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Experienced Integrated Communications Planner
Colin Clark
,
Petersfield, United Kingdom
Experience
Other titles
Skills
I'm offering
I am an award-winning integrated communications planner with vast levels of experience in B2C and B2B markets using direct marketing, digital, CRM, advertising, sales promotion and experiential.
I have held senior board-level positions in top London agencies as Head of Direct Marketing and Planning Director.
During this time I have won international awards for Volkswagen, Getty Images and COI from EDMA, ECHO, DMA and ISP.
In my spare time I'm a professional saxophonist playing tenor sax in a number of bands in Hampshire.
• Planning & strategy
• Research, qual & quant
• Integrated communications planning
• Brand planning
• Creative development and briefing
• New business
• Presentation writing and presenting
• Writing White Papers
• Response analysis and evaluation
• Leadership
• Client and staff development
• Negotiation and procurement.
• Financial management.
Commercial sector - key clients
• Volkswagen: Product launches, dealer activity. Winner of Echo and EDMA awards.
• O2: Brand positioning, audience segmentation, ' First' loyalty programme, NPD
• Orange: Development and launch of 'Equity' programme
• IMB Europe; Pan-European launch of PCs and PC Direct
• RBS/NatWest Business Banking and Corporate & Commercial
• Development of launch planning techniques used for SunLife, Ignite, TUI, CooperVision and Patron.
I have held senior board-level positions in top London agencies as Head of Direct Marketing and Planning Director.
During this time I have won international awards for Volkswagen, Getty Images and COI from EDMA, ECHO, DMA and ISP.
In my spare time I'm a professional saxophonist playing tenor sax in a number of bands in Hampshire.
• Planning & strategy
• Research, qual & quant
• Integrated communications planning
• Brand planning
• Creative development and briefing
• New business
• Presentation writing and presenting
• Writing White Papers
• Response analysis and evaluation
• Leadership
• Client and staff development
• Negotiation and procurement.
• Financial management.
Commercial sector - key clients
• Volkswagen: Product launches, dealer activity. Winner of Echo and EDMA awards.
• O2: Brand positioning, audience segmentation, ' First' loyalty programme, NPD
• Orange: Development and launch of 'Equity' programme
• IMB Europe; Pan-European launch of PCs and PC Direct
• RBS/NatWest Business Banking and Corporate & Commercial
• Development of launch planning techniques used for SunLife, Ignite, TUI, CooperVision and Patron.
Markets
United Kingdom
Links for more
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Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2016 - 2019
job
Head of Planning
FivebyFive.
My brief was to re-build the planning department and win the confidence of internal departments and clients. Both have been successfully achieved and a new planning process specifically designed for
launches created. SunLife requested that I spend 2 days a week in their head office (Bristol) planning the launch of their Funeral Plan and Equity Release products, this lasted for 6 months and both launches were
a success. Recently I've launched Ignite (CBD oil), created pan-European campaigns for CooperVision and planned experiential campaigns for SunLife, KittenSoft (Regina) and Dermalex.
FivebyFive - Achievements
• Created Launch Marketing positioning
• Developed Launch Planning methodology
• Won Launch projects from TUI, SunLife, Ignite and Calloway
• Became Sunlife's in-house planner
• Published White Papers on Launch Marketing and Baby Boomers
• Generated substantial income growth from planning year on year.
• Helped CooperVision attain number one positioning in Europe
launches created. SunLife requested that I spend 2 days a week in their head office (Bristol) planning the launch of their Funeral Plan and Equity Release products, this lasted for 6 months and both launches were
a success. Recently I've launched Ignite (CBD oil), created pan-European campaigns for CooperVision and planned experiential campaigns for SunLife, KittenSoft (Regina) and Dermalex.
FivebyFive - Achievements
• Created Launch Marketing positioning
• Developed Launch Planning methodology
• Won Launch projects from TUI, SunLife, Ignite and Calloway
• Became Sunlife's in-house planner
• Published White Papers on Launch Marketing and Baby Boomers
• Generated substantial income growth from planning year on year.
• Helped CooperVision attain number one positioning in Europe
Marketing, Growth, Office
2014 - 2016
freelance
Freelance
PSONA.
Lead Planner on RBS/NatWest Business and Corporate Banking (Awareness and Integrated Comms), American Express Corporate, SME and Merchant (CRM),
Tangible - Mind, PCUK, Vanguard, Royal Mail, Dixons
Rapp - Barclays Bespoke - digital strategy
VCCP - BMW Motorrad - Pan-European e-CRM.
Tangible - Mind, PCUK, Vanguard, Royal Mail, Dixons
Rapp - Barclays Bespoke - digital strategy
VCCP - BMW Motorrad - Pan-European e-CRM.
Digital Strategy, CRM, Banking, Express
2012 - 2014
job
Planning Director
Lateral Group.
As the COI was closing I approached one of our major suppliers, The Lateral Group and suggested they
create an agency. Two months after setting-up we won DCLG Right to Buy campaign featuring door drops,
direct mail, contact centre, email, fulfilment and e-CRM. This campaign generated 13,400 sales, won a
DMA Award and consistently achieved response rates of over 5% for direct mail and 3% for door drops.
David Cameron took a personal interest in this campaign and it's success.
create an agency. Two months after setting-up we won DCLG Right to Buy campaign featuring door drops,
direct mail, contact centre, email, fulfilment and e-CRM. This campaign generated 13,400 sales, won a
DMA Award and consistently achieved response rates of over 5% for direct mail and 3% for door drops.
David Cameron took a personal interest in this campaign and it's success.
CRM, Sales, It, Campaign, UP
2009 - 2012
job
Team Head / DRM Planner
Central Office of Information.
In December 2010 I became the first DRM planner in the Planning & Strategy Department, working on Govt.
Communications Review, Tri-Services scenario planning (using econometric modelling), NHS Dentist
campaign, Flu Vaccination campaign, Alcohol and NHS 111 launch across all media including advertising,
digital and direct marketing.
COI - Achievements
• Persuaded a client to use in-house COI services for planning and creative, using my agency skills
saving over £400,000 in fees and improving communication to citizens.
• As a planner I was involved in the Government communications review, focussing on international
models and comparisons with franchise and centralisation.
• I planned the first Tri-Services campaigns using econometric modelling.
• Planned campaigns for NHS11, Alcohol and Flu.
• Wrote a guide to Data Management within government.
Communications Review, Tri-Services scenario planning (using econometric modelling), NHS Dentist
campaign, Flu Vaccination campaign, Alcohol and NHS 111 launch across all media including advertising,
digital and direct marketing.
COI - Achievements
• Persuaded a client to use in-house COI services for planning and creative, using my agency skills
saving over £400,000 in fees and improving communication to citizens.
• As a planner I was involved in the Government communications review, focussing on international
models and comparisons with franchise and centralisation.
• I planned the first Tri-Services campaigns using econometric modelling.
• Planned campaigns for NHS11, Alcohol and Flu.
• Wrote a guide to Data Management within government.
Marketing, Advertising, Data management, Management, Direct marketing, International, Campaign, Guide
2005 - 2009
job
Planning Director
Astound Direct.
2003 - 2005
job
Planning Director
Baber Smith.
2001 - 2003
job
Planning Director
Crayon.
1998 - 2001
job
Planning Director
Tullo Marshall Warren.
My education
University of London St.Marys College
N/a, Humanities English and Classical Studies
N/a, Humanities English and Classical Studies
Epsom College
Secondary, N/a
Secondary, N/a
Belmont Preparatory School
N/a, N/a
N/a, N/a
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