Sophie Callender , London, United Kingdom

A marketeer by trade, with 12 years encapsulated in the luxury domain and immersed in beautiful, distinctive brands.

I am a passionate, creative and data-strategic marketing & brand partnerships professional and work with intelligent determination to meet business objectives and ambitions whilst keeping a creative eye out for core, innovative and meaningful opportunities. I have a track record across luxury and lifestyle - achieving results and demonstrating analytical problem-solving, managing campaigns and partnerships from end to end whilst bringing the team and other stakeholders along the journey. Building through both consumer and B2B touch points across the UK and international markets my background also includes brands that have rich heritage, fast growth and start-up cultures.

I pride myself on curiosity, connecting to the consumer and the need to look ahead with a thorough understanding of both strategic and commercial objectives and am confident in taking business and financial accountability.

Over the past decade, through full-time roles and consultancy, I’ve shaped brand architecture, created key partnership activations, produced events, driven social media strategy and built communities for brands. From globally recognised organisations to local, native businesses.