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Award-winning creative
David Donaghy
,
Milton Keynes, United Kingdom
Experience
Other titles
Skills
I'm offering
A highly creative marketing professional with 17 years experience creating and implementing global brand identities, communications and campaigns for companies including Mothercare, Marshall Amplification, EY, Barclays and British Land. Proven ability to lead and deliver multi-stakeholder marketing projects involving leading edge technologies.
Markets
United States
(Remote
only)
United Kingdom
France
(Remote
only)
Germany
(Remote
only)
Lithuania
(Remote
only)
Denmark
(Remote
only)
Norway
(Remote
only)
Sweden
(Remote
only)
Finland
(Remote
only)
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
Arabic
Good
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - 2019
job
Creative Brand Manager
Mothercare.
Established in 1961, this specialist retailer for parents and young children has an annual turnover of £1 billion, 1000 international stores across 60 countries and a high growth e-commerce business.
Points of note
• Launched a campaign celebrating the beauty of the post-birth body. With international print and TV coverage, a sold out launch event, 120+ posts from influential mums and celebs, 2,000+ posts using #BodyProudMums and a total reach of 907million people, it was by far Mothercare's most successful campaign to date.
• Led a full review and implemented a new brand strategy for all store window displays which generated an annual saving of £135k and 5,700 staff hours, while improving the brands specialist proposition.
• Develop strategies and manage all marketing campaigns across print and online to ensure that products and services meet the Mothercare customers' expectations.
• Ensure consistency of message across all channel communications including POS, VM, digital, video, PR, CRM and social media and continue to build the credibility of the brand throughout a difficult trading period.
• Work closely with members of the senior leadership team on a daily basis to develop business strategies for campaigns, suppliers and concessions.
• Hire, manage and develop a team of nine across design, copywriting and brand disciplines.
Points of note
• Launched a campaign celebrating the beauty of the post-birth body. With international print and TV coverage, a sold out launch event, 120+ posts from influential mums and celebs, 2,000+ posts using #BodyProudMums and a total reach of 907million people, it was by far Mothercare's most successful campaign to date.
• Led a full review and implemented a new brand strategy for all store window displays which generated an annual saving of £135k and 5,700 staff hours, while improving the brands specialist proposition.
• Develop strategies and manage all marketing campaigns across print and online to ensure that products and services meet the Mothercare customers' expectations.
• Ensure consistency of message across all channel communications including POS, VM, digital, video, PR, CRM and social media and continue to build the credibility of the brand throughout a difficult trading period.
• Work closely with members of the senior leadership team on a daily basis to develop business strategies for campaigns, suppliers and concessions.
• Hire, manage and develop a team of nine across design, copywriting and brand disciplines.
Leadership, Social, Manager, LED, Online, Campaign, International, Pos, Growth, It, TV, Social Media, Pr, Event, Print, E-commerce, Brand identity, CRM, Video, Copywriting, Design, Marketing
2018 - 2018
job
Design Manager
Mothercare.
Responsible for the design and art direction of all cross-channel, digital and print media for both external and internal comms campaigns. Applying a tight process and working closely with senior stakeholders, I was also able to ensure we met our weekly print and digital deadlines for all promotion and campaign collateral that appears in-store, online and across social media.
Points of note
• Liaising with the Global Brand Manager, I oversaw the concept, development and execution of all branded campaigns and events for UK stores and international partners.
• Worked directly with the online trading team to oversee creation and implementation of over 500 weekly assets across othercare.com, elc.co.uk and all social channels.
• Oversaw creation of all in-store promotional POS, ensuring correct processes are followed and all printed assets are to brand guidelines. With varied frequency, the number of assets varied from 150-1000, depending on the campaign.
• Hire, manage and train a team of 9 designers of varying levels.
Points of note
• Liaising with the Global Brand Manager, I oversaw the concept, development and execution of all branded campaigns and events for UK stores and international partners.
• Worked directly with the online trading team to oversee creation and implementation of over 500 weekly assets across othercare.com, elc.co.uk and all social channels.
• Oversaw creation of all in-store promotional POS, ensuring correct processes are followed and all printed assets are to brand guidelines. With varied frequency, the number of assets varied from 150-1000, depending on the campaign.
• Hire, manage and train a team of 9 designers of varying levels.
Graphic design, Design Management, Print design, Digital Marketing, Pos, Retail, Retail Strategy
2017 - 2018
job
Lead Creative
Marshall Amplification.
Established in 1962, Marshall Amplification has a rich and vibrant heritage within the music and commercial industries. My role saw me take the creative reigns of the international business and brand, making me responsible for overseeing not only the design of all Marshall products but also the brand identity, all marketing collateral and digital content creation.
Points of note
• Conceived and executed a new, creative brand positioning for the Marshall business.
• Designed and launched campaigns for three simultaneous product releases. long time"
• Oversaw creation of a brand new website, marshall.com
• Worked alongside the R&D team to design and build new amplification products.
• Worked alongside international licensee's to ensure all new licensed products - such as headphones and home speakers - were designed, built and marketed within Marshall's brand guidelines.
• Art directed all brand, product and artist photography and videography to be published through all of Marshall's digital channels.
• Under my tenure we saw a 115.7% rise in total impressions (57,122,527) with an average daily reach of 87,348.
• 50.8% content engagement increase in past year - 938,295 engagements total.
• DSL product campaign video reached over 500,000 impressions in its first week.
• Worked with US partners to design and deliver the annual NAMM show booth in LA.
• Hired, managed and trained the creative team.
• Personally introduced new process and practices into the team to ensure we could develop content at a higher standard and at a more productive rate.
Points of note
• Conceived and executed a new, creative brand positioning for the Marshall business.
• Designed and launched campaigns for three simultaneous product releases. long time"
• Oversaw creation of a brand new website, marshall.com
• Worked alongside the R&D team to design and build new amplification products.
• Worked alongside international licensee's to ensure all new licensed products - such as headphones and home speakers - were designed, built and marketed within Marshall's brand guidelines.
• Art directed all brand, product and artist photography and videography to be published through all of Marshall's digital channels.
• Under my tenure we saw a 115.7% rise in total impressions (57,122,527) with an average daily reach of 87,348.
• 50.8% content engagement increase in past year - 938,295 engagements total.
• DSL product campaign video reached over 500,000 impressions in its first week.
• Worked with US partners to design and deliver the annual NAMM show booth in LA.
• Hired, managed and trained the creative team.
• Personally introduced new process and practices into the team to ensure we could develop content at a higher standard and at a more productive rate.
Marketing, Design, Video, Content creation, Styling, R, Photography, Content, Website, Music, International, Campaign, Creativity, ME
2011 - 2017
job
Art Director
Wardour.
I held the position of Art Director for this award-winning, content marketing agency based in central London. My responsibilities spanned a wide variety of clients such as Barclays Bank, EY, British Land, BVCA, and Hays Recruitment while maintaining the highest level of design across print, online, video and social media. Taking a lead role on all my projects allowed me to foster a close relationship with clients and ensure that I delivered the best possible creative output alongside the agency's content marketing strategy.
Points of note
• Conceptualized, pitched and successfully executed an internal communications campaign for the Advocacy team within Barclays Bank, involving 6,000 colleagues across the UK and India.
• Redesigned and art directed all of EY's Exceptional magazines across EMEIA, Americas, UKI, GSA, MENA and Brazil regions.
• Pitched, launched and art directed Laing O'Rourke's Infoworks magazine and website as well as creating various corporate videos which are featured online.
• Art directed all photography, video and animations for paddingtoncentral.com as part of an ongoing content strategy to inspire people that live and work in the area.
Points of note
• Conceptualized, pitched and successfully executed an internal communications campaign for the Advocacy team within Barclays Bank, involving 6,000 colleagues across the UK and India.
• Redesigned and art directed all of EY's Exceptional magazines across EMEIA, Americas, UKI, GSA, MENA and Brazil regions.
• Pitched, launched and art directed Laing O'Rourke's Infoworks magazine and website as well as creating various corporate videos which are featured online.
• Art directed all photography, video and animations for paddingtoncentral.com as part of an ongoing content strategy to inspire people that live and work in the area.
Website, ME, Social, Winning, Online, Campaign, Content Strategy, Art director, Recruitment, Social Media, Content, Photography, Print, Video, MArketing Strategy, Design, Content marketing, Marketing
2007 - 2011
job
Art Director
Time Out Middle East.
• Time Out Dubai (148 pages, weekly), Time Out Abu Dhabi (120 pages, monthly), Time Out Bahrain (80 pages, monthly), Time Out Doha (80 pages, monthly).
• Guide Books: 9 per year (160-256 pages) Published in English, Arabic, Russian and German.
• Supplements: 3 per month (48-64 pages).
• Events: 5 per year. Events include Restaurant Awards and Nightlife Awards
• Marketing material for entire group: Advertisements, posters, banners, billboards, invites etc.
• Calm and focussed under pressure.
Main duties
• Employed, managed and trained a design team of four in addition to a Picture Editor.
• Oversaw all new launches and redesigns.
• Designed and art directed all front covers, features and section layouts.
• Ensured a high standard of consistency and quality control across the group.
• Art directed all photo shoots: celebrity, model, still life and location.
• Conceived all marketing material across print and online.
• Guide Books: 9 per year (160-256 pages) Published in English, Arabic, Russian and German.
• Supplements: 3 per month (48-64 pages).
• Events: 5 per year. Events include Restaurant Awards and Nightlife Awards
• Marketing material for entire group: Advertisements, posters, banners, billboards, invites etc.
• Calm and focussed under pressure.
Main duties
• Employed, managed and trained a design team of four in addition to a Picture Editor.
• Oversaw all new launches and redesigns.
• Designed and art directed all front covers, features and section layouts.
• Ensured a high standard of consistency and quality control across the group.
• Art directed all photo shoots: celebrity, model, still life and location.
• Conceived all marketing material across print and online.
Marketing, Design, Video, Print, Art director, Software, Russian, Redesign, PC, Guide, Online
2002 - 2007
job
Head of Design
The Leeds Guide.
Responsible for all of The Leeds Guide’s published material including a variety of lifestyle publications and a wide variety of contracted titles for clients such as the BBC, West Yorkshire Playhouse, Leeds International Film Festival and Leeds City Council.
Art Direction, People management, Print design, Publishing, Graphic design, Advertorials
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