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A true 360 marketer with global brand and agency experience
Claire Halsey
,
Tetbury, United Kingdom
Experience
Other titles
Skills
I'm offering
A strategic marketing professional with an established track of significantly growing customer base; delivering incremental growth and leading digital transformation for global integrated brands. I have managed agencies; led and developed multi-channel teams of 40 plus and been responsible for company P&L and new business wins.
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - ?
freelance
New Business Development Consultant for a Brand and Marketing Strategy Consultancy
unknown.
• Ops and New Business Director for an independent strategy practice
Consultancy work for a global outsource company to launch a software product; covering branding, naming convention, proposition, primary and secondary target audience and competitor analysis
•
Consultancy work for a global outsource company to launch a software product; covering branding, naming convention, proposition, primary and secondary target audience and competitor analysis
•
Marketing, Business development, Branding, MArketing Strategy, Development, Software, Naming
2018 - 2018
temp
Contract Interim Managing Director
BWP Group.
An independent integrated retail brand agency
My primary role was to run the agency day to day, drive incremental revenue and manage the agency P&L working with the FD.
Key Client achievements:
• Drove footfall of new customers to The Range through social and content - demonstrating the breadth of SKUs. Delivered their Christmas TV campaign 2018
• Worked with the B2B team at Karcher to deliver qualified leads for their professional range offering
• Successfully repositioned and launched three multi-concession shopping centres in Europe
• Reviewed end to end delivery and finance process - implementing required change
• Recruited new Finance Director, Planning Director and Head of PR and Content
My primary role was to run the agency day to day, drive incremental revenue and manage the agency P&L working with the FD.
Key Client achievements:
• Drove footfall of new customers to The Range through social and content - demonstrating the breadth of SKUs. Delivered their Christmas TV campaign 2018
• Worked with the B2B team at Karcher to deliver qualified leads for their professional range offering
• Successfully repositioned and launched three multi-concession shopping centres in Europe
• Reviewed end to end delivery and finance process - implementing required change
• Recruited new Finance Director, Planning Director and Head of PR and Content
Retail, B2B, Pr, Content, Finance, TV, Campaign, Interim, Social
2017 - 2018
job
Chief Client Officer
CRM Agency.
UK's leading CRM Agency
• Stabilised key client relationships at Tesco Clubcard and secured revenue (80% of agencies revenue at the time)
• Part of group wide digital transformation team for Tesco Clubcard and new propositions based on updated customer profile work
• Worked with SPANA (a working donkey charity) to develop additional revenue streams through a new younger audience engagement strategy
• Worked with Subway to drive footfall at non-peak meal times
• Responsible for client service income forecast, people development and improving processes across the agency
• Stabilised key client relationships at Tesco Clubcard and secured revenue (80% of agencies revenue at the time)
• Part of group wide digital transformation team for Tesco Clubcard and new propositions based on updated customer profile work
• Worked with SPANA (a working donkey charity) to develop additional revenue streams through a new younger audience engagement strategy
• Worked with Subway to drive footfall at non-peak meal times
• Responsible for client service income forecast, people development and improving processes across the agency
CRM, Digital transformation, Service, Transformation, Development, Forecast, Processes
2014 - 2017
job
Managing Director Aug
Rapier.
2014 to Aug 2016 | COO Aug 2016 to May 2017
• Fully P&L responsibility which led to restructuring the company to be more agile
• Fully P&L responsibility which led to restructuring the company to be more agile
Agile, LED
2012 - 2014
job
Managing Partner BT Retail
adidas.
used data to develop bespoke customer engagement through digital channels
August 2012 to July 2014
OgilvyOne London - Managing Partner BT Retail
My brief was to stabilise the business, improve team moral, reduce staff turnover, improve margin, improve the creative work and move from traditional DM to digital.
• Improved margin by 15% and grew income by 25%
• Successfully launched BT Sport as an alternative to SkySport in September 2013. Target audience was net new customers to BT and existing customers. By using social, ecommerce website, email and traditional DM we were able to do AB price testing
• Introduced multi-touch and multi-channel contact strategies using customer data - the success of this led to the introduction of a customer first strategy across all retail product lines
• Led a team of 40 across digital, data, planning, creative, client service and delivery
• Secured a new 3-year contract - TVC £20m+
August 2012 to July 2014
OgilvyOne London - Managing Partner BT Retail
My brief was to stabilise the business, improve team moral, reduce staff turnover, improve margin, improve the creative work and move from traditional DM to digital.
• Improved margin by 15% and grew income by 25%
• Successfully launched BT Sport as an alternative to SkySport in September 2013. Target audience was net new customers to BT and existing customers. By using social, ecommerce website, email and traditional DM we were able to do AB price testing
• Introduced multi-touch and multi-channel contact strategies using customer data - the success of this led to the introduction of a customer first strategy across all retail product lines
• Led a team of 40 across digital, data, planning, creative, client service and delivery
• Secured a new 3-year contract - TVC £20m+
Ecommerce, Retail, Sport, Service, Website, Net, Testing, LED, Social
2010 - 2012
job
Client Services Director /MD Dec
Gyro London.
2010 - July 2012
• Reset 2011 budget turning the company from loss making to a 5% profit margin
• Led and directed the London agency of 85 individuals spanning creative, planning, client services, production, finance and HR
• Key client, Virgin Atlantic Airways Frequent Flyer Programme - end to end CRM accountability with teams in London and New York. Used data to deliver personalised emails to encourage joining the programme, earning opportunities and point redemption. Won a DMA for our Little Red campaign
• Launched local hubs for FedEx to a B2B audience through digital programmatic advertising and OOH across EMEA managed out of London and Brussels
• Reset 2011 budget turning the company from loss making to a 5% profit margin
• Led and directed the London agency of 85 individuals spanning creative, planning, client services, production, finance and HR
• Key client, Virgin Atlantic Airways Frequent Flyer Programme - end to end CRM accountability with teams in London and New York. Used data to deliver personalised emails to encourage joining the programme, earning opportunities and point redemption. Won a DMA for our Little Red campaign
• Launched local hubs for FedEx to a B2B audience through digital programmatic advertising and OOH across EMEA managed out of London and Brussels
Advertising, CRM, B2B, Budget, Finance, Flyer, Programmatic, Campaign, Production, LED
2008 - 2010
job
Client Services Director
CMW London.
• Won the Peugeot Fleet business account in December 2008, securing a 3-year contract
• Secured the Peugeot Retail CRM business for another 3 years without re-tender
• Developed data lead eCRM for Flybe for leisure and business travel
• Led and won the Department of Health initiative: Healthy Start, securing a 2-year contract
• Board member with responsibility for all clients, setting and delivery of income budgets
• Reviewed, and implemented change to all agency processes to improve efficiency
• Secured the Peugeot Retail CRM business for another 3 years without re-tender
• Developed data lead eCRM for Flybe for leisure and business travel
• Led and won the Department of Health initiative: Healthy Start, securing a 2-year contract
• Board member with responsibility for all clients, setting and delivery of income budgets
• Reviewed, and implemented change to all agency processes to improve efficiency
CRM, Retail, Health, Processes, LED
2006 - 2008
job
Managing Partner
Proximity London.
• Recruited team and secured annual retainer and SLA bonus of £1.4m for Holiday Inn and Crown Plaza DR Advertising account
• Introduced client to online banner advertising and role of gamification to drive response
• Set up teams in London, Mexico and Sydney to launch a direct to consumer campaign for AstraZeneca's cholesterol drug Crestor
• Introduced client to online banner advertising and role of gamification to drive response
• Set up teams in London, Mexico and Sydney to launch a direct to consumer campaign for AstraZeneca's cholesterol drug Crestor
Advertising, Gamification, Banner, Campaign, Online, UP, Bonus
2000 - 2006
job
Draft (formally Lowe Direct) Client Services Director
unknown.
• 3 Com - B2B brand - Initially a project-based business for London office. Secured retainer for EMEA business. Relocated to New York at request of client to train Global team on running DR Advertising and reseller marketing. Introduced client to role of internet as part of their marketing strategy. (The internet was only just born)
• Post Office - Led the winning pitch team
• Telewest Business (now Virgin Media Business) Led winning strategic pitch team to drive acquisition, retention and brand preference for business
• Computer Associates - Led the EMEA agency team working closely with US and EMEA clients
• Post Office - Led the winning pitch team
• Telewest Business (now Virgin Media Business) Led winning strategic pitch team to drive acquisition, retention and brand preference for business
• Computer Associates - Led the EMEA agency team working closely with US and EMEA clients
Marketing, MArketing Strategy, Advertising, B2B, Retention, Office, Internet, LED, Winning
1998 - 2000
job
Regional Management Supervisor
American Express.
Credit Card Acquisition & Retention
Management, Retention
1995 - 1998
job
Head of Marketing - Financial Services to IFA
Citigate Albert Frank.
Marketing
1993 - 1995
job
Client Services Director - Design and Branding
Holmes and Marchant Blitz.
Design, Branding
1989 - 1993
job
Owner and Managing Director
DCR Advertising.
local agency offering
1986 - 1989
job
Senior Account Manager to Account Director
Rada Recruitment.
Account Manager, Manager
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