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Marketing professional specializing in brand strategy, client and project management
Shanna Clement
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
A marketing professional with holistic experience from extensive sales and client service to global brand strategy and marketing partnerships and sponsorships all designed to increase fan engagement and brand awareness.
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2017 - 2019
job
Global Brand Strategy & Marketing
Viacom/Nickelodeon.
Develop and execute consumer and trade facing marketing campaigns with third-party agencies to promote franchise awareness, affinity and tune-in
Manage and develop brand partnerships with third party companies
Collaborate with cross-divisional groups on targeted marketing campaigns
Review third party creative and provide strategic feedback
Develop marketing materials to be used at on-the-ground events
Create and present partner presentations (Mattel, Just Play)
Maintain holistic view of brand ecosystem
Evaluate and compare competitor advertising and brands
Attend on-the-ground events to ensure brands are represented correctly and appropriately as well as overall attendee satisfaction
Manage and develop brand partnerships with third party companies
Collaborate with cross-divisional groups on targeted marketing campaigns
Review third party creative and provide strategic feedback
Develop marketing materials to be used at on-the-ground events
Create and present partner presentations (Mattel, Just Play)
Maintain holistic view of brand ecosystem
Evaluate and compare competitor advertising and brands
Attend on-the-ground events to ensure brands are represented correctly and appropriately as well as overall attendee satisfaction
Marketing, Management, Coordinator, Focus group, Brand identity, Brand Building, Content marketing, MArketing Strategy, Project Management, Concept Development, Business development, Marketing Campaigns, Campaign development, Integrated multi-channel campaigns, Powerpoint, Microsoft Word, Communication, Social Media
2014 - 2017
job
Content Partnerships Coordinator
Turner Broadcasting (Warner Media): Adult Swim, Cartoon Network & TruTV.
Execute client promotional partnerships including on-site, on-air and digital/social activations for global brands such as; Hasbro, Pepsi-Co, Taco Bell and Geico
Work with key decision makers at Cartoon Network, truTV and Adult Swim to develop comprehensive multi-platform client solutions and proposals
Collaborate with network teams to build custom promotional opportunities for clients
Present campaign results and pitch new partnership concepts in client meetings
Attend production shoots with clients and network counterparts to ensure high client satisfaction
Help manage and train marketing assistant on client sponsorships and client service
Activate custom digital units including interactive OPA pushdown, mobile units, banner ads and microsites with custom gaming for key client sponsorships
Manage summer intern by developing training materials, delegating work assignments and providing supervision of assigned projects
Designed and executed internal focus group to garner new insights on the media and entertainment industry for upper management review
Work with key decision makers at Cartoon Network, truTV and Adult Swim to develop comprehensive multi-platform client solutions and proposals
Collaborate with network teams to build custom promotional opportunities for clients
Present campaign results and pitch new partnership concepts in client meetings
Attend production shoots with clients and network counterparts to ensure high client satisfaction
Help manage and train marketing assistant on client sponsorships and client service
Activate custom digital units including interactive OPA pushdown, mobile units, banner ads and microsites with custom gaming for key client sponsorships
Manage summer intern by developing training materials, delegating work assignments and providing supervision of assigned projects
Designed and executed internal focus group to garner new insights on the media and entertainment industry for upper management review
Marketing, Project Management, Concept Development, Content marketing, Content Production, Communication, Presentation, Presentation material, Presenting, Presentation development, Powerpoint, Microsoft Word
My education
2019
-
2013
UNIVERSITY OF VERMONT
Bachelors, Business Administration/Marketing
Bachelors, Business Administration/Marketing
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