$$
{{ $t($store.state.user.experience_value_in_dollars) }}
Junior
{{ $t($store.state.user.experience_search_name) }}
0
jobs
Social media marketing and advertising specialist
Nicola Smith
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Organic and paid social media strategist with experience in creating and executing social media strategies/campaigns for companies across Facebook, Instagram, Twitter and Pinterest. I have experience with both startup companies establishing an organic social media presence from scratch, as well as large brands.
Markets
United Kingdom
Language
English
Fluently
Ready for
Available
My experience
2019 - ?
freelance
Social Media Manager
Beautifl.
Instagram, Instagram Marketing, Facebook, Social media copywriting, Online marketing, Social Media
2019 - ?
job
Paid Social Planner Buyer
MediaCom.
• Planned, executed and optimised social media campaigns (across Facebook, Instagram, Snapchat & Twitter) and digital display campaigns for HarperCollins Publishers, Merlin Entertainment, Suntory (owner of Lucozade & Ribena brands).
• Developed and implemented a purchase-driven Facebook/Instagram ad campaign for Alton Towers which included core audience targeting and retargeted audience groups.
• This campaign drove 9,975 more conversions than estimated along with a £2.80 reduction in cost per purchase, generating a 123x return on ad spend.
• Developed and implemented a purchase-driven Facebook/Instagram ad campaign for Alton Towers which included core audience targeting and retargeted audience groups.
• This campaign drove 9,975 more conversions than estimated along with a £2.80 reduction in cost per purchase, generating a 123x return on ad spend.
Digital and social campaigns, Strategic planning and efficiency, Implementation of campaigns, Multi-tasking skills, Communication, Digital Marketing, Digital Strategy, Digital project management, Digital Marketing Strategy, Digital advertising, Reporting, Digital analytics, Social Media, Online marketing, Social media ads, Facebook advertising, Youtube advertising, Snapchat, Native and display advertising
2018 - 2019
job
Social Media Executive
Cosmetify.
• Developed the organic social media strategy and carried out the daily management, posting and scheduling for the Instagram,
Facebook, Pinterest and LinkedIn accounts. Also, produced and sourced a range of content (images, videos, and articles) to dis- tribute across channels.
• Launched paid campaigns to increase brand awareness through audience targeting on Facebook Ads Manager, boosting popular
posts, and seasonal giveaways.
• Increased the Instagram following from 15,000 to 22,000 and Facebook page likes from 103 to 8,600+ through organic and paid
activity.
• Refined copywriting skills through producing copy for social media posts, which improved Facebook website click-through rate by 52% between June 2018 to December 2018.
• Created and managed seasonal competitions from theme, content, cosmetic prize selection, monitoring and completion of the give- aways.
• Produced monthly social media reports for organic and paid social activity from social media analytics and Google Analytics.
• Regularly conducted market research on beauty products, trends, industry news, and collaborated with the wider team to improve
content for all the social communities.
• Worked with creative agencies to produce ad-hoc artwork for social media platforms.
Facebook, Pinterest and LinkedIn accounts. Also, produced and sourced a range of content (images, videos, and articles) to dis- tribute across channels.
• Launched paid campaigns to increase brand awareness through audience targeting on Facebook Ads Manager, boosting popular
posts, and seasonal giveaways.
• Increased the Instagram following from 15,000 to 22,000 and Facebook page likes from 103 to 8,600+ through organic and paid
activity.
• Refined copywriting skills through producing copy for social media posts, which improved Facebook website click-through rate by 52% between June 2018 to December 2018.
• Created and managed seasonal competitions from theme, content, cosmetic prize selection, monitoring and completion of the give- aways.
• Produced monthly social media reports for organic and paid social activity from social media analytics and Google Analytics.
• Regularly conducted market research on beauty products, trends, industry news, and collaborated with the wider team to improve
content for all the social communities.
• Worked with creative agencies to produce ad-hoc artwork for social media platforms.
Management, Social, Manager, Pinterest, Monitoring, Support, ADS, Website, Service, Sales, Content, Customer service, Social Media, Linkedin, Packaging, Facebook, Instagram, Market research, Research, Websites, Social media ads, Branding, Copywriting
2017 - 2018
job
Customer and Creator Assistant
Thortful.
Social Media & Content Management
• Devised and executed social media content strategy across social media channels: Instagram and Facebook.
• Daily management of social media channels, including the creation of content using Photoshop, planning, sourcing and posting
engaging content.
• Social media community management: engaging with followers and answering queries and complaints.
• Developed copywriting skills through producing copy for email newsletters in MailChimp and social media posts.
• Grew Instagram social media account from 1,500 to 17,000 followers in 7 months.
• Produced monthly reviews of Instagram content activity to analyse the performance using Instagram Insights.
Product & E-commerce Operations
• Assisted in the project management of website updates for occasions, and the launch of new products, promotions, banners, copy and product imagery assets on the website and mobile applications.
• Sourced new products, product packaging and oversaw the manufacturing and branding of products. Also, managed the creation and distribution of purchase orders, and products in and out of the printing fulfilment warehouse.
• Produced cost estimates for products and managed samples, for example handling ad hoc requests, samples for magazines, and for manufacturing partners. Ensured Accounts team received sales invoices, as required.
Customer & Creator Support
• Supervised a three person customer service team including a remote team member.
• Improved customer service skills through providing customer support via email, live chat and telephone regarding order queries and complaints.
• Monitored customer reviews on third party websites and passed feedback on to the relevant departments.
• Operated complex computer management systems to make amendments to orders where necessary, moderate and upload card de- signs to the e-commerce catalogue, amongst other duties.
• Ensured the website features and commerce channels were operating efficiently and reported technical issues to the engineering
team.
• Devised and executed social media content strategy across social media channels: Instagram and Facebook.
• Daily management of social media channels, including the creation of content using Photoshop, planning, sourcing and posting
engaging content.
• Social media community management: engaging with followers and answering queries and complaints.
• Developed copywriting skills through producing copy for email newsletters in MailChimp and social media posts.
• Grew Instagram social media account from 1,500 to 17,000 followers in 7 months.
• Produced monthly reviews of Instagram content activity to analyse the performance using Instagram Insights.
Product & E-commerce Operations
• Assisted in the project management of website updates for occasions, and the launch of new products, promotions, banners, copy and product imagery assets on the website and mobile applications.
• Sourced new products, product packaging and oversaw the manufacturing and branding of products. Also, managed the creation and distribution of purchase orders, and products in and out of the printing fulfilment warehouse.
• Produced cost estimates for products and managed samples, for example handling ad hoc requests, samples for magazines, and for manufacturing partners. Ensured Accounts team received sales invoices, as required.
Customer & Creator Support
• Supervised a three person customer service team including a remote team member.
• Improved customer service skills through providing customer support via email, live chat and telephone regarding order queries and complaints.
• Monitored customer reviews on third party websites and passed feedback on to the relevant departments.
• Operated complex computer management systems to make amendments to orders where necessary, moderate and upload card de- signs to the e-commerce catalogue, amongst other duties.
• Ensured the website features and commerce channels were operating efficiently and reported technical issues to the engineering
team.
Content, Social, Planning, Campaign, Content Strategy, Snapchat, Community, Twitter, Website, Sourcing, Social Media, Management, Content Management, Mailchimp, E-commerce, Facebook, Operations, Instagram, Project Management, Copywriting
My education
NOTTINGHAM TRENT UNIVERSITY
MSc, Management
MSc, Management
NOTTINGHAM TRENT UNIVERSITY
Bachelors, Law (Minor in Business)
Bachelors, Law (Minor in Business)
Nicola's reviews
Nicola has not received any reviews on Worksome.
Contact Nicola Smith
Worksome removes the expensive intermediaries and gives you direct contact with relevant talent.
Create a login and get the opportunity to write to Nicola directly in Worksome.
are ready to help you
and get specific bids from skilled talent in Denmark