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Seasoned marketer/business development practitioner with +18 years of experience and a proven track record helping clients achieve their business goals by optimising their marketing processes.

Darrell McCloskey ,


Skills

Strategic Marketing Marketing communication Business development Business strategy

I'm offering

My involvement is usually in one or more of the following areas:

(1) STRATEGIC MARKET PLANNING
Experienced in facilitating the creation of competitive advantage for clients by helping them understand their changing marketplaces and reaching decisions regarding how to match their distinctive capabilities with opportunities.
Skilled in conducting qualitative/quantitative analysis, identifying emerging trends/opportunities/risks to provide actionable insights and then developing segmentation/targeting/positioning strategies, value propositions and campaigns to differentiate and position clients and their services.

(2) MARKETING COMMUNICATIONS (Marcomms).
Agency and client-side experience of developing and implementing integrated market communications (IMC) planning. My participation has generally included problem definition, contextual analysis, strategy development, tactics/action planning and implementation of the marcomms plan.
At a tactical level, I'm experienced in the development of creative assets: conceptual development and delivery of audio-visual assets (Web and television), social media content planning/development and the sourcing and management of 3rd party creative partners (web UX design/development, audio/visual asset development and design/branding)

(3) BUSINESS DEVELOPMENT
Comprehensive experience providing strategic advice and analysis across the business development discipline; building sustainable sales pipelines and developing profitable business for clients. Experience has included ownership of the Bus Dev process from lead generation and consultative selling to proposal preparation and pitch management.

INDUSTRY EXPERIENCE
Experience has largely been with B2B clients across the creative industries (advertising, web, design, film and television production agencies) with substantial experience in Utilities (National Electricity Supplier), Construction (Sports, Leisure and Hotels sector) Tourism (Winter Sports), Finance (Insolvency/Bankruptcy), Healthcare, Food and Drink and various IT related businesses (Cyber Security Consultancy, Education) and Start-Up experience.

Experienced in working autonomously with minimal direction, but also understand when and how to utilise a team.

Preference for working with 'challenger' brands and businesses who want to disrupt the status quo.

MBA plus Big 4 foundation

Markets

United Kingdom

Language


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