N/a, A'levels
N/a, A'levels
1987
-
1990
Wisewood Comprehensive School
Secondary School, GCSEs
Secondary School, GCSEs
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