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Head of Marketing | Digital | CRM
Dylan Lees-Jones
,
Warfield, United Kingdom
Experience
Other titles
Skills
I'm offering
I am an accredited, head of marketing, with over 20 years multi-channel and multi-industry experience.
Working across agency and client side, I am proud of my consultancy role successes too. This has helped me to fast track my digital career, supporting a suite of brands to become more digital focussed.
With a deep curiosity surrounding Return on Investment (ROI), my career began working in direct marketing, culminating in both becoming a graduate and fellow of the IDM.
I have worked with small to medium sized organisations, helping them to focus on the bigger picture; performing marketing audits, creating rationalised marketing strategies and implementing flexible and innovative marketing plans to improve brand awareness, lead generation and ROI | ROAS.
GOALS | VALUES
My career goal is to continue to demonstrate the importance and value of data. With customer behaviour being so unpredictable in the digital age, embracing big data has never become more important. My non-negotiable values remain;
- Harmony with others
- Growth
- Security
- Personal development
- Value for money
Working across agency and client side, I am proud of my consultancy role successes too. This has helped me to fast track my digital career, supporting a suite of brands to become more digital focussed.
With a deep curiosity surrounding Return on Investment (ROI), my career began working in direct marketing, culminating in both becoming a graduate and fellow of the IDM.
I have worked with small to medium sized organisations, helping them to focus on the bigger picture; performing marketing audits, creating rationalised marketing strategies and implementing flexible and innovative marketing plans to improve brand awareness, lead generation and ROI | ROAS.
GOALS | VALUES
My career goal is to continue to demonstrate the importance and value of data. With customer behaviour being so unpredictable in the digital age, embracing big data has never become more important. My non-negotiable values remain;
- Harmony with others
- Growth
- Security
- Personal development
- Value for money
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2017 - 2019
job
Head of Marketing
Solent Forts and Ackergill Tower Hotels.
Created audits, go-to-market marketing strategies and test campaigns for Solent Forts and Ackergill Tower hotels. Managed a team of two and a suite of partnerships including Booking.com, Expedia, Virgin Experiences and Buy-a-gift, to maximise group, corporate and online sales. In two years, joint occupancy was up 33% year-on-year. A 56% increase in the Average Order Value across food and beverage sales and overnight experiences and engagement rocketed across our social media platforms by over 70%. Responsibilities also included managing the budget, lead generation and performance reporting. Invested in SEO/SEM, content marketing, PR, the user experience, email marketing, paid media, the launching of new luxury products and services and the introduction of hotel virtual tours. Equally, invested in Radio, Press and Outdoor to drive brand awareness and eCRM to maximize the lifetime value. Project managed the removal of Sabre Hospitality's CRS and Protel's PMS platforms, embedding Guestline's PMS and CRS cloud-based SaaS platforms into the business.
Pr, Social, SEM, UP, Go, Online, Booking, Radio, Sales, Content, Test, Social Media, Saas, SEM, Cloud, Budget, Email marketing, User Experience, Seo, Content marketing, Marketing
2017 - 2017
freelance
Interim Head of Digital Transformation
The Brain Tumour Charity.
Carried out a digital audit and wrote their first digital marketing strategy. Managed a team of four. Improved the website's SEO beginning with an audit of existing keywords and on-page metadata. Enriched social media content resulting in a 7% increase in online traffic, a 2% increase in ecommerce donations, 4% increase in event 'fundraising' participation and more social media community group engagement.
Event, Social, Online, Interim, Community, Digital Marketing Strategy, Transformation, Website, Content, Digital Marketing, Audit, Fundraising, Digital transformation, Ecommerce, MArketing Strategy, Seo, Marketing, Social Media
2016 - 2017
freelance
Interim eCRM and Adwords consultant
Henley Business School.
Advised the School on their eCRM and other areas of online marketing. An audit revealed the school had spent over £100,000 on Google Adwords in four years with no tracked goals in place. Introduced more 'money' keywords and bespoke landing pages to improve Ad relevancy and quality score metrics. Recorded a 22% increase in Adword impressions and a 15% increase in conversions. Created a campaign test matrix, recording a 3% increase in email click throughs, something rare for 'cold' email campaigns.
Marketing, Google adwords, Online Marketing, Adwords, Audit, Test, Landing pages, Google, Campaign, Audit, Interim, Online
2015 - 2016
freelance
Interim eCRM Account Director
DST.
Prior to joining, DST had lost the RBS Group B2C and B2B eCRM accounts. Focused on response times to client requests, client relationship management and innovation, three reasons why DST had lost the account. Won the business back, reporting £3 million for the 2016/17 revenue forecast. Oversaw 30, dynamically built, monthly email (on-boarding, activation and triggered) campaigns including the management of the RBS Six Nations and NatWest's 20:20 cricket loyalty programmes. Managed a team of five.
Innovation, B2B, B2C, Management, Forecast, Interim
2013 - 2015
job
Head of Digital and Direct Marketing
Resourcing Solutions.
Pioneered, managed and led the digital and direct marketing strategy. Reported to the board that display advertising cost the business more than £1,000 a lead and 50% of 'quality' candidate prospects converted from SEO campaigns at a far reduced CPA (Cost per Acquisition). Created a new, mobile friendly, proprietary based website. Removed 300 deceased candidate records from the CRM platform and found 33,000 CVs lost in the previous website's CMS. Direct leadership and management of agencies, including LinkedIn and Jobsite partnerships.
Marketing, Seo, MArketing Strategy, Advertising, CRM, CMS, Linkedin, Leadership, Management, Direct marketing, Website, LED
2012 - 2012
freelance
Interim Service Delivery Manager
Clinical Solutions.
Wrote a digital transformation plan; carrying out two overdue disaster recovery and failback tests. Worked closely with IT to complete a backlog of over 150 change requests. Reduced service calls to the IT helpdesk team by 23% through improvements to the hosting infrastructure and design, better collaboration with internal customers and more proactive decision-making.
Design, Digital transformation, Service, Service Delivery Manager, It, Hosting, Transformation, Infrastructure, Interim, Manager, Service Delivery
2011 - 2012
freelance
Interim Account Director
Clever Little Design.
Monitored, analysed and reported on the agency's own marketing activity. Worked closely with the SEO engineer to improve the agency's SEM offering. Within three weeks the agency had recruited their first, new SEO customer, who purchased a monthly SEO package.
Marketing, Seo, Interim, SEM
My education
Institute of Digital and Direct Marketing
Somepostgraduate, NESCOT
Somepostgraduate, NESCOT
n/a
Bachelors, Future Fit
Bachelors, Future Fit
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