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Freelance Marketing Specialist & Copywriter
Hannah Alley
,
Kings langley, United Kingdom
Experience
Other titles
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I'm offering
I'm Hannah, a professional copywriter and content writer, Marketing Manager and Blogger. Having worked with huge brands such as Superdrug, British Airways, World Duty Free, Mulberry, Debenhams, Maggie Semple fashion magazine, Pai Skincare and many more, I have over 6 years of extensive writing & marketing experience; elevating brands, products and companies through written word and marketing (digital & print) management.
I have accomplished many milestones in my working career such as solely launching the first ever Mulberry eyewear collection to the UK in January 2019, launching Lewis Hamilton's first eyewear collection to the UK in September 2019, blogged for huge brands such as Superdrug and having written in award-winning fashion magazines such as Maggie Semple Ltd and British Airways' High Life Magazine (Furla and Mulberry).
I have been a Trade Marketing & PR Manage for world-leading designer eyewear producer & manufacturer De Rigo for 4 years now, whilst I have a strong background in English Literature.
My specialties are: Copy-writing, Content Writing, Digital Marketing such as Social Media Management & Email Campaigns, Website Creation & Management, Events Management, Public Relations, Marketing Budget & Campaigns and much more.
Articulate, organised and devoted, my tenacity enables me to work effectively under pressure and thrive when given challenges. Given my experience and personality, I am absolutely certain I can help in whichever requirement you have!
I have accomplished many milestones in my working career such as solely launching the first ever Mulberry eyewear collection to the UK in January 2019, launching Lewis Hamilton's first eyewear collection to the UK in September 2019, blogged for huge brands such as Superdrug and having written in award-winning fashion magazines such as Maggie Semple Ltd and British Airways' High Life Magazine (Furla and Mulberry).
I have been a Trade Marketing & PR Manage for world-leading designer eyewear producer & manufacturer De Rigo for 4 years now, whilst I have a strong background in English Literature.
My specialties are: Copy-writing, Content Writing, Digital Marketing such as Social Media Management & Email Campaigns, Website Creation & Management, Events Management, Public Relations, Marketing Budget & Campaigns and much more.
Articulate, organised and devoted, my tenacity enables me to work effectively under pressure and thrive when given challenges. Given my experience and personality, I am absolutely certain I can help in whichever requirement you have!
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Italian
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - ?
job
TRADE MARKETING & PR MANAGER
De Rigo UK.
A highly dynamic and strategic role, I am responsible for the execution, strategic development & deployment of multi-channel Trade Marketing campaigns in the UK; managing De Rigo UK's designer eyewear brand portfolio (Mulberry, Police, Chopard, dunhill, Nina Ricci, Carolina Herrera & more), working with and supporting over 3,000 independent opticians, multiple chains & Key Accounts (WDF, Harvey Nichols, ASOS & more).
Therefore this role consists of the creation and implementation of the Company's Marketing Plan in order to reach sales targets and profitability.
• Creation & Management of Company's UK Marketing Plan, Forecast & Budget
• Design & drive the implementation of sales & promotional strategies for the Company & its Key Accounts to meet sales targets
• KPI & ROI analysis, KPIs: accounts revenue, growth, profitability, POS & Sales Performance
• Events Management - I launched the first Mulberry eyewear collection, Lewis Hamilton's first eyewear collection (Police x Lewis) and Police Men in Black Campaign to the UK
• PR & Communications Management - trade press communication & management, general Corporate & Brand communication such as email campaign, printed mailings, sales team materials etc
• Work closely with Key Accounts such as Debenhams, World Duty Free, ASOS, British Airways, Optical Express etc to identify & drive growth within stores
• POS Allocation & Visibility standardisation across all channels; developing planograms/layouts at retail for merchandising product for independents & key accounts
• Independent store & Key Account Permanent Visual Branding Projects
• Full support of the UK Sales Force
• Working with brand & product team to ensure all plans are aligned and fully maximised
• Playing a key role in the seasonal selection of designer collections for the UK brand portfolio
• It is just myself in the Marketing Department, so I undertake all of my previous Executive & administrative tasks alongside my Managerial role (email campaigns, visual signage for customers, general communications, copywriting, proof-reading, CMS & website, collation & shipment of all marketing materials & more)
Therefore this role consists of the creation and implementation of the Company's Marketing Plan in order to reach sales targets and profitability.
• Creation & Management of Company's UK Marketing Plan, Forecast & Budget
• Design & drive the implementation of sales & promotional strategies for the Company & its Key Accounts to meet sales targets
• KPI & ROI analysis, KPIs: accounts revenue, growth, profitability, POS & Sales Performance
• Events Management - I launched the first Mulberry eyewear collection, Lewis Hamilton's first eyewear collection (Police x Lewis) and Police Men in Black Campaign to the UK
• PR & Communications Management - trade press communication & management, general Corporate & Brand communication such as email campaign, printed mailings, sales team materials etc
• Work closely with Key Accounts such as Debenhams, World Duty Free, ASOS, British Airways, Optical Express etc to identify & drive growth within stores
• POS Allocation & Visibility standardisation across all channels; developing planograms/layouts at retail for merchandising product for independents & key accounts
• Independent store & Key Account Permanent Visual Branding Projects
• Full support of the UK Sales Force
• Working with brand & product team to ensure all plans are aligned and fully maximised
• Playing a key role in the seasonal selection of designer collections for the UK brand portfolio
• It is just myself in the Marketing Department, so I undertake all of my previous Executive & administrative tasks alongside my Managerial role (email campaigns, visual signage for customers, general communications, copywriting, proof-reading, CMS & website, collation & shipment of all marketing materials & more)
Website, Manager, Forecast, Express, Campaign, KPI, Development, Pos, Implementation, Support, Growth, It, Marketing, Sales, Management, Pr, ROI, Deployment, Budget, Retail, CMS, Branding, Copywriting, Design
2015 - 2017
job
BLOGGER & CONTRIBUTING WRITER
Maggie Semple Ltd.
Blogger (weekly, remote) for Maggie Semple's online blog, writing within the categories of Beauty, Lifestyle, Travel, Events & Fashion. All of my published columns for Maggie Semple can be found at: http://maggiesemple.com/author/hannah-alley/
Writing, Fashion, Blogger, Blog, Http, Online
2015 - 2015
job
DIGITAL MARKETING ASSISTANT
Fresh Consulting and Support Ltd.
Working towards a Level 3 Diploma in Digital Marketing.
Social media management, website design & development, SEO & CMS duties, graphic design, video production, events management such as business exhibitions, telesales, marketing campaigns, email newsletters, preparing marketing material, animation creation with Adobe Flash, HTML coding, conducting market research, Google Analytics, general admin duties such as telephone enquiries and more.
Social media management, website design & development, SEO & CMS duties, graphic design, video production, events management such as business exhibitions, telesales, marketing campaigns, email newsletters, preparing marketing material, animation creation with Adobe Flash, HTML coding, conducting market research, Google Analytics, general admin duties such as telephone enquiries and more.
Graphic design, Social, Production, Google, Development, Adobe, Flash, Website, Analytics, Management, Social media management, Market research, Digital Marketing, Research, CMS, Animation, Video, HTML/CSS/Javascript, Google analytics, Seo, Design, Html, Marketing, Social Media
2015 - 2015
job
SOCIAL MEDIA ASSISTANT & OFFICE ADMINISTRATOR
Ambush Security Systems Ltd.
Coordinating & booking engineer appointments, telephone enquiries, social media management via the company Twitter, ordering stock, printing, scanning, post and accounts management such as invoicing, organising & paying in cheques.
Social Media, Social media management, Management, Twitter, Office, Administrator, Booking, Social
2014 - 2015
job
MEDIA RUNNER
POST PRODUCTION.
Arranging food & beverages for high-profile producers & clients such as Top Gear, stock control of sundries, tasks & runs via a push-bike around busy areas in London to the BBC and various studious, money management & payment-taking, reception duties such as telephone enquiries, logging media in-and-out via ScheduALL and taking responsibility of security checks & management of the building.
I was able to experience weekend shifts, taking on the responsibility of security checks and management of the building. To obtain the runner position you need to be a confident, charismatic individual who is able to communicate easily and blend into a competitive industry, whilst prioritising a demanding workload.
I was able to experience weekend shifts, taking on the responsibility of security checks and management of the building. To obtain the runner position you need to be a confident, charismatic individual who is able to communicate easily and blend into a competitive industry, whilst prioritising a demanding workload.
Management, Reception, Security
1971 - 1973
job
TRADE MARKETING ASSISTANT
Semple's.
iconic magazine, Issue 'IX' ('Social Distortion' pgs 55-59 and 'New Beauty' pgs 71-73); read my features within the issue here.
TRADE MARKETING ASSISTANT
TRADE MARKETING ASSISTANT
Marketing, Social
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