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John Driffield
,
Experience
Other titles
Skills
I'm offering
Markets
United Kingdom
Language
English
Fluently
French
Good
Ready for
My experience
2016 - ?
job
Group Marketing Manager
ASH Group Limited.
My current role is as Group Marketing Manager for The ASH Group of companies, which incorporates a skip hire business, two waste management businesses, a metal recycling business and a soon to be launched storage business.
I am solely responsible for the entire marketing output for the whole group and every business, which is managed across various platforms and has an overall marketing spend of almost £1million per year.
The main aspects of this role entail;
• Management and upkeep of multiple AdWords and Analytics across the various business areas
• Management and upkeep of multiple social media profiles across all business entities, using Facebook, Twitter, LinkedIn, Tumblr, Instagram, Snapchat and YouTube
• Creation and delivery of email campaigns for all businesses
• Ongoing management of SEO across the group
• Website development alongside the IT team
• Management of external marketing activities across all businesses, namely with newspaper and magazine advertising, radio advertising, bus advertising, billboard advertising and roundabout advertising
• Management of affiliate partners who provide extensions to our service portfolio
• Management of our charitable focus, working alongside such charities as Claire House, The Hospice of The Good Shepherd and Alder Hey Hospital
• Sponsorship Management with our external partners which include Everton FC, Stoke City FC, Chester FC, Wrexham FC, The Good Life Festival, Greater Manchester Youth Network and many other local events
• Sole responsibility for producing all printed graphics and communications materials, such as posters, social media graphics, presentations, brochures, AdWords graphical content, external signage and vehicle decals
• Daily interaction with Directors regarding ongoing and planned marketing activities
In my role, I have a great deal of autonomy to manage the ongoing marketing mix, and over the last 12 months the company has seen that despite an overall decrease in total spend, significant increases across all business areas.
Our skip hire business has turned over almost £200k extra in hire agreements, our waste management businesses have significantly increased customer numbers whilst increasing retention figures, whilst all companies have experienced a notable reduction in advertising spend across all avenues.
Find Me A Floor
I am solely responsible for the entire marketing output for the whole group and every business, which is managed across various platforms and has an overall marketing spend of almost £1million per year.
The main aspects of this role entail;
• Management and upkeep of multiple AdWords and Analytics across the various business areas
• Management and upkeep of multiple social media profiles across all business entities, using Facebook, Twitter, LinkedIn, Tumblr, Instagram, Snapchat and YouTube
• Creation and delivery of email campaigns for all businesses
• Ongoing management of SEO across the group
• Website development alongside the IT team
• Management of external marketing activities across all businesses, namely with newspaper and magazine advertising, radio advertising, bus advertising, billboard advertising and roundabout advertising
• Management of affiliate partners who provide extensions to our service portfolio
• Management of our charitable focus, working alongside such charities as Claire House, The Hospice of The Good Shepherd and Alder Hey Hospital
• Sponsorship Management with our external partners which include Everton FC, Stoke City FC, Chester FC, Wrexham FC, The Good Life Festival, Greater Manchester Youth Network and many other local events
• Sole responsibility for producing all printed graphics and communications materials, such as posters, social media graphics, presentations, brochures, AdWords graphical content, external signage and vehicle decals
• Daily interaction with Directors regarding ongoing and planned marketing activities
In my role, I have a great deal of autonomy to manage the ongoing marketing mix, and over the last 12 months the company has seen that despite an overall decrease in total spend, significant increases across all business areas.
Our skip hire business has turned over almost £200k extra in hire agreements, our waste management businesses have significantly increased customer numbers whilst increasing retention figures, whilst all companies have experienced a notable reduction in advertising spend across all avenues.
Find Me A Floor
Network, ME, Social, Manager, Sponsorship, Storage, Retention, Development, Snapchat, Festival, Affiliate, It, Twitter, Youtube, Social Media, Website, Service, Radio, Content, Analytics, Management, Linkedin, Adwords, Facebook, Instagram, Advertising, Seo, Marketing
2015 - 2016
job
Marketing Manager
unknown.
Find Me A Floor is one of the fastest growing flooring retailers in the UK, providing over 1500 flooring options for both public and trade customers.
In my role as marketing manager the company has made significant gains and grown in stature in order to compete with the largest and most established businesses in the sector.
As a complete online business, I have been responsible for completing many large marketing projects and managing ongoing marketing campaigns to increase brand awareness, attract more customers and orders and to establish the company as a leading player in the UK flooring market.
The new website built on the Magento platform and launched in August has seen a huge amount of growth and a significant increase in the conversion rates for online visitors, and since January 2015 when I implemented long term PPC and shopping campaigns on both Google and Bing, there has been a 400% increase in visitor numbers to the site, which has continued to grow through 2015. Now averaging 1000 new visitors a day from 250/300 when I started my role, I have also been very proactive in making the brand a big presence on social media, using Facebook advertising tools, Twitter, Instagram, LinkedIn, Pinterest and Google+ to bring the Find Me A Floor brand to the forefront of the flooring sector.
Email marketing has been a vital key in being able to converse with potential customers, and we conduct regular mailings to over 4000 people to advise of new product ranges, offers, and regular news updates.
My role is very demanding and rewarding, but seeing the visible results over a long term period is incredibly satisfying and the future is very positive moving forward.
In my role as marketing manager the company has made significant gains and grown in stature in order to compete with the largest and most established businesses in the sector.
As a complete online business, I have been responsible for completing many large marketing projects and managing ongoing marketing campaigns to increase brand awareness, attract more customers and orders and to establish the company as a leading player in the UK flooring market.
The new website built on the Magento platform and launched in August has seen a huge amount of growth and a significant increase in the conversion rates for online visitors, and since January 2015 when I implemented long term PPC and shopping campaigns on both Google and Bing, there has been a 400% increase in visitor numbers to the site, which has continued to grow through 2015. Now averaging 1000 new visitors a day from 250/300 when I started my role, I have also been very proactive in making the brand a big presence on social media, using Facebook advertising tools, Twitter, Instagram, LinkedIn, Pinterest and Google+ to bring the Find Me A Floor brand to the forefront of the flooring sector.
Email marketing has been a vital key in being able to converse with potential customers, and we conduct regular mailings to over 4000 people to advise of new product ranges, offers, and regular news updates.
My role is very demanding and rewarding, but seeing the visible results over a long term period is incredibly satisfying and the future is very positive moving forward.
Linkedin, ME, Social, Manager, Online, Google, Pinterest, Growth, Twitter, Website, Social Media, Magento, PPC, Facebook, Instagram, Facebook advertising, Email marketing, Advertising, Marketing
2016 - 2016
job
Partner AdWords & Analytics Certified
Google.
Adwords, Analytics
2013 - 2014
job
Sales and Marketing Manager
Bonaprene Fluid Power.
In my role at Bonaprene, I was responsible for managing all marketing collateral from website design, email marketing through to management of all social channels, and for identifying new business opportunities within the aerospace sector. This demanding and fast paced role in an ever changing sector called for great diversity and responsiveness, to adapt to different client requirements and generate opportunities for the sales teams. Networking and trade show visits across the UK were a vital component, as was delivering clear and concise marketing communications to the aerospace sector across the world. During my role at Bonaprene, I successfully secured contracts with Thomas Cook, Monarch, Ministry of Defence and Rolls Royce, for both standalone pieces of equipment and ongoing maintenance contracts.
Duties included:
• Supplier portfolio management
• Complete management of all marketing avenues
• Tender completion for large scale projects (£100k upwards)
• Trade show and networking visits to sites across the UK to establish the Bonaprene Fluid Power brand
• Management of existing customers
Digital Issue
Duties included:
• Supplier portfolio management
• Complete management of all marketing avenues
• Tender completion for large scale projects (£100k upwards)
• Trade show and networking visits to sites across the UK to establish the Bonaprene Fluid Power brand
• Management of existing customers
Digital Issue
Marketing, Design, Email marketing, Networking, Contracts, Management, Sales, Website, Power, Contracts, Manager, Social
2010 - 2013
job
Digital Publishing Manager
unknown.
My role at Digital Issue was to manage existing client relationships, assisting with our client's online marketing strategy. I worked with clients to fully develop their online marketing activity, with particular reference to social media marketing and e-mail marketing. The products produced were online Digital Publications, to provide a more aesthetically pleasing and easy to use alternative to online PDF brochures and other documents. My portfolio of clients includes the likes of Screwfix, Henri Lloyd, French Connection, The PGA Tour, The Lawn Tennis Association and many other household names.
Duties Include:-
• Generation of new business through new meetings and developing existing relationships.
• Dealing directly with CEO's and marketing managers to identify opportunities for company growth.
• Maintaining current clients and providing an ongoing management service, to ensure maximum profit.
• Design of marketing campaigns to ensure that all areas of the business are profitable.
• Detailed analysis of campaign and customer reports, to identify new business opportunities and to generate growth and custom.
• Development of marketing plans for our clients alongside e-commerce directors and marketing managers.
• To work closely with my portfolio to create brand recognition and to identify new revenue streams.
Duties Include:-
• Generation of new business through new meetings and developing existing relationships.
• Dealing directly with CEO's and marketing managers to identify opportunities for company growth.
• Maintaining current clients and providing an ongoing management service, to ensure maximum profit.
• Design of marketing campaigns to ensure that all areas of the business are profitable.
• Detailed analysis of campaign and customer reports, to identify new business opportunities and to generate growth and custom.
• Development of marketing plans for our clients alongside e-commerce directors and marketing managers.
• To work closely with my portfolio to create brand recognition and to identify new revenue streams.
Service, Social, Manager, Online, Campaign, Ceo, Development, PDF, Growth, Social Media, Management, E-mail marketing, E-commerce, Online Marketing, MArketing Strategy, Social Media Marketing, Design, Marketing
2008 - 2009
job
New Business Account Manager
Barclays Bank.
My position at Barclays entailed transferring accounts, mortgages, savings and loans from customers who had moved to Barclays from other Financial Institutions. The main aspects of the role were:-
• Identify the best products for the customer to transfer their existing policies and accounts to
• Manage a team of 16 customer service representatives, to assist them in their task of generating appointments for Barclays
• Complete all paperwork and liaise with the customer to provide information and make the transfers as seamless and easy as possible
• Giving advice to customers regarding their accounts, and advising of all the options available to them
• Completing Detailed reporting analysis on Call Rates, Conversions and Sales, and completing call listening and scoring sessions on team members
• Identify the best products for the customer to transfer their existing policies and accounts to
• Manage a team of 16 customer service representatives, to assist them in their task of generating appointments for Barclays
• Complete all paperwork and liaise with the customer to provide information and make the transfers as seamless and easy as possible
• Giving advice to customers regarding their accounts, and advising of all the options available to them
• Completing Detailed reporting analysis on Call Rates, Conversions and Sales, and completing call listening and scoring sessions on team members
Account Manager, Customer service, Sales, Service, Manager
2007 - 2008
job
Customer Collections Team Manager
Welcome Finance LTD.
In my role at Welcome Finance, I was responsible for managing a team of collections agents, who were contacting customers with existing personal loans, secured loans and higher purchase agreements which had fallen into arrears. This position was very demanding and target driven. The collections team was a crucial aspect of the business as it was vital to make payment arrangements and collections from customers, to prevent customers having any problems with their credit history, and also to ensure that the company and the branch in which I was based was profitable. The role consisted of the same elements as my current position as detailed above and also:-
• Ensuring customer collections were profitable, and also making sure that if arrangements were made they were completed so the same situations would not arise again in the future
• Dealing with solicitors, Debt Management agencies and the CAB to ensure that customers were treated fairly and the best solution was found.
• Outbound calls to customers houses to collect payments
• Underwriting new loan accounts in a face to face environment with customers
• Scoring Loan Applications and advising customers of their decision
• Negotiating terms and conditions of loan accounts with customers
• Key holder and Safe holder position which included keeping receipts and completing daily banking and money handling
• Training of new staff members and existing team members
• Call Listening and Scoring
• Any personnel issues and problems
• Ensuring customer collections were profitable, and also making sure that if arrangements were made they were completed so the same situations would not arise again in the future
• Dealing with solicitors, Debt Management agencies and the CAB to ensure that customers were treated fairly and the best solution was found.
• Outbound calls to customers houses to collect payments
• Underwriting new loan accounts in a face to face environment with customers
• Scoring Loan Applications and advising customers of their decision
• Negotiating terms and conditions of loan accounts with customers
• Key holder and Safe holder position which included keeping receipts and completing daily banking and money handling
• Training of new staff members and existing team members
• Call Listening and Scoring
• Any personnel issues and problems
Training, Management, Finance, Safe, Banking, It, Underwriting, Manager
2002 - 2007
job
Customer Services Representative - TACS Department
MBNA Europe Bank LTD.
Several Roles as detailed below
October 2002 - January 2007
My first position after graduation from my local Sixth Form after my A Level studies was at MBNA, based in Chester. I held several roles within MBNA, and they are detailed individually below.
Customer Services Representative - TACS Department
• In this role, I was employed taking inbound calls from existing credit card and loan customers
• This role incorporated answering questions relating to individual accounts
• Selling products to customers on the phone
• Speaking to other departments to sort out any issues with accounts
• Calls were listened to by a manager each month and we had to hit a set of demanding targets each month also.
• This role gave me a great insight into the role of the departments throughout the bank and how they are all vital to the overall success of the business
• I held this role for approximately 9 months
Business Rotation Plan - Management Development Course
• Whilst employed as a Customer Service representative, I was awarded a place on the above course
• This course entailed spending time in each area of the bank to gain a full understanding of each areas importance
• Also, I was given lots of opportunities to spend time with several managers all over the bank, to build up my management skills and gain an insight in to the role of the manager position
• The course was very intense and covered every aspect of team management, from Personnel Procedures, to working out targets and KPI tracking
TACS Transition Team Manager
• After completing the Business Rotation Plan, I took over the role of TACS Transition Team Manager
• This role was essential to the TACS department, as it involved the education of all new starters to the department
• Myself and two Technical Educators would complete a thorough and information filled 8 week course with new starters to cover every aspect of the Customer Satisfaction Representative role
• We would then put the education into practice by making sure every new starter was at the appropriate level to be released from education into the department to join teams and take actual 'live' calls
• We would design and model training plans based around all the aspects of the role, to ensure knowledge was easy to understand, but also that no information was missed
• I would constantly feedback performance to the new starters, and also to Departmental Managers as well as the prospective Team Managers across the department floor
• This role was vital to the department and the bank as a whole to ensure call quality and core knowledge was the best it could be.
Digital Marketing Manager
• Creating bespoke Marketing campaigns to ensure maximum exposure for MBNA products and services
• Analysing in-depth reports regarding read and open rates, to ensure that the campaigns were working to their full potential
• Arranging UK wide marketing meetings and seminars with Key Account Clients
• Managing a team of 8 Marketing executives, and providing in-depth education and training to each staff member
• Working closely to monthly and yearly marketing budgets to provide the best possible financial results for MBNA
I was also seconded to several departments during my MBNA Career including Call Support, which is dealing with complex issues such as emergency card and cash requests and CHAPS payments. I also spent time within the Customer Correspondence Team, dealing with customer complaint letters and calling the customer back to clear up any issues, and I also spent a few months in the Reporting Team, which included collating all department statistics together and forwarding to Team Managers, Departmental Managers, Individual Reps and Directors, so their was always a daily update on the exact performance of the department an the bank as a whole.
October 2002 - January 2007
My first position after graduation from my local Sixth Form after my A Level studies was at MBNA, based in Chester. I held several roles within MBNA, and they are detailed individually below.
Customer Services Representative - TACS Department
• In this role, I was employed taking inbound calls from existing credit card and loan customers
• This role incorporated answering questions relating to individual accounts
• Selling products to customers on the phone
• Speaking to other departments to sort out any issues with accounts
• Calls were listened to by a manager each month and we had to hit a set of demanding targets each month also.
• This role gave me a great insight into the role of the departments throughout the bank and how they are all vital to the overall success of the business
• I held this role for approximately 9 months
Business Rotation Plan - Management Development Course
• Whilst employed as a Customer Service representative, I was awarded a place on the above course
• This course entailed spending time in each area of the bank to gain a full understanding of each areas importance
• Also, I was given lots of opportunities to spend time with several managers all over the bank, to build up my management skills and gain an insight in to the role of the manager position
• The course was very intense and covered every aspect of team management, from Personnel Procedures, to working out targets and KPI tracking
TACS Transition Team Manager
• After completing the Business Rotation Plan, I took over the role of TACS Transition Team Manager
• This role was essential to the TACS department, as it involved the education of all new starters to the department
• Myself and two Technical Educators would complete a thorough and information filled 8 week course with new starters to cover every aspect of the Customer Satisfaction Representative role
• We would then put the education into practice by making sure every new starter was at the appropriate level to be released from education into the department to join teams and take actual 'live' calls
• We would design and model training plans based around all the aspects of the role, to ensure knowledge was easy to understand, but also that no information was missed
• I would constantly feedback performance to the new starters, and also to Departmental Managers as well as the prospective Team Managers across the department floor
• This role was vital to the department and the bank as a whole to ensure call quality and core knowledge was the best it could be.
Digital Marketing Manager
• Creating bespoke Marketing campaigns to ensure maximum exposure for MBNA products and services
• Analysing in-depth reports regarding read and open rates, to ensure that the campaigns were working to their full potential
• Arranging UK wide marketing meetings and seminars with Key Account Clients
• Managing a team of 8 Marketing executives, and providing in-depth education and training to each staff member
• Working closely to monthly and yearly marketing budgets to provide the best possible financial results for MBNA
I was also seconded to several departments during my MBNA Career including Call Support, which is dealing with complex issues such as emergency card and cash requests and CHAPS payments. I also spent time within the Customer Correspondence Team, dealing with customer complaint letters and calling the customer back to clear up any issues, and I also spent a few months in the Reporting Team, which included collating all department statistics together and forwarding to Team Managers, Departmental Managers, Individual Reps and Directors, so their was always a daily update on the exact performance of the department an the bank as a whole.
Digital Marketing, Marketing, Design, Training, Management, Customer service, Service, Statistics, It, Support, Team management, Development, KPI, UP, Manager, ME
My education
1994
-
2001
Castell Alun High School
Secondary, French
Secondary, French
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