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jobs
Social Media Strategist
Tara Parashar
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I believe that all great work starts with kindness. I've created social media/content strategies for big British brands, provided social media management for accounts with over a million followers and created real change in large institutions. The best compliments I've ever received are: I always put the audience first, I bring everyone on the journey with me and I am an 'inspirational leader'.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
French
Good
Ready for
Ongoing relation / part-time
Available
My experience
2018 - 2019
job
Social Media Editor
National Theatre.
I was the editorial lead for all the National Theatre's written, video and image content on social media (Twitter, Facebook, Instagram, YouTube, Snapchat, TikTok)
• I wrote engaging copy for all of the National Theatre's social media channels
(Twitter, Facebook, Instagram, YouTube).
• I provided copyediting supervision for the CRM Marketing Assistant and other
members of the wider marketing team.
• I was adept at managing a demanding workload across a varied portfolio with multiple stakeholders. This included 6 different shows in the National Theatre's
South Bank building, learning initiatives from primary schools to sixth form
colleges, domestic and internationally touring shows, a range of bars and restaurants and the annual River Stage Festival in Summer.
• I introduced social listening to the National Theatre, helping us understand our
audiences better than ever before. I fed this data into our content creation cycles.
• I used my skills in data analysis to create new strategies for creating video, using
data-driven decision making as a creative challenge to create impactful digital
video assets for paid and organic social media campaigns. This resulted in a
marked increase in organic audience retention and an increase in paid click
throughs.
• I worked with the Content Production Team, Marketing Campaigns Team and
Graphic Design Studio to reform working practices. This elevated the level of content we made, allowing us to begin commissioning series and platform-specific
content.
• I provided regular monthly and quarterly reports, presented to stakeholders and colleagues from across the business
• I worked closely with the Press and Communications team to deliver season
releases, cast announcements and manage crisis comms in challenging
situations.
• I wrote engaging copy for all of the National Theatre's social media channels
(Twitter, Facebook, Instagram, YouTube).
• I provided copyediting supervision for the CRM Marketing Assistant and other
members of the wider marketing team.
• I was adept at managing a demanding workload across a varied portfolio with multiple stakeholders. This included 6 different shows in the National Theatre's
South Bank building, learning initiatives from primary schools to sixth form
colleges, domestic and internationally touring shows, a range of bars and restaurants and the annual River Stage Festival in Summer.
• I introduced social listening to the National Theatre, helping us understand our
audiences better than ever before. I fed this data into our content creation cycles.
• I used my skills in data analysis to create new strategies for creating video, using
data-driven decision making as a creative challenge to create impactful digital
video assets for paid and organic social media campaigns. This resulted in a
marked increase in organic audience retention and an increase in paid click
throughs.
• I worked with the Content Production Team, Marketing Campaigns Team and
Graphic Design Studio to reform working practices. This elevated the level of content we made, allowing us to begin commissioning series and platform-specific
content.
• I provided regular monthly and quarterly reports, presented to stakeholders and colleagues from across the business
• I worked closely with the Press and Communications team to deliver season
releases, cast announcements and manage crisis comms in challenging
situations.
Content marketing, Content Strategy, Content Production, Social, Snapchat, Twitter, Youtube, Content, Facebook, Instagram, Content creation, Video, Data Analysis, Marketing, Social media strategies, Social Media, Digital Marketing, Digital Strategy, Social Media Marketing, Social media copywriting
2016 - 2017
job
Coordinator
BBC Marketing and Audiences, News and Current Affairs.
I worked closely with editorial teams from BBC News to create multi-platform marketing campaigns including TV ads, paid social media campaigns, radio advertisements, CRM assets and navigation of audiences across BBC.co.uk.
• I developed organic social media strategies and online brand principles for News
and Current Affairs brands including BBC Weather, BBC Local Radio and BBC
Stories.
• Working with an external social media consultancy, I developed an influencer policy
for BBC News on social media which took into account BBC editorial policy
guidelines around impartiality.
• Working closely with editorial teams and an external media agency I drove 8.6 million
18-24s on Facebook to BBC EU Referendum content using paid social media.
• I helped to deliver the paid social media campaign for the 2016 General Election,
During this time I made BBC News' first Facebook Canvas ad, which at the time it
ran had the most effective click through into the product of any canvas at the BBC.
• I worked with BBC Creative and BBC Media Engagement to create TV navigation plans
and trails for the EU Referendum, Party Conferences and Victoria Derbyshire
programme.
• I helped create and deliver reactive paid social media campaigns for the US
Elections and US Presidential Inauguration. These campaigns were some fo the most effective digital campaigns the team had ever run.
• I developed good relationships with teams from BBC iPlayer, BBC Homepage, BBC
News Social Media, BBC Newsbeat and BBC Media Engagements. This enabled
me to create strong digital strategies using owned media, for example securing top
spots on iPlayer for a Brexit documentary, discovery footers pointing to EU
Referendum content and a link to the US Elections hub in the pan-BBC newsletter which was sent to over 1 million subscribers.
• I developed organic social media strategies and online brand principles for News
and Current Affairs brands including BBC Weather, BBC Local Radio and BBC
Stories.
• Working with an external social media consultancy, I developed an influencer policy
for BBC News on social media which took into account BBC editorial policy
guidelines around impartiality.
• Working closely with editorial teams and an external media agency I drove 8.6 million
18-24s on Facebook to BBC EU Referendum content using paid social media.
• I helped to deliver the paid social media campaign for the 2016 General Election,
During this time I made BBC News' first Facebook Canvas ad, which at the time it
ran had the most effective click through into the product of any canvas at the BBC.
• I worked with BBC Creative and BBC Media Engagement to create TV navigation plans
and trails for the EU Referendum, Party Conferences and Victoria Derbyshire
programme.
• I helped create and deliver reactive paid social media campaigns for the US
Elections and US Presidential Inauguration. These campaigns were some fo the most effective digital campaigns the team had ever run.
• I developed good relationships with teams from BBC iPlayer, BBC Homepage, BBC
News Social Media, BBC Newsbeat and BBC Media Engagements. This enabled
me to create strong digital strategies using owned media, for example securing top
spots on iPlayer for a Brexit documentary, discovery footers pointing to EU
Referendum content and a link to the US Elections hub in the pan-BBC newsletter which was sent to over 1 million subscribers.
Social, Online, Campaign, Social Media, Content, Social media strategies, Facebook, CRM, Marketing, Content marketing, Digital and social campaigns, Advertising on social media, Social Media Marketing, Digital Marketing
2015 - 2016
job
myBBC, Direct Audience Engagement, Social Campaign Executive
unknown.
I was responsible for managing and publishing the BBC master-brand social editorial calendar. I populated the calendar with content every week, drawing on brand relationships which I built across the BBC from BBC Archives to CBeebies.
• I wrote copy and created image and video assets for BBC master-brand Facebook,
Twitter and Instagram.
• I regularly contributed to data reports and used data insights to improve our editorial
planning process.
• I tested different types of content, for example different cutdowns of TV trails and visualisations of radio and heritage content, measured their performance and shared
the learnings with different BBC brands.
• In collaboration with TV and Radio Comms I created the BBC Digital Advent
Calendar 2015 which reached over 3 million people on Facebook and over 1 million
people on Twitter.
• I wrote and presented the performance report for the BBC Digital Advent
Calendar 2015 with assistance of other members of Direct Audience Engagement.
• I grew the BBC master-brand Facebook account from 1,000 to over 700,000 likes
within my first month of work by migrating dormant and dead BBC owned
Facebook pages.
• I was part of the team which launched the BBC masterbrand Instagram account.
• I created content for pan-BBC marketing campaigns including BBC Moments, BBC
Shakespeare Festival 2016 and BBC Do Something Great.
• I wrote copy and created image and video assets for BBC master-brand Facebook,
Twitter and Instagram.
• I regularly contributed to data reports and used data insights to improve our editorial
planning process.
• I tested different types of content, for example different cutdowns of TV trails and visualisations of radio and heritage content, measured their performance and shared
the learnings with different BBC brands.
• In collaboration with TV and Radio Comms I created the BBC Digital Advent
Calendar 2015 which reached over 3 million people on Facebook and over 1 million
people on Twitter.
• I wrote and presented the performance report for the BBC Digital Advent
Calendar 2015 with assistance of other members of Direct Audience Engagement.
• I grew the BBC master-brand Facebook account from 1,000 to over 700,000 likes
within my first month of work by migrating dormant and dead BBC owned
Facebook pages.
• I was part of the team which launched the BBC masterbrand Instagram account.
• I created content for pan-BBC marketing campaigns including BBC Moments, BBC
Shakespeare Festival 2016 and BBC Do Something Great.
Marketing, Video, Instagram, Facebook, Content, Twitter, Campaign, Planning, Social, Social Media Marketing, Social media copywriting, Advertising on social media, Social media content, Social media management, Social media strategies, Content marketing, Copywriting, Digital Marketing
2014 - 2015
internship
Social Media Broadcast Journalist Intern
BBC North East and Cumbria.
I wrote posts reaching up to 500,000 people for the BBC Look North (North East and Cumbria) Facebook page, increased the page likes by 2-3,000 in 6 months, was part
of a team which increased the average weekly total page reach from 9,000 to 100,000.
• I live-tweeted for BBC Look North and BBC Newcastle - Radio for the North East
accounts simultaneously and updated the Look North Facebook page whilst on
the road for Hadrian's Wall of Sound, a 73-mile live music relay along Hadrian's Wall.
• I also live-tweeted several other events, including 2 radio debates for BBC
Newcastle and many of the General Election results for BBC Look North.
• I launched the Look North Vine account and created its most looped Vine at
100,000 loops.
• I assessed Look North's social media performance and made reports using
Facebook Insights, Twitter Analytics and SocialFlow.
• I delivered one on one social media training to staff.
• I am trained to film using a Canon XF305 and to edit using Final Cut Pro 7.
of a team which increased the average weekly total page reach from 9,000 to 100,000.
• I live-tweeted for BBC Look North and BBC Newcastle - Radio for the North East
accounts simultaneously and updated the Look North Facebook page whilst on
the road for Hadrian's Wall of Sound, a 73-mile live music relay along Hadrian's Wall.
• I also live-tweeted several other events, including 2 radio debates for BBC
Newcastle and many of the General Election results for BBC Look North.
• I launched the Look North Vine account and created its most looped Vine at
100,000 loops.
• I assessed Look North's social media performance and made reports using
Facebook Insights, Twitter Analytics and SocialFlow.
• I delivered one on one social media training to staff.
• I am trained to film using a Canon XF305 and to edit using Final Cut Pro 7.
Facebook, Journalist, Final cut pro, Analytics, Radio, Twitter, Social, Social Media, Social media content, Social media management, Social media strategies, Digital communication, Copywriting, Social media copywriting
My education
2013
-
2014
Durham University
Masters, Culture and Difference
Masters, Culture and Difference
2010
-
2013
The School of Oriental and African Studies University of London
Bachelors, History
Bachelors, History
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