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Positive, proactive, self-motivated and results focused, with eight years' experience of successful brand and marketing communications for well-known financial services brands.
Laura Claire
,
surrey, United Kingdom
Experience
Other titles
Skills
I'm offering
Over Five years' experience producing content and collateral for FCA regulated products. Collaborating with internal stakeholders and external agencies in the thinking, creation and execution of engaging, creative marketing strategies. Recently completed part-time Masters in Strategic Marketing achieving the grade of distinction. Thesis academically published in the Journal of Financial Services Marketing.
Markets
United Kingdom
Language
English
Fluently
French
Good
Ready for
Ongoing relation / part-time
Full time contractor
Available
My experience
2016 - 2018
job
Marketing Manager - Retention
Premium Credit.
Premium Credit are the No. 1 provider of insurance premium finance in the UK & Ireland. As a private equity owned company, this fast-paced role is responsible for driving the businesses 5-year commercial plan. This included the development and ownership of the company-wide strategy for retention reporting progress directly to senior management and Exco. Working to identify leakages within the customer journey flow and exploit profit-driving opportunities. Leading to the creation and delivery of data-driven broker and D2C campaigns. Managing content creation from concept to copy across B2B blog, newsletter, communications, brochureware & social media.
Key achievements:
• Developed and implemented 8 stream retention strategy, managing programme progress company-wide and reporting to Exco.
• Created company content plan including writing PR & articles placed in B2B journals 'The Broker' & 'CCI Journal'.
• Customer journey improvements generated a combined £1.5m in incremental net advances in 2017.
• Price-based broker promotion drove incremental £638k of new business.
• Broker consultancy programme generated £25.6m incremental in 2017 including 6 case studies for roll out
Key Responsibilities:
✓ Direct line management of Marketing Executive.
✓ Implement test and learn activities to continually improve campaign activity across multiple channels
✓ Drive commercial performance through the retention strategy
✓ Conduct customer and market research in order to identify market requirements for current and future products.
✓ Monitor competitor behaviour adjusting plans as appropriate.
Key achievements:
• Developed and implemented 8 stream retention strategy, managing programme progress company-wide and reporting to Exco.
• Created company content plan including writing PR & articles placed in B2B journals 'The Broker' & 'CCI Journal'.
• Customer journey improvements generated a combined £1.5m in incremental net advances in 2017.
• Price-based broker promotion drove incremental £638k of new business.
• Broker consultancy programme generated £25.6m incremental in 2017 including 6 case studies for roll out
Key Responsibilities:
✓ Direct line management of Marketing Executive.
✓ Implement test and learn activities to continually improve campaign activity across multiple channels
✓ Drive commercial performance through the retention strategy
✓ Conduct customer and market research in order to identify market requirements for current and future products.
✓ Monitor competitor behaviour adjusting plans as appropriate.
Finance, Social, Manager, Campaign, Insurance, Retention, Development, Net, Blog, Content, Social Media, Test, Management, Pr, B2B, Market research, Research, Content creation, Writing, Marketing
2015 - 2016
job
Marketing Manager
H&T Finance.
Responsible for development, maintenance and implementation of marketing strategies to meet agreed company objectives and budget- specifically new customer acquisition. Leading the roll out of strategic campaigns and POS support to 193 retail stores nationwide. Writing, design-directing and overseeing the production of compliant materials within a strict FCA regulated environment whilst monitoring, reviewing and reporting on all marketing activity and results to drive improved ROI. Overseeing the social media strategy across 9 SM profiles and media coverage across all available media in conjunction with team's PR Exec and external agency.
Key achievements:
• Performed brand audit, re-creation and evolution adjusting to fit an appropriate Masterbrand architecture suitable for the company and its B2C and B2B service offerings.
• Increased campaign, POS and print efficiency implementing a strictly-governed supplier along with system access rolled out to all 193 retail stores.
• Moulding and leading a challenging team left in disarray from a substantial period without senior management.
Key Responsibilities:
✓ Direct line management for Marketing Department include PR, in-house graphic design and social media.
✓ Develop and implement marketing strategy and projects for new and existing products to meet company objectives.
✓ Manage all aspects of POS development.
Key achievements:
• Performed brand audit, re-creation and evolution adjusting to fit an appropriate Masterbrand architecture suitable for the company and its B2C and B2B service offerings.
• Increased campaign, POS and print efficiency implementing a strictly-governed supplier along with system access rolled out to all 193 retail stores.
• Moulding and leading a challenging team left in disarray from a substantial period without senior management.
Key Responsibilities:
✓ Direct line management for Marketing Department include PR, in-house graphic design and social media.
✓ Develop and implement marketing strategy and projects for new and existing products to meet company objectives.
✓ Manage all aspects of POS development.
Pr, Social, Manager, Production, Audit, Campaign, Development, Monitoring, Pos, Implementation, Support, Architecture, Service, Management, Social Media, ROI, Audit, Print, B2C, Budget, B2B, Graphic design, Retail, Writing, MArketing Strategy, Design, Marketing
2012 - 2015
job
Marketing Communications Executive
Legal & General Corporate Pensions.
Developing and implementing research-informed pre and post- sales marketing plans and providing project support on time and to budget. Helping to ensure our employer/adviser/employee engagement proposition is market competitive and supports business targets whilst complying with brand and FCA regulatory requirements. To create and maintain a range of pensions collateral including promotional and product marketing items. Responsibility developed from a Marketing Services Executive role focused on creation, co-ordination and management of transactional and direct mail campaigns including supplier and mailing house management and governance.
Key achievements:
• Successfully planned and implemented a large scale post-sale client-branded variable mailing to tight deadline
• Introduced and led new pension re-enrolment initiatives receiving positive feedback from our most valued clients - M&S, Sainsburys, Co-op
• Turned around a number of critical issues with initial auto-enrolment print and mailing projects setting up MI, customer dissatisfaction procedures, further research and monitoring through issues log
Key Responsibilities:
✓ Develop re-enrolment pensions strategy and plans that lower opt out levels and increase contributions
✓ Develop and deliver all creative for auto-enrolment of pensions in line with regulator and client requirements
✓ Work with internal project teams providing all aspects of the marketing mix
Key achievements:
• Successfully planned and implemented a large scale post-sale client-branded variable mailing to tight deadline
• Introduced and led new pension re-enrolment initiatives receiving positive feedback from our most valued clients - M&S, Sainsburys, Co-op
• Turned around a number of critical issues with initial auto-enrolment print and mailing projects setting up MI, customer dissatisfaction procedures, further research and monitoring through issues log
Key Responsibilities:
✓ Develop re-enrolment pensions strategy and plans that lower opt out levels and increase contributions
✓ Develop and deliver all creative for auto-enrolment of pensions in line with regulator and client requirements
✓ Work with internal project teams providing all aspects of the marketing mix
Marketing, Research, Budget, Print, Management, Employee Engagement, Sales, Support, Monitoring, Regulatory, Pension, LED, UP
2012 - 2012
job
Assistant Marketing Manager
Monitise Plc.
Monitise is a global leader in Mobile banking, payments and commerce. Role assisting the Head of Marketing, planning and implementing global campaigns via our teams in America and Indonesia. Managing suppliers and agencies to develop on-brand promotional materials as well as planning and writing copy for the online journey and social media platforms.
Key achievements:
• Created and arranged advertising, promotional collateral and an internal team for a high profile O2 corporate rugby event within a 10 day deadline
• Managed all elements of the marketing mix for Monitise annual report and stakeholder/investor event in time and budget
• Designed social media strategy and branded chosen platforms
Key Responsibilities:
✓ Co-creation of brand marketing and campaign plans
✓ Creating and successfully integrating below the line brand plans - new office branding
✓ Working alongside agencies to create engaging promotional literature within brand and to budget
Key achievements:
• Created and arranged advertising, promotional collateral and an internal team for a high profile O2 corporate rugby event within a 10 day deadline
• Managed all elements of the marketing mix for Monitise annual report and stakeholder/investor event in time and budget
• Designed social media strategy and branded chosen platforms
Key Responsibilities:
✓ Co-creation of brand marketing and campaign plans
✓ Creating and successfully integrating below the line brand plans - new office branding
✓ Working alongside agencies to create engaging promotional literature within brand and to budget
Social Media, Marketing, Branding, Advertising, Writing, Budget, Event, Banking, Office, Campaign, Online, Manager, Social
2010 - 2012
job
Marketing Executive
The Association of Accounting Technicians.
Brand
Initial graduate role managing the online customer journey copywriting, branding and creating webpages and email campaigns. Managing suppliers through governance and audits. Promotion to Brand Executive focused on member retention whilst upholding all aspects of brand and house style. Planning and implementing nationwide and global multi-channel campaigns whilst providing marketing support and collateral creation for an on-going series of high-profile and CBT events.
Initial graduate role managing the online customer journey copywriting, branding and creating webpages and email campaigns. Managing suppliers through governance and audits. Promotion to Brand Executive focused on member retention whilst upholding all aspects of brand and house style. Planning and implementing nationwide and global multi-channel campaigns whilst providing marketing support and collateral creation for an on-going series of high-profile and CBT events.
Marketing, Copywriting, Branding, Support, Retention, Online
My education
2014
-
2015
Kingston University
MSc, Strategic Marketing
MSc, Strategic Marketing
2007
-
2010
The University of Lancaster
Bachelors, Media
Bachelors, Media
2005
-
2007
Form College
Secondary, English Language & Literature, Film Studies, Art
Secondary, English Language & Literature, Film Studies, Art
2000
-
2005
Wallington High School for Girls
G C S Es, Include (Minor in Maths, French)
G C S Es, Include (Minor in Maths, French)
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