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Senior
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Senior product innovation and development professional
Danielle Lloyd
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
A knack for picking apart details and seeing how they feed into the bigger picture, I am seasoned in leading cross-functional teams in fast-paced and ambitious new product development and digital transformation projects.
Markets
United Kingdom
Links for more
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Language
English
Fluently
Italian
Good
Ready for
Larger project
Full time contractor
Available
My experience
2018 - 2019
job
Head of Product
Reed.
Worked with Innovation MD to develop the company’s innovation & product strategies, and led on the development & launch of the company’s first product, championing the lab:
• Developed the lab’s product incubator + accelerator models, pitched to & approved by the Executive Board
• Co-wrote the lab’s 2019-20 annual strategy, including the next 3 projects to tackle, approved by the Executive Board
• Led a cross-functional team of <30 to ideate & build a product that has become the company’s top business priority to date
• Wrote a program to benchmark, develop & manage product professionals in the lab
• Developed & led design sprints leading to further funding
• Developed the lab’s product incubator + accelerator models, pitched to & approved by the Executive Board
• Co-wrote the lab’s 2019-20 annual strategy, including the next 3 projects to tackle, approved by the Executive Board
• Led a cross-functional team of <30 to ideate & build a product that has become the company’s top business priority to date
• Wrote a program to benchmark, develop & manage product professionals in the lab
• Developed & led design sprints leading to further funding
Design, Development, Business strategy, Business development, Digital transformation, Npd, Stakeholder Management, Team Leadership, Recruitment, Management, Innovation, Digital innovation, Idea and concept, Agile development, Product Management, Product development
2018 - 2018
freelance
Product Strategy + Optimisation Consultant
Beauty Booking Startup.
Worked with CEO, COO and CTO of a corporate-backed start-up to optimise funnel conversion rates & increase DAU and WAU of the product, leading to securing a B round of funding:
• Reviewed raw user data to identify key problems causing product funnel issues.
• Pinpointed key audience for targeted product iteration
• Identified features & functionality in need of iteration & suggested solutions for implementation
• Reviewed raw user data to identify key problems causing product funnel issues.
• Pinpointed key audience for targeted product iteration
• Identified features & functionality in need of iteration & suggested solutions for implementation
Process Optimization, Conversion Optimization, Product strategies, Stakeholder Management, Business strategy
2018 - 2018
freelance
Product Innovation Consultant
FemTech Startup.
Worked with a first-time Founder on product, brand & marketing strategy, landing a 7-figure Seed Round from Tier 1 VCs:
• Ownership of go-to-market strategy & product positioning
• Developed comprehensive product road map & launch timeline
• Managed branding & PR agency relationships
• Shared pitching responsibility in VC & angel investment meetings
• Ownership of go-to-market strategy & product positioning
• Developed comprehensive product road map & launch timeline
• Managed branding & PR agency relationships
• Shared pitching responsibility in VC & angel investment meetings
Marketing, Branding, MArketing Strategy, Pitching, Founder, Startups, Fundraising, Go-to-market strategy, Innovation, Product development, Idea generation
2017 - 2018
freelance
Product Innovation Consultant
FMCG Corporate Innovation.
Worked with SVP of FTSE 250 company to build & scale a disruptive
product from ideation. Helped senior leadership team define new
model for rapid, iterative product innovation.
• £10m brand valuation in 8 month
• Brand won Gold at 2018 Pentawards
• Wrote decks distributed amongst the client's GMs internationally
• Managed all agency relationships and supply chain stakeholders
• Launch campaign reaching 350k< target users in 6 weeks
leading to unpaid positive reviews from 300< consumers
product from ideation. Helped senior leadership team define new
model for rapid, iterative product innovation.
• £10m brand valuation in 8 month
• Brand won Gold at 2018 Pentawards
• Wrote decks distributed amongst the client's GMs internationally
• Managed all agency relationships and supply chain stakeholders
• Launch campaign reaching 350k< target users in 6 weeks
leading to unpaid positive reviews from 300< consumers
Digital Marketing, Marketing, Innovation, Research, Leadership, Analytics, Sales, Development, Campaign, Go-to-market strategy
2016 - 2017
job
Cofounder & Head of Strategy
Treble.
Founded a B2B SaaS company to disrupt the auditing system & commercialise ethical business efforts through tech. Led data analytics & market insights, business development, stimulation of investment interest, GTM strategy & PR:
• Ongoing contracts with M&S, Superdry, Levis & Mothercare
• 10k active users on the platform in Y1
• Led commercialisation of product & business analysis
• Network management of senior stakeholders & thought leaders cross-sector, nationally & worldwide
• Pitched to members in the House of Lords & partners at corporate law firms, DLA Piper & Eversheds
• Global recognition as a thought leader in supply chain tech: Published in the academic journal Palgrave MacMillan
• Ongoing contracts with M&S, Superdry, Levis & Mothercare
• 10k active users on the platform in Y1
• Led commercialisation of product & business analysis
• Network management of senior stakeholders & thought leaders cross-sector, nationally & worldwide
• Pitched to members in the House of Lords & partners at corporate law firms, DLA Piper & Eversheds
• Global recognition as a thought leader in supply chain tech: Published in the academic journal Palgrave MacMillan
Business development, Business strategy, Npd, Product development, Innovation, Digital innovation, Saas, B2B, Mobile technology
2013 - 2015
job
Development Strategist
Int'l Aid Services.
Led on a diverse range of disruptive social impact projects through
analysing cultural & user data to develop high-level strategic plans
for some of the globe's most challenging issues:
• Collaborated with & managed international teams
• Won & wrote five strategic 2-year proposals based on cultural & behavioural research
• Secured £500k funding from competitive budgets
analysing cultural & user data to develop high-level strategic plans
for some of the globe's most challenging issues:
• Collaborated with & managed international teams
• Won & wrote five strategic 2-year proposals based on cultural & behavioural research
• Secured £500k funding from competitive budgets
Research, SoMe, Development, International, LED, Social
2011 - 2013
project
Social & Behavioural Researcher & Strategist
Multiple Institutions.
Int’l Studies Institute|08/12 - 06/13
Supported Prof Gary Robbins from the University of Connecticut in conducting research on the strengths & weaknesses of food security in Tuscany, while examining the effects of human behaviour.
Carbon Roots Int’l|01/12 - 07/12
Led first hand research of community behaviour, infrastructure, demographics, anthropology & development in a rural Haitian community to develop 2 innovative & culturally-sensitive projects.
Arizona State University|07/11 - 01/12
Worked with Prof Martin Anderies, Doctor of Anthropology, to write a strategy promoting interdependent sustainable agriculture between 2 tribes in Pakistan’s Punjab, mitigating conflict. Project was executed on the ground.
Supported Prof Gary Robbins from the University of Connecticut in conducting research on the strengths & weaknesses of food security in Tuscany, while examining the effects of human behaviour.
Carbon Roots Int’l|01/12 - 07/12
Led first hand research of community behaviour, infrastructure, demographics, anthropology & development in a rural Haitian community to develop 2 innovative & culturally-sensitive projects.
Arizona State University|07/11 - 01/12
Worked with Prof Martin Anderies, Doctor of Anthropology, to write a strategy promoting interdependent sustainable agriculture between 2 tribes in Pakistan’s Punjab, mitigating conflict. Project was executed on the ground.
Research, User research, Qualitative analysis, Strategy
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