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jobs
Tailor made marketing and communications strategies for e-commerce businesses
Selin Obdan
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I offer 360 marketing and communications solutions for small e-commerce businesses. My services include content creation, branding, marketing plan, competitor analysis and Shopify basics such as; product upload and SEO.
Markets
United States
(Remote
only)
United Kingdom
France
(Remote
only)
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
French
Good
Ready for
Available
My experience
2019 - ?
job
Sales and Marketing Coordinator - Full Time
Esin Akan Ltd.
UK
✓ Developing and managing online marketing campaigns to drive relevant traffic to client sites.
✓ Ensuring that all content integrates with current SEO best practices. Continual SEO development including keyword research and site optimization.
✓ Identifying and implementing site enhancement and improvements in usability and design. Improving UX in line with analysis findings to further improve conversion rates.
✓ Overseeing upload and management of all content, products and merchandising using Shopify and integrating it with multiple marketplaces.
✓ Developing B2C e mail campaigns including mailing lists using Mailchimp.
✓ Understanding what are the unique, compelling & differentiated selling points that will position the product offering and drive user growth.
✓ Conduct and present competitive analysis and market research. Identify industry trends and insights.
✓ Participating in the designing and manufacturing process of the products.
✓ Overseeing the new store opening requirements and strategy planning.
✓ Conduct administrative duties such as inventory management, sales tracking, purchase orders, and supplier contracts.
✓ Configured store layout and effective product placement.
✓ Manage overall team performance & growth
✓ Developing and managing online marketing campaigns to drive relevant traffic to client sites.
✓ Ensuring that all content integrates with current SEO best practices. Continual SEO development including keyword research and site optimization.
✓ Identifying and implementing site enhancement and improvements in usability and design. Improving UX in line with analysis findings to further improve conversion rates.
✓ Overseeing upload and management of all content, products and merchandising using Shopify and integrating it with multiple marketplaces.
✓ Developing B2C e mail campaigns including mailing lists using Mailchimp.
✓ Understanding what are the unique, compelling & differentiated selling points that will position the product offering and drive user growth.
✓ Conduct and present competitive analysis and market research. Identify industry trends and insights.
✓ Participating in the designing and manufacturing process of the products.
✓ Overseeing the new store opening requirements and strategy planning.
✓ Conduct administrative duties such as inventory management, sales tracking, purchase orders, and supplier contracts.
✓ Configured store layout and effective product placement.
✓ Manage overall team performance & growth
Management, Product Placement, Contracts, Online, Inventory management, Coordinator, Development, Usability & UX, Growth, KEYWORD RESEARCH, It, Content, Sales, Marketing, Mailchimp, Usability, Contracts, B2C, Shopify, Market research, Research, UX, Online Marketing, Layout, Seo, Design
2018 - ?
job
Marketing Communications & HR Marketing Specialist - Full Time
Obdan Sistem Customs Brokerage.
Turkey
✓ Identifying the operational processes of the Communication department, successfully establishing the department from scratch by creating the overall roadmap and redesigning the organizational chart,
✓ Initiating HR Marketing activities within the organization, assigning tasks and creating effective business plans; preparing the employee handbook which contains key sections and essential information regarding the company culture,
✓ Actively supporting the internal and external activities to form a better corporate structure,
✓ Attending executive meetings to create strategic planning, setting short/long term goals and actionable KPI targets,
✓ Conducting customer analysis and segmentation to collect data and insight for operational efficiency,
✓ Managing the social media presence and activity with the digital media manager,
✓ Networking with industry experts to drive brand awareness, establishing the corporate identity and creating the brand book.
✓ Identifying the operational processes of the Communication department, successfully establishing the department from scratch by creating the overall roadmap and redesigning the organizational chart,
✓ Initiating HR Marketing activities within the organization, assigning tasks and creating effective business plans; preparing the employee handbook which contains key sections and essential information regarding the company culture,
✓ Actively supporting the internal and external activities to form a better corporate structure,
✓ Attending executive meetings to create strategic planning, setting short/long term goals and actionable KPI targets,
✓ Conducting customer analysis and segmentation to collect data and insight for operational efficiency,
✓ Managing the social media presence and activity with the digital media manager,
✓ Networking with industry experts to drive brand awareness, establishing the corporate identity and creating the brand book.
Social Media, Marketing, Networking, Strategic Planning, Corporate identity, KPI, Manager, Processes, Social
2016 - 2017
internship
Patient Relations and Communications Intern - Full Time
AbbVie Pharmaceutical R&D.
Turkey
✓ Effectively organizing internal events and various meetings such as disease awareness day activities, video stream meetings, regular department meetings etc.,
✓ Managing the relations with the agency, operating all activities regarding visuals and potential marketing channels by finalizing campaign details and ensuring that the interviews of the CEO are presented through right channels,
✓ Responsible for generating quality content regarding internal communication tools such as intranet, monthly e-bulletin, intranet TV and organizational announcements; organizing annual meetings in coordination with the HR department,
✓ Supporting organizational events such as press meetings and disease awareness day activities, organizing the Patient School Activity by collaborating with physicians, NGOs, universities and government institutions,
✓ Collaborating with non-profit organizations, organizing meeting with patients and physicians to initiate events that will increase awareness; creating different NGOs projects that focus on medicine restrictions.
✓ Effectively organizing internal events and various meetings such as disease awareness day activities, video stream meetings, regular department meetings etc.,
✓ Managing the relations with the agency, operating all activities regarding visuals and potential marketing channels by finalizing campaign details and ensuring that the interviews of the CEO are presented through right channels,
✓ Responsible for generating quality content regarding internal communication tools such as intranet, monthly e-bulletin, intranet TV and organizational announcements; organizing annual meetings in coordination with the HR department,
✓ Supporting organizational events such as press meetings and disease awareness day activities, organizing the Patient School Activity by collaborating with physicians, NGOs, universities and government institutions,
✓ Collaborating with non-profit organizations, organizing meeting with patients and physicians to initiate events that will increase awareness; creating different NGOs projects that focus on medicine restrictions.
Marketing, Video, Content, TV, Ceo, Campaign, Internal
2015 - 2016
internship
Intern - Part Time
ArPr Communication Consultancy.
Turkey
✓ Supporting the operational activities regarding press release and other communication tools, contacting companies and key players to generate sponsorship opportunities for events,
✓ Periodically preparing detailed media reports and analysis for various company customers, also reporting media budgets on a monthly basis; constantly generating new ideas, identifying priorities and action plans for each costumer.
✓ Supporting the operational activities regarding press release and other communication tools, contacting companies and key players to generate sponsorship opportunities for events,
✓ Periodically preparing detailed media reports and analysis for various company customers, also reporting media budgets on a monthly basis; constantly generating new ideas, identifying priorities and action plans for each costumer.
Sponsorship, Internal
My education
2018
-
2019
Queen Mary University of London
Masters, Marketing
Masters, Marketing
2014
-
2015
Lumière University Lyon 2
N/a, Information and Communication
N/a, Information and Communication
2012
-
2016
Istanbul Bilgi University
N/a, Media and Communication Studies
N/a, Media and Communication Studies
2007
-
2012
Saint Benoit French School
HighSchoolOrEquivalent, Ballet License
HighSchoolOrEquivalent, Ballet License
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