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jobs
Online conversion rate optimisation expert
Marion Lemaire
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I have been in Ecommerce for the past 7 years, working for UK major brands http://*******.***; Agent Provocateur & Topman) as Online Trading Manager.
I was in charged of the commercial and CRM strategies and responsible for the good tech functionality of the websites. I worked closely with marketing, UX and tech teams.
I became a freelance in October 2019 working for both UK and FR brands. I mainly help my clients to identify their issues with conversion rates and improve their customer experience.
I do the 3 following tasks:
1/ Website UX & conversion audit:
I identify elements that can be a barrier to purchase or contact, looking at the following areas:
- Global and brand perception
- Navigation, user journey, checkout
- Content quality
- Visual merchandising
- Internal search (tool and results page)
- Services (e.g: delivery/payement)
- Policy & GDPR
Once the UX audit is complete, there is a list of actionable tasks. Some of these tasks might be ready to go straight into development and others may need to go into a UX change where I design, prototype and user test it.
2/ Post audit actions:
I implement actions identified during an audit, working alongside different teams (graphic designer, developer, copywriter...).
I also offer weekly site management (content update, calendar for commercial operations; data analysis with Google Analytics or Omniture).
3/ CRM:
I support brands in the development of personalised email sequences for all stages of the purchasing/contact process (post-purchase; welcome email; cart abandonment ...)
- Analysis of the existing data.
- Definition of the new CRM strategy and objectives
- Creation of segments and implementation of flows.
- Email design and content writing.
- Analysis of KPIS and creation of reports.
I was in charged of the commercial and CRM strategies and responsible for the good tech functionality of the websites. I worked closely with marketing, UX and tech teams.
I became a freelance in October 2019 working for both UK and FR brands. I mainly help my clients to identify their issues with conversion rates and improve their customer experience.
I do the 3 following tasks:
1/ Website UX & conversion audit:
I identify elements that can be a barrier to purchase or contact, looking at the following areas:
- Global and brand perception
- Navigation, user journey, checkout
- Content quality
- Visual merchandising
- Internal search (tool and results page)
- Services (e.g: delivery/payement)
- Policy & GDPR
Once the UX audit is complete, there is a list of actionable tasks. Some of these tasks might be ready to go straight into development and others may need to go into a UX change where I design, prototype and user test it.
2/ Post audit actions:
I implement actions identified during an audit, working alongside different teams (graphic designer, developer, copywriter...).
I also offer weekly site management (content update, calendar for commercial operations; data analysis with Google Analytics or Omniture).
3/ CRM:
I support brands in the development of personalised email sequences for all stages of the purchasing/contact process (post-purchase; welcome email; cart abandonment ...)
- Analysis of the existing data.
- Definition of the new CRM strategy and objectives
- Creation of segments and implementation of flows.
- Email design and content writing.
- Analysis of KPIS and creation of reports.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
French
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - ?
freelance
UX consultant
Bon Parfumeur.
The american studio Levitate is in charge of the new design of
the French perfume brand Bon Parfumeur.
I work with Levitate as a UX consultant to transform the
website in a conversion machine.
My role was to provide UX mockups to the design agency,
follow the migration to the new platform and provide a list of
Shopify plugins.
Today, I am involved in the implementation of the CRM
strategy and performance monitoring.
the French perfume brand Bon Parfumeur.
I work with Levitate as a UX consultant to transform the
website in a conversion machine.
My role was to provide UX mockups to the design agency,
follow the migration to the new platform and provide a list of
Shopify plugins.
Today, I am involved in the implementation of the CRM
strategy and performance monitoring.
CRM, UX, Shopify, Content Management, Management, Content, Website, Supervision, Redesign, UP, Conversion Optimization
2019 - 2019
freelance
UX consultant
Le Petit Ballon.
The French brand offering monthly wine subscriptions has recently
extended its offer by opening a shop selling direct wines and spirits.
The brand’s challenge is to succeed the distinction between the
subscription offer and the product offer.
I carried out an audit of the site in order to understand the elements
blocking the conversion and the understanding of the new offer.
I also acted as a UX consultant to validate the design of the pages
linked to the Christmas offers.
extended its offer by opening a shop selling direct wines and spirits.
The brand’s challenge is to succeed the distinction between the
subscription offer and the product offer.
I carried out an audit of the site in order to understand the elements
blocking the conversion and the understanding of the new offer.
I also acted as a UX consultant to validate the design of the pages
linked to the Christmas offers.
UX Design, Conversion Optimization
2019 - 2019
freelance
Website optimisation expert
Cabaia.
Cabaia, French brand of accessories decides to refresh the design and
the UX of its site. The founders want a complete check over of the site before the official
launch.
I perform a site audit covering each stage of the customer journey:
- Highlighting delivery services in key locations in the customer
journey.
- Reorganisation of the elements of the homepage.
- Homogenisation of the content of the product pages.
the UX of its site. The founders want a complete check over of the site before the official
launch.
I perform a site audit covering each stage of the customer journey:
- Highlighting delivery services in key locations in the customer
journey.
- Reorganisation of the elements of the homepage.
- Homogenisation of the content of the product pages.
Conversion Optimization, UX Design, Website Optimization
2016 - 2019
job
Online Trading Manager
Made.com.
- Responsible for managing the online trading strategy for FR & ES sites. Growing sales by +31% YoY for 2018.
- Plan key trading metrics (sales, traffic, conversion, AOV). Create a seasonal trading strategy to ensure these plans are achieved, reporting directly to Commercial Director and Country Director.
- Working closely with the acquisition team to prioritise promotional activities through relevant SEM/SEO/paid social/affiliates/online ads.
- Responsible of the FR CRM program (planning, briefing analysing marketing newsletters on a weekly basis).
- Working closely with merchandising and buying teams to maximise sales ensuring online content is aligned by producing seasonal trade calendar.
- Responsible for managing site experience, conversion rate, optimisation for desktop, mobile & app (AB testing, recommendations, tech roadmap) alongside the UX and the UC teams.
- FR competitors’ analysis (online and shop tour) on a monthly basis, reporting directly to Buying and Design teams.
- Plan key trading metrics (sales, traffic, conversion, AOV). Create a seasonal trading strategy to ensure these plans are achieved, reporting directly to Commercial Director and Country Director.
- Working closely with the acquisition team to prioritise promotional activities through relevant SEM/SEO/paid social/affiliates/online ads.
- Responsible of the FR CRM program (planning, briefing analysing marketing newsletters on a weekly basis).
- Working closely with merchandising and buying teams to maximise sales ensuring online content is aligned by producing seasonal trade calendar.
- Responsible for managing site experience, conversion rate, optimisation for desktop, mobile & app (AB testing, recommendations, tech roadmap) alongside the UX and the UC teams.
- FR competitors’ analysis (online and shop tour) on a monthly basis, reporting directly to Buying and Design teams.
CRM, Online marketing, Website Optimization, Ecommerce
2015 - 2016
job
Online Trading Coordinator
Agent Provocateur.
- Reporting sales and key metrics on a daily and weekly basis to all business stakeholders.
- Use advanced web analytics tools such as Omniture Discover and Google Analytics to analyse customer journey and flow through the site.
- Manage the trading content of the desktop and mobile ensuring there are commercial and all campaigns are launched successfully whilst optimising SEO.
- Use advanced web analytics tools such as Omniture Discover and Google Analytics to analyse customer journey and flow through the site.
- Manage the trading content of the desktop and mobile ensuring there are commercial and all campaigns are launched successfully whilst optimising SEO.
Ecommerce, Online marketing, Digital Strategy, Content marketing
2012 - 2015
job
Topman
Topman.
- Using analytics to drive on-site improvements in traffic, conversion, AOV and sales by reviewing and enhancing customer journey and website usability for the French, German and European websites.
- Managing homepage updates based on the trade calendar and sales targets.
- Managing the launch of new delivery and returns propositions across the French and German sites liaising between internal teams (Marketing, Production, Technical, Design) and external stakeholders (PayPal & DPD).
- Coordinating digital campaign with 3rd party website Zalando in order to maximise Topman’s brand awareness and sales across Europe.
- Managing homepage updates based on the trade calendar and sales targets.
- Managing the launch of new delivery and returns propositions across the French and German sites liaising between internal teams (Marketing, Production, Technical, Design) and external stakeholders (PayPal & DPD).
- Coordinating digital campaign with 3rd party website Zalando in order to maximise Topman’s brand awareness and sales across Europe.
Ecommerce, Digital Marketing, Digital Strategy, Seo
My education
2009
-
2011
ISTC
MA, Media & communications
MA, Media & communications
n/a
Masters, Online Trading Manager
Masters, Online Trading Manager
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