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jobs
Expert Digital Marketing Manager and Copywriter
Edward Jones
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
An expert Digital Marketing Manager and Copywriter with skills across paid and natural search, conversion rate optimisation, communications, and analytics.
I have a proven track record of delivering international multi-channel marketing campaigns which drive increased leads, revenue, and ROI. With extensive experience leading successful large scale marketing and technology transformation projects.
I am also a widely published writer with over live 300 articles.
I have a proven track record of delivering international multi-channel marketing campaigns which drive increased leads, revenue, and ROI. With extensive experience leading successful large scale marketing and technology transformation projects.
I am also a widely published writer with over live 300 articles.
Markets
United States
(Remote
only)
United Kingdom
France
(Remote
only)
Germany
(Remote
only)
Lithuania
(Remote
only)
Denmark
(Remote
only)
Norway
(Remote
only)
Sweden
(Remote
only)
Finland
(Remote
only)
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2019 - ?
freelance
Growth Hacker
We Digital Garden.
Running an adoption campaign with a major retailer for onboarding of a new B2B ordering tool.
Digital Marketing, Email marketing, Mailchimp, Content marketing, User research, Growth hacking, Digital Strategy, Marketing
2019 - ?
freelance
Technology Writer
Kinsta.
Ideation and creation of cloud technology articles to support the Kinsta content strategy.
Copywriting, Copy editing, Copywriter, Write articles, Content marketing, Proofreading
2019 - ?
freelance
Marketing Consultant
Tom's Studio.
Providing marketing advice and support for Tom’s Studio. Namely Tom Gyr, making a name for himself in the world of unique and exquisite hand-crafted calligraphy tools.
Shopify, Google analytics, Google adwords, Google tag manager, Google search console, Digital Strategy, MArketing Strategy, Social Media Marketing, Search Engine Optimization, Content marketing, Email marketing, Marketing Automation
2019 - 2019
freelance
Head of Marketing
Wand Education.
Start up ed-tech platform with a marketplace of teaching resources, built-in marking and reporting
Responsibilities
• Create and execute a digital marketing strategy - PPC, SEO, social media, email
• Build and deploy marking automation - chat bots and email
• Manage and collaborate with PR agency
• Develop an events calendar to attend and exhibit at
• Creation and documentation of brand guidelines
Achievements
• Successful launch of a new website
• Successful configuration and deployment of new CRM platform
Responsibilities
• Create and execute a digital marketing strategy - PPC, SEO, social media, email
• Build and deploy marking automation - chat bots and email
• Manage and collaborate with PR agency
• Develop an events calendar to attend and exhibit at
• Creation and documentation of brand guidelines
Achievements
• Successful launch of a new website
• Successful configuration and deployment of new CRM platform
Digital Marketing, Seo, PPC, Google adwords, CRM implementation, CMS, Website design, Project Management, Business strategy, Digital Strategy, Public relations
2012 - 2019
job
Inbound Marketing & Communications Manager, Regional Marketing Manager
Firebrand Training.
| Global technology training organisation specialising in the delivery of accelerated learning
Responsibilities:
• Create an inbound marketing strategy - SEO, content, email and social media
• Localising and executing strategy alongside Regional Marketing Managers
• Launch, maintain and grow a portfolio of 700+ products across 40 websites in 10 languages
• Managing digital marketing executives – training and recruitment
• Daily, weekly, monthly and yearly reports against key success metrics
Achievements
• Delivered between 5-15% YoY growth in inbound search traffic
• 250 published articles in leading technology publications
• Led a successful migration and merge 40 websites into one website platform
• Successful launch of NORDICs business unit
Responsibilities:
• Create an inbound marketing strategy - SEO, content, email and social media
• Localising and executing strategy alongside Regional Marketing Managers
• Launch, maintain and grow a portfolio of 700+ products across 40 websites in 10 languages
• Managing digital marketing executives – training and recruitment
• Daily, weekly, monthly and yearly reports against key success metrics
Achievements
• Delivered between 5-15% YoY growth in inbound search traffic
• 250 published articles in leading technology publications
• Led a successful migration and merge 40 websites into one website platform
• Successful launch of NORDICs business unit
Inbound Marketing, Digital Marketing, Email marketing, Social Media Marketing, Communication, Content marketing, Digital Strategy, Google analytics, CMS, CRM, Seo, On-page SEO, Technical seo, Local SEO, Global Marketing, Integrated multi-channel campaigns, Copywriting, Social media copywriting, Copywriter
2017 - 2018
freelance
Technology Writer
IBM.
Ideation and creation of machine learning and AI articles to support the content strategy for IBM, specifically the AI platform known as Watson.
Copywriting, Copy editing, Proofreading, Write articles, Journalism, Content marketing, Copywriter
2011 - 2012
job
Outbound Marketing Manager
Firebrand Training.
Responsibilities:
• Create and execute a paid search strategy – Google Ads & Bing Ads
• Launch and maintenance of 1000s of PPC campaigns targeting 13 countries and 7 languages
• New product identification - responsible for research of new products and new markets
• Daily, weekly, monthly and yearly reports against key success metrics
Achievements
• 20% growth in paid leads, with a reduction in average cost per lead
• Successful launch of new markets in MEA and BENELUX
• Create and execute a paid search strategy – Google Ads & Bing Ads
• Launch and maintenance of 1000s of PPC campaigns targeting 13 countries and 7 languages
• New product identification - responsible for research of new products and new markets
• Daily, weekly, monthly and yearly reports against key success metrics
Achievements
• 20% growth in paid leads, with a reduction in average cost per lead
• Successful launch of new markets in MEA and BENELUX
Google analytics, Google adwords, Google webmaster tools, Google search console, Adwords, Bing ads, PPC, Digital Strategy, Lead generation, Social Media Marketing
2011 - 2012
job
Outbound Marketing Manager
Firebrand Training.
Responsibilities:
• Create and execute a paid search strategy – Google Ads & Bing Ads
• Launch and maintenance of 1000s of PPC campaigns targeting 13 countries and 7 languages
• New product identification - responsible for research of new products and new markets
• Daily, weekly, monthly and yearly reports against key success metrics
Achievements
• 20% growth in paid leads, with a reduction in average cost per lead
• Successful launch of new markets in MEA and BENELUX
• Create and execute a paid search strategy – Google Ads & Bing Ads
• Launch and maintenance of 1000s of PPC campaigns targeting 13 countries and 7 languages
• New product identification - responsible for research of new products and new markets
• Daily, weekly, monthly and yearly reports against key success metrics
Achievements
• 20% growth in paid leads, with a reduction in average cost per lead
• Successful launch of new markets in MEA and BENELUX
Google analytics, Google adwords, Google webmaster tools, Google search console, Adwords, Bing ads, PPC, Digital Strategy, Lead generation, Social Media Marketing
My education
2004
-
2007
University of Exeter
Bachelor of Sciences, Exercise and Sports Sciences
Bachelor of Sciences, Exercise and Sports Sciences
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