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jobs
Marketing All-Rounder With Strong Digital Background
Michael Smith
,
Kingston upon Thames, United Kingdom
Experience
Other titles
Skills
I'm offering
Experienced Marketing Generalist - with experience simultaneously managing multiple projects and campaigns.
Strong professional services background, especially finance.
Strong professional services background, especially finance.
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - ?
job
Head of Marketing
Will It Make The Boat Go Faster.
Will It Make The Boat Go Faster? are a management consultancy who specialise in helping businesses to improve their performance. As Head of Marketing I've been responsible for creating and delivering the marketing strategy for the entire business, generating leads, and owning the brand.
• Created marketing strategy and plan for 2019 and for 2020, successfully managing the budget in that time.
• Oversaw development of a new company website, personally produced all the new content and worked closely with designers to improve user journey and conversions (due to go live in Feb 2020).
• Replaced incumbent PR agency with new firm and saw a 400% increase in earned coverage, including coverage on ITV, Sunday Times and widely in the trade press. Managed relationship with both agencies.
• Ran multiple direct campaigns (direct mail and e-mail) which generated 50+ CEO/MD leads and £250k+ worth of opportunities into the sales pipeline, delivering substantial ROI.
• Created a new suite of materials for the sales team, including all new proposal decks and created updated set of brand guidelines.
• Organised and ran six events, all reaching capacity and continue to generate ROI for the business.
• Managed social media platforms, seeing a 33% organic increase in followers on our core channel (LinkedIn) generating great engagement.
• Oversaw development of large piece of thought leadership utilising primary research, creating the SME Performance Index. Oversaw production of report, and created activation plan including events, advertising, social media, and future content
• Created and curated all content for the business, including blog posts, newsletters, sales materials, presentations, web copy, direct marketing copy, social media content and more.
• Part of a project team who evaluated CRM & Marketing tools for the business and worked on implementation of the chosen platform (Hubspot).
• Created marketing strategy and plan for 2019 and for 2020, successfully managing the budget in that time.
• Oversaw development of a new company website, personally produced all the new content and worked closely with designers to improve user journey and conversions (due to go live in Feb 2020).
• Replaced incumbent PR agency with new firm and saw a 400% increase in earned coverage, including coverage on ITV, Sunday Times and widely in the trade press. Managed relationship with both agencies.
• Ran multiple direct campaigns (direct mail and e-mail) which generated 50+ CEO/MD leads and £250k+ worth of opportunities into the sales pipeline, delivering substantial ROI.
• Created a new suite of materials for the sales team, including all new proposal decks and created updated set of brand guidelines.
• Organised and ran six events, all reaching capacity and continue to generate ROI for the business.
• Managed social media platforms, seeing a 33% organic increase in followers on our core channel (LinkedIn) generating great engagement.
• Oversaw development of large piece of thought leadership utilising primary research, creating the SME Performance Index. Oversaw production of report, and created activation plan including events, advertising, social media, and future content
• Created and curated all content for the business, including blog posts, newsletters, sales materials, presentations, web copy, direct marketing copy, social media content and more.
• Part of a project team who evaluated CRM & Marketing tools for the business and worked on implementation of the chosen platform (Hubspot).
Content, Social, Go, Production, Web, Ceo, Development, Implementation, Hubspot, It, Blog, Website, Direct marketing, Sales, Social Media, User journey, Management, Leadership, Pr, Linkedin, ROI, Budget, Research, CRM, Advertising, MArketing Strategy, Marketing
2016 - 2019
job
Marketing Manager
Smith & Williamson.
After 6 months at the firm I was offered a promotion with more responsibility and covering more areas of the business including; private client investment management, private client tax services, personal financial planning, family office services, Discretionary Fund Management/Managed Portfolio Service (DFM/MPS), investment management for Charities, and our firm's Sports Group.
• Key role in the development of a firm wide campaign, aimed at generating new business leads.
• Execute coordinated, robust and innovative campaigns to support new and existing business activity, including advertising, electronic and hard copy collateral, mailings and e-mailings, liaison with PR etc.
• Work with external agencies (PR, Media, Advertising etc.) and marketing colleagues to ensure successful implementation of a campaign/project.
• Help with the transition to a more content led marketing strategy.
• Key role in the development of a firm wide campaign, aimed at generating new business leads.
• Execute coordinated, robust and innovative campaigns to support new and existing business activity, including advertising, electronic and hard copy collateral, mailings and e-mailings, liaison with PR etc.
• Work with external agencies (PR, Media, Advertising etc.) and marketing colleagues to ensure successful implementation of a campaign/project.
• Help with the transition to a more content led marketing strategy.
Marketing, MArketing Strategy, Advertising, Pr, Management, Content, Service, Support, Implementation, Development, Office, Campaign, LED, Manager
2015 - 2016
job
Direct Marketing Manager
Fresh4cast.
Fresh4cast is a high growth start-up who provide data solutions to the fresh produce industry.
• Formulation of group marketing strategy, to introduce the firm to the market and rapidly increase sales.
‣ Mapping out of market, decision makers, potential users and other stakeholders.
‣ Carrying out direct marketing programs & maintaining a healthy sales funnel.
• Formulation of group marketing strategy, to introduce the firm to the market and rapidly increase sales.
‣ Mapping out of market, decision makers, potential users and other stakeholders.
‣ Carrying out direct marketing programs & maintaining a healthy sales funnel.
Marketing, MArketing Strategy, Sales, Direct marketing, Growth, Formulation, UP, Manager
2015 - 2015
job
Senior Marketing Executive
Guardian Stockbrokers.
• Formulated and amended marketing strategy to enhance brand and increase sales.
• Preparation of a daily pre-market report, including key news and market analysis, which was distributed to clients/prospective clients and utilised by the sales team.
• Daily creation/distribution of research and factsheets amongst brokers and marketing team.
• Face-to-face presentation of products and services to new and prospective clients, acting as the face of Guardian Stockbrokers, both in the office and on the road.
• Supporting the marketing team to help bring on new clients, through coaching and guidance.
• Internal stakeholder engagement, working closely with different teams across the business, including brokers, compliance and the direct marketing/sales team to convey information effectively and develop lasting client relationships.
• Managing workflow, working to tight deadlines and ensuring information is processed correctly.
• Preparation of a daily pre-market report, including key news and market analysis, which was distributed to clients/prospective clients and utilised by the sales team.
• Daily creation/distribution of research and factsheets amongst brokers and marketing team.
• Face-to-face presentation of products and services to new and prospective clients, acting as the face of Guardian Stockbrokers, both in the office and on the road.
• Supporting the marketing team to help bring on new clients, through coaching and guidance.
• Internal stakeholder engagement, working closely with different teams across the business, including brokers, compliance and the direct marketing/sales team to convey information effectively and develop lasting client relationships.
• Managing workflow, working to tight deadlines and ensuring information is processed correctly.
Marketing, MArketing Strategy, Coaching, Research, Sales, Direct marketing, Compliance, Workflow, Office
2013 - 2014
job
Marketing Officer
Rousseau Design.
• Maintained and developed the website, blog and social media sites.
• Created and managed external communication pieces, to both B2B & B2C including direct mail, monthly newsletters and e-mail updates to key clients.
• Ran SEO programme for the company website, improved organic ranking on Google by 9 pages.
• Ran multiple successful AdWords campaigns delivering £350k worth of opportunities into the pipeline.
Interests and Further Information
I have maintained a low single figure golf handicap for a number of years and have played other sports including football for most of my life. I hold a full, clean, UK driving license and have my own car.
• Created and managed external communication pieces, to both B2B & B2C including direct mail, monthly newsletters and e-mail updates to key clients.
• Ran SEO programme for the company website, improved organic ranking on Google by 9 pages.
• Ran multiple successful AdWords campaigns delivering £350k worth of opportunities into the pipeline.
Interests and Further Information
I have maintained a low single figure golf handicap for a number of years and have played other sports including football for most of my life. I hold a full, clean, UK driving license and have my own car.
Social Media, Marketing, Seo, B2B, B2C, Adwords, Website, Blog, Google, Social
My education
2009
-
2013
University of the West of England
Bachelors, Business Studies
Bachelors, Business Studies
2006
-
2009
Esher College
A-levels, Government & Politics, Sociology and History
A-levels, Government & Politics, Sociology and History
2001
-
2006
Richard Challoner Secondary School
GCSEs, Product Design
GCSEs, Product Design
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