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jobs
Californian copywriter in Britain
Sarah Williams
,
BURY, United Kingdom
Experience
Other titles
Skills
I'm offering
When it comes to the written word, I've done it all: magazines, websites, online and traditional news, blogs, technical and white papers, social media, content strategy, etc, ad infinitum!
I've mostly worked in solo roles as a pioneering creative but I feel happiest as part of a buzzing, thriving team.
Having lived and worked in four countries, I'm fascinated by managing communication in multicultural, diverse environments. Unlike many creative types, I'm patient and strategic when taking up challenges and overcoming barriers to bring the best to my clients and team.
I've mostly worked in solo roles as a pioneering creative but I feel happiest as part of a buzzing, thriving team.
Having lived and worked in four countries, I'm fascinated by managing communication in multicultural, diverse environments. Unlike many creative types, I'm patient and strategic when taking up challenges and overcoming barriers to bring the best to my clients and team.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - ?
job
Bid Writer and Lead
Interserve Construction.
In addition to training the entire NW office in English language and business writing best practice, I:
• Lead the story boarding process, including brainstorming and development of strategic themes
• Research the client, including previous relationships, psychological drivers (what do they want and need?) and create our overall approach to the bid, including tone of voice
• Produce answer plans for each bid in line with the question, scoring and document detail. I highlight where it's
best to use graphics, charts, tables or the written word
• Write draft responses that catch our clients' attention and genuinely answer their questions
• Proofread final material and providing technical and commercial writing skills where required
• Interview our technical and site staff to find out the essence of what they really do and how they'll bring
something different and beneficial to the client
Editor-in-
• Lead the story boarding process, including brainstorming and development of strategic themes
• Research the client, including previous relationships, psychological drivers (what do they want and need?) and create our overall approach to the bid, including tone of voice
• Produce answer plans for each bid in line with the question, scoring and document detail. I highlight where it's
best to use graphics, charts, tables or the written word
• Write draft responses that catch our clients' attention and genuinely answer their questions
• Proofread final material and providing technical and commercial writing skills where required
• Interview our technical and site staff to find out the essence of what they really do and how they'll bring
something different and beneficial to the client
Editor-in-
Writing, Research, Training, Interview, Word, It, Development, Office, Brainstorming, Detail
2016 - 2019
job
Editor-in-Chief
La Femme magazine, Pinpoint Media Group.
Initially hired as deputy editor, I was promoted 10 months later to editor-in-chief. I managed the creation of a 192-page
monthly luxury lifestyle title, including:
• Setting yearly editorial calendar and choosing features for each issue of the magazine
• Being the public face of the magazine, including events, managing clients worldwide and social media presence
• Commissioning and overseeing contributing and freelance writers
• Managing photoshoots in fashion, trends, jewellery, beauty and travel
• Writing roughly half of the content, including exclusive stories and interviews with industry leaders
• Liaising with sales team to increase revenue and manage client relationships
• Liaising with design team to ensure the magazine's layout is beautiful and engaging
monthly luxury lifestyle title, including:
• Setting yearly editorial calendar and choosing features for each issue of the magazine
• Being the public face of the magazine, including events, managing clients worldwide and social media presence
• Commissioning and overseeing contributing and freelance writers
• Managing photoshoots in fashion, trends, jewellery, beauty and travel
• Writing roughly half of the content, including exclusive stories and interviews with industry leaders
• Liaising with sales team to increase revenue and manage client relationships
• Liaising with design team to ensure the magazine's layout is beautiful and engaging
Social Media, Design, Layout, Writing, Fashion, Content, Sales, Social
2015 - 2016
job
Online Editor
ITP Media Group.
Ensuring the success of the website and maintaining our position as information leaders by increasing unique
visitors, improving bounce rate and time on site
• Producing insightful and fresh B2B features, news stories, breaking news, 'clickable' content and industry-specific
news, analysis and 'how-to' articles
• Managing social media accounts (Twitter, Facebook and Instagram), using social media to increase engagement
and drive traffic to the website
• Overseeing a team of four contributing writers to provide timely coverage of breaking news as well as copy that
holds our readers' attention
• Conducting web surveys and interviews, producing photo galleries and multi-page features - both for website
and print magazines
EXPERIENCE
visitors, improving bounce rate and time on site
• Producing insightful and fresh B2B features, news stories, breaking news, 'clickable' content and industry-specific
news, analysis and 'how-to' articles
• Managing social media accounts (Twitter, Facebook and Instagram), using social media to increase engagement
and drive traffic to the website
• Overseeing a team of four contributing writers to provide timely coverage of breaking news as well as copy that
holds our readers' attention
• Conducting web surveys and interviews, producing photo galleries and multi-page features - both for website
and print magazines
EXPERIENCE
Social Media, Instagram, B2B, Facebook, Print, Content, Website, Twitter, Surveys, Web, Online, Social
2012 - 2015
job
Head of Communications
Gulf Contracting Company.
• Improving the presentation and tendering for identified opportunities - preparing all PQQs in their entirety (in 2.5 years, I was successful on all but one) including research, graphics, text, client strategy and overall presentation
• Business development including creating new client base via events, marketing, networking and PR
• Internal comms - ensuring effective communication between more than 8,000 employees with 51 languages and
21 different home countries
• Successfully managed a complete rebranding and market positioning for Gulf Contracting and its three subsidiary
companies including market placement, logos, fonts, palette and branding strategy
• Managing PR and media strategy, including social media, advertising, press relations (local, international and industry publications), events and exhibitions, social media and overall public relations
• Business development including creating new client base via events, marketing, networking and PR
• Internal comms - ensuring effective communication between more than 8,000 employees with 51 languages and
21 different home countries
• Successfully managed a complete rebranding and market positioning for Gulf Contracting and its three subsidiary
companies including market placement, logos, fonts, palette and branding strategy
• Managing PR and media strategy, including social media, advertising, press relations (local, international and industry publications), events and exhibitions, social media and overall public relations
Social Media, Marketing, Business development, Branding, Advertising, Public relations, Research, Networking, Pr, Development, International, Social
2010 - 2010
freelance
Freelance Writer/ Events/PR Coordinator
Qype.co.uk.
• Writing reviews of local businesses on Qype.co.uk, including research
• Networking with local businesses to plan, host and manage PR events (Qype Events)
• Expanding business partners' web presence through SEO, spidering and creating SEO-rich content
• Finding local users for the website and to attend events through networking, social networking and local events
• Networking with local businesses to plan, host and manage PR events (Qype Events)
• Expanding business partners' web presence through SEO, spidering and creating SEO-rich content
• Finding local users for the website and to attend events through networking, social networking and local events
Seo, Writing, Research, Networking, Pr, Content, Website, Coordinator, Web, Social
2009 - 2009
job
Reporter
Caters News Agency.
• Researching, writing and editing stories for publication to deadline and meeting monthly targets
• Sub-editing/proofreading all news copy and features stories
• Developing Caters' International Syndication Programme, sourcing stories suitable for syndication to international
audience
• Signing North American photographers and created contacts worldwide
• Sourcing new content, interviewing contacts and choosing the best story angle
• Sub-editing/proofreading all news copy and features stories
• Developing Caters' International Syndication Programme, sourcing stories suitable for syndication to international
audience
• Signing North American photographers and created contacts worldwide
• Sourcing new content, interviewing contacts and choosing the best story angle
Writing, Proofreading, Content, Sourcing, International
My education
2008
-
2009
Birmingham Metropolitan College
Unspecified, Journalism
Unspecified, Journalism
1999
-
2003
Biola University
Bachelors, Philosophy & History
Bachelors, Philosophy & History
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