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Creative Designer Art Director FileMaker Developer
Paulo Moro
,
Twickenham, United Kingdom
Experience
Other titles
Skills
I'm offering
I’m a Creative Art Director, Designer and Advisor in London.
My focus is to support stakeholders to achieve goals through Strategy, Creativity and Technology.
I have 15+ years of experience in the Communication, Financial and Service sectors as a Creative professional and Entrepreneur.
My work has been helping companies to achieve marketing and sales goals combining unique Creative Strategy, Design and Technology increasing their brand value and profits.
Besides my background in the creative industry, I also had the opportunity to found and direct companies in Brazil, USA and the United Kingdom and being involved in the financial, marketing, retail, technology and fine art sectors. This accumulated experience along my career brought me invaluable professional knowledge which I apply to solve complex challenges for the brands that I work for.
Some of the organisations which I have added value through my creative work:
Abbott, Apotex, Baxter, Bristol-Myers Squibb, DHL, Fujitsu, LG, MSD, Novartis, Nycomed, Pfizer, SalesForce, Unilever, and Volkswagen.
My focus is to support stakeholders to achieve goals through Strategy, Creativity and Technology.
I have 15+ years of experience in the Communication, Financial and Service sectors as a Creative professional and Entrepreneur.
My work has been helping companies to achieve marketing and sales goals combining unique Creative Strategy, Design and Technology increasing their brand value and profits.
Besides my background in the creative industry, I also had the opportunity to found and direct companies in Brazil, USA and the United Kingdom and being involved in the financial, marketing, retail, technology and fine art sectors. This accumulated experience along my career brought me invaluable professional knowledge which I apply to solve complex challenges for the brands that I work for.
Some of the organisations which I have added value through my creative work:
Abbott, Apotex, Baxter, Bristol-Myers Squibb, DHL, Fujitsu, LG, MSD, Novartis, Nycomed, Pfizer, SalesForce, Unilever, and Volkswagen.
Markets
United States
(Remote
only)
United Kingdom
Germany
(Remote
only)
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Spanish
Good
Portuguese
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2017 - ?
freelance
Creative Designer, (Freelance)
The Moro Studio.
Helping Stakeholders achieve outstanding results through Marketing, Creative Services and Technology.
• A strategic approach bringing ideas to life, developing creative briefings, and campaigns across Print and Digital channels.
• Developing design concepts from ideation to implementation.
• Leading the development of the assets such as Banners, Posters, Ads, Visual Aids, PowerPoint and Keynote Presentations, Broadsides and other Collateral materials.
• Leading the overall creative workflow, conceptualising, designing, editing, and producing photo shoots.
• Coordinating daily workload and presentations collaboratively with external teams.
Achievements:
• Outstanding results in terms of marketing goals, brand awareness, and sales increase for the brands I have
worked for.
• A strategic approach bringing ideas to life, developing creative briefings, and campaigns across Print and Digital channels.
• Developing design concepts from ideation to implementation.
• Leading the development of the assets such as Banners, Posters, Ads, Visual Aids, PowerPoint and Keynote Presentations, Broadsides and other Collateral materials.
• Leading the overall creative workflow, conceptualising, designing, editing, and producing photo shoots.
• Coordinating daily workload and presentations collaboratively with external teams.
Achievements:
• Outstanding results in terms of marketing goals, brand awareness, and sales increase for the brands I have
worked for.
Marketing, Design, Powerpoint, Print, Sales, ADS, Technology, Workflow, Implementation, Keynote, Development
2015 - 2017
freelance
Founding Partner
Madison21.
Managed and developed new business' strategies in the USA. Provided Strategic Consultancy to Business Owners and Stakeholders in Marketing and Technology sectors.
• Directed the planning and implementation of Marketing & Communication Strategies, Creative Briefings,
Concept Creation, Copywriting, Art Direction, Graphic & Digital Design and Production for Promotional and Institutional Campaigns focused on the Retail Market.
• Consultancy, Implementation and Integration of Cloud Computing (MySQL database - Amazon AWS - RDS).
• Customized Asset Management System integrated with POS Campaigns for the Retail Sector.
• Oversaw the daily management of staffs, creating high-level presentations and working on client pitches.
Achievements:
• Revenue increase through new customer base acquisitions.
• Successful results in terms of Marketing Goals, Brand Awareness and Revenue Increase for both Clients
and Agency.
pfmoro@icloud.com
+44 (0) 759 111 9312
linkedin.com/in/pmoro www.paulomoro.com
• Directed the planning and implementation of Marketing & Communication Strategies, Creative Briefings,
Concept Creation, Copywriting, Art Direction, Graphic & Digital Design and Production for Promotional and Institutional Campaigns focused on the Retail Market.
• Consultancy, Implementation and Integration of Cloud Computing (MySQL database - Amazon AWS - RDS).
• Customized Asset Management System integrated with POS Campaigns for the Retail Sector.
• Oversaw the daily management of staffs, creating high-level presentations and working on client pitches.
Achievements:
• Revenue increase through new customer base acquisitions.
• Successful results in terms of Marketing Goals, Brand Awareness and Revenue Increase for both Clients
and Agency.
pfmoro@icloud.com
+44 (0) 759 111 9312
linkedin.com/in/pmoro www.paulomoro.com
Management, USA, Planning, Direction, Production, Amazon, Pos, Implementation, Technology, Asset Management, Integration, Marketing, Linkedin, Cloud, Database, Retail, AWS, Art Direction, Copywriting, Mysql, Digital design, Design
2009 - 2015
job
Managing Director
Multipla Financial.
Hands-on management of a successful Contact Centre. Responsible for Contracts Negotiation with the main Financial market players to achieve the best deal for the Stakeholders.
• Successful implementation of Sales-Force Campaigns achieving the Marketing & Sales goals resulting in remarkable revenue increase.
• Responsible for Marketing and Strategic Communication Planning and implementation.
• Face-to-face negotiations with the major financial competitors to achieve the best contractual deal for
the Stakeholders.
• In-house development of a Lead Management, CRM, Human Resource and Account Module Solutions in the File Maker Platform.
• Responsible for the I.T. infra-structure ensuring a high standard in terms of connectivity, availability, high-
response, stability and security.
• Intensive use of FileMaker Platform for data integration with MySQL and Oracle Databases making use of the Cloud Computing Amazon AWS - RDS through ODBC (Open Database Connectivity).
• Set up and managed On-Premisses I.T. infrastructure (Networking, Bare-metal Servers, Linux Server, VoIP Terminals, Work Stations) running VoIP Asterisk Predictive Dialer (GoAutodial).
• Orienting, training, assigning, scheduling and coaching other Managers and Supervisors.
Achievements:
• Proud of helping the company break BRL 12 million/year in financial product sales.
• The decision to develop an in-house CRM solution brought productivity increase, cost reduction, and a remarkable revenue gain to the company.
• Setup of Predictive Dialer and hybrid infrastructure integrated with Amazon AWS (RDS / Oracle Database)
resulting in cost reduction, productivity and revenue increase.
• The hybrid Infrastructure (On-Premise integrated with Amazon AWS / RDS) increased the company KPI
performance, optimizing our Sales-Force productivity and enabling them to achieve higher conversion
rates by offering products to more qualified leads.
• Successful implementation of Sales-Force Campaigns achieving the Marketing & Sales goals resulting in remarkable revenue increase.
• Responsible for Marketing and Strategic Communication Planning and implementation.
• Face-to-face negotiations with the major financial competitors to achieve the best contractual deal for
the Stakeholders.
• In-house development of a Lead Management, CRM, Human Resource and Account Module Solutions in the File Maker Platform.
• Responsible for the I.T. infra-structure ensuring a high standard in terms of connectivity, availability, high-
response, stability and security.
• Intensive use of FileMaker Platform for data integration with MySQL and Oracle Databases making use of the Cloud Computing Amazon AWS - RDS through ODBC (Open Database Connectivity).
• Set up and managed On-Premisses I.T. infrastructure (Networking, Bare-metal Servers, Linux Server, VoIP Terminals, Work Stations) running VoIP Asterisk Predictive Dialer (GoAutodial).
• Orienting, training, assigning, scheduling and coaching other Managers and Supervisors.
Achievements:
• Proud of helping the company break BRL 12 million/year in financial product sales.
• The decision to develop an in-house CRM solution brought productivity increase, cost reduction, and a remarkable revenue gain to the company.
• Setup of Predictive Dialer and hybrid infrastructure integrated with Amazon AWS (RDS / Oracle Database)
resulting in cost reduction, productivity and revenue increase.
• The hybrid Infrastructure (On-Premise integrated with Amazon AWS / RDS) increased the company KPI
performance, optimizing our Sales-Force productivity and enabling them to achieve higher conversion
rates by offering products to more qualified leads.
Integration, UP, Hybrid, Lead Management, Contracts, Asterisk, Server, Amazon, KPI, Development, Infrastructure, Implementation, Voip, Security, Sales, Marketing, Management, Oracle database, Linux server, Cloud, Database, Contracts, Networking, Training, Oracle, CRM, AWS, Coaching, Linux, Mysql
2003 - 2015
job
Founding Partner
Pura Advertising.
Led a team of creatives and achieving the clients' goals by executing outstanding creative outputs.
• Handled successful Campaigns for leading Pharmaceutical brands such as Abbott, Apotex, Baxter,
Bristol-Myers Squibb, MSD, Novartis, Nycomed, Pfizer and UniHealth. Gained valuable experience in Healthcare and FMCG industries, being face-to-face with C-level executives, developing Creative
Briefings, Advertising and Promotional Campaigns and managing the entire workflow across the agency.
• Accomplished efficient work requirements by orienting, training, assigning, scheduling, coaching
employees.
• Worked collaboratively with CMO's, Business Owners and Stakeholders to understand their challenges,
collecting information and gathering enough data to develop a Creative Briefings, aiming the achievement
of outstanding Creative Campaigns.
• PMS and CRM Customized solution developed in the Claris FileMaker Platform (Apple subsidiary Company).
Achievements:
• High competitive Bids/Pitches acquisition resulting in an outstanding revenue increase for the Agency.
• Successful in-house development of CRM and Project Management customized solution resulting in outstanding productivity gain and economy increase.
pfmoro@icloud.com
+44 (0) 759 111 9312
linkedin.com/in/pmoro www.paulomoro.com
• Handled successful Campaigns for leading Pharmaceutical brands such as Abbott, Apotex, Baxter,
Bristol-Myers Squibb, MSD, Novartis, Nycomed, Pfizer and UniHealth. Gained valuable experience in Healthcare and FMCG industries, being face-to-face with C-level executives, developing Creative
Briefings, Advertising and Promotional Campaigns and managing the entire workflow across the agency.
• Accomplished efficient work requirements by orienting, training, assigning, scheduling, coaching
employees.
• Worked collaboratively with CMO's, Business Owners and Stakeholders to understand their challenges,
collecting information and gathering enough data to develop a Creative Briefings, aiming the achievement
of outstanding Creative Campaigns.
• PMS and CRM Customized solution developed in the Claris FileMaker Platform (Apple subsidiary Company).
Achievements:
• High competitive Bids/Pitches acquisition resulting in an outstanding revenue increase for the Agency.
• Successful in-house development of CRM and Project Management customized solution resulting in outstanding productivity gain and economy increase.
pfmoro@icloud.com
+44 (0) 759 111 9312
linkedin.com/in/pmoro www.paulomoro.com
Project Management, Advertising, Coaching, CRM, Training, C, Linkedin, Management, Pharmaceutical, Workflow, FMCG, Development, LED
My education
1999
-
2001
Anhembi Morumbi
Diploma, Digital Design
Diploma, Digital Design
1989
-
1992
FECAP
Diploma, Data Process
Diploma, Data Process
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