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Strong experience in consulting, business analysis, financial analysis, consulting and business development for all sized companies
Sonia Serrano Ortega
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I have had all kind of professional experiences, as self-employed for small and medium companies to multinational multi-cultural entities. Flexible approach, quick learner and grasp the essentials of a business situation.
Very good at analysis of documentation and number crunching, and offering a synthesized and value-added approach to the main points.
Native speaker Spanish language.
Very good at analysis of documentation and number crunching, and offering a synthesized and value-added approach to the main points.
Native speaker Spanish language.
Markets
United Kingdom
Language
English
Fluently
Spanish
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2012 - ?
freelance
Independent consultant
SMALL AND MEDIUM COMPANIES and THE CITIZEN ADVICE BUREAU.
(UK).
• Provide analytical advice and decision support to businesses accounting on a project basis (Freelance), Newline
Associates Ltd, Bluebird Care Wandsworth, etc.
• Volunteer to the CAB in different projects and training materials for the Financial Training Capabilities project.
• Collaborate with management to ensure that proposed solutions meeting defined project specifications and needs.
• Provide analytical advice and decision support to businesses accounting on a project basis (Freelance), Newline
Associates Ltd, Bluebird Care Wandsworth, etc.
• Volunteer to the CAB in different projects and training materials for the Financial Training Capabilities project.
• Collaborate with management to ensure that proposed solutions meeting defined project specifications and needs.
Training, Management, Support
2009 - 2011
job
Head of Consulting and Business Development
MEDYSIF.
Spain.
• Strategically led consulting projects and developed new sources of income for Medysif- a Spanish consulting firm
specialized in the Financial Services.
• Pioneered in the analysis and optimization of usage of market data information by Banks and other Financial Entities.
• Developed business plans for possible institutional investors with interest in taking a shareholding in the Group, and presentations in response to tenders for projects in areas of public sponsorship.
• Integrated business solutions with organizational goals while reaching consensus of the stakeholders.
• Strategically led consulting projects and developed new sources of income for Medysif- a Spanish consulting firm
specialized in the Financial Services.
• Pioneered in the analysis and optimization of usage of market data information by Banks and other Financial Entities.
• Developed business plans for possible institutional investors with interest in taking a shareholding in the Group, and presentations in response to tenders for projects in areas of public sponsorship.
• Integrated business solutions with organizational goals while reaching consensus of the stakeholders.
Business development, Consulting, Development, Sponsorship, LED
2008 - 2008
job
Deputy to Financial Director
HOTUSA HOTELS.
Spain
• Solely responsible for the International Financial Expansion of the Group.
• Identified and approached institutional investors by inviting them to acquire the asset property in Europe.
• Created individual Sales Brochures for each project and corresponding Business Plans, detailed the Cash flows and estimated rents to be paid to rent the business.
• Utilized interpersonal communication skill to support the negotiations for a 125 MM Eur. Syndicate Loan to finance 3
New Hotels in Germany.
• Overhauled and designed corrective plans for short-term finance and Treasury management.
• Solely responsible for the International Financial Expansion of the Group.
• Identified and approached institutional investors by inviting them to acquire the asset property in Europe.
• Created individual Sales Brochures for each project and corresponding Business Plans, detailed the Cash flows and estimated rents to be paid to rent the business.
• Utilized interpersonal communication skill to support the negotiations for a 125 MM Eur. Syndicate Loan to finance 3
New Hotels in Germany.
• Overhauled and designed corrective plans for short-term finance and Treasury management.
Management, Finance, Sales, Support, International, Treasury, Mm
2006 - 2007
job
Business Development Manager Institutional
GMAC RFC- G. Motors Group.
Spain.
Responsible for the main commercial alliance in Spain with Banesto Bank. 500MM Euros in the first year.
• Boosted the commercialization of GMAC's Mortgage Loans through the Banesto branch.
• Followed-up the operative and business implementation in the alliance with Banesto.
• Planned and coordinated the development of new products, auditing processes and technical needs for Banest
• Provided input to product and services offerings to assure they are seen as value added to the customers
• Cultivated and trained newly hired personnel and underperforming employees to increase company revenue.
• Assisted the client in implementing the plan and resolve any occasional discrepancies.
Responsible for the main commercial alliance in Spain with Banesto Bank. 500MM Euros in the first year.
• Boosted the commercialization of GMAC's Mortgage Loans through the Banesto branch.
• Followed-up the operative and business implementation in the alliance with Banesto.
• Planned and coordinated the development of new products, auditing processes and technical needs for Banest
• Provided input to product and services offerings to assure they are seen as value added to the customers
• Cultivated and trained newly hired personnel and underperforming employees to increase company revenue.
• Assisted the client in implementing the plan and resolve any occasional discrepancies.
Business development, Implementation, Development, Processes, UP, Manager
2003 - 2006
freelance
Consultant & Business Developer
GRUPO DELFOS.
Spain
Consistently awarded Company annual prize for revenues generated on customer projects.
• Developed financial model which analyzed in-depth evolution of the customer's performance in the last 5 years, with ratios, future trends and conclusions of this financial analysis.
• Analyzed processes of the Company and each one of the main business areas.
• Reviewed and identified main areas of improvement in business performance, and produced an executive report
highlighting them.
• Negotiated and signed contracts for the implementation of tailor made consulting projects.
• Assisted the client in implementing the plan and resolve any occasional discrepancies.
• Trained, mentored and coached individuals on difficult problem solving while keeping the companies vision and customers' expectations in mind.
Consistently awarded Company annual prize for revenues generated on customer projects.
• Developed financial model which analyzed in-depth evolution of the customer's performance in the last 5 years, with ratios, future trends and conclusions of this financial analysis.
• Analyzed processes of the Company and each one of the main business areas.
• Reviewed and identified main areas of improvement in business performance, and produced an executive report
highlighting them.
• Negotiated and signed contracts for the implementation of tailor made consulting projects.
• Assisted the client in implementing the plan and resolve any occasional discrepancies.
• Trained, mentored and coached individuals on difficult problem solving while keeping the companies vision and customers' expectations in mind.
Contracts, Consulting, Developer, Implementation, Contracts, Processes
2000 - 2002
freelance
Strategic Senior Consultant
CAP GEMINI ERNST&YOUNG.
Spain
For IBERIA LAE:
• Evaluated and selected key partner for a new joint venture in the multi-services business.
• Developed business plan and international expansion plans for new joint venture.
• Engaged in joint venture negotiations. Utilized resources to value strategic and monetary contributions of various
partnership structures
For Several Financial Institutions:
• Helped to define E-Strategy, E-Processes and E-infrastructure
• Benchmarked and analyzed main players in international financial markets.
• Defined future business models using financial aggregators and strategic alliances.
• Analyzed and defined services to be offered within new business models
For BSCH and BBVA Bank
• Analyzed business processes involved in the trading and settlement of securities in international markets for the implementation of a new Platform.
For IBERIA LAE:
• Evaluated and selected key partner for a new joint venture in the multi-services business.
• Developed business plan and international expansion plans for new joint venture.
• Engaged in joint venture negotiations. Utilized resources to value strategic and monetary contributions of various
partnership structures
For Several Financial Institutions:
• Helped to define E-Strategy, E-Processes and E-infrastructure
• Benchmarked and analyzed main players in international financial markets.
• Defined future business models using financial aggregators and strategic alliances.
• Analyzed and defined services to be offered within new business models
For BSCH and BBVA Bank
• Analyzed business processes involved in the trading and settlement of securities in international markets for the implementation of a new Platform.
Implementation, Infrastructure, International, Processes
1999 - 2000
job
Front Office, Back Office, Chief of Administration and Business manager
BBVA Bank.
Madrid Spain
• Six- month exposure to a rotational program in a retail office (Front Office, Back Office, Chief of Administration and Business manager).
• Six-month exposure to analyzing risk operations not delegated to branch offices. (Risk analyst in a Regional Office Cast. La Mancha - Extremadura).
• Six-month exposure to Corporate Banking (Managing a portfolio of small and medium companies).
• Six- month exposure to a rotational program in a retail office (Front Office, Back Office, Chief of Administration and Business manager).
• Six-month exposure to analyzing risk operations not delegated to branch offices. (Risk analyst in a Regional Office Cast. La Mancha - Extremadura).
• Six-month exposure to Corporate Banking (Managing a portfolio of small and medium companies).
Administration, Retail, Operations, Banking, Analyst, Office, Manager
My education
Escuela de Finanzas Aplicadas
Masters, Banking and Finance
Masters, Banking and Finance
Universidad Pontificia Comillas
Bachelors, Law & Bachelor
Bachelors, Law & Bachelor
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