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Junior
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0
jobs
Social media savvy specializing in campaigns and influencer marketing
Giulia Salerno
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
- Creative and data-driven social media campaigns
- Social Media marketing consultations and channel analysis.
- Social Media marketing strategy
- Community management
- Social Media posts (incl. visuals and copywriting)
- Influencer marketing strategy, outreach, contracting etc.
- Social Media marketing consultations and channel analysis.
- Social Media marketing strategy
- Community management
- Social Media posts (incl. visuals and copywriting)
- Influencer marketing strategy, outreach, contracting etc.
Markets
United States
United Kingdom
Language
English
Fluently
Spanish
Good
French
Good
Italian
Fluently
Ready for
Ongoing relation / part-time
Available
My experience
2017 - ?
job
Social Media & Content Executive (current job)
Hostelworld Group LTD.
- Social Media strategy implementation and execution
- Strategy, planning and execution of campaigns on social media (organic & paid)
- Social media and content budgets management
- Create, implement, execute and maintain a content strategy.
- SEO for the Italian blog
- Freelancers recruitment (i.e copywriters, photographers, videographers) to create engaging and relevant content to Hostelworld's target audience
- Influencer Marketing: researching, analyzing, choosing, contacting, building a trustworthy relationship and working with influencers, in order to maximize Hostelworld exposure through their social media channels (tool used: Traackr).
- Building and managing social media, blog traffic & content team reporting system
- Reporting weekly and monthly on social media results and trends, blog traffic and content production (Social Bakers; Facebook Ads Manager; Facebook and Instagram Insights; Omniture; Ad Hoc Analysis)
- Planning and execution of international marketing campaigns
- Collaborating with SEO & Design Departments to create ad hoc blog and social media content
- Collaborating with PR department to help craft and shape messages for both internal and external audiences
- Collaborating with CRM team for weekly and monthly newsletters
- Strategy, planning and execution of campaigns on social media (organic & paid)
- Social media and content budgets management
- Create, implement, execute and maintain a content strategy.
- SEO for the Italian blog
- Freelancers recruitment (i.e copywriters, photographers, videographers) to create engaging and relevant content to Hostelworld's target audience
- Influencer Marketing: researching, analyzing, choosing, contacting, building a trustworthy relationship and working with influencers, in order to maximize Hostelworld exposure through their social media channels (tool used: Traackr).
- Building and managing social media, blog traffic & content team reporting system
- Reporting weekly and monthly on social media results and trends, blog traffic and content production (Social Bakers; Facebook Ads Manager; Facebook and Instagram Insights; Omniture; Ad Hoc Analysis)
- Planning and execution of international marketing campaigns
- Collaborating with SEO & Design Departments to create ad hoc blog and social media content
- Collaborating with PR department to help craft and shape messages for both internal and external audiences
- Collaborating with CRM team for weekly and monthly newsletters
Social media copywriting, Copywriting, Content marketing, Communication, Digital communication, Seo, Wordpress, Digital Marketing, Social Media, Social media strategies, Digital and social campaigns, Social media management, Social media content, Advertising on social media, Branding, Tone-of-voice, Concept Development, Project Management, Influencer marketing, Social Media Marketing
2019 - 2019
project
The Moon Cycle Experience
Hostelworld Group LTD.
Co-lead social media marketing campaign for the launch of a newly opened hostel in Koh Samui, Thailand.
Università degli Studi di Padova
Social Media Marketing, Digital and social campaigns, Marketing Campaigns, Social media copywriting, Advertising on social media, Social media content, Event management, Event planner, Event project management, Relationships, Project Management, Concept Development
2019 - 2019
project
20 Years Young
Hostelworld Group LTD.
I was in charge of the Influencer Strategy for my company's biggest campaign of the year; on the occasion of the 20th anniversary, we organised 20 parties in 20 consecutive days in 20 different countries around the world. I handpicked 20 influencers for each destination, after thoroughly analysing channels and media kits of more than 100 candidates.
20 Instagram live streams, high-quality content produced throughout the campaign, solid relationships established with international and diverse content creators.
Università degli Studi di Padova
20 Instagram live streams, high-quality content produced throughout the campaign, solid relationships established with international and diverse content creators.
Influencer marketing, Communication, Social Media, Instagram Marketing, Advertising on social media, Social Media Marketing, Content creation, MArketing Strategy, Social media ads
My education
2013
-
2017
Università degli Studi di Padova
Bachelor, Communication and Marketing
Bachelor, Communication and Marketing
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