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Interim Sales and Marketing Director & Management Consultant
Rakhee Verma
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I am an Interim Director, specialising in leading and transforming sales and marketing functions. I am also an adviser on commercial strategy, leadership / board development and business planning, with an emphasis on growth, revenue generation and client acquisition / retention. I work with senior leadership teams as a business coach and mentor on skills development and capability building.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
German
Good
English
Fluently
French
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2020 - ?
job
Business Development project
Verve Search.
Developed and facilitated a leadership & corporate strategy workshop (2020); developed and facilitated a sales strategy workshop (2019); sales coaching to CEO and leadership team
CEDR - Sales and marketing function review & recommendations report (this led to longer Interim Director role - see below)
Sensus Health and Wellness (chiropractic business) - Business mentoring programme
Sonorplex (event tech company) - Business mentoring programme
The White Cleaning Company - Business planning & development coaching
Oxford Brookes Business School - Business Development project
Liberal Democrats - Freelance Campaign Manager (politically neutral role)
OBD Academy (training and coaching business) - Business Development project; Business Coach - ongoing
AB Sustain (Associated British Foods) - Strategic bid consultant
Interim Director assignments:
CEDR - Sales and marketing function review & recommendations report (this led to longer Interim Director role - see below)
Sensus Health and Wellness (chiropractic business) - Business mentoring programme
Sonorplex (event tech company) - Business mentoring programme
The White Cleaning Company - Business planning & development coaching
Oxford Brookes Business School - Business Development project
Liberal Democrats - Freelance Campaign Manager (politically neutral role)
OBD Academy (training and coaching business) - Business Development project; Business Coach - ongoing
AB Sustain (Associated British Foods) - Strategic bid consultant
Interim Director assignments:
Development, Manager, LED, Workshop, Interim, Campaign, Health, Coach, Ceo, Marketing, Sales, Leadership, Event, Mentoring, Training, Coaching, Business development
2019 - 2019
job
Interim Sales & Marketing Director
unknown.
(Mitra Innovation - global tech innovation company c. £8m t/o)
Leading sales and marketing functions within global tech innovation company. Services including product & platform development; bespoke software development; application development; digital transformation; data management & analytics; cloud migration; systems integration; machine learning; technology consulting; managed service
Assignment deliverables:
1) Development and implementation of sales, marketing, PR strategy and plans
2) Design and implementation of sales & bid processes
3) Opportunity development
4) Coaching / training of Mitra staff
5) Working closely with PR agency
6) Working closely with branding agency on brand development project
7) Reconfiguring CRM to best practice standards; rollout of new infrastructure & processes
Leading sales and marketing functions within global tech innovation company. Services including product & platform development; bespoke software development; application development; digital transformation; data management & analytics; cloud migration; systems integration; machine learning; technology consulting; managed service
Assignment deliverables:
1) Development and implementation of sales, marketing, PR strategy and plans
2) Design and implementation of sales & bid processes
3) Opportunity development
4) Coaching / training of Mitra staff
5) Working closely with PR agency
6) Working closely with branding agency on brand development project
7) Reconfiguring CRM to best practice standards; rollout of new infrastructure & processes
Pr, Processes, Interim, Software, Development, Infrastructure, Transformation, Implementation, Technology, Service, Sales, Analytics, Integration, Management, Marketing, Consulting, C, Cloud, Data management, Software development, Training, Digital transformation, Innovation, CRM, Machine learning, Coaching, Branding, Design
2018 - 2018
job
Interim Commercial Director
unknown.
(CEDR - dispute resolution company - c. £5m t/o)
Implementing recommendations of sales and marketing review - workstreams:
◦ Systems & data - creating effective MI and CRM infrastructure, including design and replacement of new systems & processes
◦ Market intelligence
◦ Sales strategy & processes
◦ Marketing strategy & planning: budget, digital marketing, campaigns and events, content strategy, social media
◦ Sales planning
◦ Skills, capability and tools; training
◦ Organisation structure design and implementation
◦ Business development and bid coaching / direction
◦ Recruitment
Implementing recommendations of sales and marketing review - workstreams:
◦ Systems & data - creating effective MI and CRM infrastructure, including design and replacement of new systems & processes
◦ Market intelligence
◦ Sales strategy & processes
◦ Marketing strategy & planning: budget, digital marketing, campaigns and events, content strategy, social media
◦ Sales planning
◦ Skills, capability and tools; training
◦ Organisation structure design and implementation
◦ Business development and bid coaching / direction
◦ Recruitment
Sales, Social, Processes, Interim, Direction, Organization, Content strategy, Development, Infrastructure, Implementation, Recruitment, Content, Digital Marketing, C, Training, Budget, CRM, Coaching, MArketing Strategy, Business development, Design, Marketing, Social Media
2016 - 2016
job
Interim Head of Chief Executive Office
London Borough of Waltham Forest.
Chief of staff role; operational and advisory - politically neutral role. Oversight of key council projects commissioned by the Chief Executive to ensure successful outcomes achieved.
◦ Keep the Chief Executive informed on a wide range of internal and external issues, including local and national policy and issues, emerging legislation, press enquiries and communication with external stakeholders
◦ Establish and develop productive relationships on behalf of the Chief Executive with senior external partners/organisations, community groups and representative organisations
◦ Ensure good quality Cabinet/Council reports are researched, written and commissioned on behalf of the Chief Executive
◦ Lead the business support service provided to Chief Executive, and oversaw all correspondence in and out of the CE office
◦ Initiated and oversaw development of commercial pipeline for regeneration / development investment
◦ Established and implemented council-wide protocol for CE office
◦ Managed interface between Council and Cabinet
◦ Managed interface between CE and MPs
◦ Keep the Chief Executive informed on a wide range of internal and external issues, including local and national policy and issues, emerging legislation, press enquiries and communication with external stakeholders
◦ Establish and develop productive relationships on behalf of the Chief Executive with senior external partners/organisations, community groups and representative organisations
◦ Ensure good quality Cabinet/Council reports are researched, written and commissioned on behalf of the Chief Executive
◦ Lead the business support service provided to Chief Executive, and oversaw all correspondence in and out of the CE office
◦ Initiated and oversaw development of commercial pipeline for regeneration / development investment
◦ Established and implemented council-wide protocol for CE office
◦ Managed interface between Council and Cabinet
◦ Managed interface between CE and MPs
Service, Support, Community, Development, Office, Interim
2014 - 2015
job
Interim Head of New Business / Commercial Director
GradWeb.
(Recruitment process outsourcing for multinationals; volume recruitment solutions for both graduate & experienced hires)
Hybrid role filling two key senior recruitment posts, with focus on putting in place robust commercial infrastructure for the future.
◦ Developed short-term commercial strategy and outline plan for BD function (sales & marketing team)
◦ Worked with CEO & Board to articulate BD function's objectives & culture
◦ Designed sales process; designed and implemented BD toolkit
◦ Designed and implemented new bid process; Bid Director role on major bids
◦ Managed sales & marketing teams, Strategic Development Director and Sales Director
◦ Recruited new BD talent
◦ Coached Senior Leadership Team through development of sales plans for specific service areas & campaigns
◦ Audited incumbent CRM system (SalesFusion); remapped and redesigned sales process and system requirements; worked with SalesFusion to reconfigure to new spec; implemented firm-wide relaunch and training; introduced effective management information and sales pipeline reporting
◦ Attended all Board and Senior Leadership team meetings
◦ Coached Senior Leadership Team and those with revenue-generating responsibility on commercial best practice
Hybrid role filling two key senior recruitment posts, with focus on putting in place robust commercial infrastructure for the future.
◦ Developed short-term commercial strategy and outline plan for BD function (sales & marketing team)
◦ Worked with CEO & Board to articulate BD function's objectives & culture
◦ Designed sales process; designed and implemented BD toolkit
◦ Designed and implemented new bid process; Bid Director role on major bids
◦ Managed sales & marketing teams, Strategic Development Director and Sales Director
◦ Recruited new BD talent
◦ Coached Senior Leadership Team through development of sales plans for specific service areas & campaigns
◦ Audited incumbent CRM system (SalesFusion); remapped and redesigned sales process and system requirements; worked with SalesFusion to reconfigure to new spec; implemented firm-wide relaunch and training; introduced effective management information and sales pipeline reporting
◦ Attended all Board and Senior Leadership team meetings
◦ Coached Senior Leadership Team and those with revenue-generating responsibility on commercial best practice
Marketing, CRM, Training, Leadership, Management, Sales, Service, Recruitment, Outsourcing, Infrastructure, Development, Ceo, Interim, Hybrid
2014 - 2014
job
Interim Head of Business Excellence
The Children's Society.
(Children's charity)
Commercial Director role, to oversee and plan implementation of commercial transformation programme and manage change associated with setting up new Business Development Directorate.
◦ Implemented transformation programme and managed change associated with setting up new Business Development Directorate:
◦ Brought in as part of leadership team to manage outputs of large transformation project across the charity
◦ Resourced team for new Directorate - increased headcount by over 100%
◦ Designed and implemented new business development / bid processes and systems - new for the charity
◦ Senior level commercial oversight to bids; previously a gap in the organisation
◦ Contributed to development of Due Diligence framework
◦ Audited incumbent CRM system (Salesforce); remapped and redesigned sales process and system requirements; implemented relaunch and training across Business Development Directorate; introduced effective management information and sales pipeline reporting; commissioned Clarasys for reconfiguration
◦ Introduced Management Information and oversaw Financial Reporting to Board
◦ Set up new knowledge management system
◦ Developed robust commercial risk processes and recruited commercial risk team - new for the charity
Commercial Director role, to oversee and plan implementation of commercial transformation programme and manage change associated with setting up new Business Development Directorate.
◦ Implemented transformation programme and managed change associated with setting up new Business Development Directorate:
◦ Brought in as part of leadership team to manage outputs of large transformation project across the charity
◦ Resourced team for new Directorate - increased headcount by over 100%
◦ Designed and implemented new business development / bid processes and systems - new for the charity
◦ Senior level commercial oversight to bids; previously a gap in the organisation
◦ Contributed to development of Due Diligence framework
◦ Audited incumbent CRM system (Salesforce); remapped and redesigned sales process and system requirements; implemented relaunch and training across Business Development Directorate; introduced effective management information and sales pipeline reporting; commissioned Clarasys for reconfiguration
◦ Introduced Management Information and oversaw Financial Reporting to Board
◦ Set up new knowledge management system
◦ Developed robust commercial risk processes and recruited commercial risk team - new for the charity
Implementation, Processes, UP, Framework, Interim, Organization, Business excellence, Development, Transformation, Business development, Sales, Due Diligence, Management, Leadership, Salesforce, Training, CRM
2013 - 2013
job
Interim Head of Business Development (Resourcebank)
unknown.
(Recruitment process outsourcing; volume recruitment solutions)
Senior commercial role to put in place business development infrastructure and processes for growth.
Senior commercial role to put in place business development infrastructure and processes for growth.
Business development, Recruitment, Outsourcing, Growth, Infrastructure, Development, Interim, Processes
2011 - 2013
freelance
Consultant
Action for Children.
Project to analyse UK territory and business development potential.
Consultant - (confidential brief for CEO of Insurance Company)
Advice on setting up private venture; helping to define business strategy and plan.
Consultant - Lucy Productions
Advice on taking new product lines to market; taking TV pilot and documentary to market; strategic business planning for all revenue streams; mentor / coach to CEO.
Consultant - Embeesea
Business plan review; business development coaching.
Consultant - Sustainable Finance Advisory
Corporate strategy, business development coaching, workshop facilitation; creating mission, vision and values; business plan review.
Employment:
Consultant - (confidential brief for CEO of Insurance Company)
Advice on setting up private venture; helping to define business strategy and plan.
Consultant - Lucy Productions
Advice on taking new product lines to market; taking TV pilot and documentary to market; strategic business planning for all revenue streams; mentor / coach to CEO.
Consultant - Embeesea
Business plan review; business development coaching.
Consultant - Sustainable Finance Advisory
Corporate strategy, business development coaching, workshop facilitation; creating mission, vision and values; business plan review.
Employment:
Business development, Business strategy, Coaching, Mentor, Finance, TV, Development, Ceo, Coach, Insurance, Workshop, UP
2007 - 2011
job
Business Development Leader
Sustainability & Climate Change practice (PwC).
Worked with CEO, Partners and Directors to develop and implement Business Development strategy across all vertical markets. Acted as BD coach to senior leadership team.
Business development, Leadership, Development, Ceo, Coach
2003 - 2006
job
Business Development Manager
Barkers Advertising Group Plc.
Business development, Development, Manager
2002 - 2003
freelance
Managing Consultant
Reed Sales & Marketing Solutions.
2000 - 2002
freelance
Senior Consultant
Michael Page International Plc.
1998 - 2000
job
Project Manager
First Point International.
Project Manager, Manager
1997 - 1998
job
Sales Executive (Porter Nash Medical)
unknown.
Sales
My education
Keele University
Bachelors, Law, French & German
Bachelors, Law, French & German
The Green School for Girls
Secondary, English
Secondary, English
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