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jobs
Commercial profile, 5Ps strategy expert
Adrian Pantaru
,
Bucharest, Romania
Experience
Other titles
Skills
I'm offering
Experienced FMCG marketeer. Strong commercial skills, specialized in revenue growth management, shopper & retail marketing, 5Ps strategy, retail category development.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2017 - 2018
job
Shopper Marketing Team Leader
unknown.
Main activities and responsibilities
Manage store layout, shelf space, categories size and SOS, towards driving turnover and margin;
Manage weekly leaflet related key drivers: assortment, profitability, promo depth, turnover;
Manage weekly forecasting of promo/non promo turnover, profitability;
Decide weekly TV advertised articles, as key turnover/uplift generators.
Conduct on a regular basis analysis of leaflet performance and permanently optimize guidelines, in order to drive the KPIs towards plans;
Conduct market research analysis and leverage findings in order to drive categories turnover, aligning to market evolution while considering Rewe specifics.
Build on cross functional relationship with Buyers and Sales departments, for negotiating the best selling prices for articles in promo, optimize assortment and accurate in-store implementation planograms.
Permanently monitor market prices and signal pricing issues, comparing to benchmark competitors;
Work with International Shopper Marketing Team to identify strategies of optimizing leaflet turnover, profitability, forecast accuracy and shopper experience;
Actively manage the shopper marketing team: coaching, learning, development and evaluation;
Manage store layout, shelf space, categories size and SOS, towards driving turnover and margin;
Manage weekly leaflet related key drivers: assortment, profitability, promo depth, turnover;
Manage weekly forecasting of promo/non promo turnover, profitability;
Decide weekly TV advertised articles, as key turnover/uplift generators.
Conduct on a regular basis analysis of leaflet performance and permanently optimize guidelines, in order to drive the KPIs towards plans;
Conduct market research analysis and leverage findings in order to drive categories turnover, aligning to market evolution while considering Rewe specifics.
Build on cross functional relationship with Buyers and Sales departments, for negotiating the best selling prices for articles in promo, optimize assortment and accurate in-store implementation planograms.
Permanently monitor market prices and signal pricing issues, comparing to benchmark competitors;
Work with International Shopper Marketing Team to identify strategies of optimizing leaflet turnover, profitability, forecast accuracy and shopper experience;
Actively manage the shopper marketing team: coaching, learning, development and evaluation;
Marketing, Layout, Coaching, Research, Market research, Forecasting, Sales, TV, Implementation, Development, International, Forecast
2015 - 2015
job
BRAND MANAGER
www.coty.com.
body care Romania, Bulgaria & Moldova
Manager
2011 - 2015
job
BRAND MANAGER
adidas Romania, Bulgaria & Moldova.
Main activities and responsibilities Initiate, develop and implement the brands' strategies & activities, deliver market share goals;
Develop yearly brands plans and generate sustainable growth and profit in line with the company's objectives;
Deep analysis of the market, shares, profitability;
Initiate & coordinate brands communication mix;
P&L responsibility for the brands & any action;
Regular monitoring of the brand performance and adjusting to the plan;
Coordinate the remote team in Bulgaria, in order to meet the business objectives related to the coordinated brands.
Responsible for category management, product pricing, gross to net and gross margin;
Develop trade promotions, activations, sales contests, POSM, set-ups, planograms, incentive programs; plan and implement, shop owner activations for TT channel.
Coordinate projects implementation according to the marketing plan together with Trade Marketing, Logistics and Sales teams;
Responsible for Xmas sets trade marketing project (all beauty brands, multi MIO $ year round project);
Handle on a monthly basis products forecast, product management, sales analysis, competition monitoring tasks;
Reporting on a daily basis to the global team & cooperate with other countries on different projects;
Develop yearly brands plans and generate sustainable growth and profit in line with the company's objectives;
Deep analysis of the market, shares, profitability;
Initiate & coordinate brands communication mix;
P&L responsibility for the brands & any action;
Regular monitoring of the brand performance and adjusting to the plan;
Coordinate the remote team in Bulgaria, in order to meet the business objectives related to the coordinated brands.
Responsible for category management, product pricing, gross to net and gross margin;
Develop trade promotions, activations, sales contests, POSM, set-ups, planograms, incentive programs; plan and implement, shop owner activations for TT channel.
Coordinate projects implementation according to the marketing plan together with Trade Marketing, Logistics and Sales teams;
Responsible for Xmas sets trade marketing project (all beauty brands, multi MIO $ year round project);
Handle on a monthly basis products forecast, product management, sales analysis, competition monitoring tasks;
Reporting on a daily basis to the global team & cooperate with other countries on different projects;
Marketing, Product Management, Management, Sales, Net, Growth, Implementation, Monitoring, Category Management, Forecast, Manager
2007 - 2010
job
Account Manager
www.activad.ro.
Main activities and responsibilities Manage ATL and BTL advertising accounts and trade programs for different international/national clients.
Portfolio Clients:
➢ Main Account: Germanos & Beeep (Full Service - ATL & BTL)
o Monthly Communication Mix
o TV & Radio Commercials
o BTL events & materials
➢ Romtelecom (BTL), COSMOTE (in-store communication), CADBURY, Agricola Bacau
Portfolio Clients:
➢ Main Account: Germanos & Beeep (Full Service - ATL & BTL)
o Monthly Communication Mix
o TV & Radio Commercials
o BTL events & materials
➢ Romtelecom (BTL), COSMOTE (in-store communication), CADBURY, Agricola Bacau
Advertising, Account Manager, Radio, Service, TV, International, That you, Manager
2006 - 2007
job
Senior Account Executive
QB Promotion & Advertising.
www.qbpromotion.ro
Main activities and responsibilities ➢ Manage advertising accounts, project management, especially BTL & trade marketing programs
Portfolio
Clients: Coca-Cola Romania & Coca-Cola HBC
o activations, trade MKT, sales conferences, special events
Main activities and responsibilities ➢ Manage advertising accounts, project management, especially BTL & trade marketing programs
Portfolio
Clients: Coca-Cola Romania & Coca-Cola HBC
o activations, trade MKT, sales conferences, special events
Marketing, Project Management, Advertising, Management, Sales
2005 - 2006
job
Operative Officer
Romanian Intelligence Service (SRI).
Main activities and responsibilities ➢ Gather information regarding national security;
➢ Contact and establish relation-ships with people working/activating in specific environments;
➢ Inform the decision factors about national security problems;
➢ Establish and maintain relationships with Romanian and foreign citizens that present interest for national security;
➢ Contact and establish relation-ships with people working/activating in specific environments;
➢ Inform the decision factors about national security problems;
➢ Establish and maintain relationships with Romanian and foreign citizens that present interest for national security;
Security
My education
2007
-
2009
SNSPA
N/a, Education (Minor in Communication & Public Relations)
N/a, Education (Minor in Communication & Public Relations)
2001
-
2005
National Academy of Information
Bachelors, Social Communication
Bachelors, Social Communication
2000
-
2001
Al Ioan Cuza Academy
N/a, Political
N/a, Political
1996
-
2000
National College
HighSchoolOrEquivalent, Education (Minor in Mathematics, Informatics, English)
HighSchoolOrEquivalent, Education (Minor in Mathematics, Informatics, English)
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