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15 years experienced - UX | UI | Product design specialist
Jay Soni
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
An enthusiastic and ambitious London based UX/UI designer dedicated and determined to create the next level of products with a keen eye for layout, colour and user understanding. Extremely competent in UX, UI and product development process in an Agile environment with the ability to learn, adapt and improvise.
With 15+ years of experience in the design environment, creating responsive design solutions is a part of my day to day activities. With a proven knowledge of user centric product development, creative strategising, user focused vision and communication, my expertise revolves all rounded on both client and platform side - delivering solutions within a full cycle of a UX/UI project for brands and the people who matter to them.
My expertise enable me to work across a variety of sectors, from FMCG companies through to eCommerce with strength in creating
clean, flat UI and simplified user journeys.
With 15+ years of experience in the design environment, creating responsive design solutions is a part of my day to day activities. With a proven knowledge of user centric product development, creative strategising, user focused vision and communication, my expertise revolves all rounded on both client and platform side - delivering solutions within a full cycle of a UX/UI project for brands and the people who matter to them.
My expertise enable me to work across a variety of sectors, from FMCG companies through to eCommerce with strength in creating
clean, flat UI and simplified user journeys.
Markets
United States
(Remote
only)
United Kingdom
France
(Remote
only)
Germany
(Remote
only)
Denmark
(Remote
only)
Norway
(Remote
only)
Sweden
(Remote
only)
Finland
(Remote
only)
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Available
My experience
2019 - 2021
job
Head of Product Design
EY - Ernst and Young UK.
EY - Ernst and Young UK.
LS Business School
Product Design, Product Management, UI / UX, Business strategy, Digital innovation, Concept Development, Agile methodologies, Design thinking
2020 - 2020
freelance
CMS for UWP Applications
Engage Works.
UI / UX, Product Design, Information Architecture, Prototyping, User research, Design thinking, User-centered design
2019 - 2019
project
Product Design
UI / UX designer, Product Design, CRM strategy, CRM Consulting
2019 - 2019
job
Product Design Manager
Flutter Entertainment PLC (Paddy Power - Betfair).
Product Design, Product Management, UX, UI, Product strategies, Customer experience, Business strategy, Project Management
2017 - 2018
job
Head of Design and UX
Emoov Ltd.
To develop the design, UI and UX function and team and to revamp the current site design, user
journey and experience. This is both a strategic and a hands-on role.
• Deliver world class digital experiences, UX and digital design proposition
• Build out the design/UX/UI function of the company
• Revamp the current site and build long term plan for development
• Work closely with our Analytics and Conversion Rate Optimisation Manager to make decision
based on data
• Work with tech and product teams on & prioritisation, planning of features and development
and represent the design function
• Expertise in human interface guidelines, standards, and best practices
• Define a robust insights plan & information architecture creating user centric solutions
journey and experience. This is both a strategic and a hands-on role.
• Deliver world class digital experiences, UX and digital design proposition
• Build out the design/UX/UI function of the company
• Revamp the current site and build long term plan for development
• Work closely with our Analytics and Conversion Rate Optimisation Manager to make decision
based on data
• Work with tech and product teams on & prioritisation, planning of features and development
and represent the design function
• Expertise in human interface guidelines, standards, and best practices
• Define a robust insights plan & information architecture creating user centric solutions
Design, Digital design, UX, UI, Optimization, Analytics, Architecture, Development, Information Architecture, Planning, Manager
2009 - 2017
job
Head of Design
Mintel Group Ltd.
To lead Mintel's creative direction for both product development and marketing with constant
(4 years 8 months) eye towards improvements and industry best practices. To serve as point person for product
development team and advise best practices in design style, consistency and UX ; monitor
deadlines and project flow.
• Ensure all Mintel design work qualifies as "best-in-class," from execution to style to technicality
to timeliness
• Maintain consistency and good working relationships between marketing, product development,
production and IT teams
• Direct team development and training to achieve balance of skills
• Understanding business strategy and set objectives for design teams
• Develop design-led initiatives for Mintel brand, products and clients
• Serve as Global voice of Mintel creative, defending and supporting brand to internal and external candidates
• Facilitate good working relationships within and outside global design team, IT teams and product development teams
• In conjunction with strategic marketing managers and PD managers, work to solidify brand style
across verticals, platforms and products
• Improve project/time/resource management within design team and wider marketing team
2
EXPERIENCE
(4 years 8 months) eye towards improvements and industry best practices. To serve as point person for product
development team and advise best practices in design style, consistency and UX ; monitor
deadlines and project flow.
• Ensure all Mintel design work qualifies as "best-in-class," from execution to style to technicality
to timeliness
• Maintain consistency and good working relationships between marketing, product development,
production and IT teams
• Direct team development and training to achieve balance of skills
• Understanding business strategy and set objectives for design teams
• Develop design-led initiatives for Mintel brand, products and clients
• Serve as Global voice of Mintel creative, defending and supporting brand to internal and external candidates
• Facilitate good working relationships within and outside global design team, IT teams and product development teams
• In conjunction with strategic marketing managers and PD managers, work to solidify brand style
across verticals, platforms and products
• Improve project/time/resource management within design team and wider marketing team
2
EXPERIENCE
Marketing, Design, Business strategy, Product development, UX, Training, Creative direction, Management, Strategic Marketing, It, Resource management, Development, Team development, Production, Direction, LED
2008 - 2009
job
Head of Design - Opus Media
Bollywood.tv.
London Leading design direction and co-collaborated on strategic direction for global presence across web,
(6 months) mobile, digital television, data visualization, and social media platforms.
• Interface design and creative conceptualization
• Coordination and production of periodic e-mail marketing
• Concept Development for online marketing campaigns
• Optimised content-flow and structure of the website to enhance user experience and retain
traffic on the website
• Search Engine Optimisation
• UI Development for Rich Media Streaming (Online Movies, Live sports events)
• Brand Identity development for Ecommerce platform
(6 months) mobile, digital television, data visualization, and social media platforms.
• Interface design and creative conceptualization
• Coordination and production of periodic e-mail marketing
• Concept Development for online marketing campaigns
• Optimised content-flow and structure of the website to enhance user experience and retain
traffic on the website
• Search Engine Optimisation
• UI Development for Rich Media Streaming (Online Movies, Live sports events)
• Brand Identity development for Ecommerce platform
Content, Social, Visualization, Online, Direction, Production, Streaming, Web, Search, Development, Website, Social Media, Optimization, E-mail marketing, UI, Ecommerce, Online Marketing, User Experience, Concept Development, Design, Marketing
2008 - 2008
job
Lead Designer
T101 Ltd.
Designing and managing all aspects related to Web and Print media of 20+ in-house websites
(7 months) focused on Gay dating
• Designing Interface concepts, Flash Movies and flash banners
• Concept Development and Design of Promotional advertising
• Video editing
• Search Engine Optimisation
• UI Development of the official merchandise store
(7 months) focused on Gay dating
• Designing Interface concepts, Flash Movies and flash banners
• Concept Development and Design of Promotional advertising
• Video editing
• Search Engine Optimisation
• UI Development of the official merchandise store
Design, Concept Development, Advertising, Video, Websites, UI, Print, Optimization, Video editing, Flash, Development, Search, Web, Dating
2008 - 2008
job
Senior Visualiser
Id8Labs.
Supervised creative design within business groups, directed and developed final visual image
(2 months*) that communicates the organization's marketing objectives to the consumer.
*Relocated to the UK • Created high impact interactive 2D and 3D animations using various tools.
• Created direct response ads and mailers for high-tech and financial service clients.
• Conceptualized, designed, and produced high impact B2B and B2C marketing and follow up
materials targeting firms.
• Met with the account management team to discuss the client's requirements.
• Developed and administered graphic design training, mentorship and professional development
guidance to junior and peer designers.
3
EXPERIENCE
(2 months*) that communicates the organization's marketing objectives to the consumer.
*Relocated to the UK • Created high impact interactive 2D and 3D animations using various tools.
• Created direct response ads and mailers for high-tech and financial service clients.
• Conceptualized, designed, and produced high impact B2B and B2C marketing and follow up
materials targeting firms.
• Met with the account management team to discuss the client's requirements.
• Developed and administered graphic design training, mentorship and professional development
guidance to junior and peer designers.
3
EXPERIENCE
Marketing, Design, Graphic design, Account management, B2B, Training, B2c marketing, B2C, Management, Service, ADS, 3D, Development, Mentorship, 2D, UP
2005 - 2008
job
Senior Visualiser
Netramind Technologies.
Designed multiple websites for clients
(2 years, 8 months) • Designed and developed templates for in-house websites
• Customisation of in-house digital assets
• UI development for in-house Content Management System
• Developed 3D animations & 2D Illustrations of various yoga poses for in-house portal
www.yogawiz.com
• Developing viral advertising concepts for in-house health related website:
www.home-rememdies-for-you.com
• On-page optimisation of client and in-house websites
• Actively participated and led the Internal Events Management Team
(2 years, 8 months) • Designed and developed templates for in-house websites
• Customisation of in-house digital assets
• UI development for in-house Content Management System
• Developed 3D animations & 2D Illustrations of various yoga poses for in-house portal
www.yogawiz.com
• Developing viral advertising concepts for in-house health related website:
www.home-rememdies-for-you.com
• On-page optimisation of client and in-house websites
• Actively participated and led the Internal Events Management Team
Advertising, Websites, UI, Content Management, Management, Optimization, Content, Website, 3D, Development, Health, 2D, Yoga, Portal
2004 - 2005
job
Interactive Media Designer
Web Werks Pvt. Ltd.
2004 - 2004
freelance
Freelance Web Designer and Interactive Media Designer
Hirdhav Pvt. Ltd.
Web
My education
2010
-
2011
Arena Animation Academy
N/a, Animation
N/a, Animation
2010
-
2011
LS Business School
Post-Graduate Diploma, Business Management - Specialising in Project Management
Post-Graduate Diploma, Business Management - Specialising in Project Management
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