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jobs
Digital Marketing Specialist specialising in SEO and content marketing
Mariña Fariña
,
Eastbourne, United Kingdom
Experience
Other titles
Skills
I'm offering
A methodical Digital Marketing Specialist, with experience in SEO, content creation, social media, email marketing, and data analytics. A proven track record of exceeding performance expectations, remaining customer focused, and adhering to budgets and timescales. Ability to bring about the fundamental changes needed in response to changing commercial, legislative, and financial factors. Effective listener, good at motivating others; energetic, self-starter; works well under pressure with adherence to stringent deadlines and multi-task projects; highly creative and motivated with proven track record for paying particular attention to detail and with an excellent eye for visual design.
Markets
United Kingdom
Language
English
Fluently
Spanish
Fluently
French
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - 2019
job
Digital Marketing Executive
Dobell, Global Tailor Ltd.
• Responsible for SEO and website content (merchandise the website in accordance with marketing calendar)
• Provide ad hoc Spanish translations for website, emails, product descriptions, and other marketing collaterals
• Assist in the creation of email campaigns and daily offers and promotions
• Provide ad hoc reports about SEO for managers and other relevant directors
• Provide ad hoc Spanish translations for website, emails, product descriptions, and other marketing collaterals
• Assist in the creation of email campaigns and daily offers and promotions
• Provide ad hoc reports about SEO for managers and other relevant directors
Digital Marketing, Marketing, Seo, Content, Website
2017 - 2019
job
Marketing Executive
Intasure, Arthur J. Gallagher.
• Marketing Campaigns - lead, manage, and be accountable for those campaigns (reported up to 30% of total sales)
• Design and develop promotional campaigns to increase acquisition, retention channels, and reduce takeovers
• SEO and content creation for the company and partners (e.g. A Place in the Sun Blog, Funk Gruppe)
• Social Media management -create eye-catching designs, schedule social media post, and engaging with people
• Responsible for the Affiliates Marketing Scheme - liaise with third party introducers and Compliance department
• Assist with website migration from Dreamweaver to WordPress - review sitemap, website content, website design, and study how to improve UX
• Assist on Paid Traffic for Google and Bing - provide copy for the different campaigns that were running
• Be a marketing point of contact for sales advisors, senior members and other potential teams where required, escalating to the Marketing Manager where needed and provide ad hoc reports about marketing campaign performance for managers and other relevant directors
• Design and develop promotional campaigns to increase acquisition, retention channels, and reduce takeovers
• SEO and content creation for the company and partners (e.g. A Place in the Sun Blog, Funk Gruppe)
• Social Media management -create eye-catching designs, schedule social media post, and engaging with people
• Responsible for the Affiliates Marketing Scheme - liaise with third party introducers and Compliance department
• Assist with website migration from Dreamweaver to WordPress - review sitemap, website content, website design, and study how to improve UX
• Assist on Paid Traffic for Google and Bing - provide copy for the different campaigns that were running
• Be a marketing point of contact for sales advisors, senior members and other potential teams where required, escalating to the Marketing Manager where needed and provide ad hoc reports about marketing campaign performance for managers and other relevant directors
Content, Social, UP, Manager, Campaign, Google, Retention, Compliance, Blog, Website, Wordpress, Sales, Management, Social media management, UX, Content creation, Seo, Design, Marketing, Social Media
2017 - 2017
job
IT Coordinator
Universities Safety and Health Association.
• Responsible for branding asset on offline and online communications
• Social media management - schedule and update post for Twitter and Facebook
• Assist on seminars and conferences and provide support to liaise with stakeholders and suppliers
• Website management - document control, clean sitemap, and review links (Joomla)
• Content creation and monitoring pages
• Social media management - schedule and update post for Twitter and Facebook
• Assist on seminars and conferences and provide support to liaise with stakeholders and suppliers
• Website management - document control, clean sitemap, and review links (Joomla)
• Content creation and monitoring pages
Social Media, Branding, Content creation, Social media management, Facebook, Joomla, Management, Content, Website, Twitter, It, Support, Monitoring, Coordinator, Online, Social
2014 - 2017
job
Research Assistant at Politics and Policies Research Group
University of Santiago de Compostela.
Work as part of Professor R. Máiz's research group in the field of Public Management and Public Policies. Thesis produced: "El marketing público en la gestión de los servicios sociales municipales de Galicia: estudio de caso". Please see online: https://minerva.usc.es/xmlui/handle/10347/15264
Marketing, Research, R, Management, Online
2014 - 2014
job
Marketing & Communication Executive
Aelys Formación & Consulting.
• Full marketing mix delivery - covering regional press campaigns and media plans, literature development, and online digital campaigns for new product launches and service developments for B2B
• Helping with outreach for bespoke events, finding venues and promoting the events through email and social media
• Branding asset management - integration of a new brand strategy (message development, online and offline marketing materials, and events)
• Website design and ensuring marketing activity aligns to brand and strategic positioning. Including supporting and coordinating the rebrand roll out - develop content and UX changes
• Customer Journey Optimization - Reviewing all customer touchpoints pre- and post-sale to building and managing a company's interactions with current and future customers
• Assist in generating ideas and scoping topical/industry opportunities to exploit, to integrate into campaign messaging that support overall, and individual business strategies
• Helping with outreach for bespoke events, finding venues and promoting the events through email and social media
• Branding asset management - integration of a new brand strategy (message development, online and offline marketing materials, and events)
• Website design and ensuring marketing activity aligns to brand and strategic positioning. Including supporting and coordinating the rebrand roll out - develop content and UX changes
• Customer Journey Optimization - Reviewing all customer touchpoints pre- and post-sale to building and managing a company's interactions with current and future customers
• Assist in generating ideas and scoping topical/industry opportunities to exploit, to integrate into campaign messaging that support overall, and individual business strategies
Asset Management, Brand identity, Social, Online, Campaign, Development, Support, Website, Service, Social Media, Content, Integration, Management, B2B, UX, Branding, Design, Marketing
2012 - 2013
job
Junior Communication & Marketing Officer
Xunta de Galicia.
• Website content creator - ensure promt and accurate updates to the website as agreed by Communication Officer (Wordpress)
• Assist to events and other press release and be a key point of contact for media members
• Maintain and distribute the media dossier and report about performance to managers and other members of the team
• Be a communication point of contact for senior members and other potential teams where required
• Assist to events and other press release and be a key point of contact for media members
• Maintain and distribute the media dossier and report about performance to managers and other members of the team
• Be a communication point of contact for senior members and other potential teams where required
Wordpress, Marketing, Content, Website
2012 - 2012
job
Online Journalist
Axencia Galega de Noticias.
• Produce news for the Economics and Political section of the group newspapers and update press agency website with own content for media companies (Wordpress)
• Update, and maintain a press contact list
• Update, and maintain a press contact list
Wordpress, Journalist, Content, Website, Online
My education
2013
-
2017
University of Santiago de Compostela
Doctorate, Political and Social Sciences (Minor in Marketing)
Doctorate, Political and Social Sciences (Minor in Marketing)
2011
-
2013
University of Santiago de Compostela
Masters, Public Management
Masters, Public Management
2007
-
2011
University of Santiago de Compostela
Bachelors, Journalism
Bachelors, Journalism
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