$$$
{{ $t($store.state.user.experience_value_in_dollars) }}
Senior
{{ $t($store.state.user.experience_search_name) }}
0
jobs
Marketing Strategist - Brand, Membership, Content, Ecommerce
Alexandra Vernon
,
London, United Kingdom
Experience
Skills
I'm offering
An action-oriented self-starter, with broad B2C and B2B marketing experience, gained with leaders in the technology, lifestyle and online retail industries. Deep experience in brand, content, loyalty and customer experience and developing innovative campaigns that accelerate growth while creating meaningful customer experiences.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
German
Good
English
Fluently
French
Good
Ready for
Available
My experience
2018 - ?
job
GLOBAL MEMBERSHIP STRATEGIST
RAKUTEN INC.
Responsibilities
• Develop and implement strategies to drive Rakuten membership scale, Life time value, ROI and experience for Rakuten Members in Europe
• Launch Club Rakuten membership program in Europe integrating the existing membership programs from within our marketplace businesses
• Working closely with the Heads of Product, Brand and across our ecosystem to build coordinated plans and cohesive experiences for our members
• Drive and accelerate partnerships strategy, including key brand partnerships (FC Barcelona) and more commercially oriented partnerships
• Closely support our German marketplace business with particular focus on their CRM strategy
• Develop and implement strategies to drive Rakuten membership scale, Life time value, ROI and experience for Rakuten Members in Europe
• Launch Club Rakuten membership program in Europe integrating the existing membership programs from within our marketplace businesses
• Working closely with the Heads of Product, Brand and across our ecosystem to build coordinated plans and cohesive experiences for our members
• Drive and accelerate partnerships strategy, including key brand partnerships (FC Barcelona) and more commercially oriented partnerships
• Closely support our German marketplace business with particular focus on their CRM strategy
CRM, ROI, Support, Manager
2014 - ?
job
UK MARKETING LEAD - ACCENTURE DIGITAL
ACCENTURE.
Responsibilities
• Deliver impactful client engagement and acquisition strategies throughout the online and offline customer journeys
• Develop and deliver a stand out events programme, both owned and high-profile sponsorships. Creating a lasting and powerful impression with our target audience
• Oversee the in-house communications and engagement strategy, integrate campaign work and develop creative strategies to engage and retain employees
• Monitor performance of campaigns, adjust where necessary.
• Build strong relationships, align multiple stakeholders and collaborate with cross-functional teams in a complex matrix organization; working directly with Business and Marketing Leaders across the UK and globally
• Lead, motivate and develop a team of five to deliver a high standard of excellence, operate the business effectively, be unashamedly curious and love coming to work each day
• Accelerate the sale; through impactful sales tools that bring our priority offerings to life in new and distinct ways, including interactive sales decks, videos, demos
• Deliver impactful client engagement and acquisition strategies throughout the online and offline customer journeys
• Develop and deliver a stand out events programme, both owned and high-profile sponsorships. Creating a lasting and powerful impression with our target audience
• Oversee the in-house communications and engagement strategy, integrate campaign work and develop creative strategies to engage and retain employees
• Monitor performance of campaigns, adjust where necessary.
• Build strong relationships, align multiple stakeholders and collaborate with cross-functional teams in a complex matrix organization; working directly with Business and Marketing Leaders across the UK and globally
• Lead, motivate and develop a team of five to deliver a high standard of excellence, operate the business effectively, be unashamedly curious and love coming to work each day
• Accelerate the sale; through impactful sales tools that bring our priority offerings to life in new and distinct ways, including interactive sales decks, videos, demos
Marketing, Content, Sales, Content Strategy, Campaign, Planning, Online
2011 - 2014
job
ASSISTANT BRAND MANAGER
MOËT HENNESSY AUSTRALIA, LVMH.
Responsibilities
• Strategy development and implementation of all elements of the annual brand plan for a portfolio of luxury brands
• Strategy development and implementation of all elements of the annual brand plan for a portfolio of luxury brands
Content, Social, Manager, Strategy development, KPI, Development, Implementation, Growth, Sales, Video, Leadership, Pr, ROI, Event, Facebook, Retail, Brand identity
My education
Australian School of Business UNSW
N/a, Marketing
N/a, Marketing
Durham University
Bachelors, Economics
Bachelors, Economics
n/a
Secondary, Economics
Secondary, Economics
Alexandra's reviews
Alexandra has not received any reviews on Worksome.
Contact Alexandra Vernon
Worksome removes the expensive intermediaries and gives you direct contact with relevant talent.
Create a login and get the opportunity to write to Alexandra directly in Worksome.
are ready to help you
and get specific bids from skilled talent in Denmark