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Marketing specialist & Multilingual Editor
Andrea Ontiveros
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Marketing professional experienced in digital advertising, mkt communications, and market research services. I am regarded by my peers and executives as a creative problem solver with great analytical skills and as an excellent developer of new ideas.
You will find me to be very organised, energetic, and personable, the type of person on whom your staff will rely. I also have a wide breadth of experience of the type that will allow you the versatility to place me in a number of contexts with confidence that the level of excellence you expect will be met. Please see my resume for additional information on my experience.
You will find me to be very organised, energetic, and personable, the type of person on whom your staff will rely. I also have a wide breadth of experience of the type that will allow you the versatility to place me in a number of contexts with confidence that the level of excellence you expect will be met. Please see my resume for additional information on my experience.
Markets
United States
(Remote
only)
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Spanish
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2018 - 2019
job
Campaign Manager. Programmatic Advertising
Amazon UK.
Management of performance and delivery of programmatic campaigns across multiple platforms (desktop, mobile and video), as well as reporting and depth analysis of campaign performance metrics to suggest and implement optimisation strategies to meet advertiser's goals.
As a Campaign manager for eCPA and video viewability orders for Spain (ES) market, I achieved a success rate of 10+% above benchmark with only one month of joining the Performance Display team. Also during Q318, I helped drive revenue growth in two different verticals: €40k in an Insurance advertiser after meeting client goals, which represents a 20% increase in revenue Y-o-Y., and €20k in leisure & travel post successful eCPA and ROI target.
Moreover, I increased the success rate between Q3 to Q418 with 30+% of SR above benchmark for ES orders. During this period, I helped to generate several upsells across different verticals: €20k in finserv due to a positive trend on eCPA goal, €20k in leisure & travel, €10k in a telco advertiser after meeting client expectations, and another €10k in finserv in Q119. My last couple of months as CM, I also acted as training facilitator in three diff locals in EU, Spain, France and UK for eCPA campaign transition to Account Managers.
As a Campaign manager for eCPA and video viewability orders for Spain (ES) market, I achieved a success rate of 10+% above benchmark with only one month of joining the Performance Display team. Also during Q318, I helped drive revenue growth in two different verticals: €40k in an Insurance advertiser after meeting client goals, which represents a 20% increase in revenue Y-o-Y., and €20k in leisure & travel post successful eCPA and ROI target.
Moreover, I increased the success rate between Q3 to Q418 with 30+% of SR above benchmark for ES orders. During this period, I helped to generate several upsells across different verticals: €20k in finserv due to a positive trend on eCPA goal, €20k in leisure & travel, €10k in a telco advertiser after meeting client expectations, and another €10k in finserv in Q119. My last couple of months as CM, I also acted as training facilitator in three diff locals in EU, Spain, France and UK for eCPA campaign transition to Account Managers.
Advertising, Video, Training, ROI, Management, Optimization, Growth, Facilitator, Programmatic, Insurance, Campaign, Manager
2017 - 2018
job
Operations Executive. Programmatic Advertising
Xaxis UK, GroupM.
Awarded Xaxis RewardMe Employee for going above and beyond of the role/responsibility, and for being role-model for the other execs in the team. Received particularly positive feedback for delighting clients with great quality insights analysis.
As an Operations Exec, I supported both Campaign Management and Insights & Analytics functions with informed campaign setups, delivery/performance tracking, and maintenance of all Xaxis media campaigns across all channels, accomplishing < 95% of budget delivered in campaign portfolio and improving performance by 25% via full analysis of pacing and optimisations opportunities towards client's goals.
Also, I supplied regular advice, evaluation and visualisations to the Operations and Commercial teams to adjust the inventory mix and tactics of campaigns for optimal delivery and performance. By delivering in-depth analytics and reporting to internal business users and external customers, I ́was able to make recommendations on the refinement of planning at both the micro and macro level.
As an Operations Exec, I supported both Campaign Management and Insights & Analytics functions with informed campaign setups, delivery/performance tracking, and maintenance of all Xaxis media campaigns across all channels, accomplishing < 95% of budget delivered in campaign portfolio and improving performance by 25% via full analysis of pacing and optimisations opportunities towards client's goals.
Also, I supplied regular advice, evaluation and visualisations to the Operations and Commercial teams to adjust the inventory mix and tactics of campaigns for optimal delivery and performance. By delivering in-depth analytics and reporting to internal business users and external customers, I ́was able to make recommendations on the refinement of planning at both the micro and macro level.
Advertising, Operations, Budget, Management, Analytics, Programmatic, Campaign, Planning
2017 - 2017
freelance
Focus Group moderator for qualitative research
Incling UK.
Collaborated with Incling in an online consumer insight consultancy for a global carbonated soft drink client with focus group moderation and insight analysis reports for Latin America market.
Translation, Spanish translation, Proofreading Spanish, Spanish, Text work in Spanish, Proofreading, Market research
2017 - 2017
freelance
Multilingual Survey Editor (Spanish/English)
MarketCast UK.
Assisted in questionnaire screening and pre-launch survey edition in both Spanish and English languages for market research services in the global entertainment industry.
Spanish translation, Spanish, Proofreading, Translation, Text work in Spanish, Proofreading Spanish, English translation
2015 - 2016
job
Marketing Specialist
Daimler Mexico.
MarComms for both Mercedes-Benz Financial and Daimler Financial Services brands.
In this role I was given full responsibility of all advertising campaigns and loyalty programmes to support sales activities both in online and offline channels (POP material, events and PR, specialised magazines, and official websites and social media). These were successfully implemented raising the awareness of financial products in more than 150 dealers. Also, I led the coordination and logistics of large-scale national events, conferences and exhibitions for Sales Managers and Brand Partners achieving 95% of satisfaction.
My role also involved to be in charge of all promotional material, where I persuaded C-level management to launch a new design in brochures and printed artwork in collaboration with Germany headquarters corporate guidelines. Likewise, the marketing budget expenses of circa 1m USD, which were efficiently managed by negotiating fair pricing with third-party suppliers, while ensuring the performance and enhancements of services.
In this role I was given full responsibility of all advertising campaigns and loyalty programmes to support sales activities both in online and offline channels (POP material, events and PR, specialised magazines, and official websites and social media). These were successfully implemented raising the awareness of financial products in more than 150 dealers. Also, I led the coordination and logistics of large-scale national events, conferences and exhibitions for Sales Managers and Brand Partners achieving 95% of satisfaction.
My role also involved to be in charge of all promotional material, where I persuaded C-level management to launch a new design in brochures and printed artwork in collaboration with Germany headquarters corporate guidelines. Likewise, the marketing budget expenses of circa 1m USD, which were efficiently managed by negotiating fair pricing with third-party suppliers, while ensuring the performance and enhancements of services.
Social Media, Marketing, Design, Advertising, Websites, Budget, C, Artwork, Pr, Management, Sales, Support, Online, LED, Social
2012 - 2015
job
Project Leader
Global Movie Services.
Project Management in a Business Communication Consulting firm.
As a Project leader, I built excellent client relationships with Tier 1 companies e.g. MetLife, by delivering support in market research strategies, which influenced in raising indicators like satisfaction and recommendation to 20% against another insurance companies in Latin America. In this project, I advised senior management with quantitative and qualitative reports with deep analysis of customer's data using statistical software to monitor market indicators. Also, I looked after the logistics and implementation of all online survey devices in more than 300 service centres across Mexico.
Moreover, I assisted clients such as Sodexo with internal campaigns and training to senior management for the introduction and adoption of internal communication software which measures the effectiveness of corporate messages.
As a Project leader, I built excellent client relationships with Tier 1 companies e.g. MetLife, by delivering support in market research strategies, which influenced in raising indicators like satisfaction and recommendation to 20% against another insurance companies in Latin America. In this project, I advised senior management with quantitative and qualitative reports with deep analysis of customer's data using statistical software to monitor market indicators. Also, I looked after the logistics and implementation of all online survey devices in more than 300 service centres across Mexico.
Moreover, I assisted clients such as Sodexo with internal campaigns and training to senior management for the introduction and adoption of internal communication software which measures the effectiveness of corporate messages.
Project Management, Research, Market research, Training, Consulting, Management, Service, Support, Implementation, Insurance, Software, Online
My education
2016
-
2017
University of Sussex
MSc, International Marketing
MSc, International Marketing
2008
-
2012
Universidad Panamericana
BSc, Communication
BSc, Communication
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