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Wine & Drinks Expert | Liquid Inventor | Brand Creator | Presenter | Writer
Christopher Cooper
,
Kent, United Kingdom
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British born Christopher Cooper is one of the UK's leading wine and drinks experts.
With around 20 years experience in a wide variety of drinks industry positions; Christopher's knowledge, skills and abilities are unique amongst his peers and unrivalled in terms of what he can bring to a role, a project or a company.
Cooper's refreshingly creative yet savvy approach to drinks has earned him many accolades; whilst his unique approach to wine continues to attract many commissions to teach, write, appear and consult for countless establishments, publications and organisations.
As the Director of Drinkonomics (his creative drinks agency) Christopher has driven the drinks choices and palate preferences of conscientious consumers, premium UK diners and cutting edge bar clientele. Founded in January 2014, Drinkonomics was created as a platform to educate, innovate and remunerate in what is generally perceived as an industry that struggles to move with the times.
As a leading drinks industry entrepreneur, Cooper provides market leading wine and drinks expertise in areas of brand creativity, product innovation, content creation, business development and wine accessibility. Throughout his career, Cooper has directed some of the industry's most innovative, accessible and profitable drinks lists, projects and communications.
Media savvy and refreshingly different; Christopher combines his trademark endearing awkwardness with market leading educational brand delivery. His quirky, witty and refreshing approach to wine is a real drinks industry game changer that's perfectly suited to public speaking, teaching and broadcast media.
http://*******.***
http://*******.***
With around 20 years experience in a wide variety of drinks industry positions; Christopher's knowledge, skills and abilities are unique amongst his peers and unrivalled in terms of what he can bring to a role, a project or a company.
Cooper's refreshingly creative yet savvy approach to drinks has earned him many accolades; whilst his unique approach to wine continues to attract many commissions to teach, write, appear and consult for countless establishments, publications and organisations.
As the Director of Drinkonomics (his creative drinks agency) Christopher has driven the drinks choices and palate preferences of conscientious consumers, premium UK diners and cutting edge bar clientele. Founded in January 2014, Drinkonomics was created as a platform to educate, innovate and remunerate in what is generally perceived as an industry that struggles to move with the times.
As a leading drinks industry entrepreneur, Cooper provides market leading wine and drinks expertise in areas of brand creativity, product innovation, content creation, business development and wine accessibility. Throughout his career, Cooper has directed some of the industry's most innovative, accessible and profitable drinks lists, projects and communications.
Media savvy and refreshingly different; Christopher combines his trademark endearing awkwardness with market leading educational brand delivery. His quirky, witty and refreshing approach to wine is a real drinks industry game changer that's perfectly suited to public speaking, teaching and broadcast media.
http://*******.***
http://*******.***
Markets
United States
(Remote
only)
United Kingdom
Lithuania
(Remote
only)
Denmark
(Remote
only)
Norway
(Remote
only)
Sweden
(Remote
only)
Finland
(Remote
only)
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Industries
Language
English
Fluently
French
Good
Available
My experience
2014 - ?
job
Director
Drinkonomics Productions Limited.
Providing businesses and private clients with fresh and revitalising wine & drinks consulting.
Innovation, creativity and clarity are Christopher Cooper's philosophy as he provides refreshing guidance, inspirational expertise, on-trend forecasting and dynamic commentary for the drinks industry, media and hospitality.
Wine Buying
For all clients during this time, Christopher has achieved exceptional profitability in the face of long-term market decline. He has conceived and delivered whole departmental projects, being instrumental to their continuing success and expansion whether that be for bespoke start-up clients or multi million-pound enterprises
Auctions
As an individual with not only a high knowledge of the sorts of heritage and vintage wines that frequent auction sale rooms but also an understanding of future classics, Cooper brings to auction houses his unique wide and varied tasting knowledge that surpasses the traditional and defines a new era of wine auctioneering. Christopher is now consulting to the wine auction industry on future drinking trends and the habits of a new generation of consumable art collector/consumer.
Media, Events, PR, Marketing, R&D and Education
Christopher’s trusted position within an elite group of high achieving experts immersed within the FMCG beverage sector has led to a diverse range of commissions. His extensive knowledge, research, analysis and outstanding communication skills have informed a variety of projects and organisations across events, product launches, PR, media, product/brand development, sales & marketing strategies, as a brand ambassador, a judge and through devising and delivering education programmes
Product Development
Drinkonomics has made a recent foray into the FMCG beverage development sector in the last 12 months, conceiving drinks brands for bespoke independent start-ups.
• UK FMCG beverage market analysis by segment (alcoholic/non-alcoholic)
• Creating a one-stop-shop from product concept to full market services
• R&D for beverage products with a specialism in driving taste profiles
• Trend forecasting and understanding consumer psychology to define and grow new market segments within
the blurred lines between established drinks divisions
• Driving innovation to add value and meet evolving consumer demands to increase client’s business
• Nurturing and protecting IP
• Primary, secondary and tertiary packaging design
• Branding
• Financial analysis, forecasting and investment strategies including crowdfunding
• Developing sales & marketing strategies and budgets
• Commercial supply chain analysis and management
• Logistical and operational best practice consultation
• Securing distribution partnerships
• Contract management
• Devising sustainability and corporate responsibility strategies
Public Speaking
As a notable expert in the field of drinks, Christopher regularly speaks at trade fairs and industry events. Connecting to the modern Briton about arduous vino-culture using his easy going, engaging and informative attitude, Cooper devises talks that excite and challenge the audience leaving them wanting more.
Consumer Events
As an upshot of successfully delivering speeches for trade and industry events, Christopher is now bringing his vibrant wine-speak and creativity to consumer events.
Judging
Christopher is regularly called upon to judge industry awards from sommelier competitions to evaluating wines that shape the industry
Education
Wine education forms an integral part of Christopher’s daily routine as he continues to refresh and update his client’s
knowledge. Not only does Christopher have a passion and talent for teaching about drinks, service and beyond; but, he has carefully crafted a number of bespoke training manuals, tasting notes, courses, lectures, events and mentoring packages for hospitality clients, individuals, drinks professionals, the press, the public and wine education organisations
Media
Christopher’s burgeoning media profile is gaining pace as his commentary and palate have become increasingly well established and highly respected. With his trademark awkward edgy-ness and quirky camera confidence Christopher’s screen craft is maturing nicely alongside his commercial radio sensitivity and ability to connect to the reader through ingenious writing. Christopher doesn’t just perform; he is instrumental in cultivating innovative content for screen, radio and print
Innovation, creativity and clarity are Christopher Cooper's philosophy as he provides refreshing guidance, inspirational expertise, on-trend forecasting and dynamic commentary for the drinks industry, media and hospitality.
Wine Buying
For all clients during this time, Christopher has achieved exceptional profitability in the face of long-term market decline. He has conceived and delivered whole departmental projects, being instrumental to their continuing success and expansion whether that be for bespoke start-up clients or multi million-pound enterprises
Auctions
As an individual with not only a high knowledge of the sorts of heritage and vintage wines that frequent auction sale rooms but also an understanding of future classics, Cooper brings to auction houses his unique wide and varied tasting knowledge that surpasses the traditional and defines a new era of wine auctioneering. Christopher is now consulting to the wine auction industry on future drinking trends and the habits of a new generation of consumable art collector/consumer.
Media, Events, PR, Marketing, R&D and Education
Christopher’s trusted position within an elite group of high achieving experts immersed within the FMCG beverage sector has led to a diverse range of commissions. His extensive knowledge, research, analysis and outstanding communication skills have informed a variety of projects and organisations across events, product launches, PR, media, product/brand development, sales & marketing strategies, as a brand ambassador, a judge and through devising and delivering education programmes
Product Development
Drinkonomics has made a recent foray into the FMCG beverage development sector in the last 12 months, conceiving drinks brands for bespoke independent start-ups.
• UK FMCG beverage market analysis by segment (alcoholic/non-alcoholic)
• Creating a one-stop-shop from product concept to full market services
• R&D for beverage products with a specialism in driving taste profiles
• Trend forecasting and understanding consumer psychology to define and grow new market segments within
the blurred lines between established drinks divisions
• Driving innovation to add value and meet evolving consumer demands to increase client’s business
• Nurturing and protecting IP
• Primary, secondary and tertiary packaging design
• Branding
• Financial analysis, forecasting and investment strategies including crowdfunding
• Developing sales & marketing strategies and budgets
• Commercial supply chain analysis and management
• Logistical and operational best practice consultation
• Securing distribution partnerships
• Contract management
• Devising sustainability and corporate responsibility strategies
Public Speaking
As a notable expert in the field of drinks, Christopher regularly speaks at trade fairs and industry events. Connecting to the modern Briton about arduous vino-culture using his easy going, engaging and informative attitude, Cooper devises talks that excite and challenge the audience leaving them wanting more.
Consumer Events
As an upshot of successfully delivering speeches for trade and industry events, Christopher is now bringing his vibrant wine-speak and creativity to consumer events.
Judging
Christopher is regularly called upon to judge industry awards from sommelier competitions to evaluating wines that shape the industry
Education
Wine education forms an integral part of Christopher’s daily routine as he continues to refresh and update his client’s
knowledge. Not only does Christopher have a passion and talent for teaching about drinks, service and beyond; but, he has carefully crafted a number of bespoke training manuals, tasting notes, courses, lectures, events and mentoring packages for hospitality clients, individuals, drinks professionals, the press, the public and wine education organisations
Media
Christopher’s burgeoning media profile is gaining pace as his commentary and palate have become increasingly well established and highly respected. With his trademark awkward edgy-ness and quirky camera confidence Christopher’s screen craft is maturing nicely alongside his commercial radio sensitivity and ability to connect to the reader through ingenious writing. Christopher doesn’t just perform; he is instrumental in cultivating innovative content for screen, radio and print
Due Diligence, Creativity, International, Development, Implementation, Compliance, Service, Sourcing, Marketing, Sales, Management, Leadership, Pr, Consulting, Mentoring, Contracts, Exchange, Forecasting, Budget, Training, Business development, Tasting, Wine tasting, Education, Drinks development, Drinks innovation, Innovation, FMCG, Npd, Project Management, Change management, Copywriting, Writing, Write articles, Journalism
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