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Freelance social media manager
Karen Casey
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I'm a communications planner and strategist, specialising in innovation within digital and social media, with 15 years industry experience from both Client side and Agency roles. I have owned relationships with a range of clients from high profile consumer brands such as L'Oreal and Reckitt Benckiser, to charities and Government departments, and small and upcoming challenger brands and events.
Over the past couple of years I have worked with a range of communications agencies in a freelance capacity, ranging from brand consultancies to social and digital media specialists.
Most recently I worked on developing the 'go to market' social strategy for a new product launch for Santander at b2b creative agency Gravity Global.
I am currently managing a number of social media accounts in a freelance capacity, which involves writing posts, sourcing images, and engaging with influencers and followers, and writing blogs.
Employment history - starting with most recent position:
Over the past couple of years I have worked with a range of communications agencies in a freelance capacity, ranging from brand consultancies to social and digital media specialists.
Most recently I worked on developing the 'go to market' social strategy for a new product launch for Santander at b2b creative agency Gravity Global.
I am currently managing a number of social media accounts in a freelance capacity, which involves writing posts, sourcing images, and engaging with influencers and followers, and writing blogs.
Employment history - starting with most recent position:
Markets
United Kingdom
Language
English
Fluently
Ready for
Ongoing relation / part-time
Available
My experience
2019 - ?
freelance
Freelance Social Media Manager
unknown.
Managing social media accounts on behalf of various clients ranging from small local businesses to national retailers and ecommerce specialists.
Social Media, Ecommerce, Manager, Social
2019 - 2019
freelance
Social Media consultant - Gravity Global
Santander.
Providing social media insight and strategy for the 'go to market' launch for a new FX product for Santander.
Social Media, Go, Social
2018 - 2019
job
Senior media planner and strategist, Media Bounty (maternity cover)
Babbel, Meatless Farm and Kind.
Set up the in house media team, to extend the paid media planning and strategic offering beyond social.
Achievements:
● Implementation of media planning and strategy techniques using Mackenzie principles.
● Successful delivery of several campaigns using programmatic, digital out of home, native, video and influencers within the premise of ethical business model, offering full transparency to clients.
● Development of 2 graduates into media executives
● Collaboration on 3 new business wins - Babbel, Meatless Farm and Kind.
Achievements:
● Implementation of media planning and strategy techniques using Mackenzie principles.
● Successful delivery of several campaigns using programmatic, digital out of home, native, video and influencers within the premise of ethical business model, offering full transparency to clients.
● Development of 2 graduates into media executives
● Collaboration on 3 new business wins - Babbel, Meatless Farm and Kind.
Video, Implementation, Media planning, Development, Programmatic, Native, UP, Media planner, Social
2017 - 2018
freelance
Freelance Media Planning Consultant
UK and Germany for Thomson Reuters.
Delivering senior level communications planning and strategy to a range of agencies, from Brand Consultants to Performance digital specialists
Achievements:
● Development of a strategy for the launch of a new product to the B2B tech community in US, UK and Germany for Thomson Reuters, with Brand communications agency - RT communications
● Successful new business pitch for Clarks shoes with performance media agency Silver Bean
Achievements:
● Development of a strategy for the launch of a new product to the B2B tech community in US, UK and Germany for Thomson Reuters, with Brand communications agency - RT communications
● Successful new business pitch for Clarks shoes with performance media agency Silver Bean
B2B, Media planning, Community, Development
2010 - 2017
job
Client Planning Director, Zenith Media
unknown.
Role Summary:
Over 7 years I was the media planning and strategy lead for all direct and brand activity (online and offline) on several Pharmaceutical, retail, travel & consumer focused brands including L'Oreal, Reckitt Benckiser, B&Q, AEG, Sanofi, Singapore airlines and John Frieda
Main Tasks:
● Leading client relationships
● Interpreting media briefs into a full campaign strategy, through insight into the target audience lifestyle and media consumption, visually represented through a consumer journey and displayed with relevant paid, owned and earned touchpoints in a brand experience map.
● Orchestration of media buying with appropriate activation teams i.e. social, display, audio visual and out of home
● Overseeing and approval of content production and distribution
● Project management of web development teams and external agencies
● Incorporation of creative, Digital and PR responses for a fully holistic response
● Regular reporting and post campaign analysis
● Management of a team of media executives, managing budgets and staff reviews
Achievements:
● Media week award Nomination for L'Oréal geo-targeted mobile campaign in 2011, which directly increased sales in selected stores by 17%
● A Media first by using live Met Office pollen data to feed Digital out of home communications for Opticrom in 2016
● Drum award for Vanish Tip Exchange in 2014, which increased on site dwell time by 40%
● Successful re-launch of AEG brand in 2017 with a +5% increase in overall brand awareness and a 15% increase in sales
● Instigation and management of several successful research projects including a Global Touchpoints study in 2016 covering US, DE and UK which resulted in a complete realignment of their media investment
Over 7 years I was the media planning and strategy lead for all direct and brand activity (online and offline) on several Pharmaceutical, retail, travel & consumer focused brands including L'Oreal, Reckitt Benckiser, B&Q, AEG, Sanofi, Singapore airlines and John Frieda
Main Tasks:
● Leading client relationships
● Interpreting media briefs into a full campaign strategy, through insight into the target audience lifestyle and media consumption, visually represented through a consumer journey and displayed with relevant paid, owned and earned touchpoints in a brand experience map.
● Orchestration of media buying with appropriate activation teams i.e. social, display, audio visual and out of home
● Overseeing and approval of content production and distribution
● Project management of web development teams and external agencies
● Incorporation of creative, Digital and PR responses for a fully holistic response
● Regular reporting and post campaign analysis
● Management of a team of media executives, managing budgets and staff reviews
Achievements:
● Media week award Nomination for L'Oréal geo-targeted mobile campaign in 2011, which directly increased sales in selected stores by 17%
● A Media first by using live Met Office pollen data to feed Digital out of home communications for Opticrom in 2016
● Drum award for Vanish Tip Exchange in 2014, which increased on site dwell time by 40%
● Successful re-launch of AEG brand in 2017 with a +5% increase in overall brand awareness and a 15% increase in sales
● Instigation and management of several successful research projects including a Global Touchpoints study in 2016 covering US, DE and UK which resulted in a complete realignment of their media investment
Audio, Social, Online, Production, Campaign, Web, Office, Development, Media planning, Media buying, Project Management, Pharmaceutical, Sales, Content, Management, Pr, Exchange, Content Production, Retail, Research
2009 - 2010
job
Marketing Manager
Central Office of Information.
(fixed term contract during election period)
Main Tasks:
● Development of marketing proposals with several government departments including Department of Education, Home office and Department of Justice.
● Construction of briefs for media agencies
● Analysis of proposals and discussion of recommendations to government departments
● Evaluation of targeting and tracking options
● Compile post campaign reviews and present back to relevant parties
Achievements:
● Successful deployment of the Internet safety campaign 'Zip it, Block it, Flag it' through collaboration with the Department of Education and CEOP.
Both departments had different objectives for the campaign and wanted to claim, ownership. I was able to ensure that both objectives were given equal consideration through devising a media plan that included a content partnership with Habbo Hotel, which had both advertising and educational elements.
Main Tasks:
● Development of marketing proposals with several government departments including Department of Education, Home office and Department of Justice.
● Construction of briefs for media agencies
● Analysis of proposals and discussion of recommendations to government departments
● Evaluation of targeting and tracking options
● Compile post campaign reviews and present back to relevant parties
Achievements:
● Successful deployment of the Internet safety campaign 'Zip it, Block it, Flag it' through collaboration with the Department of Education and CEOP.
Both departments had different objectives for the campaign and wanted to claim, ownership. I was able to ensure that both objectives were given equal consideration through devising a media plan that included a content partnership with Habbo Hotel, which had both advertising and educational elements.
Marketing, Advertising, Deployment, Content, It, Development, Office, Safety, Internet, Campaign, Manager
2007 - 2009
job
Senior Account Manager
Media Contacts.
Account Manager, Manager
2006 - 2006
job
Account Manager
Unique Digital.
Account Manager, Manager
2003 - 2005
job
Planner/Buyer
MediaCom.
My education
2000
-
2001
Chartered Institute of Marketing
Post graduate diploma in Marketing, Marketing
Post graduate diploma in Marketing, Marketing
1995
-
1998
University of East Anglia
BSc, Environmental Science
BSc, Environmental Science
1989
-
1995
Qualifications Attained
10 GCSE’s, 3 A’levels, Biology, geography and Maths
10 GCSE’s, 3 A’levels, Biology, geography and Maths
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