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Senior Writer and Content Strategist

Sally Horspool , London, United Kingdom


Experience

15 - 24 years

Other titles

PR and Communications Coordinator Marketing and Communications Coordinator Journalist Editorial Assistant and Journalist

Skills

Copywriting Marketing Content Development Digital Marketing Creative writing + 4 more

I'm offering


Markets

United Kingdom

Links for more

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Language

English
Fluently
Spanish
Good
French
Fluently
Dutch
Fluently

Ready for

  Smaller project
  Larger project
  Ongoing relation / part-time

Available

Typically available right away

My experience

2016 - 2019   freelance
Marketing and Communications Consultant International Society of Prosthetics and Orthotics.
Belgium. Multidisciplinary organisation
promoting access to appropriate and equitable rehabilitation, mobility devices, and other assistive
technology, 3,500 members in 100+ countries.

Key achievements:
• ISPO Biennium Report (36 pages, print), repurposed content, tailored messaging, consistency in tone of voice, copyediting and proofreading before print.
• Video on assistive technology (4.49 mins): creative concept, storyboard, script. Collaboration with video producer.

Working with Interel Association Management to provide marketing and communications support for their
client International Society of Prosthetics and Orthotics, mainly in the form of content copy for bi-monthly
membership e-newsletters, direct email campaigns, social media posts and specific marketing materials.
Social Media, Marketing, Video, Print, Korrekturlæsning, Ledelse, Content, Producer, Technology, Support, BI, Tilrettelæggelse, International, Social

2010 - 2019   freelance
Editorial Consultant and Writer International Society of Nephrology.
Belgium. International body representing specialists in nephrology (kidney disease) with over 10,000 members worldwide.

Key achievements:
• Led the content development and production of several publications: ISN News (quarterly magazine, 16 pages, print/digital format) from 2010 to 2018. Creative concept and content
development of ISN Biennial Report (36 pages, print/digital format). Oversaw content development
of World Congress of Nephrology News (16 pages, print).
• Curated and repurposed content for cross-channel campaigns to generate interest and recruit
members for educational scheme for nephrologists, USD 500,000/year, ISN Academy educational
portal, congress (average 5000 participants) and yearly symposia (average 500 participants).
• Tiered membership: developed web content in line with user experience and email campaign.
• Creation of in-house style guide to improve overall consistency in communications.
• Commissioning editor for The Lancet Kidney Campaign, raising awareness to policy makers and societies in related fields of medicine about the global impact of kidney disease.

Played an integral role within the Marketing and Communications Department in a high-workload
environment. Sole writer of clear, targeted and engaging copy for websites, weekly e-newsletters, direct
email campaigns, news/press releases, biennial reports, brochures and magazines (digital and print).
Curated and repurposed content for cross-channel campaigns. As a native English editor working within a
multicultural team, ensured accuracy and consistency of language as well tone of voice throughout all
communications. Created tailored communication plans, editorial schedules and guidelines to streamline the production process and effectively collaborate with the marketing team, designers, contributors and across
departments.
Marketing, User Experience, Web content, Websites, Print, Content Development, Content, Development, International, Web, Campaign, Produktion, Guide

2008 - 2010   job
PR and Communications Coordinator European Cooperation in Science and Technology.
Belgium. EU-funded intergovernmental
research and development programme, 45,000 researchers, 213 training centres.

Key achievements:
• Young European researcher 8-minute video to generate interest in science in higher education
(production assistant, creative brief, scouting candidates to interview, voice narration).
• Science communication training courses for scientists working within COST (organisation and programme development) as part of COST's strategy to help scientists raise public awareness
about the importance of science in education.

Lead writer and coordinated design of internal newsletter, drafted website news content and press releases.
Researched topics for articles to promote COST projects related to EU research and development and science policy. Assisted in the production of printed publications and marketing material. Developed
collaborations with related organisations and represented COST at events and meetings.
Marketing, Design, Video, Research, Training, Interview, Pr, Content, Researcher, Website, Development, Coordinator, Organisation, Science, Production


My education

1998 - 2002
Université Libre de Bruxelles
Bachelors, Germanic Languages and Literature (Minor in Dutch/English)

1997 - 1998
Institut Saint Stanislas
N/a, Journalism and Communications

1990 - 1997
The Publishing Training Center
N/a, Modern languages (Minor in English, French)


My resume

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