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Very strong profile in building businesses and brands where businesses need to change to take an opportunity
David Brewis
,
Gloucester, United Kingdom
Experience
Other titles
Skills
I'm offering
My key area of expertise in Marketing is in developing brands – some of them multi million pound ones.
I've worked at Director level and in various size companies from multinational to two person SME often in situations requiring change so I have used the full range of marketing communication tools.
So I do have hands on experience in the nitty gritty SME world particularly in not only how to use the tools available to create and run marketing programmes but also in financial management, business funding, operations, e-commerce and the use of social media to develop business.
Strong in understanding what can deliver a sustainable point of difference for a brand and delivering a marketing programme to market, I have also applied Marketing and Management disciplines in a very wide range of sectors including ambient and frozen food, petfood, public transport, retail and professional sport.
I've worked at Director level and in various size companies from multinational to two person SME often in situations requiring change so I have used the full range of marketing communication tools.
So I do have hands on experience in the nitty gritty SME world particularly in not only how to use the tools available to create and run marketing programmes but also in financial management, business funding, operations, e-commerce and the use of social media to develop business.
Strong in understanding what can deliver a sustainable point of difference for a brand and delivering a marketing programme to market, I have also applied Marketing and Management disciplines in a very wide range of sectors including ambient and frozen food, petfood, public transport, retail and professional sport.
Markets
United Kingdom
Links for more
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Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
? - ?
job
Commercial Director
Aunt Bessie's Ltd.
Responsible for Marketing Strategy and Communications.
Lead the team that developed the Aunt Bessie brand from zero. Developed strategic
business plan to change nature of business and then the Marketing Strategy to build
brand before effectively applying full set of marketing disciplines within relatively
limited budget. Later sold to Nomad Foods for a reported £210m.
Lead the team that developed the Aunt Bessie brand from zero. Developed strategic
business plan to change nature of business and then the Marketing Strategy to build
brand before effectively applying full set of marketing disciplines within relatively
limited budget. Later sold to Nomad Foods for a reported £210m.
Marketing, MArketing Strategy, Budget
? - ?
job
Marketing and Sales Director
Edward Baker Ltd.
Responsible for Marketing Strategy and Communications.
Launched Baker's Complete brand using limited marketing budget very effectively.
Success enabled brand to be sold to Ralston Purina.
Built new relationships with multiple grocers, managed revenue streams and lead an
internal team to devise and deliver cost savings.
2
Launched Baker's Complete brand using limited marketing budget very effectively.
Success enabled brand to be sold to Ralston Purina.
Built new relationships with multiple grocers, managed revenue streams and lead an
internal team to devise and deliver cost savings.
2
Marketing, MArketing Strategy, Budget, Marketing and sales, Sales
? - ?
job
Director of Marketing Communications
MFI plc.
Part of the team moving MFI, at the time a FTSE 100 member, from sale based to lifestyle retailer. Managed full range of in-store and external media communications with a full communications team. Significant budget.
Marketing, Budget
? - ?
job
Sales & Marketing Director
Sundora Ltd.
Developed new vision/strategy at a time of great pressure on the business as part of a new top management team.
Made changes to business processes in key areas and retained own label turnover, where great appreciation of commercial issues relating to product viability and cost
is crucial, at a time of great competitive and multiple retail activity.
Result: £25m turnover preserved enabling the business to be sold by its VC owners.
Made changes to business processes in key areas and retained own label turnover, where great appreciation of commercial issues relating to product viability and cost
is crucial, at a time of great competitive and multiple retail activity.
Result: £25m turnover preserved enabling the business to be sold by its VC owners.
Marketing, Retail, Management, Sales, Processes
2008 - 2019
job
Business Services Manager
Clear Links Support Ltd.
Initially Business Services Manager now more concentrated on Finance in a business supplying support workers to disabled students in HE & FE.
The business has concentrated on building the best reputation in an increasingly difficult market as restrictions to Government spending on Disabled Student Allowance have made the trading environment more difficult.
Has provided a great demonstration of the importance of reputation in the education sector and the importance of word of mouth communication.
The business has concentrated on building the best reputation in an increasingly difficult market as restrictions to Government spending on Disabled Student Allowance have made the trading environment more difficult.
Has provided a great demonstration of the importance of reputation in the education sector and the importance of word of mouth communication.
Financial Management
2001 - 2001
job
Consultant
United Research Ltd.
US based business specialising in process improvement often in difficult, turnaround situations.
Worked on site with a public sector transport company leading a joint consultancy/client team to improve engineering process in a business rescue situation.
Worked on site with a public sector transport company leading a joint consultancy/client team to improve engineering process in a business rescue situation.
Business Consultant, Team Leadership, Team management
1998 - 2001
job
Consultant
SMRC Ltd & Sportswise.
Managed marketing research programmes for clients and also set up a specialist sport division. Clients ranged from food manufacturing to professional football.
Market research, Business development
1979 - 1988
job
Marketing Manager
Rowntree Mackintosh plc.
Revitalising established household brands like Smarties, Aero,
Rowntree Fruit Pastilles, Polo Mints using a full range of brand development and marketing communication tools. And introduced the Blue Smartie into the UK!
Rowntree Fruit Pastilles, Polo Mints using a full range of brand development and marketing communication tools. And introduced the Blue Smartie into the UK!
Social Media, Marketing, Email marketing, E-commerce, Business Management, Management, Website, Organization, Online, Manager, Social
My education
1973
-
1977
Magdalen College, Oxford
MA Natural Science, Chemistry
MA Natural Science, Chemistry
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