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Senior Level Integrated Marketing Communications & Brand Leader
Kieran McAlister
,
Maidenhead, United Kingdom
Experience
Other titles
Skills
I'm offering
A senior level, strategic, brand and communications professional with excellent experience in B2B and B2C integrated marketing communications within both large matrix structured and start up organisations, as well experience operating within heavily regulated industries.
Brings a wealth of experience in multiple business sectors; spanning traditional, digital, social media, sponsorship and brand partnership marketing, creating campaigns that build deep emotional connections and engage with customers and consumers, whilst delivering commercial value.
A strong team leader well versed in engaging with senior level stakeholders in a fast-paced and high pressure environment.
Brings a wealth of experience in multiple business sectors; spanning traditional, digital, social media, sponsorship and brand partnership marketing, creating campaigns that build deep emotional connections and engage with customers and consumers, whilst delivering commercial value.
A strong team leader well versed in engaging with senior level stakeholders in a fast-paced and high pressure environment.
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2019 - 2019
job
Head of Campaigns (Brand Marketing)
JUUL Labs.
JUUL's mission is to improve the lives of the world's 1bn adult smokers by eliminating cigarettes. JUUL is the number one US-based consumer electronics vaping challenger brand. Headquartered in San Francisco and backed by leading technology investors. JUUL Labs is disrupting one of the world's largest and oldest industries.
As Head of Campaigns in the Brand Marketing team I was ultimately responsible for delivering all paid media campaigns and creative content development for the UK market. I managed all internal and external creative resource, media agencies and media owners overseeing a total marketing budget of £12m.
As Head of Campaigns in the Brand Marketing team I was ultimately responsible for delivering all paid media campaigns and creative content development for the UK market. I managed all internal and external creative resource, media agencies and media owners overseeing a total marketing budget of £12m.
Marketing, Retail, Budget, Strategic Planning, Pr, Management, Technology, Support, Development, Electronics, Campaign, SAN, Planning, LED
2011 - 2018
job
Head of Brand Marketing
Emirates Airline.
One of the strongest, fastest growing and most successful international airline brands and air services provider in the world, with the target of being a top 100 global lifestyle brand. Serving 154 airports across 84 countries, the group employs more than 65K staff globally, generating annual revenue in excess of USD 25bn.
As Head of Brand Marketing at Emirates airline I was responsible for delivering integrated marketing communications across a number of key business units. During my time with Emirates I headed up the Gulf, Middle East and Iran region, Europe and also Dnata (B2B airport services). I held a total budget of £50m managing internal and external creative resource, media and events agencies to deliver integrated marketing campaigns.
As Head of Brand Marketing at Emirates airline I was responsible for delivering integrated marketing communications across a number of key business units. During my time with Emirates I headed up the Gulf, Middle East and Iran region, Europe and also Dnata (B2B airport services). I held a total budget of £50m managing internal and external creative resource, media and events agencies to deliver integrated marketing campaigns.
Marketing, International, Project Management, Business development, Business strategy, Social Media Marketing, Online marketing, Digital Marketing, Content marketing, Social Media, Team Leadership, Negotiation, Influencer marketing
2010 - 2011
job
Account Director
Geometry Global.
The world's largest brand activation and shopper marketing creative agency network. Recruited due to strong London creative agency experience to head up client servicing on the Unilever brands FMCG portfolio.
Marketing, Forecasting, Brand activation, Network, Growth, Planning, Project Management, FMCG, Budgeting, Time Tracking, Communication, Content marketing, Social Media, Digital Marketing, Online marketing, Event management
2007 - 2010
job
Account Director
Iris Sponsorship.
Global marketing agency specialising in strategy, campaign development and implementation. Reported to CEO for
strategic sponsorship planning/activation, forecasting and budgeting.
strategic sponsorship planning/activation, forecasting and budgeting.
Marketing, Forecasting, Management, Implementation, Global Marketing, Development, Sponsorship, Campaign, Planning, Project Management, Digital Marketing, Content marketing
My education
1998
-
2002
Bristol Business School University of the West of England
Bachelors, Advertising
Bachelors, Advertising
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