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jobs
14 years marketing experience (PLC, SME, Startup, SaaS, B2B, Ecommerce)
Elaine Keep
,
SHEFFIELD, United Kingdom
Experience
Other titles
Skills
I'm offering
Looking for a marketing freelancer or digital marketing manager to help with marketing strategy, digital marketing or copywriting? Elaine Keep is a Sheffield based freelance marketing consultant who offers hands-on, trusted outsourced support.
I’m Elaine. I am a copywriter and marketer. I love what I do and have a 14 year proven track record of delivering results across high growth, boutique, entrepreneurial, capital invested and small businesses. I am a specialist in copywriting, SEO, blogging and social media AND an experienced and passionate marketer. I have wide-ranging experience in a variety of digital and online marketing capabilities, alongside excellent copywriting skills with remarkable turnaround speeds!
Having worked as a marketing manager and head of marketing for many years, I am able to deliver complex and effective marketing strategies, with a particular skew towards B2B and also HR/ Incentives. (I also own an HR-focused website and magazine and website and am editor at the Incentive marketing association and part of WiiN - Women in incentives network.)
Current clients and previous include Love2Shop Tesco For Business Motivates (Red Letter Days) Collection Pot The Incentive Awards The Incentive Marketing Association Tractivity Tranxactor Gift card consulting Lavish Spa and Beauty Gift Cards Tuffnells GO Outdoors GB Posters Alpharooms -and many more.
I spent 3 years heading up marketing for an email service provider so my abilities to create newsletters, emails, and automations are superb. Most people choose to work with me because of my pace, writing style and likeability. (That's very Un-British to say but here we are!)
Professional Skills:
* Digital copywriting
* Creative and quirky copywriting
* Email marketing expertise
* Marketing & sales alignment
* Retention, cross-sell & up-sell copywriting
* Social media management (Hootsuite, Buffer, YouTube, LinkedIn, Instagram, Facebook, Pinterest)
* Website content writing – serious stuff including white paper and guides
* Virtual marketing management – eg general stuff
* Blog writing and article writing including adding to a CMS (Wordpress, Joomla etc)
* Proofreader and editor work as needed
* Website development & optimisation (SEO)
*Creative content writing for PR
*Media management and PR / Troubleshooting
*Campaign development and management
*Event management
Personal Skills: Ability and drive to work alone and unsupervised
High levels of creativity
Strong research skills
Quick writing pace
Very strong English language skills
Interested and engaging
SAMPLES/ PORTFOLIO/ BLOGS: See all at http://******.***
I’m Elaine. I am a copywriter and marketer. I love what I do and have a 14 year proven track record of delivering results across high growth, boutique, entrepreneurial, capital invested and small businesses. I am a specialist in copywriting, SEO, blogging and social media AND an experienced and passionate marketer. I have wide-ranging experience in a variety of digital and online marketing capabilities, alongside excellent copywriting skills with remarkable turnaround speeds!
Having worked as a marketing manager and head of marketing for many years, I am able to deliver complex and effective marketing strategies, with a particular skew towards B2B and also HR/ Incentives. (I also own an HR-focused website and magazine and website and am editor at the Incentive marketing association and part of WiiN - Women in incentives network.)
Current clients and previous include Love2Shop Tesco For Business Motivates (Red Letter Days) Collection Pot The Incentive Awards The Incentive Marketing Association Tractivity Tranxactor Gift card consulting Lavish Spa and Beauty Gift Cards Tuffnells GO Outdoors GB Posters Alpharooms -and many more.
I spent 3 years heading up marketing for an email service provider so my abilities to create newsletters, emails, and automations are superb. Most people choose to work with me because of my pace, writing style and likeability. (That's very Un-British to say but here we are!)
Professional Skills:
* Digital copywriting
* Creative and quirky copywriting
* Email marketing expertise
* Marketing & sales alignment
* Retention, cross-sell & up-sell copywriting
* Social media management (Hootsuite, Buffer, YouTube, LinkedIn, Instagram, Facebook, Pinterest)
* Website content writing – serious stuff including white paper and guides
* Virtual marketing management – eg general stuff
* Blog writing and article writing including adding to a CMS (Wordpress, Joomla etc)
* Proofreader and editor work as needed
* Website development & optimisation (SEO)
*Creative content writing for PR
*Media management and PR / Troubleshooting
*Campaign development and management
*Event management
Personal Skills: Ability and drive to work alone and unsupervised
High levels of creativity
Strong research skills
Quick writing pace
Very strong English language skills
Interested and engaging
SAMPLES/ PORTFOLIO/ BLOGS: See all at http://******.***
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Available
My experience
2018 - ?
job
Director - Your Marketing Managed
Your Marketing Managed.
With a background of 14 years in full-time marketing roles with SME's, start-ups and PLC businesses, I know
what it's like to have busy days and big targets.
I noticed two things in my roles. Firstly, consultants always came in with big plans and 'what' we needed - but
never took any action - or the bill was far too big. Secondly, smaller business owners I met and knew said they
didn't do marketing because they couldn't afford either agencies or consultants or a full-time employee.
I realised that there was a real market for people who needed the benefits of good, hands-on marketing with the expertise of a Marketing Manager or Executive, without the salary, holidays, pension and man management
worries.
I have been fortunate enough to work with a wide range of clients including.
• Love2Shop - Producing whitepapers and email automation guides
• Tractivity - CRM and Stakeholder engagement tool used by the NHS, Rail Networks and Scottish Power
• XDP Logistics - The UK's Largest Independent Logistics Carriers - undertaking all social media, review
activity, press releases, brochure rewrites
• Tranxactor - A Global business HQ in New Zealand - Long term support including work on all blogs,
press releases, guides and events
• SVM Global - Blogs, press releases, whitepapers, landing pages, site copy, client emails
• Wal*mart - SEO product copy
• Great British Pub card - Blogs, social media updates
• Total Clothing - Blogs, content on site, brochure copy
• Gift Card Consulting - Site and video content
• Big Gun Digital - Web content, blogs
This represents a small portion of the clients I have worked for.
Typical tasks include PR, leaflet redesign, social media management, copywriting, email marketing, influencer
outreach, marketing strategy and event management.
what it's like to have busy days and big targets.
I noticed two things in my roles. Firstly, consultants always came in with big plans and 'what' we needed - but
never took any action - or the bill was far too big. Secondly, smaller business owners I met and knew said they
didn't do marketing because they couldn't afford either agencies or consultants or a full-time employee.
I realised that there was a real market for people who needed the benefits of good, hands-on marketing with the expertise of a Marketing Manager or Executive, without the salary, holidays, pension and man management
worries.
I have been fortunate enough to work with a wide range of clients including.
• Love2Shop - Producing whitepapers and email automation guides
• Tractivity - CRM and Stakeholder engagement tool used by the NHS, Rail Networks and Scottish Power
• XDP Logistics - The UK's Largest Independent Logistics Carriers - undertaking all social media, review
activity, press releases, brochure rewrites
• Tranxactor - A Global business HQ in New Zealand - Long term support including work on all blogs,
press releases, guides and events
• SVM Global - Blogs, press releases, whitepapers, landing pages, site copy, client emails
• Wal*mart - SEO product copy
• Great British Pub card - Blogs, social media updates
• Total Clothing - Blogs, content on site, brochure copy
• Gift Card Consulting - Site and video content
• Big Gun Digital - Web content, blogs
This represents a small portion of the clients I have worked for.
Typical tasks include PR, leaflet redesign, social media management, copywriting, email marketing, influencer
outreach, marketing strategy and event management.
Pr, Social, Manager, Redesign, Web, Support, It, Blogs, PLC, Landing pages, Content, Brochure, Management, Social Media, Consulting, Event, Automation, Social media management, Email marketing, CRM, Video, Video content, MArketing Strategy, Web content, Copywriting, Seo, Marketing
2016 - ?
freelance
Editor and Director
Incentive & Motivation Magazine and Website.
Alongside my full time work I ran and continue to run, a successful print magazine and website focused on HR,
rewards and benefits. I purchased the magazine in 2016 and have increased traffic, readership and distribution.
The website reaches 4,000 visitors a month and the magazine has a distribution list of 19,000 HR and rewards
professionals. I create all the content; manage all advertising and PR work having hired a team of 3 to support
me in design and advertising sales. The magazine was purchased from Incisive Media, winners of Digital
Publisher of the Year 2010, 2013, 2016 & 2017. All revenue is sourced from advertisers, and sample businesses
I have worked with in 2017 and 2018 include Harrods, Red Letter Days, Virgin, Tesco, Marks and Spencer,
Google Play and Eurostar, to name a few.
rewards and benefits. I purchased the magazine in 2016 and have increased traffic, readership and distribution.
The website reaches 4,000 visitors a month and the magazine has a distribution list of 19,000 HR and rewards
professionals. I create all the content; manage all advertising and PR work having hired a team of 3 to support
me in design and advertising sales. The magazine was purchased from Incisive Media, winners of Digital
Publisher of the Year 2010, 2013, 2016 & 2017. All revenue is sourced from advertisers, and sample businesses
I have worked with in 2017 and 2018 include Harrods, Red Letter Days, Virgin, Tesco, Marks and Spencer,
Google Play and Eurostar, to name a few.
Design, Advertising, Print, Pr, Sales, Content, Website, Support, Advertising sales, Google, ME
2017 - 2019
job
marketing manager
Smiths News, Pass My Parcel and Tuffnells Parcels Express.
December 2017 - January 2019
Connect Group PLC is a specialist distribution company, which offers market-leading expertise in a
range of industries. With combined revenue of £1.9bn, they employ 6,700 staff and operate in the UK and worldwide. I worked as the marketing manager for Smiths News (formerly WHSmiths News), Pass My
Parcel and Tuffnells Parcels Express.
As B2B Marketing Manager for the Connect Group, my role encompassed the marketing management for all B2B
communications for Smiths News, Tuffnells Parcels Express and Pass My Parcel. Smiths News is the UK's
largest newspaper and magazine wholesaling business with an approximate 55 per cent. market share; Pass My
Parcel, a wholly-owned 'click and collect' delivery service, operated by the Smiths News business has a network
of over 3,000 parcel shops and clients which include Amazon and ASOS and Tuffnells is a leading provider of
next-day B2B delivery of mixed parcel freight consignments, specialising in items of irregular dimension and weight, delivering over 13 million consignments per annum.
In this challenging fast paced role I have managed the whole B2B process in all areas including PR, partnerships,
website development, internal communication, print marketing, SEO strategy, social media strategy, planning and budgeting (190K) alongside management of events, customer experience/ UX on site, internal technical projects and work with new clients (Hovis, Russell and Bromley, ASOS, Amazon and more. I was running the day-to-day
marketing presence for B2B, which includes work with our PR agency, event management, budget allocation,
managing charity partnerships and B2B partnerships, integrating campaigns between PR, digital and traditional
media and the development and implementation of engaging creative campaign.
Key achievements
• Undertook a brand rework of the 100 years + heritage brand of Tuffnells, encompassing a new website
and brand identity. The new site saw an increase of traffic 3000% year on year, the ability to identify
business leads through a new lead gen strategy and improved SEO taking 0 pages from 1-3 to over 30
keywords to pages 1-3, including 'long length delivery' - average PPC cost of £2.50.
• Developed a marketing strategy plan integrating PR, events, social media and external media
campaigns as well as reviews and link building. The review campaign saw our Trustpilot score reach
from 2.0 'Bad' to '8.0' - Great for under 1k cost in 2 months. Our long lengths campaign saw the sales
team quote over 600 new customers in a 3 month period.
• Set up and maintenance of all social media channels - LinkedIn grown from 300 followers to over 1k,
organically, alongside Facebook (300% growth) and Twitter (500% growth)
• Set up the businesses' first email marketing programme for multichannel marketing causing the highest
site traffic to be driven in 3 years on first send
• Took ownership of internal communication for 37 depots and 1000+ employees including hosting
webinars, managing and maintaining the employee news portal and updates to the wider business
including projects such as unified comms (changing 100's of numbers), a new website launch and a new
office and flagship depot move for 100's of employees.
• Reworked vehicle livery, documentation etc. and produced a full branding strategy
• Create a 50+ point plan for the new website to enhance SEO and lead generation
• Implemented a new lead and complaint tracking process
• Identified a way to amalgamate 2 core systems into one, alongside a way to integrate marketing and service messages for customer ease. Also developed a plan to move our customer site to mobile/tablet
designs following customer surveying.
• Created a full marketing and SMM plan for the year with budget management of 100k+
• Launched 2 successful print and email campaigns around our core proposition driving over £68,532 in
quoted business for one campaign and £33,599 for another with costs of under 30k for fulfilment and delivery, providing an overall healthy net return.
Connect Group PLC is a specialist distribution company, which offers market-leading expertise in a
range of industries. With combined revenue of £1.9bn, they employ 6,700 staff and operate in the UK and worldwide. I worked as the marketing manager for Smiths News (formerly WHSmiths News), Pass My
Parcel and Tuffnells Parcels Express.
As B2B Marketing Manager for the Connect Group, my role encompassed the marketing management for all B2B
communications for Smiths News, Tuffnells Parcels Express and Pass My Parcel. Smiths News is the UK's
largest newspaper and magazine wholesaling business with an approximate 55 per cent. market share; Pass My
Parcel, a wholly-owned 'click and collect' delivery service, operated by the Smiths News business has a network
of over 3,000 parcel shops and clients which include Amazon and ASOS and Tuffnells is a leading provider of
next-day B2B delivery of mixed parcel freight consignments, specialising in items of irregular dimension and weight, delivering over 13 million consignments per annum.
In this challenging fast paced role I have managed the whole B2B process in all areas including PR, partnerships,
website development, internal communication, print marketing, SEO strategy, social media strategy, planning and budgeting (190K) alongside management of events, customer experience/ UX on site, internal technical projects and work with new clients (Hovis, Russell and Bromley, ASOS, Amazon and more. I was running the day-to-day
marketing presence for B2B, which includes work with our PR agency, event management, budget allocation,
managing charity partnerships and B2B partnerships, integrating campaigns between PR, digital and traditional
media and the development and implementation of engaging creative campaign.
Key achievements
• Undertook a brand rework of the 100 years + heritage brand of Tuffnells, encompassing a new website
and brand identity. The new site saw an increase of traffic 3000% year on year, the ability to identify
business leads through a new lead gen strategy and improved SEO taking 0 pages from 1-3 to over 30
keywords to pages 1-3, including 'long length delivery' - average PPC cost of £2.50.
• Developed a marketing strategy plan integrating PR, events, social media and external media
campaigns as well as reviews and link building. The review campaign saw our Trustpilot score reach
from 2.0 'Bad' to '8.0' - Great for under 1k cost in 2 months. Our long lengths campaign saw the sales
team quote over 600 new customers in a 3 month period.
• Set up and maintenance of all social media channels - LinkedIn grown from 300 followers to over 1k,
organically, alongside Facebook (300% growth) and Twitter (500% growth)
• Set up the businesses' first email marketing programme for multichannel marketing causing the highest
site traffic to be driven in 3 years on first send
• Took ownership of internal communication for 37 depots and 1000+ employees including hosting
webinars, managing and maintaining the employee news portal and updates to the wider business
including projects such as unified comms (changing 100's of numbers), a new website launch and a new
office and flagship depot move for 100's of employees.
• Reworked vehicle livery, documentation etc. and produced a full branding strategy
• Create a 50+ point plan for the new website to enhance SEO and lead generation
• Implemented a new lead and complaint tracking process
• Identified a way to amalgamate 2 core systems into one, alongside a way to integrate marketing and service messages for customer ease. Also developed a plan to move our customer site to mobile/tablet
designs following customer surveying.
• Created a full marketing and SMM plan for the year with budget management of 100k+
• Launched 2 successful print and email campaigns around our core proposition driving over £68,532 in
quoted business for one campaign and £33,599 for another with costs of under 30k for fulfilment and delivery, providing an overall healthy net return.
Development, Website, Network, Net, PLC, Twitter, Hosting, Marketing Management, Growth, Implementation, Service, Office, Amazon, Express, Campaign, Portal, UP, Manager, Social, Customer experience, Marketing, Seo, Branding, MArketing Strategy, UX, B2B Marketing, Email marketing, B2B, Budget, Social Media, Facebook, PPC, Print, Event, Linkedin, Pr, Management, Sales
2016 - 2016
job
Marketing Manager
SVM Global.
Working as a Marketing Manager for SVM Global, reseller of gift cards and staff loyalty / reward schemes across the world with 500 brands. My role saw me working with the B2B heart of brands such as Tesco,
iTunes, Thomas Cook and TUI to implement their marketing plans and activity including events, social
media work, PR, blogging and email communications. The role included management of 2 full time
employees and a 100k budget alongside a full marketing plan.
Key achievements
• Achieved £80,000 of marketing buy in externally for a new advertising channel in under 6 months by
creating proposals and business plans harnessing digital marketing techniques.
• Responsible for all digital acquisition and retention marketing activity across the business.
• Awarded Outstanding Contribution Award
• Managed successful SEO and website redesign strategy improving acquisition efficiency and increased
content outreach
• Created and delivered new email templates which increased activity by up to 300%
• Implemented a full marketing plan, including plans for USA parent company and global strategy for
online and offline sales and marketing
• Created a full range of product marketing collateral including videos, whitepapers and guides, blogs,
sales bibles and supporting documents
• Responsible for all internal comms to whole business, employee newsletter, charity fundraising
Reason for Leaving: Redundancy Risk
iTunes, Thomas Cook and TUI to implement their marketing plans and activity including events, social
media work, PR, blogging and email communications. The role included management of 2 full time
employees and a 100k budget alongside a full marketing plan.
Key achievements
• Achieved £80,000 of marketing buy in externally for a new advertising channel in under 6 months by
creating proposals and business plans harnessing digital marketing techniques.
• Responsible for all digital acquisition and retention marketing activity across the business.
• Awarded Outstanding Contribution Award
• Managed successful SEO and website redesign strategy improving acquisition efficiency and increased
content outreach
• Created and delivered new email templates which increased activity by up to 300%
• Implemented a full marketing plan, including plans for USA parent company and global strategy for
online and offline sales and marketing
• Created a full range of product marketing collateral including videos, whitepapers and guides, blogs,
sales bibles and supporting documents
• Responsible for all internal comms to whole business, employee newsletter, charity fundraising
Reason for Leaving: Redundancy Risk
Content, Social, ME, UP, Manager, USA, Online, Redesign, Retention, Blogs, Email templates, Website, Digital Marketing, Sales, Management, Pr, Fundraising, Budget, B2B, Blogging, Advertising, Seo, Marketing
2014 - 2016
job
Head of Marketing
BriefYourMarket.com.
I was approached to work as Head of Marketing for BriefYourMarket.com, a SaaS business who make
multichannel automated marketing software including tools for email, direct mail, surveys, SMS,
automated marketing and videos.
Key achievements
• I created an internal agency providing content (email Direct mail etc.) for customers such as hotels,
estate agencies, insurers. This provided the business an income of -180,000p/a.
• I also redeveloped the business website encouraging increased organic traffic and longer dwell times. I
averaged 20 inbound leads a day through content marketing and lead generation activities.
• Managed all marketing activity including 13 events a year plus roadshows and showcases. Managed all
presentations, video marketing, social media management as well as managing a PR and design
agency.
• Management of 5 staff full time.
• As well as generating vast revenue through the agency, I was also able to work in an internal comms
role, creating sprint development notes, arranging staff events and engagement meetings as well as sending internal surveys to generate NPS scores for the business.
Reason for Leaving: Reduction of 80 mile commute, offered a role closer to home.
multichannel automated marketing software including tools for email, direct mail, surveys, SMS,
automated marketing and videos.
Key achievements
• I created an internal agency providing content (email Direct mail etc.) for customers such as hotels,
estate agencies, insurers. This provided the business an income of -180,000p/a.
• I also redeveloped the business website encouraging increased organic traffic and longer dwell times. I
averaged 20 inbound leads a day through content marketing and lead generation activities.
• Managed all marketing activity including 13 events a year plus roadshows and showcases. Managed all
presentations, video marketing, social media management as well as managing a PR and design
agency.
• Management of 5 staff full time.
• As well as generating vast revenue through the agency, I was also able to work in an internal comms
role, creating sprint development notes, arranging staff events and engagement meetings as well as sending internal surveys to generate NPS scores for the business.
Reason for Leaving: Reduction of 80 mile commute, offered a role closer to home.
Social Media, Marketing, Content marketing, Design, Video, Social media management, Saas, Pr, Management, Content, Website, Surveys, Development, Software, Social
2012 - 2013
job
Senior Marketing Executive
GB Posters.
I took a role as a Senior Marketing Exec at GB Posters, one of the country's most well-known
eCommerce shops for posters, frames and B2B merchandise. The role required me to launch this
millennial focused brand into social media for the first time, to take over and kickstart email marketing for them and to help co-ordinate campaign with other brands (outreach.)
Key achievements
• Launched social media, took Facebook from 600 - 20,000 likes and YouTube to 6000 subscriber
organically with no cost.
• Vlogger outreach - used expertise and my interest in the area to harness vloggers - using vlog content
to drive endorsements for the costs of cinema tickets and merchandise (estimated value of a video now stands at over £5,000 for an endorsement or box opening video.)
• Entertained bloggers and went to events to encourage promotion
• Pitched and created proposals for affiliated brands - e.g. Student Beans, Dunelm - acquiring £1000's in free PR and dual activity.
• Grew email database from 500 subscribers to over 4000 in 3 months
• Launched an affiliate programme - handled commissions, payments and recruitment
• Implemented daily deals on site and all banner ads
Reason for Leaving: Redundancy following HMV collapse
eCommerce shops for posters, frames and B2B merchandise. The role required me to launch this
millennial focused brand into social media for the first time, to take over and kickstart email marketing for them and to help co-ordinate campaign with other brands (outreach.)
Key achievements
• Launched social media, took Facebook from 600 - 20,000 likes and YouTube to 6000 subscriber
organically with no cost.
• Vlogger outreach - used expertise and my interest in the area to harness vloggers - using vlog content
to drive endorsements for the costs of cinema tickets and merchandise (estimated value of a video now stands at over £5,000 for an endorsement or box opening video.)
• Entertained bloggers and went to events to encourage promotion
• Pitched and created proposals for affiliated brands - e.g. Student Beans, Dunelm - acquiring £1000's in free PR and dual activity.
• Grew email database from 500 subscribers to over 4000 in 3 months
• Launched an affiliate programme - handled commissions, payments and recruitment
• Implemented daily deals on site and all banner ads
Reason for Leaving: Redundancy following HMV collapse
Content, Social, ME, Campaign, Banner, Affiliate, Recruitment, ADS, Youtube, Social Media, Pr, Database, Facebook, B2B, Email marketing, Ecommerce, Video, Marketing
2008 - 2012
job
PR Manager - GO Outdoors
SEO Web Content.
In my fist role in marketing I temped as a content writer before taking a portfolio to the director and asking for a fully time role in the eCommerce web team. I was taken on as an SEO Content Writer before
being promoted to Web Content manager for Go Activities, a sister activity booking site. GO Outdoors
are the UK-s largest outdoor stores, selling clothes, boots, accessories and everything needed for an
outdoor adventure.
Key achievements
• Copywriting - creating over 150 Expert Guides on outdoor clothing, activities and brands
• Managed competitions and promotions online on the eCommerce website
• Worked with suppliers to access new season range information, converting into optimised content on
site
• Distilled technical information into user friendly, optimised copy (basic HTML and SEO standards used)
• Created all copy for sister site and activity booking web channel Go Activities- which included copy for
over 100 activities and providers UK wide
• Created email campaigns and direct mail brochures/ mail outs
• Created and distributed all PR
• Interviewed relevant celebrities e.g. Ben Fogle
• Created POS literature copy as and when required with design team
• Basic email marketing assistance- proofing, supply of content.
Reason for Leaving: Offered new role - career development
being promoted to Web Content manager for Go Activities, a sister activity booking site. GO Outdoors
are the UK-s largest outdoor stores, selling clothes, boots, accessories and everything needed for an
outdoor adventure.
Key achievements
• Copywriting - creating over 150 Expert Guides on outdoor clothing, activities and brands
• Managed competitions and promotions online on the eCommerce website
• Worked with suppliers to access new season range information, converting into optimised content on
site
• Distilled technical information into user friendly, optimised copy (basic HTML and SEO standards used)
• Created all copy for sister site and activity booking web channel Go Activities- which included copy for
over 100 activities and providers UK wide
• Created email campaigns and direct mail brochures/ mail outs
• Created and distributed all PR
• Interviewed relevant celebrities e.g. Ben Fogle
• Created POS literature copy as and when required with design team
• Basic email marketing assistance- proofing, supply of content.
Reason for Leaving: Offered new role - career development
Content, Basic, Manager, Go, Online, Booking, Accessories, Web, Development, Pos, Website, Marketing, Pr, Email marketing, Ecommerce, HTML/CSS/Javascript, Web content, Copywriting, Seo, Design, Html
2010 - 2010
job
Affiliate Manager
Alpharooms.com For 6.
following redundancy from GB
Posters I worked for an OTA. I managed all blogs and affiliate networks creating campaigns, paying
commission and authorising payments. I found the job using LinkedIn networking direct and was only without employment for 4 business days. The role included using Commission Junction, Trade Doubler,
Affiliate Window and an in house platform to set, pay and check commissions, links and campaigns and
creating and delivering online content including writing copy and design, for a variety of channels. With
management of the affiliate channel underhand the business saw an increase in channel contribution by
79.3% in a 3-month period.
• Senior Marketing Executive - BYM -- I worked as a senior marketing executive for BYM for 6 months
from June 2013- Jan 2014, covering email campaigns client engagement and event marketing whilst the
business undertook a change in the marketing function. I was later invited to return and head up the whole marketing department.
• Prior to 2008 I worked as a Full Time Recruitment professional in the resourcing function for
businesses including Pertemps, Race Rec2Rec and Modis IT Recruitment, using my copywriting skills
to create adverts and search for candidates.
• My earliest forays into working were kick-started at an internship with LexisNexis within the PR and Marketing team, copywriting and distributing press releases and supporting and editing the newsletters,
alongside 2 summers working at 'Camp America' as a receptionist/ camp counsellor.
Posters I worked for an OTA. I managed all blogs and affiliate networks creating campaigns, paying
commission and authorising payments. I found the job using LinkedIn networking direct and was only without employment for 4 business days. The role included using Commission Junction, Trade Doubler,
Affiliate Window and an in house platform to set, pay and check commissions, links and campaigns and
creating and delivering online content including writing copy and design, for a variety of channels. With
management of the affiliate channel underhand the business saw an increase in channel contribution by
79.3% in a 3-month period.
• Senior Marketing Executive - BYM -- I worked as a senior marketing executive for BYM for 6 months
from June 2013- Jan 2014, covering email campaigns client engagement and event marketing whilst the
business undertook a change in the marketing function. I was later invited to return and head up the whole marketing department.
• Prior to 2008 I worked as a Full Time Recruitment professional in the resourcing function for
businesses including Pertemps, Race Rec2Rec and Modis IT Recruitment, using my copywriting skills
to create adverts and search for candidates.
• My earliest forays into working were kick-started at an internship with LexisNexis within the PR and Marketing team, copywriting and distributing press releases and supporting and editing the newsletters,
alongside 2 summers working at 'Camp America' as a receptionist/ camp counsellor.
Content, Internship, Manager, UP, Online, Search, Affiliate, It, Blogs, Recruitment, Marketing, Management, Pr, Linkedin, Event, Receptionist, Networking, Writing, Copywriting, Design
My education
1997
-
2004
Sheffield Hallam University
Secondary, Media Studies and Psychology (Minor in Journalism)
Secondary, Media Studies and Psychology (Minor in Journalism)
Shaw Academy
Unspecified, Marketing
Unspecified, Marketing
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