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Email Developer and Email Marketing specialist, with a strong background in configuring email channels and training others
Rémi FLORUSSE
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
A creative and proactive email marketer, experienced with face-paced environments, able to quickly
assimilate processes and build strong relationships with team members and stakeholders. Also an established
team leader with the ability to adapt to take on new challenges.
assimilate processes and build strong relationships with team members and stakeholders. Also an established
team leader with the ability to adapt to take on new challenges.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Spanish
Good
French
Fluently
Ready for
Larger project
Full time contractor
Available
My experience
2019 - 2019
freelance
Salesforce Marketing Cloud Consultant
Sapient i7 - Field.
UK
ᴼ As a consultant: implementation of Salesforce Marketing Cloud solutions and consulting for
clients from different industries.
ᴼ Examples of projects: implementation and customisation of Interaction Studio for a deals and vouchers company, creation of content blocks in Content Builder for a travel company,
configuration of Marketing Cloud (mainly Content Builder, Mobile Studio, Journey Builder) for a
tobacco company and implementation of internal processes to manage their 40+ markets and their
use of the platform.
ᴼ As a consultant: implementation of Salesforce Marketing Cloud solutions and consulting for
clients from different industries.
ᴼ Examples of projects: implementation and customisation of Interaction Studio for a deals and vouchers company, creation of content blocks in Content Builder for a travel company,
configuration of Marketing Cloud (mainly Content Builder, Mobile Studio, Journey Builder) for a
tobacco company and implementation of internal processes to manage their 40+ markets and their
use of the platform.
Marketing, Cloud, Salesforce, Consulting, Content, Implementation, Salesforce marketing cloud, Processes
2017 - 2019
job
Email Developer & Team Leader
J.P. Morgan Asset Management - Field.
UK
o As a team leader: implementation of new processes to improve the handling of BAU pieces,
recruitment and training of new team members, point of contact for the stakeholders and senior
management for performance analytics, consulting, launch of new campaigns or projects, point of escalation for internal and external team members, point of contact for the self-served CE teams to improve their use of the platforms and their campaigns, point of contact for our internal SFMC
Tech team for project management.
o As the lead developer: overseeing of the development of newsletters and microsites, using
HTML, CSS and JavaScript, delivered to our stakeholders. Development and implementation of new features for our microsites and participation in the development our new templates (emails and microsites). Brand guardian of the email channel.
o As a project manager: management of projects to improve our ESP (Salesforce Marketing Cloud) either on the development side or on CRM side (Salesforce CRM), in an Agile environment.
o As a team leader: implementation of new processes to improve the handling of BAU pieces,
recruitment and training of new team members, point of contact for the stakeholders and senior
management for performance analytics, consulting, launch of new campaigns or projects, point of escalation for internal and external team members, point of contact for the self-served CE teams to improve their use of the platforms and their campaigns, point of contact for our internal SFMC
Tech team for project management.
o As the lead developer: overseeing of the development of newsletters and microsites, using
HTML, CSS and JavaScript, delivered to our stakeholders. Development and implementation of new features for our microsites and participation in the development our new templates (emails and microsites). Brand guardian of the email channel.
o As a project manager: management of projects to improve our ESP (Salesforce Marketing Cloud) either on the development side or on CRM side (Salesforce CRM), in an Agile environment.
Salesforce, Processes, Manager, Development, Lead developer, Salesforce marketing cloud, Implementation, Developer, Recruitment, Analytics, Management, Consulting, Javascript, Cloud, Agile, Training, CRM, Project Manager, HTML/CSS/Javascript, Project Management, Html, Css, Marketing
2015 - 2015
job
CRM Executive and Affiliate Manager
Monarch Travel Group - Field.
UK
o Management of the CRM programme, the newsletters and the affiliate programme.
o CRM: Management of the weekly newsletters for Cosmos Holidays and Monarch Holidays -
copy writing, design and briefing to the design agency and the deployment agency. Management of the behavioural and transactional emails (design and copy). Data management to 1) improve
the email marketing campaigns, 2) build weekly and monthly reports and 3) build a new CRM
programme to improve the customers' journey and experience. Management of the email channel
budget.
o Affiliation: overseeing of the affiliate programme - creation and improvement of the relationship with the affiliates, weekly liaison about offers and discounts via direct emails and newsletters.
Budget management for the affiliate channel and booking of specific placements for specific
deals and/or exclusive ones.
Achievement: CRM: improvement of the email campaigns design and results, design and publication
of a preference centre, creation of a new CRM programme - Affiliation: implementation of an affiliate
newsletter, improvement of our relationship with the affiliate especially the top 15, improvement of the revenues (+200% since April 2015 / +64% since 2014).
o Management of the CRM programme, the newsletters and the affiliate programme.
o CRM: Management of the weekly newsletters for Cosmos Holidays and Monarch Holidays -
copy writing, design and briefing to the design agency and the deployment agency. Management of the behavioural and transactional emails (design and copy). Data management to 1) improve
the email marketing campaigns, 2) build weekly and monthly reports and 3) build a new CRM
programme to improve the customers' journey and experience. Management of the email channel
budget.
o Affiliation: overseeing of the affiliate programme - creation and improvement of the relationship with the affiliates, weekly liaison about offers and discounts via direct emails and newsletters.
Budget management for the affiliate channel and booking of specific placements for specific
deals and/or exclusive ones.
Achievement: CRM: improvement of the email campaigns design and results, design and publication
of a preference centre, creation of a new CRM programme - Affiliation: implementation of an affiliate
newsletter, improvement of our relationship with the affiliate especially the top 15, improvement of the revenues (+200% since April 2015 / +64% since 2014).
Marketing, Design, Writing, CRM, Email marketing, Budget, Data management, Deployment, Management, Implementation, Affiliate, Booking, Manager
2014 - 2015
job
Email Marketing Manager
Green Man Gaming - Field.
UK
o Supervision of the Email channel for 2 video game platforms: Green Man Gaming (Online retail) and Playfire (Online community).
o Operation: management of the ESPs (Emarsys, Adobe Campaign, MailChimp) - campaigns set
up, copy writing, template building, testing, scheduling and sending all Email campaigns. Regular
cleanup of the opt-in database via an Inactive Opt-In campaign.
o Strategy: targets definition and strategy, creation and management of different programs
(Welcome Program, Buyers, Churn).
o Transactional emails: update and improvement of all the transactional emails.
Achievement: improvement of the open rate (20.2% to 27.1%) and the click rate (3.4% to 10%), implementation of a newsletter strategy for Playfire (creation of the template, implementation of the strategy - with a 29% open rate and a 6.5% click rate) implementation and use of a new ESP
(including ramp-up and delivery rate and speed improvement).
o Supervision of the Email channel for 2 video game platforms: Green Man Gaming (Online retail) and Playfire (Online community).
o Operation: management of the ESPs (Emarsys, Adobe Campaign, MailChimp) - campaigns set
up, copy writing, template building, testing, scheduling and sending all Email campaigns. Regular
cleanup of the opt-in database via an Inactive Opt-In campaign.
o Strategy: targets definition and strategy, creation and management of different programs
(Welcome Program, Buyers, Churn).
o Transactional emails: update and improvement of all the transactional emails.
Achievement: improvement of the open rate (20.2% to 27.1%) and the click rate (3.4% to 10%), implementation of a newsletter strategy for Playfire (creation of the template, implementation of the strategy - with a 29% open rate and a 6.5% click rate) implementation and use of a new ESP
(including ramp-up and delivery rate and speed improvement).
Implementation, UP, Manager, Online, Campaign, Community, Supervision, Testing, Adobe, Marketing, Management, Database, Mailchimp, Retail, Email marketing, Video, Writing
2011 - 2014
job
Online Marketing Assistant/Campaign manager
GIMO Global Interactive Marketing Online Ltd.
UK
o Emailing campaign manager: I am in charge of all the emailing campaigns for my product, from the brief to the sending. After deciding about the offer and writing the brief, I request a design (or do it myself). I then generate the email templates using HTML and CSS code in Dreamweaver and analyse the results in the testing phase. I also take decision to improve the results using our
KPI. In addition, I create and implement cross marketing campaigns for unreachable targets using the same processes.
o Blog campaign manager: I create and implement the blog promotions for the same product
(creation and implementation of contests, tournaments, quizzes and special promotions).
o Online campaign manager: my functions include also the creation and the implementation of the special campaigns of my product to improve the retention. I have to decide about the proper
strategy according to the objectives, create and implement the promotions, and use properly all
our channels (the website tools, the blog, Facebook etc.) to insure the perfect visibility and maximise the ROI.
o Project manager: from time to time, I have to manage certain projects to improve the navigation on the website, to enhance the security, and to improve our conversion and retention rates.
o Social media campaign manager: I manage the English Facebook page of my product. I create and implement campaigns or simple posts to enhance the customers' retention and their presence
on the page.
Achievement: improvement of the email open rate (30% to 60%), improvement of our click-through-
open rate (15% to 30%), implementation of new onsite and special promotions, implementation of responsive email templates
o Emailing campaign manager: I am in charge of all the emailing campaigns for my product, from the brief to the sending. After deciding about the offer and writing the brief, I request a design (or do it myself). I then generate the email templates using HTML and CSS code in Dreamweaver and analyse the results in the testing phase. I also take decision to improve the results using our
KPI. In addition, I create and implement cross marketing campaigns for unreachable targets using the same processes.
o Blog campaign manager: I create and implement the blog promotions for the same product
(creation and implementation of contests, tournaments, quizzes and special promotions).
o Online campaign manager: my functions include also the creation and the implementation of the special campaigns of my product to improve the retention. I have to decide about the proper
strategy according to the objectives, create and implement the promotions, and use properly all
our channels (the website tools, the blog, Facebook etc.) to insure the perfect visibility and maximise the ROI.
o Project manager: from time to time, I have to manage certain projects to improve the navigation on the website, to enhance the security, and to improve our conversion and retention rates.
o Social media campaign manager: I manage the English Facebook page of my product. I create and implement campaigns or simple posts to enhance the customers' retention and their presence
on the page.
Achievement: improvement of the email open rate (30% to 60%), improvement of our click-through-
open rate (15% to 30%), implementation of new onsite and special promotions, implementation of responsive email templates
Email templates, Social, Manager, Processes, Online, Responsive, Campaign, Retention, KPI, Testing, Implementation, It, Security, Social Media, Blog, Website, ROI, Facebook, Project Manager, HTML/CSS/Javascript, Writing, Online Marketing, Design, Html, Css, Marketing
My education
2009
-
2010
INSEEC Business School of Bordeaux
Masters, Communication and Advertising
Masters, Communication and Advertising
2007
-
2008
IAE of Reunion Island France
Masters, Company Management and Administration
Masters, Company Management and Administration
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